Industry · municipality
Electrical Retail in Fredrikstad: Current Status and Future Perspectives
A detailed analysis of the industry, companies, and development in the municipality
Executive Summary
Electrical retail in Fredrikstad has a relatively small but dynamic structure with two registered companies. The industry shows both strong growth and variations in employees and sales data over the years. The dominant company form is AS, and there is a clear focus on Rolvsøy as the activity area. The industry has a high gross profit (1040%) compared to agriculture, but lower EBITDA margins (2%).
Economic Overview
Sales Development
Sales for electrical retail in Fredrikstad have grown strongly from 2016 to 2020, increasing from NOK 1.1 million to NOK 48.3 million. There has been a decline after 2021, with sales at NOK 39.6 million in 2025. Annual growth has varied significantly, with an extreme increase of +1839.9% from 2016 to 2017.
Employee Development
The number of employees has varied between 2 and 12 over the years, with a peak of 12 in 2020. There has been a decline in 2023 and 2025, but stabilization in 2024. The average growth has been +350% from 2016 to 2017, but later there have been more fluctuations.



Companies in the Industry
Registered Companies
- Elektroimportøren Norge As Avd Fredrikstad (Dikeveien 18, Rolvsøy)
- Organizational form: AS
- Founded: 2016-09-01
- Employees: 10
- Sales: NOK 38.3 million
- EBITDA: NOK 817.5 thousand
| 2. Tptt As (c/o John Short | Sportsveien 20, Fredrikstad) |
|---|
- Organizational form: AS
- Founded: 2021-08-16
- Employees: 0
- Sales: NOK 0
Organizational Form Statistics
- AS: 1 company, 10 employees, NOK 38.3 million sales, NOK 817.5 thousand EBITDA.
Business Geography
Activity Distribution
- Rolvsøy: 1 company, 10 employees, NOK 38.3 million sales, NOK 398.7 million gross profit, NOK 446.6 thousand operating profit.
There are no registered companies in other parts of the municipality for this industry.

Operational Dynamics and Bankruptcy Statistics
Bankruptcies and Operational Dynamics
- Elektroimportøren Norge As: Not in bankruptcy.
- Tptt As: Not in bankruptcy, but has 0 employees and 0 sales. This may indicate a recent start-up or a company structure without active operations.
The industry has not been affected by bankruptcy in the last year, but the small company group makes small variations in operating results more visible.
Outlook for Entrepreneurs
Development for Entrepreneurs
The industry has growth potential, especially with Elektroimportøren Norges strong sales results and high gross profits. However, there are variations in employees and sales over the years, which can be a challenge for new companies. Rolvsøy appears as a strategic location with existing infrastructure and operating results.
Development in Agriculture
Contrast with Agriculture
Agriculture in Fredrikstad has 56 companies compared to 2 in electrical retail. Sales for agriculture have been more stable, with a peak of NOK 742.8 million in 2024. EBITDA for agriculture is higher (e.g., Telia Norge As with NOK 16.9 million) compared to electrical retail (NOK 817.5 thousand).
Peer Companies in Agriculture
| Name | Industry | Sales | EBITDA | Employees |
|---|---|---|---|---|
| Telia Norge As | Phone Store | NOK 42.1 million | NOK 16.9 million | 5 |
| Hm Stranda Invest As | Electronics Store | NOK 130.3 million | NOK 16.3 million | 0 |
| Synsam Fredrikstad | Optician Store | NOK 25.3 million | NOK 4.7 million | 17 |
| Elkjøp Fredrikstad | Electronics Store | NOK 295.1 million | NOK 3.5 million | 42 |
| Power Norge As | Electronics Store | NOK 133.2 million | NOK 3.2 million | 36 |



