Pet Shops in Sandefjord: An Analytical Article on the Industry, Companies, and Outlooks

Overview of the Pet Shop Industry in Sandefjord

The pet shop industry in Sandefjord is a small but active sector with 17 registered companies in the municipality. In recent years, the industry has shown a mix of growth and decline in revenue and number of employees. In 2024, the industry had a revenue of NOK 45.4 million, an increase of 32.5% compared to 2023. The number of employees had a slight decline of -2.5% during the same period. The industry's EBITDA margin stands at -1% in 2025, indicating that many companies in the industry face margin pressure.

The industry is dominated by AS companies, with five companies in this organizational form. There are also several sole proprietorships (ENK) and bankrupt estates (KBO), but most companies are operational and have not filed for bankruptcy.

SmartGrunder can help entrepreneurs find suitable locations in Sandefjord for a new pet shop, based on local market data and development trends.

Revenue and Employees in the Pet Shop Industry in Sandefjord (2016–2025):

Key Figures in 2025:

• Revenue: NOK 43.2 million
• Number of employees: 36
• EBITDA margin: -1%
• Average revenue per employee: NOK 1.2 million

The industry experienced strong growth in revenue from 2022 to 2024, but later saw a decline in 2025. This may be due to variations in customer behavior and competition from both local and national players.

In Sandefjord, there are 17 companies registered in the pet shop industry. The key companies include:

1. Musti Sandefjord (Kilgata 18) – AS, 7 employees, revenue NOK 15.6M, EBITDA NOK 850.8K
2. Musti Sandefjord Pindsle (Gneisveien 11) – AS, 7 employees, revenue NOK 11.2M, EBITDA NOK 607.7K
3. Petxl Sandefjord (Nygårdsveien 85) – AS, 7 employees, revenue NOK 14.0M, EBITDA NOK -2.2M
4. Krizoo As Avdeling Stokke (Stokke Ravei 795) – AS, 4 employees, revenue NOK 3.0M, EBITDA NOK -224.6K
5. Pels & Pote As (Nygårds alle 3) – AS, 3 employees, revenue NOK 2.4M, EBITDA NOK -77.0K

Organizational Form Statistics:

• AS (5 companies): 28 employees, revenue NOK 46.3M, EBITDA NOK -1.0M
• ENK (2 companies): 0 employees, revenue NOK 0
• KBO (1 company): 0 employees, revenue NOK 0

There are also several companies with 0 employees, such as Bo2 Group As and Din Hygge As, which have low or no activity.

Pet shop activity in Sandefjord is divided into two main areas:

1. Sandefjord (3 companies):

• Number of employees: 21
• Revenue: NOK 40.8M
• EBITDA: NOK -708.7K
• Average revenue per employee: NOK 1.6M

1. Stokke (2 companies):

• Number of employees: 7
• Revenue: NOK 5.4M
• EBITDA: NOK -301.6K
• Average revenue per employee: NOK 662.6K

Conclusion: Sandefjord is the dominant area for the pet shop industry, with both a higher number of companies and higher revenue compared to Stokke.

Bankruptcies and Operational Status:

• No companies in the pet shop industry in Sandefjord have filed for bankruptcy in recent years.
• Most companies are operational, even though some have low or no revenue (such as Bo2 Group As and Din Hygge As).

Operational Results:

• Musti Sandefjord and Musti Sandefjord Pindsle have positive EBITDA (5% margin), while Petxl Sandefjord has negative EBITDA (-15% margin) in 2023.
• Krizoo As Avdeling Stokke and Pels & Pote As also have negative EBITDA margins (-7% and -3%).

Conclusion: The industry has a mix of companies with both positive and negative operational results. It is possible that competition and market conditions have influenced the variation in EBITDA.

Outlook for Entrepreneurs

Trend Analysis:

• The industry experienced strong growth in revenue from 2022 to 2024, but later saw a decline in 2025. This may be due to variations in customer behavior and competition from both local and national players.
• The industry's EBITDA margin stands at -1% in 2025, indicating that many companies in the industry face margin pressure.

Opportunities and Challenges:

• It is possible to find a place in the market, especially if one can adapt to customer behavior and compete on price and quality.
• It is also possible to leverage existing companies with positive operational results (such as Musti Sandefjord and Musti Sandefjord Pindsle) as models for success.

Recommendation:

• Entrepreneurs should consider establishing themselves in Sandefjord, but must be prepared for margin pressure and competition from both local and national players.

Contrast Between Pet Shops and the Education Industry:

• The education industry has 18 companies in Sandefjord, while the pet shop industry has 17 companies.
• Revenue: The education industry had a revenue of NOK 43.2 million in 2025, while the pet shop industry had NOK 43.2 million in the same period.
• Number of employees: The education industry had 36 employees in 2025, while the pet shop industry had 36 employees in the same period.

Peer Companies in the Education Industry:

• Stall Bergan's Ride Og Hesteutstyr Da (Lingelemveien 292, Sandefjord) – EBITDA NOK 0, revenue NOK 0, number of employees 0.

Conclusion: The education industry has the same revenue and number of employees as the pet shop industry, but there are more companies in the education industry. This may indicate that the education industry has a larger market share in Sandefjord.

The pet shop industry in Sandefjord is a small but active sector with 17 companies. In recent years, the industry has shown a mix of growth and decline in revenue and number of employees. In 2024, the industry had a revenue of NOK 45.4 million, an increase of 32.5% compared to 2023. The number of employees had a slight decline of -2.5% during the same period. The industry's EBITDA margin stands at -1% in 2025, indicating that many companies in the industry face margin pressure.

The industry is dominated by AS companies, with five companies in this organizational form. There are also several sole proprietorships (ENK) and bankrupt estates (KBO), but most companies are operational and have not filed for bankruptcy.

SmartGrunder can help entrepreneurs find suitable locations in Sandefjord for a new pet shop, based on local market data and development trends.