Pet Shop Industry in Sarpsborg: A Comprehensive Analysis

Pet shops in Sarpsborg show a mix of stability and dynamism. Over the past few years, the industry has experienced both growth and challenges, with a total of 14 registered companies in the municipality. Key characteristics include an increase in the number of employees from 11 in 2016 to 30 in 2025, although there has been a slight decline in 2026. Sales have grown significantly, from 4.4 million NOK in 2016 to 36.3 million NOK in 2024, with a slight decline in 2025. The industry has also shown variations in EBITDA margins and operating results, indicating that some companies have managed to improve their financial position, while others have faced challenges.

Economic Trends

Over the past few years, the pet shop industry in Sarpsborg has shown a significant increase in sales, with an annual growth rate of over 40% from 2016 to 2020. Sales reached a peak of 36.3 million NOK in 2024 before declining to 34.1 million NOK in 2025. The number of employees has also grown significantly, from 11 in 2016 to 30 in 2025, although there has been a slight decline in 2026. EBITDA margins have varied between 3% and 5%, with some companies experiencing negative values, such as Sirius As in 2025. Operating results have grown from 469,000 NOK in 2023 to 808,000 NOK in 2025, indicating improvements in operational efficiency for some companies.

There are a total of 14 companies registered in the pet shop industry in Sarpsborg, with a mix of AS and ENK entities. The key companies include:

• Musti Stopp Tune (Lilletuneveien 2, Sarpsborg): AS, 10 employees, operating income of 15.7 million NOK, EBITDA of 850,800 NOK.
• Sirius As (Klokkergårdveien 11, Sarpsborg): AS, 7 employees, operating income of 4.1 million NOK, EBITDA of -63,000 NOK.
• Musti Borgenhaugen (Rådhusveien 24, Borgenhaugen): AS, 6 employees, operating income of 13.5 million NOK, EBITDA of 729,300 NOK.
• Dogshop As Avd Borgenhaugen (Skjebergveien 9, Borgenhaugen): AS, 5 employees, operating income of 0 NOK, EBITDA of 0 NOK.

There are also several companies with 0 employees and 0 sales, such as Barybin Globalshop and Delta Hund As Konkursbo, indicating that some companies are in the early stages or have faced challenges.

The industry is divided into two main areas in Sarpsborg: Sarpsborg and Borgenhaugen. In Sarpsborg, there are 2 companies with a total of 17 employees and operating income of 19.8 million NOK. In Borgenhaugen, there are also 2 companies with 11 employees and operating income of 13.5 million NOK. Borgenhaugen has a higher EBITDA margin (5%) compared to Sarpsborg (3%), indicating better financial results for companies in this part of the municipality.

The industry has experienced variations in operating results and sales over time. In 2025, Sirius As had a negative EBITDA of -63,000 NOK, indicating challenges for this company. Dogshop As Avd Borgenhaugen also has 0 sales and 0 employees, which may indicate that the company is in the early stages or has faced operational challenges. There is also a registered bankruptcy estate for Delta Hund As, which may affect the industry's dynamics. Nevertheless, most companies have shown positive development in recent years, with increasing sales and employees.

Outlook for Founders

The industry shows a mix of stability and growth, with an increase in sales and number of employees over the past few years. Although there has been a slight decline in 2025, there is still potential for growth in the pet shop industry in Sarpsborg. Founders should consider establishing themselves in areas such as Borgenhaugen, where EBITDA margins are higher. There are also opportunities to develop new companies in areas with low competition, such as Yven and Greåker. SmartGrunder can help founders find suitable addresses and locations in the municipality for this industry.

The pet shop industry in Sarpsborg has shown positive development over the past few years, with increasing sales and number of employees. Although some companies have faced challenges, there is still potential for growth and development in the industry. Founders should consider establishing themselves in areas with high EBITDA margins and low competition. SmartGrunder can help find suitable locations and addresses in the municipality for this industry.