Industry · municipality
Electrical Goods Retail in Stavanger
Analysis of the industry, companies, and opportunities for entrepreneurs and local decision-makers in Stavanger, Rogaland, Norway
Executive Summary
Electrical goods retail in Stavanger has shown clear growth in the number of employees and sales revenue in recent years. With two registered companies and an increase from 0 employees in 2020 to 14 employees in 2024, the industry shows potential for further development. Sales revenue has increased from 7.8 million NOK in 2021 to 52.2 million NOK in 2024, despite a slight decline in 2025. The industry also has a high gross profit (426%) and a stable EBITDA margin of 1%.
Economic Overview
Economic Trends
- Sales Growth: Sales revenue increased by 56.1% from 2023 to 2024, but had a decline of 0.4% in 2025.
- Employee Growth: The number of employees increased by 55.6% from 2023 to 2024, and has remained stable at 14 employees since 2024.
- EBITDA: The EBITDA margin has been 1%, with an EBITDA of 1.9 million NOK in 2024.
- Gross Profit: The industry has a high gross profit of 426%, which shows efficiency in business operations.
Detailed Economic Data
| Year | Sales Revenue (NOK) | Number of Employees | EBITDA (NOK) | Gross Profit (%) |
|---|---|---|---|---|
| 2021 | 7.8M | 2 | 783.4K | 426 % |
| 2022 | 26.7M | 6 | 1.1M | 426 % |
| 2023 | 33.4M | 9 | 1.9M | 426 % |
| 2024 | 52.2M | 14 | 1.9M | 426 % |
| 2025 | 52.0M | 14 | 1.9M | 426 % |



Companies in the Industry
Registered Companies
- Elektroimportøren Norge As Avd Stavanger (Auglendsmyrå 13, Stavanger)
- Legal Form: AS
- Founded: 2021-05-01
- Number of Employees: 11
- Sales Revenue: 36.7 million NOK
- EBITDA: 783.4 thousand NOK
- Gross Profit: 398.7 million NOK
- Thunheim Retail Transport (Langflåtveien 21, Stavanger)
- Legal Form: AS
- Founded: 2023-11-01
- Number of Employees: 4
- Sales Revenue: 69.7 million NOK
- EBITDA: 1.1 million NOK
- Gross Profit: 54.9 million NOK
Legal Form
- AS (Anonyme selskaper): 2 companies, 15 employees, 106.4 million NOK in sales revenue, 1.9 million NOK in EBITDA.
Business Geography
Geographic Distribution
- Stavanger: 1 activity, 2 companies, 15 employees, 106.4 million NOK in sales revenue, 1.9 million NOK in EBITDA.
The industry is concentrated in Stavanger, with no activity registered in other city districts in the municipality.

Operational Dynamics
- Bankruptcies: No bankruptcies are registered for electrical goods retail in Stavanger.
- Sales Growth: A strong growth from 2021 to 2024, with a decline of 0.4% in 2025.
- Employee Growth: Stable growth from 2021 to 2024, with no change in 2025.
The industry has shown robust growth in recent years, but it is important to monitor sales development in 2025 to identify any potential challenges.
Outlook
Development for Entrepreneurs
Electrical goods retail in Stavanger shows potential for further growth, especially with high gross profit and stable EBITDA margin. The two registered companies have shown good economic development, and it is possible to develop new business models in a market segment that has grown strongly in recent years. Entrepreneurs should consider utilizing the existing infrastructure and the positive economic trends in the industry.
Outlook for Agriculture
Comparison with Agriculture
- Number of Companies: Agriculture has 73 companies, while electrical goods retail has 2 companies.
- Sales Revenue: Agriculture had 1.185 billion NOK in sales revenue in 2024, while electrical goods retail had 52.2 million NOK.
- Employees: Agriculture had 397 employees in 2024, while electrical goods retail had 14 employees.
Peer Companies in Agriculture
| Name | Address | Sales Revenue (NOK) | Number of Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Elkjøp Forus | Svanholmen 2, 4033 Stavanger | 362.2M | 53 | 4.3M |
| Elkjøp Stavanger Sentrum | Nedre Holmegate 30, 4006 Stavanger | 174.4M | 30 | 2.1M |
| Elkjøp Tasta | Tastatunet, 4027 Stavanger | 147.5M | 29 | 1.7M |
| Elkjøp Phonehouse Kilden | Gartnerveien 15, 4016 Stavanger | 13.4M | 5 | 346.0K |
| Elkjøp Phonehouse Madla | Madlakrossen 7, 4042 Hafrsfjord | 26.8M | 5 | 315.6K |
Agriculture has a much larger market share and more companies, but electrical goods retail has a higher gross profit and stable EBITDA margin.



