Industry · municipality
Electrical Goods Retail in Tønsberg: Current Status and Future Prospects
Analysis of the industry, companies, and opportunities for entrepreneurs and local decision-makers in Tønsberg, Vestfold and Telemark, Norway. Data from 2016 to 2025 show a stable sector with growth potential, even though there are small variations in sales and the number of empl
Executive Summary
Electric goods retailers in Tønsberg form a small but dynamic sector with four registered companies in the municipality. In recent years, the industry has shown strong sales growth, especially after 2020, with an annual increase of 51.5% from 2020 to 2021. In 2025, the sector had a total of 15 employees, indicating a stable workforce. Although the number of employees has varied slightly, the industry has managed to maintain a level above 15 employees since 2021. This suggests a gradual stabilization in the sector, despite small variations from year to year.
Economic Overview
Sales and Employees
- Sales: In 2025, electric goods retailers in Tønsberg had total sales of NOK 48.5 million, which is a decline from NOK 52.9 million in 2023, but still higher than NOK 32.0 million in 2020.
- Employees: The number of employees has varied between 14 and 16 in recent years, with stabilization at 15 employees in 2024 and 2025.
Annual Development
- 2020→2021: Sales increased by 51.5%, while the number of employees doubled from 8 to 16.
- 2021→2022: Sales fell by 4.5%, while the number of employees was reduced by 6.2%.
- 2022→2023: Sales increased by 14.2%, while the number of employees remained unchanged.
- 2023→2024: Sales fell by 4.2%, while the number of employees remained unchanged.
- 2024→2025: Sales fell by 4.4%, while the number of employees was reduced by 6.7%.
Conclusion
The industry showed strong growth in 2021, but has since experienced small declines in sales and the number of employees. Nevertheless, the sector has managed to maintain a level above 15 employees and over NOK 48 million in sales in 2025.
Companies in the Sector
Registered Companies
In Tønsberg, there are four companies registered within the electric goods retail sector. These companies have the following organizational forms and operational data:
| Company | Organizational Form | Founded | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|---|
| Elektroimportøren Norge As Avd Tønsberg | AS | 2020-01-01 | 15 | 46.3M | 987.8K |
| Inneklimaeksperten As | AS | 2004-08-17 | 2 | 2.2M | 1.1M |
| Skauen As | AS | 2022-02-07 | 0 | 0 | 0 |
| Solsem E Handel | ENK | 2026-01-27 | 0 | 0 | 0 |
Organizational Forms
- AS: There are two companies with the organizational form AS, which together have 17 employees and NOK 51.5M in operating income.
- ENK: There is one company with the organizational form ENK, which has 0 employees and NOK 0 in sales.
Bankruptcy Safety
None of the four companies registered in Tønsberg are registered as bankrupt, which indicates a relatively stable sector.
Business Geography
Distribution of Activity in the Municipality
Electric goods retailers in Tønsberg are primarily active in Tønsberg city center, with the following details:
- Number of companies: 2
- Number of employees: 17
- Operating income: NOK 51.5M
- Sales: NOK 48.5M
- Wages: NOK 6.5M
- Operating profit: NOK 868.7K
- EBITDA: NOK 2.1M
- Gross margin: 824 %
- Operating margin: 1 %
Geographic Distribution
- Tønsberg: 2 companies, 17 employees, NOK 48.5M in sales, NOK 2.1M in EBITDA.
Conclusion
The sector is concentrated in Tønsberg city center, with a high gross margin of 824%, indicating an efficient operation. Nevertheless, only two companies operate in Tønsberg, which may indicate a small market share in the municipality.
Business Dynamics
Bankruptcy Safety
None of the four companies registered in Tønsberg are registered as bankrupt, which indicates a relatively stable sector. This is a positive indicator for investors and entrepreneurs considering starting a business in this sector.
Sector Dynamics
- Stable number of employees: The number of employees has varied between 14 and 16 in recent years, with stabilization at 15 employees in 2024 and 2025.
- Sales development: Sales showed strong growth from 2020 to 2021, but have since experienced small declines in 2022 and 2023.
- EBITDA margin: The EBITDA margin has varied between 2% and 4%, indicating a relatively stable operation.
