Industry · municipality
The Electrical Goods Wholesale Industry in Haugesund
Analysis of companies, economy, and opportunities for entrepreneurs in Haugesund, Rogaland, Norway (2016–2026). This is a SmartGrunder analysis based on publicly registered data from Norway.
Brief overview of the sector
The electrical goods wholesale industry in Haugesund is a small but growing sector with a single active company. The electrical importer Elektroimportøren Norge As Avd Haugesund has shown stable growth in sales and employees over the past few years, with a particular increase in 2025. The sector has not recorded any bankruptcies, and there are no competing companies in the area. This opens opportunities for further development, but also challenges related to maintaining market share in a competitive sector.
Economic trends and key figures
Economic trends
Sales and employees
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2019 | 16.3M | 4 |
| 2020 | 28.2M | 7 |
| 2021 | 27.3M | 9 |
| 2022 | 34.1M | 14 |
| 2023 | 33.1M | 16 |
| 2024 | 34.4M | 9 |
| 2025 | 43.2M | 12 |
Sales have grown by 25.5% from 2024 to 2025, while the number of employees has varied with a decline of 43.8% from 2023 to 2024. This may be due to special circumstances in 2024, but there are no bankruptcy registrations during the period. The EBITDA margin is at 2%, which indicates relatively high efficiency in operations.



Companies in the sector
Active companies
There is one company registered in the sector in Haugesund: Elektroimportøren Norge As Avd Haugesund (Raglamyrvegen 5). The company is an AS with 15 employees and has the following key figures:
- Sales: NOK 43.2M in 2025
- EBITDA: NOK 919.6K
- Gross margin: 924%
- Total debt: NOK 12.3M
- Equity: NOK 2.3M
The company has been in operation since 2018 and has shown stable growth in both sales and employees over time. There are no other companies in the sector in Haugesund, which gives a unique market position.
Geographic distribution of activity
Geographic distribution
All activities in the sector are concentrated in Haugesund. The one company, Elektroimportøren Norge As Avd Haugesund, is located at Raglamyrvegen 5. This address is located in the central area and provides good accessibility for customers. There are no other districts or areas with activity in the sector in the municipality.

Operational efficiency and bankruptcies
The sector has not recorded any bankruptcies during the period 2016–2026. The one company has been in operation since 2018 and has shown stable growth in both sales and employees. This indicates good operational efficiency and low risk of bankruptcy. Fluctuations in the number of employees (e.g., a decline from 16 to 9 in 2024) may be due to special circumstances, but there are no indications of financial problems.
Outlook for entrepreneurs
The sector shows clear growth in sales, especially from 2020 onwards. With one company in the municipality and no competing companies, there are potential opportunities to establish oneself in the sector. However, it is important to note that the sector is small and depends on individual companies. Entrepreneurs should carefully analyze market needs and competitiveness before investing. SmartGrunder can help find optimal addresses in Haugesund for this sector.
Contrast with agriculture
The broader agriculture group in Haugesund has 26 companies, compared to 1 in the electrical goods wholesale sector. Sales in agriculture have grown by 7.9% from 2024 to 2025 (NOK 338.5M), while the electrical goods wholesale sector has grown by 25.5% in the same period. Agriculture, however, has lower EBITDA margins and more stable employee numbers (169 in 2026). Peer companies in agriculture include phone shops, opticians, and computer shops, but no direct competitors for electrical goods wholesalers. This shows that agriculture and the electrical goods wholesale sector have different economic dynamics and market positions.



