Industry · municipality
Electrical Goods Retail in Larvik
An analysis of the industry, companies, and development
Executive Summary
Industry Overview
Electrical goods retail in Larvik is a very small industry with only one registered company: Elektroimportøren Norge As. This company, registered as an AS, has 8 employees and is the sole actor in the industry. Although sales and employees have shown volatility over time, forecasts indicate a future increase in the number of employees (from 0 to 7 in 2026). This underscores the need for stability and strategic development to ensure the industry's future in the municipality.
Economic Overview
Sales and employee development:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 2.6M | 3 |
| 2017 | 4.0M | 3 |
| 2018 | 0 | 4 |
| 2019–2025 | 0 | 0 |
| 2026 | 0 | 7 |
Sales reached a peak in 2017 with 4.0 million NOK, but collapsed to zero in 2018. The number of employees experienced a dramatic decline from 4 in 2018 to zero in 2019, with an expected recovery to 7 employees in 2026. This illustrates an industry with significant uncertainty, but also potential for future revival.



Companies in the Industry
Elektroimportøren Norge As is the only company in the industry in Larvik. The company has the following details:
- Incorporation year: 2025
- Address: Tjøllingveien 45B, Larvik
- Organizational form: AS
- Number of employees: 8
- Bankruptcies: No bankruptcies
Organizational form statistics:
| Organizational form | Number of companies | Number of employees |
|---|---|---|
| AS | 1 | 8 |
This company is the sole actor in the industry, and no other organizational forms are registered.
Business Geography
Elektroimportøren Norge As is registered in Larvik, and there are no other districts or locations in the municipality reporting activity in this industry. This shows that the industry is concentrated in a single district, which can be both an advantage and a challenge in terms of market development and competitiveness.

Business Dynamism
Bankruptcies and stability:
- Elektroimportøren Norge As is not registered as bankrupt, but sales and employee numbers have shown significant fluctuations over time. This may indicate an industry vulnerable to external factors such as market changes or economic crises.
Development over time:
- Sales and employees reached a peak in 2017, but collapsed to zero in 2018. This may be the result of a combination of internal and external challenges, such as changes in management or market conditions.
Forecasts:
- An expected increase in the number of employees from 0 to 7 in 2026 may indicate a revival, but it is important to monitor how this develops.
Outlook
Outlook for Entrepreneurs
For entrepreneurs in Larvik considering starting an electrical goods retail business, the data show an industry with both challenges and opportunities. The sole actor in the industry, Elektroimportøren Norge As, has shown significant volatility in sales and employees, but there is also an expected revival in 2026. This may indicate that there is a market for such services in the municipality, but it is important to be prepared for uncertainty and the need for stability.
Recommendation:
- Entrepreneurs should consider establishing themselves in a district with high population density and good infrastructure, such as Larvik.
- Collaboration with local actors and leveraging existing networks can be a strategy to ensure stability.
- It may be profitable to focus on specialized products or services that differentiate from competitors.
Agriculture Outlook
Contrast between agriculture and electrical goods retail:
- Agriculture has 33 companies in Larvik, while electrical goods retail has only 1 company. This shows that agriculture is a much larger and more stable industry in the municipality.
- Sales and employees in agriculture have shown a more gradual development over time, with a decline of 6.8% from 2016 to 2017, but an increase of 5.9% from 2017 to 2018. This shows that agriculture is more robust and less susceptible to extreme fluctuations.
Peer companies in agriculture:
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Elkjøp Larvik | Elveveien 10, 3262 Larvik | 187.8M | 35 | 2.2M |
| Synsam Larvik Nordbyen | Yttersøveien 2, 3274 Larvik | 10.4M | 11 | 1.9M |
| Larvik Synssenter As | Torget 7, 3256 Larvik | 17.9M | 12 | 1.4M |
This shows that agriculture has a broader and more stable company structure, which can be an advantage for entrepreneurs seeking to establish themselves in a more stable industry.



