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Industry · municipality

Electrical Goods Retail in Stavanger

Published 23.09.2026

Analysis of the industry, companies, and opportunities for entrepreneurs and local decision-makers in Stavanger, Rogaland, Norway

Executive Summary

Electrical goods retail in Stavanger has shown clear growth in the number of employees and sales revenue in recent years. With two registered companies and an increase from 0 employees in 2020 to 14 employees in 2024, the industry shows potential for further development. Sales revenue has increased from 7.8 million NOK in 2021 to 52.2 million NOK in 2024, despite a slight decline in 2025. The industry also has a high gross profit (426%) and a stable EBITDA margin of 1%.

Economic Overview

Economic Trends

  • Sales Growth: Sales revenue increased by 56.1% from 2023 to 2024, but had a decline of 0.4% in 2025.
  • Employee Growth: The number of employees increased by 55.6% from 2023 to 2024, and has remained stable at 14 employees since 2024.
  • EBITDA: The EBITDA margin has been 1%, with an EBITDA of 1.9 million NOK in 2024.
  • Gross Profit: The industry has a high gross profit of 426%, which shows efficiency in business operations.

Detailed Economic Data

YearSales Revenue (NOK)Number of EmployeesEBITDA (NOK)Gross Profit (%)
20217.8M2783.4K426 %
202226.7M61.1M426 %
202333.4M91.9M426 %
202452.2M141.9M426 %
202552.0M141.9M426 %
Sales over time — electric goods store — Stavanger
Sales over time — electric goods store
Number of companies — electric goods store — Stavanger
Number of companies — electric goods store
Employees over time — electric goods store — Stavanger
Employees over time — electric goods store

Companies in the Industry

Registered Companies

  1. Elektroimportøren Norge As Avd Stavanger (Auglendsmyrå 13, Stavanger)
  • Legal Form: AS
  • Founded: 2021-05-01
  • Number of Employees: 11
  • Sales Revenue: 36.7 million NOK
  • EBITDA: 783.4 thousand NOK
  • Gross Profit: 398.7 million NOK
  1. Thunheim Retail Transport (Langflåtveien 21, Stavanger)
  • Legal Form: AS
  • Founded: 2023-11-01
  • Number of Employees: 4
  • Sales Revenue: 69.7 million NOK
  • EBITDA: 1.1 million NOK
  • Gross Profit: 54.9 million NOK

Legal Form

  • AS (Anonyme selskaper): 2 companies, 15 employees, 106.4 million NOK in sales revenue, 1.9 million NOK in EBITDA.

Business Geography

Geographic Distribution

  • Stavanger: 1 activity, 2 companies, 15 employees, 106.4 million NOK in sales revenue, 1.9 million NOK in EBITDA.

The industry is concentrated in Stavanger, with no activity registered in other city districts in the municipality.

Companies by place — electric goods store — Stavanger
Companies by place — electric goods store

Operational Dynamics

  • Bankruptcies: No bankruptcies are registered for electrical goods retail in Stavanger.
  • Sales Growth: A strong growth from 2021 to 2024, with a decline of 0.4% in 2025.
  • Employee Growth: Stable growth from 2021 to 2024, with no change in 2025.

The industry has shown robust growth in recent years, but it is important to monitor sales development in 2025 to identify any potential challenges.

Outlook

Development for Entrepreneurs

Electrical goods retail in Stavanger shows potential for further growth, especially with high gross profit and stable EBITDA margin. The two registered companies have shown good economic development, and it is possible to develop new business models in a market segment that has grown strongly in recent years. Entrepreneurs should consider utilizing the existing infrastructure and the positive economic trends in the industry.

Outlook for Agriculture

Comparison with Agriculture

  • Number of Companies: Agriculture has 73 companies, while electrical goods retail has 2 companies.
  • Sales Revenue: Agriculture had 1.185 billion NOK in sales revenue in 2024, while electrical goods retail had 52.2 million NOK.
  • Employees: Agriculture had 397 employees in 2024, while electrical goods retail had 14 employees.

Peer Companies in Agriculture

NameAddressSales Revenue (NOK)Number of EmployeesEBITDA (NOK)
Elkjøp ForusSvanholmen 2, 4033 Stavanger362.2M534.3M
Elkjøp Stavanger SentrumNedre Holmegate 30, 4006 Stavanger174.4M302.1M
Elkjøp TastaTastatunet, 4027 Stavanger147.5M291.7M
Elkjøp Phonehouse KildenGartnerveien 15, 4016 Stavanger13.4M5346.0K
Elkjøp Phonehouse MadlaMadlakrossen 7, 4042 Hafrsfjord26.8M5315.6K

Agriculture has a much larger market share and more companies, but electrical goods retail has a higher gross profit and stable EBITDA margin.

