Industry · municipality
Electrical Goods Retail in Ålesund
An analysis of the industry, companies, and development in the municipality
Executive Summary
Industry Overview
Electrical goods retail in Ålesund is a small but dynamic industry with a single company: Elektroimportøren Norge As Avd Ålesund. The company has shown strong economic results, with a sales volume of NOK 38.3 million and an EBITDA of NOK 817,500 in 2025. The industry has experienced significant growth since 2018, but also faced a decline in 2023. This shows that the industry has potential, but also challenges related to market fluctuations.
Economic Trends
Sales and Employees:
- Sales: The industry had a growth of +585.8% from 2018 to 2019, reaching a peak of NOK 42.7 million in 2021. There was a decline of -19.7% from 2022 to 2023, followed by a mild increase of +14.4% in 2025.
- Employees: The number of employees increased from 1 in 2018 to 10 in 2021, but decreased to 8 in 2023 before rising to 10 in 2025.
Economic Indicators:
- EBITDA margin: 2% in 2025, indicating a relatively low margin compared to sales volume.
- Gross margin: Up to 1040%, suggesting the company has low variable costs relative to sales.
- Debt: The company has a debt of NOK 11 million, which could be a challenge for future development.



Companies in the Industry
In Ålesund, one company is registered in the electrical goods retail industry:
| Company | Legal Form | Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|---|
| Elektroimportøren Norge As Avd Ålesund | AS | 10 | NOK 38.3M | NOK 817.5K |
More Information:
- The company is not bankrupt according to 2025 data.
- The legal form is AS, which is common for larger businesses.
- The company has been in operation since 2018 and has shown stable growth in employee numbers and sales until 2023.
Business Geography
In Ålesund, there is one location with activity in the electrical goods retail industry:
| Location | Number of Companies | Number of Employees | Sales (2025) |
|---|---|---|---|
| Ålesund | 1 | 10 | NOK 38.3M |
No other districts or locations in the municipality report activity in this industry.

Business Dynamics
Bankruptcies and Stability:
- There are no bankruptcies reported for companies in the electrical goods retail industry in Ålesund from 2018 to 2025.
- The company Elektroimportøren Norge As Avd Ålesund has been stable in operation since 2018, with growth in employee numbers and sales until 2021, followed by a decline in 2023.
Outlook for Future Dynamics:
- This stability suggests the industry has low bankruptcy risk, but the declining trend in 2023 may indicate market challenges or economic pressure.
Outlook for Entrepreneurs
For entrepreneurs in the electrical goods retail industry in Ålesund, there are both opportunities and challenges:
Opportunities:
- Stable market: The single company has shown good economic stability since 2018, indicating a strong market for electrical goods in the municipality.
- High gross margin: A gross margin of 1040% shows potential for high income per sale.
- Low bankruptcy risk: No bankruptcies reported between 2018–2025.
Challenges:
- Small market size: Only one company in the industry, which may indicate a small market or low competitiveness.
- Decline in 2023: A sales decline of -19.7% from 2022 to 2023 could be a warning sign of market fluctuations.
Recommendation: Entrepreneurs should consider analyzing the causes of the 2023 decline and assess whether there is potential to exploit any market gaps.
Outlook for the Parent Industry (Agriculture)
Contrast to Electrical Goods Retail:
- Number of companies: Agriculture has 43 companies in Ålesund, while electrical goods retail has 1 company.
- Sales: Agriculture had a sales volume of NOK 684 million in 2025, while electrical goods retail had NOK 39.6 million.
- Employees: Agriculture had 240 employees in 2026, while electrical goods retail had 10 employees in 2025.
Peer companies in agriculture:
| Company | Industry | Sales (2025) | EBITDA (2025) | Employees (2025) |
|---|---|---|---|---|
| Power Norge As Avd Ålesund | Electronics Store | NOK 116.5M | NOK 2.8M | 23 |
| Optiker Nelvik Moa As | Optician Store | NOK 25.7M | NOK 3.4M | 19 |
| Telia Norge As Telia Avd Amfi Moa Øst | Phone Store | NOK 42.1M | NOK 16.9M | 6 |
Conclusion: Agriculture has a much larger market size and more companies, but electrical goods retail has a higher gross margin and lower debt per company.



