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Industry · municipality

Electrical Goods Retail in Ålesund

Published 23.09.2026

An analysis of the industry, companies, and development in the municipality

Executive Summary

Industry Overview

Electrical goods retail in Ålesund is a small but dynamic industry with a single company: Elektroimportøren Norge As Avd Ålesund. The company has shown strong economic results, with a sales volume of NOK 38.3 million and an EBITDA of NOK 817,500 in 2025. The industry has experienced significant growth since 2018, but also faced a decline in 2023. This shows that the industry has potential, but also challenges related to market fluctuations.

Economic Trends

Sales and Employees:

  • Sales: The industry had a growth of +585.8% from 2018 to 2019, reaching a peak of NOK 42.7 million in 2021. There was a decline of -19.7% from 2022 to 2023, followed by a mild increase of +14.4% in 2025.
  • Employees: The number of employees increased from 1 in 2018 to 10 in 2021, but decreased to 8 in 2023 before rising to 10 in 2025.

Economic Indicators:

  • EBITDA margin: 2% in 2025, indicating a relatively low margin compared to sales volume.
  • Gross margin: Up to 1040%, suggesting the company has low variable costs relative to sales.
  • Debt: The company has a debt of NOK 11 million, which could be a challenge for future development.
Sales over time — electric goods store — Ålesund
Sales over time — electric goods store
Number of companies — electric goods store — Ålesund
Number of companies — electric goods store
Employees over time — electric goods store — Ålesund
Employees over time — electric goods store

Companies in the Industry

In Ålesund, one company is registered in the electrical goods retail industry:

CompanyLegal FormEmployeesSales (2025)EBITDA (2025)
Elektroimportøren Norge As Avd ÅlesundAS10NOK 38.3MNOK 817.5K

More Information:

  • The company is not bankrupt according to 2025 data.
  • The legal form is AS, which is common for larger businesses.
  • The company has been in operation since 2018 and has shown stable growth in employee numbers and sales until 2023.

Business Geography

In Ålesund, there is one location with activity in the electrical goods retail industry:

LocationNumber of CompaniesNumber of EmployeesSales (2025)
Ålesund110NOK 38.3M

No other districts or locations in the municipality report activity in this industry.

Companies by place — electric goods store — Ålesund
Companies by place — electric goods store

Business Dynamics

Bankruptcies and Stability:

  • There are no bankruptcies reported for companies in the electrical goods retail industry in Ålesund from 2018 to 2025.
  • The company Elektroimportøren Norge As Avd Ålesund has been stable in operation since 2018, with growth in employee numbers and sales until 2021, followed by a decline in 2023.

Outlook for Future Dynamics:

  • This stability suggests the industry has low bankruptcy risk, but the declining trend in 2023 may indicate market challenges or economic pressure.

Outlook for Entrepreneurs

For entrepreneurs in the electrical goods retail industry in Ålesund, there are both opportunities and challenges:

Opportunities:

  • Stable market: The single company has shown good economic stability since 2018, indicating a strong market for electrical goods in the municipality.
  • High gross margin: A gross margin of 1040% shows potential for high income per sale.
  • Low bankruptcy risk: No bankruptcies reported between 2018–2025.

Challenges:

  • Small market size: Only one company in the industry, which may indicate a small market or low competitiveness.
  • Decline in 2023: A sales decline of -19.7% from 2022 to 2023 could be a warning sign of market fluctuations.

Recommendation: Entrepreneurs should consider analyzing the causes of the 2023 decline and assess whether there is potential to exploit any market gaps.

Outlook for the Parent Industry (Agriculture)

Contrast to Electrical Goods Retail:

  • Number of companies: Agriculture has 43 companies in Ålesund, while electrical goods retail has 1 company.
  • Sales: Agriculture had a sales volume of NOK 684 million in 2025, while electrical goods retail had NOK 39.6 million.
  • Employees: Agriculture had 240 employees in 2026, while electrical goods retail had 10 employees in 2025.

Peer companies in agriculture:

CompanyIndustrySales (2025)EBITDA (2025)Employees (2025)
Power Norge As Avd ÅlesundElectronics StoreNOK 116.5MNOK 2.8M23
Optiker Nelvik Moa AsOptician StoreNOK 25.7MNOK 3.4M19
Telia Norge As Telia Avd Amfi Moa ØstPhone StoreNOK 42.1MNOK 16.9M6

Conclusion: Agriculture has a much larger market size and more companies, but electrical goods retail has a higher gross margin and lower debt per company.

Sales in the parent industry — landbruk — Ålesund
Sales in the parent industry — landbruk
Companies in the parent industry — landbruk — Ålesund
Companies in the parent industry — landbruk
Employees in the parent industry — landbruk — Ålesund
Employees in the parent industry — landbruk

Other companies in landbruk (not in electric goods store)