Other companies in landbruk (not in electric goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Amanda | phone store | Longhammarvegen 27, 5536 Haugesund | NOK 56.2M | 5 | NOK 22.6M |
| Brødr Jacobsen Handel As Avd Raglarmyrveien | electronics store | Raglamyrvegen 3, 5536 Haugesund | NOK 202.0M | 42 | NOK 9.1M |
| Tej Investment As | electronics store | Raglamyrvegen 3, 5536 Haugesund | NOK 969.0K | 0 | NOK 6.0M |
| H Holgersen Optikk As | optical store | Haraldsgata 78, 5528 Haugesund | NOK 38.8M | 24 | NOK 4.9M |
| Brilleland Avd 471 Markedet Haugesund | optical store | Skåregata 92, 5528 Haugesund | NOK 8.8M | 6 | NOK 640.9K |
| Brilleland Avd 515 Amanda Haugesund | optical store | Longhammarvegen 27, 5536 Haugesund | NOK 8.8M | 8 | NOK 640.9K |
| Tnb Amanda As | computer store | Longhammarvegen 27, 5536 Haugesund | NOK 16.1M | 8 | NOK 412.0K |
| Teknikmagasinet Norway As Avd Amanda Storsenter | computer store | Longhammarvegen 27, 5536 Haugesund | NOK 3.9M | 0 | NOK 99.9K |
| Helgelands Musikk As | audio equipment / musical instruments store | Kirkegata 133, 5527 Haugesund | NOK 7.7M | 8 | NOK 52.0K |
| Wonderwall As | audio equipment / musical instruments store | Karmsundgata 176, 5527 Haugesund | NOK 126.0K | 0 | NOK 52.0K |
| Artcom Ans | computer store | Steffen Staalesens gate 40, 5523 Haugesund | NOK 0 | 0 | NOK 0 |
| Bk Rossebø | computer store | Mjåsundvegen 11, 5518 Haugesund | NOK 0 | 0 | NOK 0 |
| Bk Rossebø | phone store | Mjåsundvegen 11, 5518 Haugesund | NOK 0 | 0 | NOK 0 |
| Elkjøp Haugesund Bergesenteret | electronics store | Longhammarvegen 36, 5536 Haugesund | NOK 0 | 39 | NOK 0 |
| Galleri Knapphuset Da | audio equipment / musical instruments store | Brummenæs og Torgersens gate 4, 5527 Haugesund | NOK 0 | 0 | NOK 0 |
| Galleri Knust Gismervik | audio equipment / musical instruments store | c/o Geir Øyvind Gismervik|Skåregata 183, 5525 Haugesund | NOK 0 | 0 | NOK 0 |
| Gitarlageret Da | audio equipment / musical instruments store | Ulvøygata 10, 5537 Haugesund | NOK 0 | 0 | NOK 0 |
| Kristiansen Engros | computer store | Årabrotsvegen 20E, 5515 Haugesund | NOK 0 | 0 | NOK 0 |
| Mr Handel As | electronics store | Kirkegata 132, 5527 Haugesund | NOK 0 | 0 | NOK 0 |
| Shabby Records Vidar W Aas | audio equipment / musical instruments store | Strandgata 122, 5527 Haugesund | NOK 0 | 3 | NOK 0 |
| Skousen Haugesund | electronics store | Raglamyrvegen 5, 5536 Haugesund | NOK 0 | 5 | NOK 0 |
| Vassbrekke As | electronics store | c/o Sindre Henrik Vassbrekke|Stølevegen 55, 5514 Haugesund | NOK 0 | 0 | NOK 0 |
| Vassbrekke As | electronics store | c/o Sindre Henrik Vassbrekke|Stølevegen 55, 5514 Haugesund | NOK 0 | 0 | NOK 0 |
| Scrappekjelleren A/s | audio equipment / musical instruments store | Tittelsnesvegen 10, 5515 Haugesund | NOK 1.0M | 1 | NOK -67.0K |
| Ifocus Optikk Haugesund As | optical store | Sørhauggata 111, 5527 Haugesund | NOK 7.4M | 8 | NOK -87.0K |
Conclusion
The electrical goods wholesale sector in Haugesund shows clear growth and stability with one active company. With no competing companies and good economic performance, there are potential opportunities for further development. Entrepreneurs should, however, carefully analyze market needs and competitiveness. Agriculture, as a broader sector, has a different dynamic, but the electrical goods wholesale sector has its unique advantages in Haugesund.