Conclusion
The sector has shown stable development in recent years, with no bankruptcies and a relatively stable operation. This indicates that the sector is robust and has potential for further growth.
Outlook for Entrepreneurs
For entrepreneurs considering starting an electric goods retail store in Tønsberg, the data show a sector with growth potential, even though there are small variations in sales and the number of employees. With stable operations and no bankruptcies in the sector, it may be a good idea to consider starting a business in this sector.
Challenges
- Bankruptcy risk: There are no bankruptcies in the sector, indicating a relatively stable sector.
- Sales development: Sales showed strong growth from 2020 to 2021, but have since experienced small declines in 2022 and 2023.
- Number of employees: The number of employees has varied between 14 and 16 in recent years, with stabilization at 15 employees in 2024 and 2025.
Conclusion
The sector has shown stable development in recent years, with potential for further growth. Entrepreneurs should consider starting a business in this sector, but should also be aware of the small variations in sales and the number of employees.
Outlook for Agriculture
Comparison with Agriculture
Agriculture is a broader sector in Tønsberg with 47 companies, indicating that this is a larger sector than electric goods retailers. Agriculture also has higher sales, with NOK 714.8M in 2025, compared to NOK 48.5M for electric goods retailers. However, electric goods retailers have a higher EBITDA margin of 4% compared to agriculture's 1%.
Development in Agriculture
- Sales: Agriculture has shown stable growth in recent years, with an increase of 3.4% from 2024 to 2025.
- Employees: The number of employees in agriculture has varied between 230 and 244 in recent years, with stabilization at 238 employees in 2026.
Conclusion
Agriculture is a larger and more stable sector in Tønsberg compared to electric goods retailers. However, electric goods retailers have a higher EBITDA margin, indicating a more efficient operation. Entrepreneurs should consider starting a business in this sector, but should also be aware of the small variations in sales and the number of employees.
Other companies in landbruk (not in electric goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Farmandstredet | phone store | Jernbanegaten 1D, 3110 Tønsberg | NOK 56.2M | 8 | NOK 22.6M |
| Optiker Holt As | optical store | Storgaten 31, 3126 Tønsberg | NOK 27.3M | 14 | NOK 5.4M |
| Thorwiik As | optical store | Stoltenbergs gate 1, 3110 Tønsberg | NOK 37.0M | 26 | NOK 3.7M |
| Power Norge As Avd Tonsberg | electronics store | Heimdalsvingen 3, 3117 Tønsberg | NOK 141.5M | 39 | NOK 3.4M |
| Elkjøp Tønsberg | electronics store | Stensarmen 16, 3112 Tønsberg | NOK 254.8M | 36 | NOK 3.0M |
| Tnb Tønsberg As | computer store | Jernbanegaten 1D, 3110 Tønsberg | NOK 29.1M | 7 | NOK 2.3M |
| Synsam Tønsberg | optical store | Rådhusgaten 2, 3126 Tønsberg | NOK 8.9M | 8 | NOK 1.7M |
| Expert Revetal As | electronics store | Regata 2, 3174 Revetal | NOK 80.2M | 26 | NOK 1.4M |
| Krogh Optikk Drift As Avd Tønsberg | optical store | Øvre Langgate 50, 3110 Tønsberg | NOK 13.3M | 8 | NOK 1.2M |
| Brilleland Avd 477 Tønsberg | optical store | Jernbanegaten 1B, 3110 Tønsberg | NOK 11.2M | 13 | NOK 815.7K |
| Tønsberg Optiske As | optical store | Kammegaten 5, 3110 Tønsberg | NOK 7.6M | 10 | NOK 778.0K |
| Prolydav As | computer store | Basbergveien 160, 3114 Tønsberg | NOK 3.1M | 0 | NOK 760.0K |
