Industry · municipality
Electrical Goods Stores in Kristiansand
An analysis of the companies, statistics, and outlooks for entrepreneurs and local decision-makers in Kristiansand, Agder County, Norway.
Executive Summary
Electrical goods stores in Kristiansand form a small but dynamic sector with four registered companies. In 2023, the sector had a revenue of 59.3 million NOK and 15 employees. There is a clear variation in the development, with an increase of 73.7% from 2017 to 2018, but a decline of 33.3% from 2024 to 2025. The sector has a high gross profit (998%) and a low operating profit (1%). There are no bankruptcy registrations among the companies in the sector, which indicates a stable industry structure. SmartGrunder can help entrepreneurs find suitable locations in Kristiansand for this industry.
Economic Overview
Revenue and Employees:
| Year | Revenue (NOK) | Employees |
|---|---|---|
| 2016 | 21.0M | 11 |
| 2017 | 26.9M | 13 |
| 2018 | 46.7M | 14 |
| 2019 | 39.1M | 11 |
| 2020 | 55.7M | 14 |
| 2021 | 62.0M | 15 |
| 2022 | 60.1M | 18 |
| 2023 | 59.3M | 21 |
| 2024 | 59.2M | 17 |
| 2025 | 39.5M | 11 |
Key Figures:
- Gross Profit: 998% (2023)
- Operating Profit: 1% (2023)
- EBITDA Margin: 2% (2023)
- EBITDA per Employee: 75.6K NOK (2023)
Trend Analysis:
- Revenue reached its highest level in 2021 (62.0M NOK), but has since fallen by 33.3% from 2024 to 2025.
- The number of employees increased from 15 in 2021 to 21 in 2023, but fell back to 11 in 2025.



Companies in the Industry
Registered Companies in Kristiansand:
| Company | Address | Organizational Form | Employees | Revenue (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|
| Elektroimportøren Norge As Avd Kristiansand | Avenyen 23 | AS | 10 | 39.9M | 851.5K |
| Skousen Kristiansand | Avenyen 10 | AS | 5 | 0 | 0 |
| Finne Handel | Klipperveien 110A | ENK | 0 | 0 | 0 |
| R W Holding As | Øvre fergested 1 | AS | 0 | 0 | -60.0K |
Organizational Form:
- AS (Anonymous Limited Company): 2 companies, 15 employees, 39.9M NOK revenue, 851.5K NOK EBITDA.
- ENK (Sole Proprietorship): 1 company, 0 employees, 0 NOK revenue, 0 NOK EBITDA.
Business Geography
Locations in Kristiansand with Activity in the Industry:
| Location | Number of Companies | Number of Employees | Revenue (NOK) | Sales (NOK) | Wages (NOK) | Operating Profit (NOK) | EBITDA (NOK) | Gross Margin (%) | Operating Margin (%) |
|---|---|---|---|---|---|---|---|---|---|
| Kristiansand | 2 | 15 | 39.9M | 39.9M | 4.3M | 465.2K | 851.5K | 998 | 1 |
Geographic Focus:
- All companies in the industry are registered in Kristiansand, with a focus on Avenyen and the surrounding area.
- There is no spread to other districts or municipalities in the county of Agder.

Business Dynamics
Bankruptcies and Financial Health:
- No bankruptcy registrations among companies in the industry in Kristiansand.
- Elektroimportøren Norge As has a high financial health with 851.5K NOK EBITDA and 39.9M NOK revenue.
- Skousen Kristiansand and Finne Handel have no financial results, which suggests that they are either newly started or in a declining phase.
- R W Holding As has a negative EBITDA of -60.0K NOK, which may indicate losses or low financial health.
Financial Key Figures:
- Average EBITDA Margin: 2% (2023)
- Average Operating Margin: 1% (2023)
- Average Gross Margin: 998% (2023)
Outlook
Outlook for Entrepreneurs
Trend Analysis and Opportunities:
- Revenue Increase: From 21.0M NOK in 2016 to 62.0M NOK in 2021, but a decline to 39.5M NOK in 2025.
- Stable Number of Employees: 11-21 employees over time, with a decline in 2025.
- High Gross Profit: 998% (2023), which suggests that the companies have high value on the products they sell.
- Low Operating Profit: 1% (2023), which may indicate high operating costs or low efficiency.
