Industry · municipality
The Pet Shop Industry in Sunnfjord: An Analysis of the Business Landscape, Companies, and Outlooks
Economic Data, Company Profiles, and Geographic Distribution in Sunnfjord for the Pet Shop Industry in 2025
Executive Summary
The pet shop industry in Sunnfjord has shown both strong growth and variations over time. In 2023, sales reached a peak of NOK 14.2 million, but fell to NOK 14.0 million in 2025. Workforce development has been more unstable, with a doubling from 2021 to 2023, followed by a decline in 2024 and 2026. Førde is the only area in the municipality with activity in this industry, with two companies and 10 employees. The industry is dominated by AS companies, and there are no bankruptcy registrations among the reported companies.
Economic Overview
Sales Development (NOK):
| Year | Sales (NOK) | Annual Growth |
|---|---|---|
| 2016 | 3.1M | - |
| 2017 | 3.4M | +10.0% |
| 2018 | 3.6M | +5.5% |
| 2019 | 3.9M | +9.3% |
| 2020 | 5.0M | +27.6% |
| 2021 | 5.6M | +13.5% |
| 2022 | 7.9M | +39.7% |
| 2023 | 14.2M | +79.9% |
| 2024 | 17.3M | +21.9% |
| 2025 | 14.0M | -18.9% |
Workforce Development:
| Year | Number of Employees | Annual Growth |
|---|---|---|
| 2016 | 4 | - |
| 2017 | 4 | +0.0% |
| 2018 | 5 | +25.0% |
| 2019 | 4 | -20.0% |
| 2020 | 5 | +25.0% |
| 2021 | 5 | +0.0% |
| 2022 | 10 | +100.0% |
| 2023 | 17 | +70.0% |
| 2024 | 11 | -35.3% |
| 2025 | 11 | +0.0% |
| 2026 | 8 | -27.3% |
Sales growth has been strong until 2023, but fell by 18.9% in 2025. Workforce development has been more volatile, with a significant increase in 2022 and 2023, followed by a decline in 2024.



Companies in the Industry
Registered Companies in Sunnfjord (2025):
- Musti Førde (Øyrane 4, Førde)
- Organizational form: AS
- Founded: 2022-04-01
- Employees: 5
- Sales: NOK 11.2M
- EBITDA: NOK 607.7K
- EBITDA margin: 5%
- Nye Zoo 1 Førde As (Storehagen 9, Førde)
- Organizational form: AS
- Founded: 2015-03-01
- Employees: 5
- Sales: NOK 3.0M
- EBITDA: NOK -98.0K
- EBITDA margin: -3%
Organizational Form Statistics:
- AS: 2 companies, 10 employees, NOK 14.2M in sales, NOK 509.7K in EBITDA, 3% EBITDA margin.
Business Geography
Activity Distributed Across Locations in the Municipality (2025):
| Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Førde | 2 | 10 | 14.2M | 509.7K |
Førde is the only location in Sunnfjord with activity in the pet shop industry. Here, there are two companies with a total of 10 employees and combined sales of NOK 14.2 million. The EBITDA for the area is NOK 509.7K with a margin of 3%.

Business Dynamism
Bankruptcy Statistics:
- No bankruptcy registrations among the reported companies in 2025.
Financial Variations:
- Musti Førde has a positive EBITDA (NOK 607.7K) and high sales volume (NOK 11.2M), while Nye Zoo 1 Førde As has negative EBITDA (NOK -98.0K) and lower sales (NOK 3.0M).
Outlook:
- Sales growth has been strong until 2023, but fell by 18.9% in 2025. Workforce development has been more volatile, with a significant increase in 2022 and 2023, followed by a decline in 2024.
Outlook
The pet shop industry in Sunnfjord has shown strong growth until 2023, but there are signs of a decline in 2025. This may be due to market economic factors or competitive pressure. For entrepreneurs, it may be a challenge to establish themselves in an industry with a limited number of companies, but there are also opportunities in an area with high sales volume. It is important to be financially resilient, especially considering that one of the two major companies had negative EBITDA in 2025. SmartGrunder can help entrepreneurs find suitable addresses in Sunnfjord for this industry.
Conclusion
The pet shop industry in Sunnfjord has shown both strong growth and variations over time. With two companies in Førde and combined sales of NOK 14.2 million in 2023, it is a relatively small industry, but with potential for growth. The outlook is mixed, with a decline in 2025, but there are opportunities to establish oneself in an area with high sales volume. SmartGrunder can help entrepreneurs find suitable addresses in Sunnfjord for this industry.