Other companies in landbruk (not in electric goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Elkjøp Larvik | electronics store | Elveveien 10, 3262 Larvik | NOK 187.8M | 35 | NOK 2.2M |
| Synsam Larvik Nordbyen | optical store | Yttersøveien 2, 3274 Larvik | NOK 10.4M | 11 | NOK 1.9M |
| Larvik Synssenter As | optical store | Torget 7, 3256 Larvik | NOK 17.9M | 12 | NOK 1.4M |
| Tnb Larvik As | computer store | Yttersøveien 2, 3274 Larvik | NOK 18.9M | 6 | NOK 853.0K |
| Krogh Optikk Drift As Avd Larvik | optical store | Gloppeskogen 24, 3260 Larvik | NOK 8.5M | 6 | NOK 760.5K |
| Hitz Optikk As | optical store | Kongegata 25, 3256 Larvik | NOK 5.5M | 3 | NOK 710.0K |
| Brilleland Avd 488 Larvik | optical store | Yttersøveien 2, 3274 Larvik | NOK 8.8M | 6 | NOK 640.9K |
| Ljosland Optikk As | optical store | Romberggata 5, 3256 Larvik | NOK 6.3M | 8 | NOK 336.0K |
| Boots Apotek Larvik | optical store | Nansetgata 8, 3256 Larvik | NOK 15.0M | 7 | NOK 270.9K |
| Bachs Hifi Produkter | computer store | Prinsegata 19, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Elom As | electronics store | c/o Lars Engene|Sleipneveien 77, 3274 Larvik | NOK 0 | 0 | NOK 0 |
| Galleri Kristin Kristin Skaugvold | audio equipment / musical instruments store | Brånaåsen 5D, 3282 Kvelde | NOK 0 | 0 | NOK 0 |
| Galleri Kunstverftet | audio equipment / musical instruments store | Fredriksvern verft 24, 3290 Stavern | NOK 0 | 0 | NOK 0 |
| Galleri Toniton Tone Johansen | audio equipment / musical instruments store | Nedre Fritzøegate 2, 3264 Larvik | NOK 0 | 0 | NOK 0 |
| Gave Og Systua Ans | audio equipment / musical instruments store | Storgata 111, 3262 Larvik | NOK 0 | 0 | NOK 0 |
| Hellenes It As | computer store | c/o Christoffer Hellenes|Valbysteinveien 31, 3261 Larvik | NOK 0 | 0 | NOK 0 |
| Kløtterød Butikkdrift As | electronics store | Helgeroveien 1033A, 3267 Larvik | NOK 0 | 0 | NOK 0 |
| Kløtterød Butikkdrift As Konkursbo | electronics store | Helgeroveien 1033A, 3267 Larvik | NOK 0 | 0 | NOK 0 |
| Larvik Optikk As | optical store | Kongegata 21, 3256 Larvik | NOK 0 | 0 | NOK 0 |
| Lydprodukter Rolf Aarøe Arnesen | audio equipment / musical instruments store | Amundrødveien 57, 3295 Helgeroa | NOK 0 | 0 | NOK 0 |
| Parabolshop Per Kristian Auestad | computer store | Søbakken 9, 3295 Helgeroa | NOK 0 | 0 | NOK 0 |
| Power Larvik | electronics store | Elveveien 8, 3262 Larvik | NOK 0 | 19 | NOK 0 |
| R Sætre Sykepleierklinikken As | optical store | Prinsegata 7A, 3256 Larvik | NOK 0 | 8 | NOK 0 |
| Taule Anbefaling | electronics store | Dåpanveien 64, 3265 Larvik | NOK 0 | 0 | NOK 0 |
| Taule Anbefaling | electronics store | Dåpanveien 64, 3265 Larvik | NOK 0 | 0 | NOK 0 |
| Telia Norge As Telia Avd Nordbyen | phone store | Yttersøveien 2, 3274 Larvik | NOK 0 | 0 | NOK 0 |
| Trimakk Sør Ans | electronics store | Skreppestadveien 46, 3261 Larvik | NOK 0 | 0 | NOK 0 |
| Pick Up Service As | computer store | Fridtjof Nansens vei 10, 3269 Larvik | NOK 81.0K | 1 | NOK -27.0K |
| Jvg Holding As | computer store | c/o Faton Olomani|Tagtvedtveien 25, 3258 Larvik | NOK 0 | 0 | NOK -28.0K |
| Filamentmannen As | computer store | c/o Erlend Samuelse|Strandgata 57C, 3263 Larvik | NOK 0 | 0 | NOK -29.0K |
| Speakon As | audio equipment / musical instruments store | Hemsvingen 25, 3270 Larvik | NOK 4.7M | 4 | NOK -137.0K |
| Kløtterød Holding As | electronics store | Helgeroveien 1033A, 3267 Larvik | NOK 0 | 0 | NOK -364.0K |
Conclusion
Electrical goods retail in Larvik is an industry with both challenges and opportunities. The sole actor, Elektroimportøren Norge As, has shown significant volatility in sales and employees, but there is also an expected revival in 2026. This may indicate that there is a market for such services in the municipality, but it is important to be prepared for uncertainty and the need for stability.
Recommendation:
- Entrepreneurs should consider establishing themselves in a district with high population density and good infrastructure, such as Larvik.
- Collaboration with local actors and leveraging existing networks can be a strategy to ensure stability.
- It may be profitable to focus on specialized products or services that differentiate from competitors.