Electrical Goods Retail in Moss: Industry Analysis and Development Trends

Electric goods retailers in Moss constitute a small but dynamic part of the municipality's economy. In 2025, there are 2 registered companies in the industry, with a total of 15 employees. The most significant player is Elektroimportøren Norge As Avd Moss, operating from Rabekkgata 20 and reporting extensive sales (NOK 55.9 million) and an EBITDA of NOK 1.2 million. The industry has shown strong growth trends in recent years, with a sales growth of 8% in 2024, but also variations in employee numbers and operating results. Prospects for new players are mixed, with both opportunities in a growing market and challenges related to competition and operating margins.

Sales Development

In 2025, electric goods retailers in Moss achieved total sales of NOK 55.9 million, a growth of 7.7% compared to 2024. The most significant growth occurred between 2018 and 2019, when sales increased by 504.4%. In 2022, the industry reached its peak with sales of NOK 60.6 million, followed by a decline of 14.3% in 2023. This decline may be attributed to variations in customer skills and market conditions.

Employee Numbers and Operating Results

The number of employees has varied between 8 and 15 during the period 2016–2025, with stabilization around 15 employees in 2024. The EBITDA margin is at 2%, indicating that operating costs constitute a significant portion of revenues. However, there are no registered bankruptcies in the industry, suggesting relatively stable operations.

Registered Companies

In Moss, the following companies are registered in the electric goods retail industry:

1. Elektroimportøren Norge As Avd Moss (Rabekkgata 20) – AS entity, 15 employees, sales of NOK 55.9 million, EBITDA of NOK 1.2 million.
2. Trinh Hai Nguyen (Varnaveien 43F) – ENK entity, 0 employees, no sales or operating results.

Organizational Forms

All companies in the industry are registered as AS or ENK. The only ENK player has no operational activity, which may indicate a potential challenge for the industry in the future.

Geographic Distribution

All registered companies in the industry are located in Moss, with a focus on central addresses such as Rabekkgata and Varnaveien. There are no detailed data on distribution across sub-areas in the municipality, but the activity is concentrated in the central area. This may be an advantage for new players looking to leverage existing customer networks and infrastructure.

Operational Dynamics

The industry has shown itself to be relatively stable with no registered bankruptcies during the period 2016–2025. The only ENK player (Trinh Hai Nguyen) has no operational activity, which may be an indicator of potential challenges for the industry. At the same time, the dominant player (Elektroimportøren Norge As) has shown resilience with consistent sales and operating results. This suggests that the industry has a certain degree of resilience, even though it is small-scale.

Prospects for New Players

For entrepreneurs considering establishing themselves in the industry, data show a growing market key with growth in sales and employees in recent years. The strong growth between 2018 and 2019 (504.4%) shows that there may be opportunities to capture a growing market. However, the EBITDA margin is low (2%), meaning that operating costs constitute a significant portion of revenues. This requires effective cost management and differentiation to compete with existing players such as Elektroimportøren Norge As.

Comparison with Agriculture

The agriculture industry in Moss has a much larger company base (30 companies) compared to electric goods retailers (2 companies). Sales in agriculture have shown more variation, with a peak of NOK 412.2 million in 2021 and a decline of 25.2% in 2025. The operating results for agriculture are more stabilized, with an average operating margin of about 10%, compared to 2% for electric goods retailers. This shows that agriculture has a more robust economic structure, while electric goods retailers must focus on efficiency improvements to achieve profitability.

Electric goods retailers in Moss have shown potential for growth, but with challenges related to competition and operating margins. The only dominant player (Elektroimportøren Norge As) has shown resilience, but new players must focus on differentiation and cost management to compete. At the same time, the comparison with agriculture shows that the industry has a less stable economic structure, which requires strategic planning. SmartGrunder can help entrepreneurs find suitable addresses and develop business models that adapt to local conditions.