Industry · municipality
Pet Shop Industry in Stange: Economic Overview and Outlook
Analysis of companies, statistics, and development trends in the pet shop industry in Stange municipality, with comparison to the education industry in the area.
Executive Summary
Pet shop industry in Stange municipality shows a mixed picture of activity. While there are four registered companies, only one (Petnico) is actively operating with employees and revenue. The industry experienced a dramatic sales increase of +6289.3% from 2020 to 2021, but subsequent years show stagnation. Employee numbers have fluctuated significantly, dropping to zero between 2017-2022 before recovering to 5 employees in 2024. No bankruptcies have been reported in this industry locally, but three of the four companies are inactive with zero employees and sales.
Economic Overview
- Sales: Pet shop companies in Stange had a dramatic increase from NOK 24.2K in 2020 to NOK 1.5M in 2021 (+6289.3%). Sales have remained stable at NOK 1.5M since 2021.
- Wage expenses: Total wages amount to NOK 329.0K for the one active company.
- Wage margin: 21% (NOK 329.0K/NOK 1.6M) for the one active company.
- Employees: 5 employees in 2024, with an increase from 0 employees in 2017-2022.
- EBITDA margin: 1% for the one active company.
- Gross margin: 37% for the one active company.



Companies in the Industry
Registered companies (4 total):
| Name | Address | Organizational form | Employees | Sales (2024) | EBITDA (2024) |
|---|---|---|---|---|---|
| Petnico | Storgata 33, Stange | AS | 5 | NOK 1.6M | NOK 31.0K |
| Ankazoo Elgesem Engen | Fossvegen 391, Tangen | ENK | 0 | NOK 0 | NOK 0 |
| Black Forest Records Jan F. Lindsø | Brusevegen 9, Ottestad | ENK | 0 | NOK 0 | NOK 0 |
| May Lise Varhol | Hagavegen 7, Ottestad | ENK | 0 | NOK 0 | NOK 0 |
Organizational form statistics:
- 1 AS (Petnico) with 5 employees and NOK 1.6M in sales
- 3 ENKs with 0 employees and 0 sales
Business Geography
Activity distributed across locations in the municipality (2024):
| Location | Number of companies | Number of employees | Sales (NOK) |
|---|---|---|---|
| Stange | 1 | 5 | 1.6M |
| Ottestad | 2 | 0 | 0 |
| Tangen | 1 | 0 | 0 |
Observation: The one active company (Petnico) is located in Stange, while the other companies are registered in Ottestad and Tangen but have no activity.

Business Dynamics
Bankruptcy safety:
- No registered bankruptcies in the pet shop industry in Stange municipality.
- All companies are marked as not bankrupt in the data.
Dynamics over time:
- Employees: Dramatic drop from 6 employees in 2016 to 0 in 2017, then back to 5 in 2024.
- Sales: Large jump from NOK 24.2K in 2020 to NOK 1.5M in 2021, but has not increased since.
- EBITDA: 1% margin for the one active company in 2024.
Outlook
Outlook for entrepreneurs
Opportunities:
- The pet shop industry in Stange shows potential for growth, as illustrated by the +6289.3% sales increase from 2020 to 2021.
- The one active company (Petnico) has high sales growth and a stable organizational form (AS).
- It is possible to leverage existing infrastructure in Stange for a new business.
Challenges:
- The other three companies in the industry have no activity, which may indicate challenges in maintaining operations in the municipality.
- Economic indicators show that the industry has high variation in activity over time.
Recommendation:
- Entrepreneurs should consider exploring addresses in Stange with SmartGrunder to find natural development opportunities in this industry.
Outlook for the Parent Industry
Outlook for the parent industry (education)
Contrast between education and pet shop:
- Number of companies: Education (5 companies) has more companies than pet shop (4 companies).
- Sales: Both industries had a dramatic increase from NOK 24.2K in 2020 to NOK 1.5M in 2021, but education had higher sales in 2021.
- Employees: Both industries had a decline from 6 employees in 2016 to 0 in 2017, but education had a stronger decline in 2022-2023.
Peer companies in the education industry:
| Name | Address | Industry | Sales (2024) | EBITDA (2024) |
|---|---|---|---|---|
| Stutteri Ml Cato Strand | Åsvangvegen 417, 2332 | Riding equipment | NOK 0 | NOK 0 |
Observation: The education industry has a broader company base, but many companies have low or no activity.



Other companies in utdanning (not in pet shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Stutteri Ml Cato Strand | horse riding equipment | Åsvangvegen 417, 2332 | NOK 0 | 0 | NOK 0 |
Conclusion
The pet shop industry in Stange municipality shows both opportunities and challenges. The one active company (Petnico) has demonstrated strong economic results, but the other three companies have no activity. The industry had a dramatic sales increase in 2021, but has not sustained the growth since. Entrepreneurs should consider exploring addresses in Stange with SmartGrunder to find natural development opportunities. At the same time, attention should be paid to the industry's historical variations in activity and operations.