Pet shop in Tønsberg: Key Figures, Companies, and Prospects

The pet shop industry in Tønsberg shows a mix of stability and dynamism. With 11 registered companies and 30 employees in 2024, the industry is present both in the city center (Tønsberg) and in the periphery (Revetal). In recent years, the industry has experienced significant growth in sales and number of employees, but with variations in profit margins and operating results. An important observation is that although there are more companies, there is a clear difference in financial health between them, which may affect future development.

Sales and employee development

• Sales: From NOK 8.0 million in 2016 to NOK 43.0 million in 2025, with an average annual growth of 21.4%. The most significant increases occurred in 2021 (+65.2%) and 2022 (+79.3%), while a decline of 18.3% was recorded in 2023.
• Employees: The number of employees has increased from 11 in 2016 to 35 in 2025, with a rise of 218%. The most significant increase occurred in 2022 (+52.6%), followed by a smaller increase in 2025 (+16.7%).

Economic indicators

• EBITDA margin: The industry has a negative EBITDA margin of -6% in 2024, indicating that operating costs exceed revenues for many companies.
• Average labor cost: Labor costs account for approximately 23% of sales, which is higher than the average for many service sectors.

Registered companies

• Krizoo As (Håndverkergaten 4, Tønsberg): AS-form, 11 employees, operating result of -NOK 824,700 in 2024.
• Petxl Tønsberg (Jernbanegaten 1D, Tønsberg): AS-form, 11 employees, operating result of -NOK 3.7 million in 2024.
• Musti Tønsberg (Valløveien 3, Tønsberg): AS-form, 8 employees, positive operating result of +NOK 368,500 in 2024.
• Dyreriket Revetal As (Revetalgata 44, Revetal): AS-form, 4 employees, positive operating result of +NOK 56,000 in 2024.

Organizational forms

• AS-form: 4 companies, 34 employees, operating result of -NOK 4.1 million in 2024.
• ENK-form: 3 companies, 0 employees, no operating result.
• DA-form: 1 company, 0 employees, no operating result.

Distribution of activity

• Tønsberg: 3 companies, 30 employees, sales of NOK 40.1 million, operating result of -NOK 4.2 million in 2024.
• Revetal: 1 company, 4 employees, sales of NOK 6.5 million, operating result of +NOK 56,000 in 2024.

Geographical variations

• Tønsberg has a much higher concentration of companies and employees compared to Revetal. This indicates a more developed market for pet shops in the municipality's city center.
• Revetal has a smaller, but more profitable company (Dyreriket Revetal As) compared to Tønsberg.

Insolvency safety

• No companies are registered as bankrupt in the industry in Tønsberg, indicating relative stability in the industry.
• Negative EBITDA: 3 of the 4 AS companies have negative EBITDA in 2024, which may indicate economic challenges for these companies.
• Low operating margin: Average operating margin of -10% in Tønsberg and -8% in Revetal, showing that many companies operate at a loss.

Development trends

• Stable growth rate: Despite variations, the industry has shown an average annual sales growth of 21.4% over the past 9 years. This is a positive signal for entrepreneurs considering establishing themselves in Tønsberg.
• Competitiveness: With 11 companies in the municipality, there is a competitive market structure. This can be both an advantage (high customer attraction) and a challenge (high competitive pressure).
• Financial risk: The negative EBITDA values and low operating margins for many companies indicate that there may be challenges in achieving profitability, especially for new companies.
• Geographical opportunity: Revetal has a smaller, but more profitable market share, which can be an opportunity for entrepreneurs seeking less competitive areas.

The pet shop industry in Tønsberg shows a mix of growth, competitiveness, and financial challenges. With stable growth in sales and number of employees over the past years, as well as relatively low insolvency risk, the industry can be an attractive choice for entrepreneurs. However, it is important to be aware of the negative EBITDA values and low operating margins for many companies, which may indicate a need for effective cost management and differentiation in offerings. SmartGrunder can help entrepreneurs find optimal addresses in Tønsberg for this industry, based on both market analysis and economic expectations.