Pet Shop Industry in Stjørdal: Current Status and Outlook

The pet shop industry in Stjørdal shows a mix of stability and growth. In 2024, the municipality had four registered companies in the sector, with a total of 15 employees and annual revenues of 21.4 million NOK. The two most significant companies, Elite Zoo As and Musti Stjørdal, have shown strong growth in recent years, with respective EBITDA margins of 25% and 5%. Meanwhile, two new companies, Strand Aquatics, have been established, active since 2024. The industry has not experienced bankruptcy in the municipality, but there has been a slight decline in sales in 2025 compared to 2024. This should be considered in relation to future investments and development.

The industry has shown significant sales growth over the past few years. From 4.2 million NOK in 2016, sales have increased to 21.4 million NOK in 2024, before declining to 16.2 million NOK in 2025. The most dramatic growth occurred between 2022 and 2023, with an increase of 67.2%. Employees have also increased from 8 in 2016 to 15 in 2024, although a decline of 6.7% was recorded in 2025. The EBITDA margin has remained at a high level, with 6% in 2024, but there was a slight decline in 2025 compared to 2024. This may be due to increased operating costs or lower sales in the most recent year.

In Stjørdal, four companies are registered in the pet shop industry:

1. Elite Zoo As (Kjøpmannsgata 43) – AS, 11 employees, 25% revenue growth in 2024, EBITDA of 528,000 NOK.
2. Musti Stjørdal (Stokmovegen 1) – AS, 6 employees, 5% EBITDA margin in 2024, EBITDA of 547,000 NOK.
3. Strand Aquatics (Vestre Stokkanveg 4) – ENK, 0 employees, established in 2024, no revenue.
4. Strand Aquatics (Vestre Stokkanveg 4) – ENK, 0 employees, established in 2024, no revenue.

The two AS companies dominate the industry, with higher revenues and employees. Strand Aquatics has not yet started operations, but it may represent future development in the industry.

All four companies in the industry are registered in Stjørdal, with a focus on the following addresses:

• Kjøpmannsgata 43 (Elite Zoo As)
• Stokmovegen 1 (Musti Stjørdal)
• Vestre Stokkanveg 4 (Strand Aquatics, two companies)

There is no spread to other districts or municipalities. This indicates that activity is concentrated in central areas of Stjørdal, which could be an advantage for new actors seeking to establish themselves near existing companies.

The industry has been stable with no bankruptcies in the municipality. Nevertheless, there have been significant variations in sales and employees over time. The most significant growth occurred between 2022 and 2023, while a decline was recorded in 2025. This may be due to variations in customer spending or increased operating costs. Employees have shown a more stable development, with an increase from 8 in 2016 to 15 in 2024, although a decline of 6.7% was recorded in 2025. This should be considered in relation to future investments and development.

The pet shop industry in Stjørdal shows growth potential, especially with the high EBITDA margins and strong revenue growth in 2023 and 2024. Nevertheless, it should be noted that a decline in sales was recorded in 2025, which may indicate increased operating costs or lower customer spending. For entrepreneurs, this could be an opportunity to establish themselves in a stable market, especially in areas with existing companies. It is also possible to leverage the high EBITDA margins to secure good financing. However, it should be considered to be aware of the potential challenges in 2025, which may affect future investments.

The pet shop industry in Stjørdal shows a mix of stability and growth, with high EBITDA margins and strong revenue growth in recent years. Nevertheless, it should be noted that a decline in sales was recorded in 2025, which may indicate increased operating costs or lower customer spending. For entrepreneurs, this could be an opportunity to establish themselves in a stable market, especially in areas with existing companies. It is also possible to leverage the high EBITDA margins to secure good financing. However, it should be considered to be aware of the potential challenges in 2025, which may affect future investments. SmartGrunder can help entrepreneurs find suitable addresses in Stjørdal for this industry, based on data and development trends.