Industry · municipality
Electric Goods Retail in Vestby: Industry Analysis and Development Trends
A detailed analysis of the industry, companies, economic trends, and opportunities for entrepreneurs in Vestby municipality
Executive Summary
Electric goods retail in Vestby is a small but dynamic industry dominated by a single company. The only registered business, Power Norge As, has shown strong economic results and a significant increase in employees and sales over the past years. The industry shows potential for further growth, especially in light of Vestby's other industrial development and infrastructure.
Economic Trends and Key Indicators
Economic Trends
Sales and Employee Development:
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 49.2M | 14 |
| 2025 | 209.1M | 49 |
| 2026 | 208.1M | 46 |
The industry has experienced an average annual sales growth of 16.5% from 2016 to 2025, with an extraordinary increase of 78.9% in 2024. The number of employees has increased from 14 in 2016 to 46 in 2026, with a particularly strong rise of 73.9% in 2024. The EBITDA margin stands at 2%, indicating relatively high operational efficiency compared to sales.
Key Economic Indicators:
- EBITDA: NOK 5.0M (2026)
- Gross margin: 814%
- Operating margin: 1%
- Total debt: NOK 33.0M
Key Companies and Organizational Forms
Key Companies
Power Norge As (Senterveien 6, Vestby) is the only registered company in the industry. The company:
- Established: 2013
- Organizational form: AS
- Employees: 46 (2026)
- Sales: NOK 208.1M (2026)
- EBITDA: NOK 5.0M
- Total equity: NOK 10.0M
- Total debt: NOK 33.0M
Organizational Form Statistics:
- AS: 1 company, 46 employees, NOK 208.8M operating revenue, NOK 5.0M EBITDA
Geographic Distribution of Activity
Geographic Distribution
The industry is concentrated in the Vestby city center:
- Vestby: 1 company, 46 employees, NOK 208.1M sales, NOK 5.0M EBITDA
There are no registered activities in other city districts or municipalities in Vestby.
Operational Dynamics and Bankruptcy Statistics
Bankruptcy Statistics:
- No bankruptcy registrations for the industry in Vestby between 2016–2026.
Operational Dynamics:
- Employee numbers have varied between 14 and 49 over the years, with a significant increase of 73.9% in 2024.
- Sales grew by 31.0% in 2025, but slightly declined in 2026 (from NOK 209.1M to NOK 208.1M).
- EBITDA has grown by an average of 14% annually, with an extraordinary increase of 78.9% in 2024.
Outlook for Entrepreneurs
The industry shows clear growth trends and strong economic results. With a single dominant player (Power Norge As) demonstrating stable growth and high operational efficiency, it may be possible to develop complementary services or products in the industry. Vestby's infrastructure and connection to the Viken county also provide good opportunities for further development. Entrepreneurs should, however, consider competition from agriculture and other industry sectors in the municipality.
Comparison with Agriculture
Agriculture (parent category) is a much larger industry in Vestby with:
- 11 companies (compared to 1 in electric goods retail)
- 74 employees in 2026 (compared to 46 in electric goods retail)
- NOK 329.3M sales in 2025 (compared to NOK 208.1M in electric goods retail)
- EBITDA margin of -0.01% (compared to 2% in electric goods retail)
Peer companies in agriculture:
| Name | Industry | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Elkjøp Vestby | Electronics Store | 120.7M | 16 | 1.4M |
| Synsam Vestby | Optician Store | 11.9M | 9 | 2.2M |
| Tradeboden Geir Johansen | Electronics Store | 0 | 0 | 0 |
Agriculture shows higher sales growth (average 16.9% annually) but lower operational efficiency compared to electric goods retail.
Other companies in landbruk (not in electric goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Synsam Vestby | optical store | Senterveien 6, 1543 Vestby | NOK 11.9M | 9 | NOK 2.2M |
| Elkjøp Vestby | electronics store | Vestbyveien 117, 1543 | NOK 120.7M | 16 | NOK 1.4M |
| Deili Crypto | audio equipment / musical instruments store | Måneveien 19B, 1543 Vestby | NOK 0 | 0 | NOK 0 |
| Dwmedia As | computer store | Randemfaret 5A, 1543 Vestby | NOK 0 | 0 | NOK 0 |
| Jan Støkken Radio Elektrisk, Arshad Mirza | computer store | Kroerveien 3B, 1540 Vestby | NOK 0 | 0 | NOK 0 |
| Safe Partner Jan Grohmann | computer store | Sole allé 57, 1540 Vestby | NOK 0 | 0 | NOK 0 |
| Tradeboden Geir Johansen | electronics store | Damåsveien 3, 1555 Son | NOK 0 | 0 | NOK 0 |
| Tradeboden Geir Johansen | electronics store | Damåsveien 3, 1555 Son | NOK 0 | 0 | NOK 0 |
| Son Optikk As | optical store | Sagaveien 102, 1555 Son | NOK 2.3M | 3 | NOK -36.0K |
| Vestby Optiske As | optical store | Vestbytorget|Mølleveien 4, 1540 | NOK 4.0K | 0 | NOK -60.0K |
Conclusion and Future Perspectives
Electric goods retail in Vestby shows clear growth trends and strong economic results. With a single dominant player and good operational efficiency, the industry could be an attractive choice for entrepreneurs. At the same time, attention should be paid to competition from agriculture and other industry sectors in the municipality. SmartGrunder can help entrepreneurs find optimal locations and strategies to develop their business in Vestby.