Industry · municipality
Electronics Retail in Asker: Industry Analysis and Development Trends
A detailed analysis of companies, statistics, and outlooks for the industry in Asker municipality
Other Observations
- Electronics retail in Asker has a relatively stable situation with 9 companies registered in the municipality, but with variations in revenue and employees over time.
- There are no registered bankruptcies in the industry, which indicates a relatively stable industry structure.
- The most significant companies are Elkjøp Slependen (Billingstad), Sporten Elektriske As (Asker), and Miele As Avd Butikkhandel (Nesbru), which together account for a significant portion of the industry's revenue.
- There is a mix of AS- and ENK-companies, with AS being the most common organizational form.
- Some companies have negative EBITDA values, which may indicate economic challenges for certain actors.
- There is a clear geographic spread of activity, with a focus on Billingstad, Asker, and Nesbru.
- Economic indicators show that the industry has had both increases and decreases over time, but has remained relatively stable in terms of number of employees.
- There are potential development opportunities in areas with high revenue, such as Billingstad, but also challenges related to margins and operating results.
- SmartGrunder can help entrepreneurs find suitable locations in the municipality for this industry, based on data and market analyses.
Economic Overview
The table below shows the development in revenue and number of employees for electronics retail in Asker over time:
| Year | Revenue (NOK) | Number of employees |
|---|---|---|
| 2016 | 287.8M | 103 |
| 2017 | 301.8M | 114 |
| 2018 | 383.1M | 112 |
| 2019 | 358.6M | 103 |
| 2020 | 360.7M | 98 |
| 2021 | 426.6M | 104 |
| 2022 | 439.9M | 108 |
| 2023 | 403.3M | 100 |
| 2024 | 429.6M | 103 |
| 2025 | 377.5M | 95 |
- Revenue: The industry had its highest level in 2022 (439.9M NOK), but has since experienced a decline to 377.5M NOK in 2025. There is an increase from 2016 to 2022, followed by a decline from 2022 to 2025.
- Number of employees: There have been variations, but the total number of employees has remained relatively stable at around 100 employees over time, with a slight decline from 2024 to 2025.
- Annual growth: There have been both increases and decreases, with an increase of +26.9% from 2017 to 2018, and a decrease of -12.1% from 2024 to 2025.
- Operating results: There is a mix of positive and negative operating results, with some companies having negative EBITDA values, which may indicate economic challenges for certain actors.
Companies in the Industry
In Asker, there are 9 companies registered in the electronics retail industry. The most important companies are:
- Elkjøp Slependen (Billingstad) – AS, 73 employees, revenue of 429.2M NOK, operating result of 2.6M NOK.
- Sporten Elektriske As (Asker) – AS, 13 employees, revenue of 15.3M NOK, operating result of -267.0K NOK.
- Miele As Avd Butikkhandel (Nesbru) – AS, 10 employees, revenue of 41.3M NOK, operating result of 1.3M NOK.
- Organizational forms: Most companies are AS, but there are also ENK-companies, such as Hitekcleaner Puzniak and Multiserveren.com Gjermund Reiner Vestli.
- Operating results: There is a mix of positive and negative operating results, with some companies having negative EBITDA values, which may indicate economic challenges for certain actors.
- Location: The companies are distributed across several areas in the municipality, with a focus on Billingstad, Asker, and Nesbru.
- Revenue: There are large variations in revenue, with Elkjøp Slependen being the most significant company in the industry.
Business Geography
Electronics retail activity in Asker is distributed across several areas in the municipality. The table below shows details for each district:
| District | Number of companies | Number of employees | Revenue (NOK) | Operating result (NOK) |
|---|---|---|---|---|
| Billingstad | 1 | 73 | 429.2M | 2.6M |
| Asker | 1 | 13 | 15.3M | -267.0K |
| Nesbru | 1 | 10 | 41.3M | 1.3M |
- Billingstad: Has the most significant company, Elkjøp Slependen, with 73 employees and a revenue of 429.2M NOK.
- Asker: Has the company Sporten Elektriske As, which has lower revenue and a negative operating result.
- Nesbru: Has the company Miele As Avd Butikkhandel, which has a revenue of 41.3M NOK and a positive operating result.
- Geographic spread: Activity is distributed across several areas in the municipality, with a focus on Billingstad, Asker, and Nesbru.
- Operating results: There is a mix of positive and negative operating results, with some companies having negative EBITDA values, which may indicate economic challenges for certain actors.
Business Dynamics
- Bankruptcy statistics: There are no registered bankruptcies in the industry, which indicates a relatively stable industry structure.
- Operating results: There is a mix of positive and negative operating results, with some companies having negative EBITDA values, which may indicate economic challenges for certain actors.
- Revenue: There are large variations in revenue, with Elkjøp Slependen being the most significant company in the industry.
