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Industry · municipality

Electrical Goods Retail in Larvik

Published 23.09.2026

An analysis of the industry, companies, and development

Executive Summary

Industry Overview

Electrical goods retail in Larvik is a very small industry with only one registered company: Elektroimportøren Norge As. This company, registered as an AS, has 8 employees and is the sole actor in the industry. Although sales and employees have shown volatility over time, forecasts indicate a future increase in the number of employees (from 0 to 7 in 2026). This underscores the need for stability and strategic development to ensure the industry's future in the municipality.

Economic Overview

Sales and employee development:

YearSales (NOK)Employees
20162.6M3
20174.0M3
201804
2019–202500
202607

Sales reached a peak in 2017 with 4.0 million NOK, but collapsed to zero in 2018. The number of employees experienced a dramatic decline from 4 in 2018 to zero in 2019, with an expected recovery to 7 employees in 2026. This illustrates an industry with significant uncertainty, but also potential for future revival.

Sales over time — electric goods store — Larvik
Sales over time — electric goods store
Number of companies — electric goods store — Larvik
Number of companies — electric goods store
Employees over time — electric goods store — Larvik
Employees over time — electric goods store

Companies in the Industry

Elektroimportøren Norge As is the only company in the industry in Larvik. The company has the following details:

  • Incorporation year: 2025
  • Address: Tjøllingveien 45B, Larvik
  • Organizational form: AS
  • Number of employees: 8
  • Bankruptcies: No bankruptcies

Organizational form statistics:

Organizational formNumber of companiesNumber of employees
AS18

This company is the sole actor in the industry, and no other organizational forms are registered.

Business Geography

Elektroimportøren Norge As is registered in Larvik, and there are no other districts or locations in the municipality reporting activity in this industry. This shows that the industry is concentrated in a single district, which can be both an advantage and a challenge in terms of market development and competitiveness.

Companies by place — electric goods store — Larvik
Companies by place — electric goods store

Business Dynamism

Bankruptcies and stability:

  • Elektroimportøren Norge As is not registered as bankrupt, but sales and employee numbers have shown significant fluctuations over time. This may indicate an industry vulnerable to external factors such as market changes or economic crises.

Development over time:

  • Sales and employees reached a peak in 2017, but collapsed to zero in 2018. This may be the result of a combination of internal and external challenges, such as changes in management or market conditions.

Forecasts:

  • An expected increase in the number of employees from 0 to 7 in 2026 may indicate a revival, but it is important to monitor how this develops.

Outlook

Outlook for Entrepreneurs

For entrepreneurs in Larvik considering starting an electrical goods retail business, the data show an industry with both challenges and opportunities. The sole actor in the industry, Elektroimportøren Norge As, has shown significant volatility in sales and employees, but there is also an expected revival in 2026. This may indicate that there is a market for such services in the municipality, but it is important to be prepared for uncertainty and the need for stability.

Recommendation:

  • Entrepreneurs should consider establishing themselves in a district with high population density and good infrastructure, such as Larvik.
  • Collaboration with local actors and leveraging existing networks can be a strategy to ensure stability.
  • It may be profitable to focus on specialized products or services that differentiate from competitors.

Agriculture Outlook

Contrast between agriculture and electrical goods retail:

  • Agriculture has 33 companies in Larvik, while electrical goods retail has only 1 company. This shows that agriculture is a much larger and more stable industry in the municipality.
  • Sales and employees in agriculture have shown a more gradual development over time, with a decline of 6.8% from 2016 to 2017, but an increase of 5.9% from 2017 to 2018. This shows that agriculture is more robust and less susceptible to extreme fluctuations.

Peer companies in agriculture:

NameAddressSales (NOK)EmployeesEBITDA (NOK)
Elkjøp LarvikElveveien 10, 3262 Larvik187.8M352.2M
Synsam Larvik NordbyenYttersøveien 2, 3274 Larvik10.4M111.9M
Larvik Synssenter AsTorget 7, 3256 Larvik17.9M121.4M

This shows that agriculture has a broader and more stable company structure, which can be an advantage for entrepreneurs seeking to establish themselves in a more stable industry.