Competitiveness:
- Elektroimportøren Norge As is a dominant player with 39.9M NOK revenue and 851.5K NOK EBITDA.
- Skousen Kristiansand and Finne Handel have no financial results, which may provide opportunities for new players.
- R W Holding As has a negative EBITDA, which may be a challenge for competitors.
Recommendations for Entrepreneurs:
- Focus on high-value products and efficient operations to achieve higher operating profit.
- Develop unique offers or specialize in specific product categories to stand out from competitors.
- Consider locating in areas with high customer traffic, such as Avenyen in Kristiansand.
Outlook for Agriculture
Contrast Between Agriculture and Electrical Goods Stores:
Agriculture:
- Number of Companies: 97 (2026)
- Revenue: 35.3M NOK (2026), a decline of 96.0% from 2025.
- Number of Employees: 388 (2026), a decline of 1.0% from 2025.
- Trend: Stable number of employees, but a significant decline in revenue in 2026.
Electrical Goods Stores:
- Number of Companies: 4
- Revenue: 39.5M NOK (2025), a decline of 33.3% from 2024.
- Number of Employees: 11 (2025), a decline of 35.3% from 2024.
- Trend: Greater variation in revenue and number of employees compared to agriculture.
Peer Companies in Agriculture:
| Company | Address | Industry | Revenue (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|---|
| Power Norge As Avd Kristiansand | Barstølveien 29 | Electronics Store | 166.5M | 37 | 4.0M |
| Elkjøp Kristiansand | Avenyen 14 | Electronics Store | 281.7M | 43 | 3.3M |
| Lauvland Øyeoptikk As | Henrik Wergelands gate 10 | Optician Store | 19.0M | 16 | 3.2M |
Conclusion:
- Agriculture has a much larger number of companies and higher revenue compared to electrical goods stores.
- Electrical goods stores have a higher financial health, but fewer companies.
- Entrepreneurs in electrical goods stores should consider developing unique offers to compete with the large companies in agriculture.



Other companies in landbruk (not in electric goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Sandnes | computer store | Tollbodgata 14, 4611 Kristiansand | NOK 42.1M | 0 | NOK 16.9M |
| Power Norge As Avd Kristiansand | electronics store | Barstølveien 29, 4636 Kristiansand | NOK 166.5M | 37 | NOK 4.0M |
| Elkjøp Kristiansand | electronics store | Avenyen 14, 4636 Kristiansand | NOK 281.7M | 43 | NOK 3.3M |
| Lauvland Øyeoptikk As | optical store | Henrik Wergelands gate 10, 4612 Kristiansand | NOK 19.0M | 16 | NOK 3.2M |
| Kristiansand Specsavers As | optical store | Markens gate 35, 4612 Kristiansand | NOK 20.3M | 13 | NOK 2.7M |
| Synsam Kristiansand Sørlandssenteret | optical store | Barstølveien 31, 4636 Kristiansand | NOK 10.4M | 11 | NOK 1.9M |
| Svend Tvedt As | optical store | Tollbodgata 8, 4611 Kristiansand | NOK 13.7M | 13 | NOK 1.7M |
| Synsam Kristiansand | optical store | Gyldenløves gate 1A, 4611 Kristiansand | NOK 8.9M | 7 | NOK 1.7M |
| Erøy Optikk As | optical store | Rona 8, 4638 Kristiansand | NOK 5.2M | 4 | NOK 1.1M |
| Brilleland Avd 504 Sandens Kristiansand | optical store | Tollbodgata 14, 4611 Kristiansand | NOK 13.7M | 11 | NOK 990.5K |
| Brilleland Avd 466 Sørlandssenteret | optical store | Barstølveien 35, 4636 Kristiansand | NOK 11.2M | 10 | NOK 815.7K |
| Alliance Optikk Borning As | optical store | Markens gate 48, 4612 Kristiansand | NOK 5.8M | 4 | NOK 813.0K |
| Søgne Detalj As | electronics store | Gamle Høgskolevei 18, 4640 Søgne | NOK 28.7M | 11 | NOK 803.0K |
