Industry · municipality
Pet Shops in Verdal: Key Figures, Companies, and Outlooks
Analysis of the Pet Shop Industry in Verdal Municipality Based on Operational Statistics and Company Data (2016–2025).
Executive Summary
Overview of the Pet Shop Industry in Verdal
The pet shop industry in Verdal is a small but growing sector with two registered companies. The only actively operating business, Dogman Butikker As, has shown significant growth in employees and revenue in recent years, while the newly established Omatreats As has yet to generate revenue. The industry has experienced extreme fluctuations in revenue, with an increase of over 2800% from 2022 to 2023, followed by a decline in 2024 and a partial recovery in 2025. This demonstrates both potential and uncertainty in the market.
Key Figures in 2025:
- Number of companies: 2
- Total number of employees: 14
- Revenue: NOK 9.1 million
- EBITDA: NOK 268,600
- EBITDA margin: 1%
Economic Trends and Key Figures
Economic Overview
Revenue and Employee Development (2016–2025):
| Year | Revenue (NOK) | Employees |
|---|---|---|
| 2016 | 0 | 0 |
| 2022 | 516,300 | 0 |
| 2023 | 15.2M | 8 |
| 2024 | 7.2M | 8 |
| 2025 | 9.1M | 15 |
Key Trends:
- Revenue: Extreme growth from 2022 to 2023 (+2841.6%), followed by a decline in 2024 (-52.9%) and a partial recovery in 2025 (+27.7%).
- Employees: Increase from 0 to 15 employees from 2022 to 2025, with the most significant growth from 2024 to 2025 (+37.5%).
Analysis: The extreme growth in 2023 can be attributed to the establishment of Dogman Butikker As, while the decline in 2024 may reflect a temporary market fluctuation. The gradual recovery in 2025 shows that the industry has potential for stabilization.
Registered Companies and Organizational Forms
Companies in the Industry
Registered Companies in Verdal (2025):
- Dogman Butikker As Avd Alti Verdal
- Address: Magnus den godes veg 23, Verdal
- Organizational Form: AS
- Founded: 2022-11-17
- Employees: 14
- Revenue: NOK 16.2 million
- EBITDA: NOK 268,600
- Debt: NOK 5.7 million
- Status: Not bankrupt
- Omatreats As
- Address: Sissel Collins gate 3, Verdal
- Organizational Form: AS
- Founded: 2024-07-18
- Employees: 0
- Revenue: NOK 0
- Status: Newly established, no operations yet
Organizational Form:
- AS: 1 company (Dogman Butikker As), with 14 employees and NOK 16.2 million in revenue.
Distribution of Activity in the Municipality
Business Geography
Distribution of Activity in Verdal (2025):
| Area | Number of Companies | Number of Employees | Revenue (NOK) |
|---|---|---|---|
| Verdal | 1 | 14 | 16.2M |
Analysis: Activity in the industry is concentrated in Verdal's city center, with one active business (Dogman Butikker As) and a newly established company structure (Omatreats As) in the same district. This indicates a concentration of the market in a central location, which can be both an advantage and a challenge for new players.
Bankruptcy and Business Dynamics
Business Dynamics and Bankruptcy Statistics
Bankruptcy Statistics (2025):
- Number of bankrupt companies: 0
- Bankruptcy rate: 0%
Analysis: There are no reported bankruptcies in the pet shop industry in Verdal, indicating relative stabilization in the sector. Dogman Butikker As has been in operation since 2022 without bankruptcy, while Omatreats As has yet to generate revenue. This suggests that the industry has a low risk of bankruptcy, but it is important to note that Omatreats As has not yet shown operational results.
Outlook for New Entrants
Outlook for Entrepreneurs
Opportunities and Challenges:
- Market Size: The industry is small but growing, with 15 employees in 2025. This provides opportunities to establish oneself in a niche, but competition is concentrated in one central company.
- EBITDA Margin: The low EBITDA margin (1%) indicates that operating costs are high relative to revenue, requiring effective cost management for new players.
- Bankruptcy Risk: Low bankruptcy risk in the sector provides a stable foundation for investments, but the extreme fluctuations in revenue (from 15.2M in 2023 to 7.2M in 2024) show uncertainty in the market.
Recommendation: Entrepreneurs should consider establishing themselves in Verdal with a focus on differentiation, cost management, and collaboration with existing players such as Dogman Butikker As. SmartGrunder can help find suitable locations and assess market opportunities for new companies in the industry.
Summary and Recommendations
Conclusion
The pet shop industry in Verdal is a small but growing sector with potential for further development. The only operating company, Dogman Butikker As, has shown significant growth in employees and revenue, while the newly established Omatreats As has yet to generate revenue. The industry has experienced extreme fluctuations in revenue, but there are no reported bankruptcies, indicating stabilization in the sector. Entrepreneurs should consider the opportunities in Verdal with a focus on differentiation and cost management, and SmartGrunder can help find suitable locations and assess market opportunities.