- Number of employees: There have been variations, but the total number of employees has remained relatively stable at around 100 employees over time, with a slight decline from 2024 to 2025.
- Annual growth: There have been both increases and decreases, with an increase of +26.9% from 2017 to 2018, and a decrease of -12.1% from 2024 to 2025.
- Organizational forms: Most companies are AS, but there are also ENK-companies, such as Hitekcleaner Puzniak and Multiserveren.com Gjermund Reiner Vestli.
- Location: The companies are distributed across several areas in the municipality, with a focus on Billingstad, Asker, and Nesbru.
Development Trends
- Stability: The industry has been relatively stable over time, with an average number of employees of around 100 and a revenue of around 400M NOK.
- Challenges: There is a mix of positive and negative operating results, with some companies having negative EBITDA values, which may indicate economic challenges for certain actors.
- Opportunities: There are potential development opportunities in areas with high revenue, such as Billingstad, but also challenges related to margins and operating results.
- Bankruptcy statistics: There are no registered bankruptcies in the industry, which indicates a relatively stable industry structure.
- Geographic spread: Activity is distributed across several areas in the municipality, with a focus on Billingstad, Asker, and Nesbru.
- Organizational forms: Most companies are AS, but there are also ENK-companies, such as Hitekcleaner Puzniak and Multiserveren.com Gjermund Reiner Vestli.
- Annual growth: There have been both increases and decreases, with an increase of +26.9% from 2017 to 2018, and a decrease of -12.1% from 2024 to 2025.
- Operating results: There is a mix of positive and negative operating results, with some companies having negative EBITDA values, which may indicate economic challenges for certain actors.
Development Trends in Agriculture
- Larger industry group: Agriculture is a larger industry group in Asker, with 55 companies, compared to 9 companies in the electronics retail industry.
- Revenue: Agriculture had a revenue of 693.3M NOK in 2025, compared to 377.5M NOK for electronics retail.
- Number of employees: Agriculture had 236 employees in 2026, compared to 95 employees in electronics retail.
- Operating results: Agriculture had a positive revenue in 2025, while electronics retail had a decline in revenue from 2022 to 2025.
- Annual growth: Agriculture had a growth of +3.5% from 2025 to 2026, while electronics retail had a decline of -12.1% from 2024 to 2025.
- Organizational forms: Agriculture has a mix of companies with different organizational forms, while electronics retail has a mix of AS- and ENK-companies.
- Geographic spread: Agriculture has a broader geographic spread in the municipality, while electronics retail is distributed across Billingstad, Asker, and Nesbru.
- Operating results: Agriculture has a mix of positive and negative operating results, while electronics retail has a mix of positive and negative operating results, with some companies having negative EBITDA values.
Other companies in landbruk (not in electronics store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Power Norge As Avd Slependen | electric goods store | Nesbruveien 33A, 1396 Billingstad | NOK 166.5M | 41 | NOK 4.0M |
| Synsam Orc | optical store | Hagaløkkveien 13, 1383 Asker | NOK 13.4M | 13 | NOK 2.5M |
| Synsam Asker Trekanten | optical store | Knud Askers vei 26A, 1384 | NOK 11.9M | 9 | NOK 2.2M |
| Tnb Asker As | phone store | Knud Askers vei 26, 1384 | NOK 21.2M | 6 | NOK 1.6M |
| Elektroimportøren Norge As Avd Billingstad | electric goods store | Billingstadsletta 16, 1396 | NOK 55.9M | 19 | NOK 1.2M |
| Synsam Rortunet | optical store | Kirkealleen 1, 3470 Slemmestad | NOK 6.0M | 8 | NOK 1.1M |
| Optisk Kompani Asker As | optical store | Knud Askers vei 26, 1384 | NOK 27.1M | 21 | NOK 804.0K |
| Interoptik Asker Synssenter | optical store | Strøket 9, 1383 Asker | NOK 17.5M | 10 | NOK 734.3K |
| Alliance Røyken As | optical store | Bråsetveien 3, 3440 Røyken | NOK 3.3M | 2 | NOK 248.0K |
| Hannestad Elektronikk | audio equipment / musical instruments store | Frøtvedtåsen 58, 3474 Åros | NOK 94.0K | 0 | NOK 23.0K |
