The Electronics Retail Industry in Oslo: Companies, Statistics, and Outlook

The electronics retail industry in Oslo is a relatively small but dynamic sector with 13 registered companies. The most well-known players are Elektroimportøren Norge AS (with branches in Alnabru and Skøyen) and Skousen Alnabru. The industry has been marked by significant variations in sales and number of employees over time, with an increase in 2025 following a decline in 2024. The EBITDA margin stands at 2%, indicating that operating profit is low relative to sales. There are no registered bankruptcies in the industry, but several companies have zero employees or sales, which may indicate inactivity or newly established businesses.

Sales and number of employees in the electronics retail industry in Oslo have been unstable over time. Sales declined from 417 million NOK in 2016 to 159.9 million NOK in 2024, before rising to 194.6 million NOK in 2025. The number of employees decreased from 145 in 2016 to 47 in 2024, before increasing to 59 in 2026. There are no registered bankruptcies, but several companies have zero employees or sales, which may indicate inactivity or newly established businesses.

The electronics retail industry in Oslo consists of 13 companies, most of which are AS entities. The most well-known companies are:

• Elektroimportøren Norge AS Alnabru Branch (Strømsveien 312) – 42 employees, high sales and operating profit
• Elektroimportøren Norge AS Skøyen (Drammensveien 161) – 13 employees, lower sales but stable operations
• Skousen Alnabru (Verkseier Furulunds vei 4) – 10 employees, but with zero sales and operating profit
• Ak Hifi Andre Kolberg (Thorvald Meyers gate 59) – 0 employees and zero sales
• All Assistance Nuf (Professor Birkelands vei 28C) – 0 employees and zero sales

Most companies have a high operating profit margin (up to 402%), but a low EBITDA margin (2%). There are no registered bankruptcies in the industry.

The electronics retail industry in Oslo is concentrated within the city itself, with 3 companies, 65 employees, 198 million NOK in sales, and 4.2 million NOK in EBITDA. No activity is registered in sub-areas. The most active company location is in the Oslo area, with high sales and operating profit.

The industry has been marked by variations in the number of employees and sales over time. There are no registered bankruptcies, but several companies have zero employees or sales, which may indicate inactivity or newly established businesses. The most stable companies are Elektroimportøren Norge AS, while Skousen Alnabru and several others have lower operating profit or zero activity.

For entrepreneurs in Oslo, the electronics retail industry can be a challenge due to the low EBITDA margin (2%) and variations in sales and number of employees. There are, however, opportunities in the form of established companies such as Elektroimportøren Norge AS, which have high sales and operating profit. SmartGrunder can help entrepreneurs find suitable locations in Oslo for this industry.

Compared to agriculture, which is the broader industry (industry2) in Oslo, the electronics retail industry has lower sales (194.6 million NOK in 2025 vs. 5,980.9 million NOK in agriculture) and fewer companies (13 vs. 500). Agriculture, however, also has a low EBITDA margin (2% vs. 2% in electronics retail). Peer companies in agriculture include computer stores, phone stores, and opticians, which may offer a different business model than electronics retail.

The electronics retail industry in Oslo is a small but dynamic sector with opportunities and challenges. With established companies such as Elektroimportøren Norge AS and variations in sales and number of employees, the industry can be an interesting choice for entrepreneurs. SmartGrunder can help find suitable locations in Oslo for this industry.