Industry · municipality
Electric Goods Retail in Asker: Industry Analysis and Development Trends
A detailed overview of the industry, companies, and future perspectives in Asker municipality
Executive Summary
Electric goods retail in Asker municipality represents a stable but dynamic industry with a combination of established companies and new players. The industry showed strong growth up to 2021, followed by a short period of decline before stabilizing in 2025. With 3 registered companies and an average profit margin of 2%, the industry is characterized by high gross profit margins (941%) and geographic concentration in Billingstad. SmartGrunder can help entrepreneurs find optimal locations in Asker for this industry.
Economic Overview
Sales and employees:
- Sales: The industry increased from 121.3 M NOK in 2016 to 289.0 M NOK in 2021, followed by a decline to 209.7 M NOK in 2024. In 2025, an increase of 7.1% was recorded.
- Employees: The number of employees increased from 35 in 2016 to 72 in 2021, followed by a decline to 55 in 2025.
Margins and wage costs:
- EBITDA margins are at 2%, with an average EBITDA per employee of 91.4 K NOK in Billingstad.
- Gross profit margins are extremely high (941%), indicating low variable costs relative to sales.
Conclusion: The industry has shown strong economic performance in periods, but has been subject to variations in employees and sales over time.
Companies in the Industry
Registered companies:
| Company | Legal Form | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Power Norge As | AS | 41 | 166.5 M | 4.0 M |
| Elektroimportøren Norge As | AS | 19 | 55.9 M | 1.2 M |
| Ecom Landa | ENK | 0 | 0 | 0 |
Legal Form:
- 2 of the 3 companies are AS (limited liability companies), while one is ENK (sole proprietorship). AS companies dominate the industry with higher employee numbers and larger sales volumes.
Status: None of the companies are registered in bankruptcy, indicating a stable industry with good debt structure (average total debt of 26.4 M NOK for Power Norge As).
Industry Geography
Focus areas:
- Billingstad is the only area with activity in the industry, with 2 companies and 60 employees.
- Operational results: Billingstad has an operational income of 222.9 M NOK and a sales volume of 222.4 M NOK.
Location trends: The industry is concentrated in Billingstad, which can be an advantage for entrepreneurs seeking to leverage existing infrastructure and customer bases. There is no activity in other parts of Asker municipality.
Industry Dynamics
Bankruptcies and stability:
- None of the registered companies are in bankruptcy, indicating a stable industry.
Growth and decline:
- Sales increased by 50.7% from 2016 to 2017, but declined by 18.6% from 2021 to 2022.
- The number of employees increased by 71.4% from 2016 to 2017, but declined by 12.3% from 2022 to 2023.
Conclusion: The industry has shown both strong growth and periods of decline, but has remained stable without bankruptcy cases.
Outlook
For entrepreneurs:
- The industry showed a sales increase of 7.1% in 2025, indicating a possible stabilization after a period of decline.
- High gross profit margins (941%) and a concentration in Billingstad can be advantageous for new players.
- However, it is important to be aware of the variations in employees and sales that have been characteristic of the industry over time.
Recommendation: Entrepreneurs should consider establishing themselves in Billingstad, where there are already established companies and an existing customer base. It may be beneficial to focus on effective cost management to maintain the high gross profit margins.
Comparison with Agriculture
Broader industry (agriculture):
- Number of companies: 55 companies in agriculture compared to 3 in electric goods retail.
- Sales: Agriculture had a higher sales volume of 693.3 M NOK in 2025 compared to 224.6 M NOK for electric goods retail.
- Employees: Agriculture had 228 employees in 2025, while electric goods retail had 55 employees.
Peer companies:
| Company | Industry | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|
| Elkjøp Slependen | Electronics Store | 429.2 M | 5.1 M |
| Synsam Orc | Optician Store | 13.4 M | 2.5 M |
| Miele As Avd Butikkhandel | Electronics Store | 41.3 M | 1.7 M |
Conclusion: Agriculture has a larger industry and higher sales, but electric goods retail has higher gross profit margins. This can be an advantage for entrepreneurs in electric goods retail seeking to maximize profits.