Other companies in landbruk (not in electric goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Torvbyen Fredrikstad | phone store | Brochs gate 7, 1607 Fredrikstad | NOK 42.1M | 5 | NOK 16.9M |
| Hm Stranda Invest As | electronics store | Lervikveien 115, 1626 Manstad | NOK 130.3M | 0 | NOK 16.3M |
| Synsam Fredrikstad | optical store | St Hans gate 1, 1607 Fredrikstad | NOK 25.3M | 17 | NOK 4.7M |
| Elkjøp Fredrikstad | electronics store | Dikeveien 41, 1661 Rolvsøy | NOK 295.1M | 42 | NOK 3.5M |
| Power Norge As Avd Fredrikstad | electronics store | Dikeveien 37, 1661 Rolvsøy | NOK 133.2M | 36 | NOK 3.2M |
| Osflaten Hvitevarer Fredrikstad As | electronics store | Dikeveien 27, 1661 Rolvsøy | NOK 11.5M | 4 | NOK 2.5M |
| Synsam Fredrikstad Værstetorvet | optical store | Jens Wilhelmsens gate 5-7, 1671 Kråkerøy | NOK 13.4M | 8 | NOK 2.5M |
| Sellebakk Synssenter As | optical store | Løenveien 5, 1653 Sellebakk | NOK 13.5M | 13 | NOK 2.5M |
| Martinsen Og Sønn Elektro As | electronics store | Farmanns gate 2, 1607 Fredrikstad | NOK 31.6M | 11 | NOK 2.0M |
| Synsam Østfoldhallene | optical store | Dikeveien 28, 1661 Rolvsøy | NOK 10.4M | 11 | NOK 1.9M |
| Alarmlink As | computer store | Grimstadveien 9, 1655 Sellebakk | NOK 14.3M | 10 | NOK 1.4M |
| Brilleland Avd 462 Østfollhallen | optical store | Dikeveien 28, 1661 Rolvsøy | NOK 15.3M | 14 | NOK 1.1M |
| Brilleland Avd 523 Fredrikstad Sentrum | optical store | Nygaardsgata 44, 1607 Fredrikstad | NOK 8.8M | 7 | NOK 640.9K |
| Kjell & Co Norway No025 Østfoldhallene | electronics store | Østfoldhallene|Dikeveien 28, 1661 Rolvsøy | NOK 10.3M | 6 | NOK 495.6K |
| Boots Apotek Fredrikstad | optical store | Mosseveien 16, 1610 Fredrikstad | NOK 25.0M | 14 | NOK 451.5K |
| Nautiluz Creation As | computer store | Saxegårdsveien 4, 1661 Rolvsøy | NOK 5.4M | 4 | NOK 241.0K |
| S Gangestad As | optical store | Brochs gate 8, 1607 Fredrikstad | NOK 17.6M | 4 | NOK 240.0K |
| Talb As | computer store | Stortorvet 4/8, 1607 Fredrikstad | NOK 4.8M | 1 | NOK 195.0K |
| Fredrikstad Specsavers As | optical store | Nygaardsgata 39, 1607 Fredrikstad | NOK 14.7M | 12 | NOK 76.0K |
| Fredrikstad Kunstforening | audio equipment / musical instruments store | Ferjestedsveien 5A, 1606 Fredrikstad | NOK 214.0K | 0 | NOK 29.0K |
| Eplehuset Fredrikstad | computer store | Nygaardsgata 49, 1607 Fredrikstad | NOK 27.2M | 5 | NOK 16.7K |
| Anderson Moonrise Record Shop | audio equipment / musical instruments store | Skåragårdsveien 12A, 1623 Gressvik | NOK 0 | 0 | NOK 0 |
| Art Ranger As | audio equipment / musical instruments store | Habornveien 53, 1630 Gamle Fredrikstad | NOK 0 | 0 | NOK 0 |
| Atelier Stahl | audio equipment / musical instruments store | Kirkegaten 27, 1632 Gamle Fredrikstad | NOK 0 | 0 | NOK 0 |
| Ayaz Import | computer store | Fagerliveien 4, 1605 Fredrikstad | NOK 0 | 0 | NOK 0 |
| Dahle Mynt | audio equipment / musical instruments store | Nordkilen 8, 1621 Gressvik | NOK 0 | 0 | NOK 0 |
| Datatech Ans | computer store | 0, 1626 Manstad | NOK 0 | 0 | NOK 0 |
| Den Lille Keramikkfabrikken As | audio equipment / musical instruments store | Torvgaten 57A, 1632 Gamle Fredrikstad | NOK 0 | 0 | NOK 0 |
| Den Lille Keramikkfabrikken As | audio equipment / musical instruments store | Torvgaten 57A, 1632 Gamle Fredrikstad | NOK 0 | 0 | NOK 0 |
| Eplekontoret Løvstrand | computer store | Hammerveien 7, 1605 Fredrikstad | NOK 0 | 0 | NOK 0 |
| Eplekontoret Løvstrand | phone store | Hammerveien 7, 1605 Fredrikstad | NOK 0 | 0 | NOK 0 |
| Eriksen | audio equipment / musical instruments store | c/o Fredrik Eriksen|Nygaardsgata 19, 1606 Fredrikstad | NOK 0 | 0 | NOK 0 |
| Fibel As | electronics store | Sølvstien 9, 1639 Gamle Fredrikstad | NOK 0 | 0 | NOK 0 |
| Fixr Da | computer store | Høidahlbuen 2, 1636 Gamle Fredrikstad | NOK 0 | 0 | NOK 0 |
| Interoptik Gangestad Torvbyen Fredrikstad | optical store | Brochs gate 8, 1607 Fredrikstad | NOK 0 | 10 | NOK 0 |
| Kristiansen Product & Production | computer store | Ila allé 72, 1605 Fredrikstad | NOK 0 | 0 | NOK 0 |
| Onsøy Synssenter As | optical store | Gressvik torg 22, 1621 | NOK 0 | 7 | NOK 0 |
| Opentek Stumberg | computer store | Rytterveien 4, 1615 Fredrikstad | NOK 0 | 0 | NOK 0 |
| Ophta As | optical store | C/O Shera Anjaria|Storgata 3, 1607 Fredrikstad | NOK 0 | 1 | NOK 0 |
| Oxymera As | optical store | Skåralia 3, 1623 Gressvik | NOK 0 | 0 | NOK 0 |
Conclusion
Electrical retail in Fredrikstad has a small but dynamic structure with growth potential. The high gross profit and existing infrastructure in Rolvsøy can be advantageous for new companies. At the same time, entrepreneurs should be aware of variations in operating results and competition from larger companies in agriculture. SmartGrunder can help find optimal addresses and strategies for this industry in the municipality.