Electrical Goods Retail in Sandefjord

Industry Overview

Electrical goods retailers in Sandefjord constitute a small but dynamic part of the municipality's industrial structure. There are 3 companies registered in the industry, with a total payroll expenditure of NOK 7.9 million and an operating profit of NOK 856,100. The most significant companies are Elektroimportøren Norge AS (21 employees) and Skousen Sandefjord (5 employees). A new player, Sellor Lund, has also established a presence in the municipality, although it has not yet reported any activities.

The industry has been marked by significant variations in sales and employees over time. Sales increased sharply from 2016 to 2017 (+645%), but fell again in 2019 and 2020. There is a clear variation in the operating profit, with an EBITDA margin of 2% in 2024, which shows that operating costs are a significant challenge for the companies.

Sales and Employee Development:

Key Figures:

• Grossoverens in 2024: 542% (high margin, but low EBITDA margin of 2%)
• Operating profit per employee: NOK 76,300 in 2024
• Total debt: NOK 21.0M for Elektroimportøren Norge AS

Trend Analysis: Sales had a sharp increase in 2017, but fell by 36.2% in 2019 and 42.9% in 2020. There is an increase in 2024 and 2025, but the development remains uncertain.

Registered Companies in Sandefjord:

1. Elektroimportøren Norge AS (Pindsleveien 6, Sandefjord)

• Legal Form: AS
• Founded: 2017-03-01
• Employees: 21
• Sales: NOK 73.5M
• Operating Profit: NOK 856,100
• EBITDA: NOK 1.6M

1. Skousen Sandefjord (Nygårdsveien 86, Sandefjord)

• Legal Form: AS
• Founded: 2015-11-17
• Employees: 5
• Sales: NOK 0
• Operating Profit: NOK 0

1. Sellor Lund (Grimestadveien 157A, Stokke)

• Legal Form: ENK
• Founded: 2024-03-13
• Employees: 0
• Sales: NOK 0
• Operating Profit: NOK 0

Legal Form:

• AS is the dominant form (2 companies), with a total payroll expenditure of NOK 7.9M and operating profit of NOK 856,100.

Activity Distributed Across Locations in the Municipality:

Analysis:

• Sandefjord is the main location for the industry, with two active companies and total sales of NOK 73.5M.
• Stokke has a registered company activity, but Sellor Lund reports no sales or employees, which may indicate a new establishment or inactivity.

Bankruptcies and Operating Profit:

• No bankruptcies reported in the industry in Sandefjord, which shows relative stability.
• Elektroimportøren Norge AS has a high debt of NOK 21.0M, which may be a challenge for the company's financial health.
• Skousen Sandefjord and Sellor Lund have no reported sales or operating profit, which may indicate a new establishment or a temporary pause in activities.

Operating Profit Margin:

• The EBITDA margin is at 2% in 2024, which shows that operating costs are a significant challenge for the companies.

Outlook for Entrepreneurs

Opportunities and Challenges:

• Increase in sales in 2024 and 2025 shows that the industry has growth potential, although the development is uncertain.
• High gross margin (542%) shows that it is possible to achieve good results, but low EBITDA margin (2%) shows that operating costs are a challenge.
• Bankruptcy-free status in the industry is a positive factor, but high debt (NOK 21.0M) at Elektroimportøren Norge AS can be a risk.

Recommendation: Entrepreneurs should consider focusing on efficient operations and cost management to ensure profitability. It may be profitable to establish in Sandefjord, but it is important to be aware of market variability.

Contrast to Electrical Goods Retail:

• Agriculture has a more stable development, with a sales growth of +2.0% in 2025 and 162 employees.
• Electrical goods retail has a more volatile development, with a sales growth of +2.0% in 2025, but with significant variations over time.

Peer Companies in Agriculture:

• Power Norge AS (NOK 166.5M in sales, 38 employees)
• Elkjøp Sandefjord (NOK 187.8M in sales, 30 employees)
• Krogh Optikk Drift AS (NOK 11.9M in sales, 6 employees)

Conclusion: Agriculture has a more stable development compared to electrical goods retail, which can be an important factor for entrepreneurs seeking a more predictable market.

Electrical goods retailers in Sandefjord have growth potential, but it is important to be aware of market variability and operating costs. There are no bankruptcies reported in the industry, which shows relative stability. Entrepreneurs should consider focusing on efficient operations and cost management to ensure profitability. SmartGrunder can help entrepreneurs find suitable addresses in Sandefjord for this industry.