Other companies in landbruk (not in electric goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Elkjøp Slependen | electronics store | Pustutveien 6, 1396 Billingstad | NOK 429.2M | 73 | NOK 5.1M |
| Synsam Orc | optical store | Hagaløkkveien 13, 1383 Asker | NOK 13.4M | 13 | NOK 2.5M |
| Synsam Asker Trekanten | optical store | Knud Askers vei 26A, 1384 | NOK 11.9M | 9 | NOK 2.2M |
| Miele As Avd Butikkhandel | electronics store | Nesbruveien 71, 1394 | NOK 41.3M | 10 | NOK 1.7M |
| Tnb Asker As | phone store | Knud Askers vei 26, 1384 | NOK 21.2M | 6 | NOK 1.6M |
| Synsam Rortunet | optical store | Kirkealleen 1, 3470 Slemmestad | NOK 6.0M | 8 | NOK 1.1M |
| Optisk Kompani Asker As | optical store | Knud Askers vei 26, 1384 | NOK 27.1M | 21 | NOK 804.0K |
| Interoptik Asker Synssenter | optical store | Strøket 9, 1383 Asker | NOK 17.5M | 10 | NOK 734.3K |
| Sømmelig As | electronics store | Vangsveien 12, 3440 Røyken | NOK 912.0K | 0 | NOK 251.0K |
| Alliance Røyken As | optical store | Bråsetveien 3, 3440 Røyken | NOK 3.3M | 2 | NOK 248.0K |
| Hannestad Elektronikk | audio equipment / musical instruments store | Frøtvedtåsen 58, 3474 Åros | NOK 94.0K | 0 | NOK 23.0K |
| Asker Bandage As | optical store | Erteløkka 1, 1384 Asker | NOK 0 | 4 | NOK 0 |
| Auduns Samleri V/audun Indseth | audio equipment / musical instruments store | Ospestien 85, 1387 Asker | NOK 0 | 0 | NOK 0 |
| Bakken & Company As | audio equipment / musical instruments store | Julius Madsens vei 10, 1390 Vollen | NOK 0 | 0 | NOK 0 |
| Berit F Nielsen | audio equipment / musical instruments store | Korpefaret 38B, 1386 Asker | NOK 0 | 0 | NOK 0 |
| Bridgeto As | audio equipment / musical instruments store | Lilleåsen 24, 1396 Billingstad | NOK 0 | 0 | NOK 0 |
| Brilleland Avd 531 Asker | optical store | Bankveien 6A, 1383 Asker | NOK 0 | 0 | NOK 0 |
| Christoph Lunner | computer store | Orestien 1B, 1387 Asker | NOK 0 | 0 | NOK 0 |
| Cyberdyne Computer Vetle Valebjørg | computer store | Høgdaveien 5, 1397 Nesøya | NOK 0 | 0 | NOK 0 |
| Emex As | computer store | Bergveien 10B, 3474 Åros | NOK 0 | 0 | NOK 0 |
| Gevi's Garn & Galleri V/riseth | audio equipment / musical instruments store | 0, 3470 Slemmestad | NOK 0 | 0 | NOK 0 |
| Hebbe Lilles Da | audio equipment / musical instruments store | Slemmestadveien 440, 1390 Vollen | NOK 0 | 0 | NOK 0 |
| Hitekcleaner Puzniak | electronics store | Ridderkleiva 42, 1386 Asker | NOK 0 | 0 | NOK 0 |
| Ino Pro Slettnes | computer store | Kirkeveien 56G, 1395 Hvalstad | NOK 0 | 0 | NOK 0 |
| Klem Netthandel | computer store | Dyringveien 68, 1385 Asker | NOK 0 | 0 | NOK 0 |
| Klem Netthandel | computer store | Dyringveien 68, 1385 Asker | NOK 0 | 0 | NOK 0 |
| Kleppa & Co Hans M Kleppa | phone store | Skjellestadhagen 20, 1389 Heggedal | NOK 0 | 0 | NOK 0 |
| Kokoo Sagen | audio equipment / musical instruments store | Slemmestadveien 440, 1390 Vollen | NOK 0 | 0 | NOK 0 |
| Lån Holding As | optical store | Folagrenda 1, 1384 Asker | NOK 0 | 0 | NOK 0 |
| Mahmouds Pc Verden | computer store | Fredbos vei 51, 1383 Asker | NOK 0 | 0 | NOK 0 |
| Mighty Vikings Da | computer store | Grimsrudveien 19A, 3442 Hyggen | NOK 0 | 0 | NOK 0 |
| Montana Mtn Kunstmateriell Og Tegneutstyr | audio equipment / musical instruments store | Solbergsvingen 21, 1385 Asker | NOK 0 | 0 | NOK 0 |
| Mork El | computer store | c/o Markus Mork|Soltoppen 13, 1394 Nesbru | NOK 0 | 0 | NOK 0 |
| Morten Korsbøen | computer store | Vikingjordet 16, 1389 Heggedal | NOK 0 | 0 | NOK 0 |
| Morten Korsbøen | phone store | Vikingjordet 16, 1389 Heggedal | NOK 0 | 0 | NOK 0 |
| Multiserveren.com Gjermund Reiner Vestli | electronics store | Åsveien 11, 3475 Sætre | NOK 0 | 0 | NOK 0 |
| Netcon Robin Motrøen | computer store | Bondistranda 46, 1386 Asker | NOK 0 | 0 | NOK 0 |
| Power Norge As Avd Asker | electronics store | Knud Askers vei 26, 1384 | NOK 0 | 0 | NOK 0 |
| Reevive As | electronics store | Arvid Andresens vei 7B, 1394 Nesbru | NOK 0 | 0 | NOK 0 |
| Reevive As | electronics store | Arvid Andresens vei 7B, 1394 Nesbru | NOK 0 | 0 | NOK 0 |
Conclusion
Electric goods retail in Asker municipality represents a stable but dynamic industry with potential opportunities for entrepreneurs. The industry has shown strong growth in periods, but has also been subject to variations in sales and number of employees. With a concentration in Billingstad and high gross profit margins, it may be advantageous to establish oneself in this area. At the same time, entrepreneurs should be aware of the variations in the industry over time and consider focusing on effective cost management to maintain the high profit margins. SmartGrunder can help find optimal locations and strategies for new companies in the industry.