| Hifi Kristiansand As | computer store | c/o Hallvard S. Nilsen|Huldertun 32, 4638 Kristiansand | NOK 8.5M | 0 | NOK 788.0K |
| Boots Apotek Kristiansand | optical store | Tollbodgata 12, 4611 Kristiansand | NOK 40.0M | 17 | NOK 722.4K |
| Kjell & Co Norway No007 Sørlandssenteret | electronics store | Barstølveien 31, 4636 Kristiansand | NOK 14.6M | 6 | NOK 702.1K |
| Fundamentum As | computer store | c/o Bitpro AS|Østre Strandgate 80, 4608 Kristiansand | NOK 1.5M | 6 | NOK 642.0K |
| Kjell & Co Norway No017 Sandens | electronics store | Markens gate 10, 4611 Kristiansand | NOK 12.9M | 6 | NOK 619.5K |
| Hi Fi Klubben As Avd Kristiansand | computer store | Kirkegata 9, 4611 Kristiansand | NOK 12.7M | 9 | NOK 566.6K |
| Pm Audio As | computer store | Prestbakken 26, 4645 Nodeland | NOK 2.9M | 1 | NOK 492.0K |
| Radio Tv Senteret As | phone store | Lumberveien 29H, 4621 Kristiansand | NOK 2.0M | 1 | NOK 453.0K |
| Sørlandssenteret Specsavers As | optical store | Sørlandssenteret|Barstølveien 31-35, 4636 Kristiansand | NOK 15.3M | 11 | NOK 411.0K |
| Elkjøp Phonehouse Sørlandssenteret | phone store | Barstølveien 31, 4636 Kristiansand | NOK 26.8M | 0 | NOK 315.6K |
| Tnb Vågsbygd As | computer store | Kirsten Flagstads vei 32, 4621 Kristiansand | NOK 15.0M | 4 | NOK 285.0K |
| Id Musikk As | audio equipment / musical instruments store | Østerveien 11, 4631 Kristiansand | NOK 9.1M | 5 | NOK 144.0K |
| Samtech Sør As | phone store | c/oTelenorbutikken Sørlandssenteret|Barstølveien 31, 4636 Kristiansand | NOK 24.8M | 8 | NOK 141.0K |
| Teknikmagasinet Norway As Avd Sandens Kjøpesenter | phone store | Markens gate 10, 4611 Kristiansand | NOK 3.1M | 0 | NOK 78.9K |
| Hegne As | optical store | Torvgada 8, 4640 Søgne | NOK 117.0K | 0 | NOK 11.0K |
| Synsopplevelser Søgne As | optical store | Torvgada 5, 4640 Søgne | NOK 8.5M | 6 | NOK 9.0K |
| Resonans Lyd & Bilde As | computer store | Ytre Åros 82, 4640 Søgne | NOK 13.0K | 0 | NOK 1.0K |
| Artofy As | audio equipment / musical instruments store | Kremlestien 9B, 4635 Kristiansand | NOK 0 | 0 | NOK 0 |
| Bettersleep As | optical store | Gyldenløves gate 32, 4614 Kristiansand | NOK 0 | 0 | NOK 0 |
| Bettersleep As | optical store | Gyldenløves gate 32, 4614 Kristiansand | NOK 0 | 0 | NOK 0 |
| Bormic Norway Borg | electronics store | Havreveien 94, 4635 Kristiansand | NOK 0 | 0 | NOK 0 |
| Brillefin As | optical store | Torvgada 18, 4640 Søgne | NOK 0 | 2 | NOK 0 |
| Briller Og Iris As | optical store | Tobienborgveien 13, 4631 Kristiansand | NOK 0 | 6 | NOK 0 |
| Config System Ø Iversen | computer store | Strømmeveien 96, 4638 Kristiansand | NOK 0 | 0 | NOK 0 |
| Doxa Sound As | computer store | c/o Trond Seland|Bispegra 24, 4632 Kristiansand | NOK 0 | 0 | NOK 0 |
| Duma Arvid Ruben Gabrielsen | audio equipment / musical instruments store | Asperøyveien 5, 4625 Flekkerøy | NOK 0 | 0 | NOK 0 |
| Edvardsen Kurs | audio equipment / musical instruments store | c/o Harald Edvardsen|Svarttjønnheia 180B, 4645 Nodeland | NOK 0 | 0 | NOK 0 |
Conclusion
Electrical goods stores in Kristiansand form a small but dynamic sector with four registered companies. The sector has a high gross profit, but a low operating profit. There are no bankruptcy registrations among the companies, which indicates a stable industry structure. Entrepreneurs should focus on high-value products and efficient operations to achieve higher operating profit. SmartGrunder can help entrepreneurs find suitable locations in Kristiansand for this industry.