The Electrical Goods Wholesale Industry in Ullensaker: An Analytical Overview

The electrical goods wholesale industry in Ullensaker is a small but dynamic sector with three registered companies. The main activities are concentrated in Jessheim, where one company, Elektroimportøren Norge As, has been operational since 2021 and reports high sales (NOK 35.1M) and an EBITDA margin of 2%. The industry has shown growth in employees (from 0 in 2020 to 8 in 2022) and sales (from NOK 0 in 2020 to NOK 38.3M in 2024), but has also seen declining trends in recent years. There are no bankruptcy registrations in the industry, indicating stability. Prospects for new players depend on the ability to compete in a market segment with both growth and variations.

The electrical goods wholesale industry in Ullensaker has shown growth in sales from NOK 0 in 2020 to NOK 38.3M in 2024, with an annual growth rate of +15.2% from 2023 to 2024. There has been a decline in sales in 2025 (NOK 35.7M), but it remains higher than in 2020. Employees have increased from 0 in 2020 to 8 in 2022, followed by a decline to 8 in 2026. The only operational company, Elektroimportøren Norge As, has an EBITDA margin of 2% and a gross profit margin of 1134%, indicating high operational efficiency.

In Ullensaker, three companies are registered in the electrical goods wholesale industry:

1. Elektroimportøren Norge As (Nordre Dølibekken 16, Jessheim) – AS entity, 8 employees, sales of NOK 35.1M, EBITDA of NOK 749.3K.
2. Seputis Handel (Ekornrudvegen 5, Jessheim) – ENK entity, 0 employees, no sales.
3. Svendsen Holdco As (Maiblomvegen 1A, Jessheim) – AS entity, 0 employees, no sales.

The last two companies were recently registered (2024 and 2022) and have not yet started operational activities. Elektroimportøren Norge As is the only active player and has been in operation since 2021.

All three companies in the electrical goods wholesale industry in Ullensaker are registered in Jessheim. There is 1 company and 8 employees in Jessheim. Jessheim is therefore the only area in the municipality with activity in this industry. There is no activity in other districts or cities in Ullensaker.

The industry has been stable with no bankruptcy registrations. Elektroimportøren Norge As has been operational since 2021 and has shown growth in sales and employees. The other two companies (Seputis Handel and Svendsen Holdco As) were recently registered but have not yet started operational activities. There are no bankruptcies in the industry, indicating a stable industry. Fluctuations in sales and employees (e.g., a decline from 11 employees in 2024 to 8 in 2026) may indicate market variability or operational challenges.

Outlook for the Industry

The electrical goods wholesale industry in Ullensaker has shown growth in sales and employees in recent years, but there have also been declining trends in 2025. The only operational company, Elektroimportøren Norge As, has a high gross profit margin (1134%) and an EBITDA margin of 2%, indicating efficient operations. For new players, there may be challenges in competing in a market with a small number of players, but there are also opportunities to fill gaps in a market segment that has shown growth. It is important to consider operating costs and market positioning.

Agriculture is a broader industry group in Ullensaker with 32 companies, compared to 3 companies in the electrical goods wholesale industry. Sales in agriculture have shown growth from NOK 472.1M in 2016 to NOK 688.6M in 2018, but have later declined to NOK 24.8M in 2026. Employees in agriculture have also shown variations, with a decline from 237 in 2018 to 186 in 2026. Peer companies in agriculture include opticians, electronics stores, and computer stores, which can provide insight into competition or collaboration opportunities. Compared to agriculture, the electrical goods wholesale industry has a higher EBITDA margin (2% vs. variable in agriculture), but lower sales figures.

The electrical goods wholesale industry in Ullensaker is a small but stable sector with growth in sales and employees in recent years. There are opportunities for new players, but there are also challenges related to competition and operational efficiency. Agriculture, as a broader industry group, has a higher number of companies but lower EBITDA margins. For entrepreneurs, it may be profitable to explore opportunities in Jessheim, where there is the only activity in the industry. SmartGrunder can help find suitable addresses and assess operational prospects in Ullensaker.