Industry · municipality
Pet Shop Industry in Vennesla: An Analysis of Companies, Statistics, and Outlooks
Economic Trends, Key Players, and Market Challenges in the Pet Shop Industry in Vennesla, Agder County, 2025–2026.
Brief Overview of the Pet Shop Industry in Vennesla
The pet shop industry in Vennesla shows a mix of stability and growth potential. In 2025, there are 2 companies registered in the industry, with a total of 7 employees and combined sales of 14.2 million NOK. The key players are Musti Vennesla and Rolfs Alt Mulig As, which operate from different locations within the municipality. The industry experienced significant growth from 2022 to 2024, but there was a decline in 2025. This indicates a dynamic industry with both opportunities and challenges.
Economic Trends and Key Figures
Economic Trends
Sales and Employees:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2022 | 2.8M | 2 |
| 2023 | 7.1M | 4 |
| 2024 | 15.3M | 9 |
| 2025 | 14.2M | 7 |
The industry experienced a massive growth of 154.1% from 2022 to 2023, but there was a decline of 7.5% in 2025. The number of employees increased by 125% from 2023 to 2024, but fell by 22.2% in 2025. This may be due to variations in company activity or market conditions.
EBITDA and Margins:
- Musti Vennesla had an EBITDA of 607,700 NOK in 2025 with a margin of 5%.
- Rolfs Alt Mulig As had a higher EBITDA margin of 9% in 2025, even though sales were lower than in 2024.



Companies and Organizational Forms
Key Players in the Industry
- Musti Vennesla
- Address: Vigeland Brugs veg 3, Vennesla
- Organizational Form: AS
- Founded: 2022-12-12
- Employees: 5
- EBITDA: 607,700 NOK (2025)
- Total Equity: 1.0 million NOK
- Sales: 11.2 million NOK (2025)
- Rolfs Alt Mulig As
- Address: Butikkhuset, Vennesla
- Organizational Form: AS
- Founded: 2014-05-15
- Employees: 2
- EBITDA: 294,000 NOK (2025)
- Total Equity: -106,000 NOK
- Sales: 3.3 million NOK (2025)
Organizational Forms:
- All companies in the industry are registered as AS (limited liability company). There are no companies with other organizational forms such as sole proprietorships or foundations.
Geographic Distribution of Activity
Distribution of Activity in the Municipality
Vennesla:
- Number of companies: 2
- Number of employees: 7
- Sales: 14.2 million NOK (2025)
- EBITDA: 901,700 NOK (2025)
- Average EBITDA per employee: 97,600 NOK
The industry is concentrated in the center of Vennesla, with both companies operating from different locations within the municipality. There is no activity registered in other districts or small towns within the municipality.

Dynamics and Risk Analysis
Bankruptcies and Financial Challenges:
- No bankruptcies are registered in the pet shop industry in Vennesla in 2025.
- Rolfs Alt Mulig As has negative total equity of -106,000 NOK, which may indicate financial challenges.
Stability and Growth:
- Musti Vennesla has shown stable growth since its founding in 2022, with a higher EBITDA margin compared to Rolfs Alt Mulig As.
- There are no indications of increased bankruptcies or company closures in the industry in 2025.
Outlook for Entrepreneurs and New Players
Outlook for Entrepreneurs
Growth Potential:
- The industry experienced extreme growth of 116.7% from 2023 to 2024, indicating a strong market key.
- Although there was a decline in 2025, the industry in Vennesla still has a high EBITDA margin (6%).
Competitiveness:
- There are only two companies in the industry, which may provide opportunities for new players with differentiated offerings.
- EBITDA margins for existing companies range between 5% and 9%, showing that it is possible to achieve profitability in the industry.
Recommendation:
- Entrepreneurs should consider establishing themselves in Vennesla, especially if they can offer unique products or services that differentiate them from existing companies.
- SmartGrunder can help find suitable locations and assess market challenges in the municipality.
Conclusion and Future Outlook
The pet shop industry in Vennesla shows a mix of stability and growth opportunities. With two companies and a high EBITDA margin, the industry is relatively profitable. Outlooks for new players are positive, especially with a growth of 116.7% from 2023 to 2024. Entrepreneurs should, however, be aware of financial challenges faced by existing companies and consider how they can differentiate themselves in the market. Vennesla has potential to become an important city for pet shop activity in Agder County.