| Ok Hi Fi As | computer store | Storgaten 40, 3126 Tønsberg | NOK 13.6M | 5 | NOK 614.0K |
| Olsrød Optikk As | optical store | Gauterødveien 6B, 3154 Tolvsrød | NOK 9.1M | 9 | NOK 342.0K |
| Optikerbesøk As | optical store | Solerødveien 356, 3185 Skoppum | NOK 4.7M | 1 | NOK 318.0K |
| Instrumentmaker Gro Hinna As | audio equipment / musical instruments store | St Olavs gate 11, 3126 Tønsberg | NOK 2.1M | 1 | NOK 227.0K |
| Medikomp As | optical store | Øvre Langgate 40, 3110 Tønsberg | NOK 1.1M | 0 | NOK 148.0K |
| Paleet Multimedia As | computer store | Fiolveien 2, 3154 Tolvsrød | NOK 35.0K | 0 | NOK 2.0K |
| Amami As | audio equipment / musical instruments store | Nordbyen 16, 3111 Tønsberg | NOK 0 | 0 | NOK 0 |
| Asmyhr Klang & Kast | audio equipment / musical instruments store | Eikveien 54B, 3122 Tønsberg | NOK 0 | 0 | NOK 0 |
| Dockup As | computer store | Rambergveien 1, 3115 Tønsberg | NOK 0 | 0 | NOK 0 |
| Eirik Vermeli Arcanite | audio equipment / musical instruments store | Kileveien 95, 3175 Ramnes | NOK 0 | 0 | NOK 0 |
| Frank Horntvedt | audio equipment / musical instruments store | Øvre Langg 51, 3110 Tønsberg | NOK 0 | 0 | NOK 0 |
| Gallerii As | audio equipment / musical instruments store | Øvre Langgate 44, 3110 Tønsberg | NOK 0 | 0 | NOK 0 |
| Innova Musikk Per Fredrik Kjølner | audio equipment / musical instruments store | Stoltenbergs gate 1, 3110 Tønsberg | NOK 0 | 0 | NOK 0 |
| Kunsttrykk Leifsdottir | audio equipment / musical instruments store | Burmaveien 1A, 3083 Holmestrand | NOK 0 | 0 | NOK 0 |
| Pcbyggern Anders Ørnlo | computer store | Wergelands vei 15, 3117 Tønsberg | NOK 0 | 0 | NOK 0 |
| Pemberton As | computer store | Griffenfeldts gate 9B, 3116 Tønsberg | NOK 0 | 0 | NOK 0 |
| Pemberton As | phone store | Griffenfeldts gate 9B, 3116 Tønsberg | NOK 0 | 0 | NOK 0 |
| Rescue Elektronikk Arild Bettum | computer store | Øvre Langgate 34, 3110 Tønsberg | NOK 0 | 0 | NOK 0 |
| Sem Optikk As | optical store | Andebuveien 3, 3170 Sem | NOK 0 | 3 | NOK 0 |
| Solsem E Handel | electronics store | Rønninglia 38B, 3153 Tolvsrød | NOK 0 | 0 | NOK 0 |
| We Care Dagfrid K Christensen | audio equipment / musical instruments store | Harald Hårfagres gate 2C, 3116 Tønsberg | NOK 0 | 0 | NOK 0 |
| Bygg Kunst Og Design Butikk As | audio equipment / musical instruments store | Øvre Langgate 49, 3110 Tønsberg | NOK 0 | 0 | NOK -2.0K |
| Esteem As | computer store | Andebuveien 63, 3170 Sem | NOK 0 | 0 | NOK -7.0K |
| Esteem As | phone store | Andebuveien 63, 3170 Sem | NOK 0 | 0 | NOK -7.0K |
| Bettum Holding As | computer store | Baglerkollen 3A, 3174 Revetal | NOK 0 | 0 | NOK -26.0K |
| Ev Of Norway As | electronics store | Rambergveien 1, 3115 Tønsberg | NOK 0 | 0 | NOK -89.0K |
| Ev Of Norway As | electronics store | Rambergveien 1, 3115 Tønsberg | NOK 0 | 0 | NOK -89.0K |
| Rosentraders As | computer store | Øvre Langgate 51C, 3110 Tønsberg | NOK 0 | 0 | NOK -158.0K |
Conclusion
Electric goods retailers in Tønsberg form a small, but dynamic sector with four registered companies. In recent years, the industry has shown strong sales growth, especially after 2020, with an annual increase of 51.5% from 2020 to 2021. In 2025, the sector had a total of 15 employees, indicating a stable workforce. This suggests that the sector has potential for further growth, even though there are small variations in sales and the number of employees. Entrepreneurs should consider starting a business in this sector, but should also be aware of the small variations in sales and the number of employees.