Other companies in landbruk (not in electric goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Amfi Madla | computer store | Madlakrossen 5, 4042 Hafrsfjord | NOK 56.2M | 7 | NOK 22.6M |
| Elkjøp Forus | electronics store | Svanholmen 2, 4033 Stavanger | NOK 362.2M | 53 | NOK 4.3M |
| Synsam Madla | optical store | Madlakrossen 7, 4042 Hafrsfjord | NOK 19.4M | 19 | NOK 3.6M |
| Lyd Og Lyshuset Diskotek Teknikk As | audio equipment / musical instruments store | Nesflåtveien 14, 4018 Stavanger | NOK 8.6M | 3 | NOK 2.4M |
| Synsam Stavanger Sentrum | optical store | Kirkegata 28, 4006 Stavanger | NOK 11.9M | 8 | NOK 2.2M |
| Power Norge As Avd Tvedt | electronics store | Lagerveien 2, 4033 Stavanger | NOK 91.6M | 26 | NOK 2.2M |
| Kjosavik As Avd Helsebutikken Bekkefaret | optical store | Svend Foyns gate 2A, 4016 Stavanger | NOK 58.2M | 13 | NOK 2.1M |
| Elkjøp Stavanger Sentrum | electronics store | Nedre Holmegate 30, 4006 Stavanger | NOK 174.4M | 30 | NOK 2.1M |
| Synsenteret As | optical store | Kirkegata 26, 4006 Stavanger | NOK 26.8M | 17 | NOK 2.0M |
| Th. Thormodsen Jr. A/s | electronics store | Østervåg 16, 4006 Stavanger | NOK 6.7M | 5 | NOK 1.7M |
| Elkjøp Tasta | electronics store | Tastatunet, 4027 Stavanger | NOK 147.5M | 29 | NOK 1.7M |
| Navtronic A/s | computer store | Bekhuskaien 1, 4014 Stavanger | NOK 8.2M | 2 | NOK 1.7M |
| Synsam Stavanger Kilden | optical store | Gartnerveien 15, 4016 Stavanger | NOK 8.9M | 7 | NOK 1.7M |
| Madla Specsavers As | optical store | v/ Amfi|Madlakrossen 7, 4042 Hafrsfjord | NOK 13.3M | 8 | NOK 1.5M |
| Straen Optiske As | optical store | Lars Hertervigs gate 5, 4005 Stavanger | NOK 9.2M | 8 | NOK 1.2M |
| Synsam Stavanger Tasta | optical store | Tastatunet 1, 4027 Stavanger | NOK 6.0M | 7 | NOK 1.1M |
| Synsam Hundvåg | optical store | Hundvågveien 47, 4085 | NOK 4.5M | 4 | NOK 830.4K |
| Brilleland Avd 438 Kilden Stavanger | optical store | Gartnerveien 15, 4016 Stavanger | NOK 10.4M | 10 | NOK 757.4K |
| Brilleland Avd 516 Madla | optical store | Madlakrossen 7, 4042 Hafrsfjord | NOK 9.6M | 11 | NOK 699.2K |
| Kjell & Co Norway No012 Klubbgata, Stavanger | electronics store | Klubbgata 1, 4013 Stavanger | NOK 13.7M | 9 | NOK 660.8K |
| Kjell & Co Norway No030 Amfi Madla | electronics store | Madlakrossen 7, 4042 Hafrsfjord | NOK 13.7M | 7 | NOK 660.8K |
| Brilleland Avd 465 Stavanger Sentrum | optical store | Kirkegata 8, 4006 Stavanger | NOK 8.0M | 6 | NOK 582.6K |
| Joan A Castro As | electronics store | Gamleveien 55B, 4018 Stavanger | NOK 996.0K | 0 | NOK 494.0K |
| Alliance Optikk Hillevåg As | optical store | Gartnerveien 27, 4016 Stavanger | NOK 3.9M | 5 | NOK 346.0K |
| Elkjøp Phonehouse Madla | phone store | Madlakrossen 9, 4042 Hafrsfjord | NOK 26.8M | 5 | NOK 315.6K |
| Madla Optikk As | optical store | Treskeveien 1, 4043 Hafrsfjord | NOK 4.6M | 3 | NOK 293.0K |
| Elkjøp Phonehouse Kilden | phone store | Gartnerveien 15, 4016 Stavanger | NOK 13.4M | 5 | NOK 157.8K |
| Stavanger Radiocentral As | computer store | Valhallveien 17A, 4043 Hafrsfjord | NOK 37.0K | 0 | NOK 142.0K |
| Sh Elektro Handel As | electronics store | Glimmerveien 4A, 4027 Stavanger | NOK 210.0K | 1 | NOK 106.0K |
| Brilleslangen As | optical store | Travbaneveien 3, 4031 Stavanger | NOK 1.7M | 0 | NOK 41.0K |
| Eplehuset Stavanger | computer store | Breigata 9, 4006 Stavanger | NOK 49.0M | 9 | NOK 30.0K |
| Stavanger Specsavers As | optical store | Kirkegata 24, 4006 Stavanger | NOK 15.1M | 12 | NOK 5.0K |
| Alana O'neill | electronics store | Møllegata 31, 4008 Stavanger | NOK 0 | 0 | NOK 0 |
| Bastien Ricquebourg | audio equipment / musical instruments store | Hertervigs plass 15, 4007 Stavanger | NOK 0 | 0 | NOK 0 |
| Cinéography As | audio equipment / musical instruments store | Siriskjeret 13A, 4014 Stavanger | NOK 0 | 0 | NOK 0 |
| Egen Invest As | audio equipment / musical instruments store | Drivgarnsveien 7C, 4085 Hundvåg | NOK 0 | 0 | NOK 0 |
| Galleri Hk, Heidi Kjærvik | audio equipment / musical instruments store | Steinsøyveien 2, 4007 Stavanger | NOK 0 | 0 | NOK 0 |
| Galleriet Gunnar Tønnessen | audio equipment / musical instruments store | Hillevågsveien 18, 4016 Stavanger | NOK 0 | 0 | NOK 0 |
| Gave & Hobbykroken Ans | audio equipment / musical instruments store | Randabergveien 32, 4025 Stavanger | NOK 0 | 0 | NOK 0 |
| Hinna Optikk As | optical store | c/o Hinna Optikk|Jåttåvågveien 7, 4020 Stavanger | NOK 0 | 6 | NOK 0 |
Conclusion
Electrical goods retail in Stavanger shows clear growth in both the number of employees and sales revenue. With two companies and a high gross profit, the industry is attractive for entrepreneurs. It is important to monitor sales development and consider opportunities for expansion. SmartGrunder can help entrepreneurs find suitable locations in Stavanger for this industry.