Sales in the parent industry — landbruk — Larvik
Sales in the parent industry — landbruk
Companies in the parent industry — landbruk — Larvik
Companies in the parent industry — landbruk
Employees in the parent industry — landbruk — Larvik
Employees in the parent industry — landbruk

Other companies in landbruk (not in electric goods store)

CompanyIndustryAddressSalesEmployeesEBITDA
Elkjøp Larvikelectronics storeElveveien 10, 3262 LarvikNOK 187.8M35NOK 2.2M
Synsam Larvik Nordbyenoptical storeYttersøveien 2, 3274 LarvikNOK 10.4M11NOK 1.9M
Larvik Synssenter Asoptical storeTorget 7, 3256 LarvikNOK 17.9M12NOK 1.4M
Tnb Larvik Ascomputer storeYttersøveien 2, 3274 LarvikNOK 18.9M6NOK 853.0K
Krogh Optikk Drift As Avd Larvikoptical storeGloppeskogen 24, 3260 LarvikNOK 8.5M6NOK 760.5K
Hitz Optikk Asoptical storeKongegata 25, 3256 LarvikNOK 5.5M3NOK 710.0K
Brilleland Avd 488 Larvikoptical storeYttersøveien 2, 3274 LarvikNOK 8.8M6NOK 640.9K
Ljosland Optikk Asoptical storeRomberggata 5, 3256 LarvikNOK 6.3M8NOK 336.0K
Boots Apotek Larvikoptical storeNansetgata 8, 3256 LarvikNOK 15.0M7NOK 270.9K
Bachs Hifi Produktercomputer storePrinsegata 19, 3256 LarvikNOK 00NOK 0
Elom Aselectronics storec/o Lars Engene|Sleipneveien 77, 3274 LarvikNOK 00NOK 0
Galleri Kristin Kristin Skaugvoldaudio equipment / musical instruments storeBrånaåsen 5D, 3282 KveldeNOK 00NOK 0
Galleri Kunstverftetaudio equipment / musical instruments storeFredriksvern verft 24, 3290 StavernNOK 00NOK 0
Galleri Toniton Tone Johansenaudio equipment / musical instruments storeNedre Fritzøegate 2, 3264 LarvikNOK 00NOK 0
Gave Og Systua Ansaudio equipment / musical instruments storeStorgata 111, 3262 LarvikNOK 00NOK 0
Hellenes It Ascomputer storec/o Christoffer Hellenes|Valbysteinveien 31, 3261 LarvikNOK 00NOK 0
Kløtterød Butikkdrift Aselectronics storeHelgeroveien 1033A, 3267 LarvikNOK 00NOK 0
Kløtterød Butikkdrift As Konkursboelectronics storeHelgeroveien 1033A, 3267 LarvikNOK 00NOK 0
Larvik Optikk Asoptical storeKongegata 21, 3256 LarvikNOK 00NOK 0
Lydprodukter Rolf Aarøe Arnesenaudio equipment / musical instruments storeAmundrødveien 57, 3295 HelgeroaNOK 00NOK 0
Parabolshop Per Kristian Auestadcomputer storeSøbakken 9, 3295 HelgeroaNOK 00NOK 0
Power Larvikelectronics storeElveveien 8, 3262 LarvikNOK 019NOK 0
R Sætre Sykepleierklinikken Asoptical storePrinsegata 7A, 3256 LarvikNOK 08NOK 0
Taule Anbefalingelectronics storeDåpanveien 64, 3265 LarvikNOK 00NOK 0
Taule Anbefalingelectronics storeDåpanveien 64, 3265 LarvikNOK 00NOK 0
Telia Norge As Telia Avd Nordbyenphone storeYttersøveien 2, 3274 LarvikNOK 00NOK 0
Trimakk Sør Anselectronics storeSkreppestadveien 46, 3261 LarvikNOK 00NOK 0
Pick Up Service Ascomputer storeFridtjof Nansens vei 10, 3269 LarvikNOK 81.0K1NOK -27.0K
Jvg Holding Ascomputer storec/o Faton Olomani|Tagtvedtveien 25, 3258 LarvikNOK 00NOK -28.0K
Filamentmannen Ascomputer storec/o Erlend Samuelse|Strandgata 57C, 3263 LarvikNOK 00NOK -29.0K
Speakon Asaudio equipment / musical instruments storeHemsvingen 25, 3270 LarvikNOK 4.7M4NOK -137.0K
Kløtterød Holding Aselectronics storeHelgeroveien 1033A, 3267 LarvikNOK 00NOK -364.0K

Conclusion

Electrical goods retail in Larvik is an industry with both challenges and opportunities. The sole actor, Elektroimportøren Norge As, has shown significant volatility in sales and employees, but there is also an expected revival in 2026. This may indicate that there is a market for such services in the municipality, but it is important to be prepared for uncertainty and the need for stability.

Recommendation:

  • Entrepreneurs should consider establishing themselves in a district with high population density and good infrastructure, such as Larvik.
  • Collaboration with local actors and leveraging existing networks can be a strategy to ensure stability.
  • It may be profitable to focus on specialized products or services that differentiate from competitors.