CompanyIndustryAddressSalesEmployeesEBITDA
Telia Norge As Telia Avd Amfi Moa Østphone storeLangelandsvegen 51, 6010 ÅlesundNOK 42.1M6NOK 16.9M
Optiker Nelvik Moa Asoptical storeStormoa Butikksenter 2.etasje, 6022 ÅlesundNOK 25.7M19NOK 3.4M
Power Norge As Avd Ålesundelectronics storeHøgvollvegen 8, 6018 ÅlesundNOK 116.5M23NOK 2.8M
Power Norge As Avd Moaelectronics storeAmfisenteret|Moa Gård, 6010 ÅlesundNOK 99.9M30NOK 2.4M
Synsam Ålesund Sentrumoptical storeKongens gate 4, 6002 ÅlesundNOK 8.9M7NOK 1.7M
Brattvåg Synssenter Asoptical storeStrandgata 7, 6270 BrattvågNOK 7.2M4NOK 1.6M
Brilleglede Asoptical storeÅsetorget|Øvre Geilegrend 1, 6017 ÅlesundNOK 9.4M7NOK 1.6M
Optiker Nelvik Ålesund Asoptical storeKeiser Wilhelms gate 22, 6003 ÅlesundNOK 10.6M4NOK 996.0K
Tk Moa Asphone storeMoavegen 1, 6018 ÅlesundNOK 16.1M6NOK 779.0K
Hifi Klubben As Avd Ålesundphone storeKongens gate 21, 6002 ÅlesundNOK 15.8M5NOK 703.0K
Brilleland Avd 481 Ålesund Storsenteroptical storeRasmus Rønnebergs gate 21, 6002 ÅlesundNOK 9.6M7NOK 699.2K
Kjell & Co Norway No020 Amfi Moaelectronics storeAmfi Moa|Langelandsvegen 25, 6010 ÅlesundNOK 12.4M6NOK 598.9K
Brilleland Avd 469 Moa Ålesundoptical storeLangelandsvegen 51, 6010 ÅlesundNOK 5.6M7NOK 407.8K
Dankert Schlyder Asoptical storeKongens gate 7A, 6002 ÅlesundNOK 4.2M4NOK 299.0K
Teknikmagasinet Norway As Avd Ålesundphone storeLangelandsvegen 25, 6010 ÅlesundNOK 3.3M0NOK 84.2K
Eplehuset Moacomputer storeLangelandsvegen 25, 6010 ÅlesundNOK 40.9M9NOK 25.0K
Alfa Miljø Aselectronics storeBreivika industriveg 57, 6018 ÅlesundNOK 014NOK 0
Andre Eidskremaudio equipment / musical instruments storeNordigårdsgate 9B, 6002 ÅlesundNOK 00NOK 0
Art By Anita Ørenaudio equipment / musical instruments storec/o Anita Øren|Dyftavegen 13, 6012 ÅlesundNOK 00NOK 0
Bakke Hareide Consultingaudio equipment / musical instruments storeNedre Strandgate 45, 6005 ÅlesundNOK 00NOK 0
Bakke Hareide Consultingaudio equipment / musical instruments storeNedre Strandgate 45, 6005 ÅlesundNOK 00NOK 0
Digerneset Elektro & Kjøkken Ascomputer storeGrimmergata 1, 6002 ÅlesundNOK 06NOK 0
E Portal Frank Vedeldcomputer storeLars Pettervegen 12, 6260 SkodjeNOK 00NOK 0
Frantz Von Lowensprungoptical storeFjellgata 17, 6003 ÅlesundNOK 00NOK 0
Handelium Asaudio equipment / musical instruments storeHovstien 4, 6057 EllingsøyNOK 00NOK 0
Hg Handel As Avd Elkjøp Stormarked Ålesundelectronics storeLangelandsvegen 25, 6010 ÅlesundNOK 034NOK 0
Highrise Ascomputer storeGrimmergata 1, 6002 ÅlesundNOK 04NOK 0
Ice Retail As Avd Moaphone storeLangelandsvegen 25, 6010 ÅlesundNOK 06NOK 0
Interoptik Moa Optikkoptical storeMoavegen 3, 6018 ÅlesundNOK 010NOK 0
Mass Daaudio equipment / musical instruments storeKongens gate 28B, 6002 ÅlesundNOK 00NOK 0
Musikk Impuls Ronnie Mansfieldaudio equipment / musical instruments storeInste Holen 43B, 6011 ÅlesundNOK 00NOK 0
Oen Ecommerceaudio equipment / musical instruments storeKolvikbakken 27, 6008 ÅlesundNOK 00NOK 0
Ålesund Kunstforeningaudio equipment / musical instruments storeKeiser Wilhelms gate 36, 6003 ÅlesundNOK 06NOK 0
Ålesund Spillsenter Daaudio equipment / musical instruments storeParkgata 2A, 6003 ÅlesundNOK 00NOK 0
Game Over Daaudio equipment / musical instruments storeKirkegata 49, 6005 ÅlesundNOK 00NOK -4.0K
Musikktorget Asaudio equipment / musical instruments storeLangelandsvegen 1, 6010 ÅlesundNOK 13.3M7NOK -27.0K
Ndx Ascomputer storeØvstebygda, 6265 VatneNOK 15.0K0NOK -61.0K
Eidsnes Elektro Holding Ascomputer storeLangrabben 56, 6013 ÅlesundNOK 00NOK -82.0K
Jothosi Holding Asoptical storeKipervikgata 10, 6003 ÅlesundNOK 00NOK -90.0K
Peer Gynt Galleriet Asaudio equipment / musical instruments storeKorsegata 8, 6002 ÅlesundNOK 00NOK -92.0K

Conclusion

Electrical goods retail in Ålesund is a small but economically stable industry with growth potential. The single company, Elektroimportøren Norge As Avd Ålesund, has shown good economic performance, but the sales decline in 2023 should be analyzed further. Entrepreneurs should consider leveraging the high gross margin and low bankruptcy risk, but also be aware of market challenges. SmartGrunder can help entrepreneurs find suitable locations and analyze market prospects in Ålesund for this industry.