Sales in the parent industry — landbruk — Stavanger
Sales in the parent industry — landbruk
Companies in the parent industry — landbruk — Stavanger
Companies in the parent industry — landbruk
Employees in the parent industry — landbruk — Stavanger
Employees in the parent industry — landbruk

Other companies in landbruk (not in electric goods store)

CompanyIndustryAddressSalesEmployeesEBITDA
Telia Norge As Telia Avd Amfi Madlacomputer storeMadlakrossen 5, 4042 HafrsfjordNOK 56.2M7NOK 22.6M
Elkjøp Foruselectronics storeSvanholmen 2, 4033 StavangerNOK 362.2M53NOK 4.3M
Synsam Madlaoptical storeMadlakrossen 7, 4042 HafrsfjordNOK 19.4M19NOK 3.6M
Lyd Og Lyshuset Diskotek Teknikk Asaudio equipment / musical instruments storeNesflåtveien 14, 4018 StavangerNOK 8.6M3NOK 2.4M
Synsam Stavanger Sentrumoptical storeKirkegata 28, 4006 StavangerNOK 11.9M8NOK 2.2M
Power Norge As Avd Tvedtelectronics storeLagerveien 2, 4033 StavangerNOK 91.6M26NOK 2.2M
Kjosavik As Avd Helsebutikken Bekkefaretoptical storeSvend Foyns gate 2A, 4016 StavangerNOK 58.2M13NOK 2.1M
Elkjøp Stavanger Sentrumelectronics storeNedre Holmegate 30, 4006 StavangerNOK 174.4M30NOK 2.1M
Synsenteret Asoptical storeKirkegata 26, 4006 StavangerNOK 26.8M17NOK 2.0M
Th. Thormodsen Jr. A/selectronics storeØstervåg 16, 4006 StavangerNOK 6.7M5NOK 1.7M
Elkjøp Tastaelectronics storeTastatunet, 4027 StavangerNOK 147.5M29NOK 1.7M
Navtronic A/scomputer storeBekhuskaien 1, 4014 StavangerNOK 8.2M2NOK 1.7M
Synsam Stavanger Kildenoptical storeGartnerveien 15, 4016 StavangerNOK 8.9M7NOK 1.7M
Madla Specsavers Asoptical storev/ Amfi|Madlakrossen 7, 4042 HafrsfjordNOK 13.3M8NOK 1.5M
Straen Optiske Asoptical storeLars Hertervigs gate 5, 4005 StavangerNOK 9.2M8NOK 1.2M
Synsam Stavanger Tastaoptical storeTastatunet 1, 4027 StavangerNOK 6.0M7NOK 1.1M
Synsam Hundvågoptical storeHundvågveien 47, 4085NOK 4.5M4NOK 830.4K
Brilleland Avd 438 Kilden Stavangeroptical storeGartnerveien 15, 4016 StavangerNOK 10.4M10NOK 757.4K
Brilleland Avd 516 Madlaoptical storeMadlakrossen 7, 4042 HafrsfjordNOK 9.6M11NOK 699.2K
Kjell & Co Norway No012 Klubbgata, Stavangerelectronics storeKlubbgata 1, 4013 StavangerNOK 13.7M9NOK 660.8K
Kjell & Co Norway No030 Amfi Madlaelectronics storeMadlakrossen 7, 4042 HafrsfjordNOK 13.7M7NOK 660.8K
Brilleland Avd 465 Stavanger Sentrumoptical storeKirkegata 8, 4006 StavangerNOK 8.0M6NOK 582.6K
Joan A Castro Aselectronics storeGamleveien 55B, 4018 StavangerNOK 996.0K0NOK 494.0K
Alliance Optikk Hillevåg Asoptical storeGartnerveien 27, 4016 StavangerNOK 3.9M5NOK 346.0K
Elkjøp Phonehouse Madlaphone storeMadlakrossen 9, 4042 HafrsfjordNOK 26.8M5NOK 315.6K
Madla Optikk Asoptical storeTreskeveien 1, 4043 HafrsfjordNOK 4.6M3NOK 293.0K
Elkjøp Phonehouse Kildenphone storeGartnerveien 15, 4016 StavangerNOK 13.4M5NOK 157.8K
Stavanger Radiocentral Ascomputer storeValhallveien 17A, 4043 HafrsfjordNOK 37.0K0NOK 142.0K
Sh Elektro Handel Aselectronics storeGlimmerveien 4A, 4027 StavangerNOK 210.0K1NOK 106.0K
Brilleslangen Asoptical storeTravbaneveien 3, 4031 StavangerNOK 1.7M0NOK 41.0K
Eplehuset Stavangercomputer storeBreigata 9, 4006 StavangerNOK 49.0M9NOK 30.0K
Stavanger Specsavers Asoptical storeKirkegata 24, 4006 StavangerNOK 15.1M12NOK 5.0K
Alana O'neillelectronics storeMøllegata 31, 4008 StavangerNOK 00NOK 0
Bastien Ricquebourgaudio equipment / musical instruments storeHertervigs plass 15, 4007 StavangerNOK 00NOK 0
Cinéography Asaudio equipment / musical instruments storeSiriskjeret 13A, 4014 StavangerNOK 00NOK 0
Egen Invest Asaudio equipment / musical instruments storeDrivgarnsveien 7C, 4085 HundvågNOK 00NOK 0
Galleri Hk, Heidi Kjærvikaudio equipment / musical instruments storeSteinsøyveien 2, 4007 StavangerNOK 00NOK 0
Galleriet Gunnar Tønnessenaudio equipment / musical instruments storeHillevågsveien 18, 4016 StavangerNOK 00NOK 0
Gave & Hobbykroken Ansaudio equipment / musical instruments storeRandabergveien 32, 4025 StavangerNOK 00NOK 0
Hinna Optikk Asoptical storec/o Hinna Optikk|Jåttåvågveien 7, 4020 StavangerNOK 06NOK 0

Conclusion

Electrical goods retail in Stavanger shows clear growth in both the number of employees and sales revenue. With two companies and a high gross profit, the industry is attractive for entrepreneurs. It is important to monitor sales development and consider opportunities for expansion. SmartGrunder can help entrepreneurs find suitable locations in Stavanger for this industry.