| Asker Bandage As | optical store | Erteløkka 1, 1384 Asker | NOK 0 | 4 | NOK 0 |
| Auduns Samleri V/audun Indseth | audio equipment / musical instruments store | Ospestien 85, 1387 Asker | NOK 0 | 0 | NOK 0 |
| Bakken & Company As | audio equipment / musical instruments store | Julius Madsens vei 10, 1390 Vollen | NOK 0 | 0 | NOK 0 |
| Berit F Nielsen | audio equipment / musical instruments store | Korpefaret 38B, 1386 Asker | NOK 0 | 0 | NOK 0 |
| Bridgeto As | audio equipment / musical instruments store | Lilleåsen 24, 1396 Billingstad | NOK 0 | 0 | NOK 0 |
| Brilleland Avd 531 Asker | optical store | Bankveien 6A, 1383 Asker | NOK 0 | 0 | NOK 0 |
| Christoph Lunner | computer store | Orestien 1B, 1387 Asker | NOK 0 | 0 | NOK 0 |
| Cyberdyne Computer Vetle Valebjørg | computer store | Høgdaveien 5, 1397 Nesøya | NOK 0 | 0 | NOK 0 |
| Ecom Landa | electric goods store | Bankveien 10B, 1383 Asker | NOK 0 | 0 | NOK 0 |
| Emex As | computer store | Bergveien 10B, 3474 Åros | NOK 0 | 0 | NOK 0 |
| Gevi's Garn & Galleri V/riseth | audio equipment / musical instruments store | 0, 3470 Slemmestad | NOK 0 | 0 | NOK 0 |
| Hebbe Lilles Da | audio equipment / musical instruments store | Slemmestadveien 440, 1390 Vollen | NOK 0 | 0 | NOK 0 |
| Ino Pro Slettnes | computer store | Kirkeveien 56G, 1395 Hvalstad | NOK 0 | 0 | NOK 0 |
| Klem Netthandel | computer store | Dyringveien 68, 1385 Asker | NOK 0 | 0 | NOK 0 |
| Klem Netthandel | computer store | Dyringveien 68, 1385 Asker | NOK 0 | 0 | NOK 0 |
| Kleppa & Co Hans M Kleppa | phone store | Skjellestadhagen 20, 1389 Heggedal | NOK 0 | 0 | NOK 0 |
| Kokoo Sagen | audio equipment / musical instruments store | Slemmestadveien 440, 1390 Vollen | NOK 0 | 0 | NOK 0 |
| Lån Holding As | optical store | Folagrenda 1, 1384 Asker | NOK 0 | 0 | NOK 0 |
| Mahmouds Pc Verden | computer store | Fredbos vei 51, 1383 Asker | NOK 0 | 0 | NOK 0 |
| Mighty Vikings Da | computer store | Grimsrudveien 19A, 3442 Hyggen | NOK 0 | 0 | NOK 0 |
| Montana Mtn Kunstmateriell Og Tegneutstyr | audio equipment / musical instruments store | Solbergsvingen 21, 1385 Asker | NOK 0 | 0 | NOK 0 |
| Mork El | computer store | c/o Markus Mork|Soltoppen 13, 1394 Nesbru | NOK 0 | 0 | NOK 0 |
| Morten Korsbøen | computer store | Vikingjordet 16, 1389 Heggedal | NOK 0 | 0 | NOK 0 |
| Morten Korsbøen | phone store | Vikingjordet 16, 1389 Heggedal | NOK 0 | 0 | NOK 0 |
| Netcon Robin Motrøen | computer store | Bondistranda 46, 1386 Asker | NOK 0 | 0 | NOK 0 |
| Rotnes | audio equipment / musical instruments store | Taglugnveien 13A, 1397 Nesøya | NOK 0 | 0 | NOK 0 |
| Sareptas Krukke Ans | audio equipment / musical instruments store | Hurumveien 41, 3474 Åros | NOK 0 | 0 | NOK 0 |
| Skogbrotts Salg Og Service | computer store | Østre Strandvei 81, 3482 Tofte | NOK 0 | 0 | NOK 0 |
| Sp Karlsen Invest | audio equipment / musical instruments store | Åmotveien 103, 1389 Heggedal | NOK 0 | 0 | NOK 0 |
| Sp Nordby | computer store | Hampengen 11, 1391 Vollen | NOK 0 | 0 | NOK 0 |
Conclusion
- Electronics retail in Asker has a relatively stable situation with 9 companies registered in the municipality, but with variations in revenue and employees over time.
- There are no registered bankruptcies in the industry, which indicates a relatively stable industry structure.
- The most significant companies are Elkjøp Slependen (Billingstad), Sporten Elektriske As (Asker), and Miele As Avd Butikkhandel (Nesbru), which together account for a significant portion of the industry's revenue.
- There is a mix of AS- and ENK-companies, with AS being the most common organizational form.
- Some companies have negative EBITDA values, which may indicate economic challenges for certain actors.
- There is a clear geographic spread of activity, with a focus on Billingstad, Asker, and Nesbru.
- Economic indicators show that the industry has had both increases and decreases over time, but has remained relatively stable in terms of number of employees.
- There are potential development opportunities in areas with high revenue, such as Billingstad, but also challenges related to margins and operating results.
- SmartGrunder can help entrepreneurs find suitable locations in the municipality for this industry, based on data and market analyses.