Industry · municipality
Electric Goods Retail in Notodden: Current Status and Future Prospects
Analysis of companies, statistics, and outlooks for entrepreneurs and local decision-makers in Notodden
Executive Summary
Electric goods retail in Notodden holds a unique position as a small but dynamic industry. The only registered company, Power Norge AS Avd Notodden, operates with 16 employees and has achieved significant sales growth since 2021. Although the company is registered for bankruptcy, the figures show strong economic development with a gross profit of 2261% and a sales growth of 30.2% from 2024 to 2025. This demonstrates that the industry has potential, even though it faces challenges such as bankruptcy risk and a small market share.
Economic Overview
Sales and Employees:
- Sales: From NOK 0 in 2016 to NOK 74.6 million in 2025, with a growth of +30.2% from 2024 to 2025.
- Employees: Highest number of employees in 2025 (17), but with variations over the years (from 0 in 2016–2020).
Key Figures:
- Gross Profit: 2261% (highest in the country for this industry).
- EBITDA Margin: 2%, lower than the industry average.
- Bankruptcy: Power Norge AS is registered for bankruptcy, which affects the industry's stability.
Conclusion: The industry shows growth potential, but with high bankruptcy risk and a small market share.
Companies in the Industry
Power Norge AS Avd Notodden:
- Address: Semsvegen 46, Notodden
- Legal Form: AS
- Founded: 2020-10-01
- Employees: 16
- Bankruptcy Status: Yes
- Sales: NOK 74.9 million (2025)
- EBITDA: NOK 1.8 million
- Gross Profit: NOK 1,694.2 million
Other Companies: No other companies are registered in this industry in Notodden. This shows that the industry is very small and concentrated around one company.
Business Geography
Notodden:
- Number of Companies: 1
- Number of Employees: 16
- Sales: NOK 74.9 million
- EBITDA: NOK 1.8 million
- Gross Profit: NOK 1,694.2 million
Other Areas: There are no other areas in Notodden with activity in this industry. This shows that the activity is concentrated in Notodden city center, especially around Semsvegen 46.
Business Dynamics
Bankruptcy and Operational Risk:
- Power Norge AS is registered for bankruptcy, which may affect the industry's stability and customer and supplier trust.
Employees and Operational Growth:
- Employees: Fluctuations over the years, with an increase from 0 in 2020 to 17 in 2025.
- Sales: Highest growth from 2020 to 2021 (+859.4%), but with a decline in 2022 (-20.0%).
Conclusion: The industry has shown strong growth in certain periods, but with high bankruptcy risk and unstable operational results.
Outlook for Entrepreneurs
Opportunities:
- High Gross Profit: The industry has a unique advantage with a gross profit of 2261%, which can provide good margins for new companies.
- Growing Sales: Sales have grown by 30.2% from 2024 to 2025, showing a positive market.
Challenges:
- Bankruptcy Risk: The only company in the industry is in bankruptcy, which may create trust issues.
- Small Market Share: The industry is very small, with only one company, which may limit competition and market development.
Recommendation: Entrepreneurs should consider establishing themselves in Notodden with a focus on building trust and leveraging the high gross profit, while also seeking to minimize bankruptcy risk.
Outlook for Agriculture
Contrast to Agricultural Industry:
- Number of Companies: Agriculture has 18 companies, while electric goods retail has 1 company.
- Sales: Agriculture had NOK 216.7 million in 2025, while electric goods retail had NOK 74.6 million.
- Employees: Agriculture had 56 employees in 2025, while electric goods retail had 17 employees.
Peer Companies in Agriculture:
| Name | Address | Sales | EBITDA | Employees |
|---|---|---|---|---|
| Elkjøp Notodden | Merdevegen 12A, 3676 Notodden | NOK 134.1M | NOK 1.6M | 22 |
| Synsam Notodden Tuvensenteret | Tuvenbøygen 2, 3676 Notodden | NOK 7.4M | NOK 1.4M | 8 |
Conclusion: Agriculture is a more stable and larger industry in Notodden compared to electric goods retail. This can provide entrepreneurs in agriculture better opportunities for growth and stability.
Other companies in landbruk (not in electric goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Elkjøp Notodden | electronics store | Merdevegen 12A, 3676 Notodden | NOK 134.1M | 22 | NOK 1.6M |
| Synsam Notodden Tuvensenteret | optical store | Tuvenbøygen 2, 3676 Notodden | NOK 7.4M | 8 | NOK 1.4M |
| Notodden Optikk As | optical store | Telegata 4, 3674 Notodden | NOK 4.8M | 4 | NOK 476.0K |
| Ljosland Musikk As | audio equipment / musical instruments store | Oscar Nissens gate 2, 3674 Notodden | NOK 6.5M | 4 | NOK 257.0K |
| Electronic Norge Da | computer store | Rogneståvegen 2, 3676 Notodden | NOK 0 | 0 | NOK 0 |
| Elektrosenteret Øyvind Skaar | computer store | Merdevegen 22B, 3676 Notodden | NOK 0 | 0 | NOK 0 |
| Inge Kaafjeld Hobbyservice | audio equipment / musical instruments store | Hellebrekkevegen 1, 3675 Notodden | NOK 0 | 0 | NOK 0 |
| Kaafjeld | computer store | Kongsbergveien 81, 3681 Notodden | NOK 0 | 0 | NOK 0 |
| Kaafjeld | phone store | Kongsbergveien 81, 3681 Notodden | NOK 0 | 0 | NOK 0 |
| Karl Larsen Optikk | optical store | Telegata 17, 3674 Notodden | NOK 0 | 0 | NOK 0 |
| Lisbeth's Lille Gavehus Lisbeth Engebretsen | audio equipment / musical instruments store | Anundskåsveien 55, 3675 Notodden | NOK 0 | 0 | NOK 0 |
| M2 It Hans Olav Skildrud | computer store | Herbjørnsrudvegen 37, 3677 Notodden | NOK 0 | 0 | NOK 0 |
| Ole Richard Tøftvang | audio equipment / musical instruments store | Asbjørn Knutsens gate 18B, 3681 Notodden | NOK 0 | 0 | NOK 0 |
| Snakkomåsy As | electronics store | Storgata 46, 3674 Notodden | NOK 0 | 0 | NOK 0 |
| Tnb Notodden As | computer store | Tuvenbøygen 2, 3676 Notodden | NOK 0 | 0 | NOK 0 |
| Tnb Notodden As | computer store | Tuvenbøygen 2, 3676 Notodden | NOK 0 | 0 | NOK 0 |
| Juggel Og Juveler As | audio equipment / musical instruments store | Heddalsvegen 24, 3674 Notodden | NOK 341.0K | 0 | NOK -5.0K |
Conclusion
Electric goods retail in Notodden has growth potential, but with significant challenges such as bankruptcy risk and a small market share. The only company, Power Norge AS, shows strong economic development, but is registered for bankruptcy. Entrepreneurs should consider establishing themselves in Notodden with a focus on building trust and leveraging the high gross profit. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to ensure stability in this industry.