Industry · municipality
Pet Shop Industry in Stord: A Comprehensive Analysis
Growth, Companies, and Outlook for the Pet Shop Sector in Stord Municipality
Executive Summary
The pet shop industry in Stord has shown clear growth in recent years, with an increasing number of employees and rising sales. In 2024, the industry had 23 employees and a sales volume of 24.1 million NOK. Four companies are registered in the industry, two of which are AS companies and one is an ENK. The industry has been marked by significant variations in operating results and EBITDA margins, suggesting potential challenges related to profitability. Nevertheless, data shows growth in the number of employees and sales, which may indicate increasing demand for services in the industry.
Economic Overview
Sales and Employees
- Sales: From 2020 to 2024, the sales volume increased from 878,700 NOK to 24.1 million NOK, with a growth of 73.7% from 2023 to 2024. A slight decline of 3.9% was recorded in 2025.
- Employees: The number of employees has increased significantly in recent years, from 8 in 2016 to 23 in 2024. A decline of 4.3% was recorded in 2025, but the number remained stable in 2026.
Economic Indicators
- EBITDA margins: Two of the companies had negative EBITDA margins (5% and -15%), while one had 0%.
- Operating results: Two companies had negative operating results, while one had a positive operating result of 402,000 NOK.
- Gross margin: One of the companies had an extremely high gross margin of 2207%, which may indicate unique circumstances or data errors.
Summary
The industry has shown clear growth in sales and the number of employees, but there are variations in profitability. It is important to note that one of the companies had zero sales and zero employees, which may indicate uncertainty in the industry.



Companies in the Industry
Registered Companies
In Stord, four companies are registered in the pet shop industry:
| Name | Address | Company Form | Number of Employees | Sales (2024) | EBITDA (2024) |
|---|---|---|---|---|---|
| Musti Stord | Meatjønnshaugen 10 | AS | 8 | 13.4 million NOK | 729,300 NOK |
| Petxl Stord | Rundehaugen 39 | AS | 8 | 13.8 million NOK | -2.1 million NOK |
| Aasheim Zoo Og Import | Borggata 40 | ENK | 7 | 0 NOK | 0 NOK |
| Solidaritetshuset Ll | Postboks 241 | FLI | 0 | 0 NOK | 0 NOK |
Company Forms
- AS (Stock Company): 2 companies, 16 employees, total operating income of 27.6 million NOK, but with negative EBITDA of -1.4 million NOK.
- ENK (Sole Proprietorship): 1 company, 7 employees, but with zero sales and zero operating income.
- FLI (Association): 1 company, 0 employees, with zero sales and zero operating income.

Business Geography
Distribution by Location
In Stord, activity is registered in the following locations:
| Location | Number of Companies | Number of Employees | Operating Income (2024) | Sales (2024) | EBITDA (2024) |
|---|---|---|---|---|---|
| Stord | 3 | 23 | 27.6 million NOK | 27.2 million NOK | -1.4 million NOK |
There is no data on specific locations within Stord, but activity is registered in the municipality as a whole.

Business Dynamics
Bankruptcy Safety
There are no registered bankruptcies in the pet shop industry in Stord. Nevertheless, data shows variations in profitability:
- Musti Stord: Positive operating result and positive EBITDA.
- Petxl Stord: Negative operating result and negative EBITDA.
- Aasheim Zoo Og Import: Zero sales and zero operating income.
- Solidaritetshuset Ll: Zero sales and zero operating income.
This suggests that there may be challenges related to profitability in the industry, even though no bankruptcies have been registered.
Outlook
Outlook for Entrepreneurs
The pet shop industry in Stord shows clear growth in the number of employees and sales, which may indicate increasing demand for services in the industry. Nevertheless, there are variations in profitability, with some companies achieving positive results and others experiencing losses. This may be a challenge for new entrepreneurs, but there are also opportunities to establish themselves in a growing market sector.
It is important to note that one of the companies had zero sales and zero employees, which may indicate uncertainty in the industry. Entrepreneurs should therefore consider conducting thorough market analyses and financial planning before establishing themselves in the industry.
SmartGrunder can help entrepreneurs find suitable addresses in Stord for the pet shop industry, based on data and development trends in the municipality.
Conclusion
The pet shop industry in Stord has shown clear growth in the number of employees and sales in recent years, indicating increasing demand for services in the industry. Nevertheless, there are variations in profitability, with some companies achieving positive results and others experiencing losses. This may be a challenge for new entrepreneurs, but there are also opportunities to establish themselves in a growing market sector. It is important to note that one of the companies had zero sales and zero employees, which may indicate uncertainty in the industry. Entrepreneurs should therefore consider conducting thorough market analyses and financial planning before establishing themselves in the industry.