Other companies in landbruk (not in electric goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Amfi Moa Øst | phone store | Langelandsvegen 51, 6010 Ålesund | NOK 42.1M | 6 | NOK 16.9M |
| Optiker Nelvik Moa As | optical store | Stormoa Butikksenter 2.etasje, 6022 Ålesund | NOK 25.7M | 19 | NOK 3.4M |
| Power Norge As Avd Ålesund | electronics store | Høgvollvegen 8, 6018 Ålesund | NOK 116.5M | 23 | NOK 2.8M |
| Power Norge As Avd Moa | electronics store | Amfisenteret|Moa Gård, 6010 Ålesund | NOK 99.9M | 30 | NOK 2.4M |
| Synsam Ålesund Sentrum | optical store | Kongens gate 4, 6002 Ålesund | NOK 8.9M | 7 | NOK 1.7M |
| Brattvåg Synssenter As | optical store | Strandgata 7, 6270 Brattvåg | NOK 7.2M | 4 | NOK 1.6M |
| Brilleglede As | optical store | Åsetorget|Øvre Geilegrend 1, 6017 Ålesund | NOK 9.4M | 7 | NOK 1.6M |
| Optiker Nelvik Ålesund As | optical store | Keiser Wilhelms gate 22, 6003 Ålesund | NOK 10.6M | 4 | NOK 996.0K |
| Tk Moa As | phone store | Moavegen 1, 6018 Ålesund | NOK 16.1M | 6 | NOK 779.0K |
| Hifi Klubben As Avd Ålesund | phone store | Kongens gate 21, 6002 Ålesund | NOK 15.8M | 5 | NOK 703.0K |
| Brilleland Avd 481 Ålesund Storsenter | optical store | Rasmus Rønnebergs gate 21, 6002 Ålesund | NOK 9.6M | 7 | NOK 699.2K |
| Kjell & Co Norway No020 Amfi Moa | electronics store | Amfi Moa|Langelandsvegen 25, 6010 Ålesund | NOK 12.4M | 6 | NOK 598.9K |
| Brilleland Avd 469 Moa Ålesund | optical store | Langelandsvegen 51, 6010 Ålesund | NOK 5.6M | 7 | NOK 407.8K |
| Dankert Schlyder As | optical store | Kongens gate 7A, 6002 Ålesund | NOK 4.2M | 4 | NOK 299.0K |
| Teknikmagasinet Norway As Avd Ålesund | phone store | Langelandsvegen 25, 6010 Ålesund | NOK 3.3M | 0 | NOK 84.2K |
| Eplehuset Moa | computer store | Langelandsvegen 25, 6010 Ålesund | NOK 40.9M | 9 | NOK 25.0K |
| Alfa Miljø As | electronics store | Breivika industriveg 57, 6018 Ålesund | NOK 0 | 14 | NOK 0 |
| Andre Eidskrem | audio equipment / musical instruments store | Nordigårdsgate 9B, 6002 Ålesund | NOK 0 | 0 | NOK 0 |
| Art By Anita Øren | audio equipment / musical instruments store | c/o Anita Øren|Dyftavegen 13, 6012 Ålesund | NOK 0 | 0 | NOK 0 |
| Bakke Hareide Consulting | audio equipment / musical instruments store | Nedre Strandgate 45, 6005 Ålesund | NOK 0 | 0 | NOK 0 |
| Bakke Hareide Consulting | audio equipment / musical instruments store | Nedre Strandgate 45, 6005 Ålesund | NOK 0 | 0 | NOK 0 |
| Digerneset Elektro & Kjøkken As | computer store | Grimmergata 1, 6002 Ålesund | NOK 0 | 6 | NOK 0 |
| E Portal Frank Vedeld | computer store | Lars Pettervegen 12, 6260 Skodje | NOK 0 | 0 | NOK 0 |
| Frantz Von Lowensprung | optical store | Fjellgata 17, 6003 Ålesund | NOK 0 | 0 | NOK 0 |
| Handelium As | audio equipment / musical instruments store | Hovstien 4, 6057 Ellingsøy | NOK 0 | 0 | NOK 0 |
| Hg Handel As Avd Elkjøp Stormarked Ålesund | electronics store | Langelandsvegen 25, 6010 Ålesund | NOK 0 | 34 | NOK 0 |
| Highrise As | computer store | Grimmergata 1, 6002 Ålesund | NOK 0 | 4 | NOK 0 |
| Ice Retail As Avd Moa | phone store | Langelandsvegen 25, 6010 Ålesund | NOK 0 | 6 | NOK 0 |
| Interoptik Moa Optikk | optical store | Moavegen 3, 6018 Ålesund | NOK 0 | 10 | NOK 0 |
| Mass Da | audio equipment / musical instruments store | Kongens gate 28B, 6002 Ålesund | NOK 0 | 0 | NOK 0 |
| Musikk Impuls Ronnie Mansfield | audio equipment / musical instruments store | Inste Holen 43B, 6011 Ålesund | NOK 0 | 0 | NOK 0 |
| Oen Ecommerce | audio equipment / musical instruments store | Kolvikbakken 27, 6008 Ålesund | NOK 0 | 0 | NOK 0 |
| Ålesund Kunstforening | audio equipment / musical instruments store | Keiser Wilhelms gate 36, 6003 Ålesund | NOK 0 | 6 | NOK 0 |
| Ålesund Spillsenter Da | audio equipment / musical instruments store | Parkgata 2A, 6003 Ålesund | NOK 0 | 0 | NOK 0 |
| Game Over Da | audio equipment / musical instruments store | Kirkegata 49, 6005 Ålesund | NOK 0 | 0 | NOK -4.0K |
| Musikktorget As | audio equipment / musical instruments store | Langelandsvegen 1, 6010 Ålesund | NOK 13.3M | 7 | NOK -27.0K |
| Ndx As | computer store | Øvstebygda, 6265 Vatne | NOK 15.0K | 0 | NOK -61.0K |
| Eidsnes Elektro Holding As | computer store | Langrabben 56, 6013 Ålesund | NOK 0 | 0 | NOK -82.0K |
| Jothosi Holding As | optical store | Kipervikgata 10, 6003 Ålesund | NOK 0 | 0 | NOK -90.0K |
| Peer Gynt Galleriet As | audio equipment / musical instruments store | Korsegata 8, 6002 Ålesund | NOK 0 | 0 | NOK -92.0K |
Conclusion
Electrical goods retail in Ålesund is a small but economically stable industry with growth potential. The single company, Elektroimportøren Norge As Avd Ålesund, has shown good economic performance, but the sales decline in 2023 should be analyzed further. Entrepreneurs should consider leveraging the high gross margin and low bankruptcy risk, but also be aware of market challenges. SmartGrunder can help entrepreneurs find suitable locations and analyze market prospects in Ålesund for this industry.