Electronics Stores in Hamar: Industry Analysis and Development Trends

Electronics stores in Hamar are a relatively small but economically significant industry. In 2025, four companies operate in the industry, with combined sales of 267.1 million NOK. The two most well-known actors are Elkjøp Hamar and Power Norge As Avd Hamar, which together account for over 75% of the industry's sales. The industry has been marked by fluctuations in recent years, with a significant decline in the number of employees (from 80 in 2025 to 63 in 2026) and increasing uncertainty about the future for smaller players like Alfas Trading.

Economic Trends

The industry experienced a significant increase in sales in 2021 (+12.6%), but has since been marked by declines. The lowest sales were recorded in 2023 (221.6M), followed by a sharp increase in 2025. The EBITDA margin has remained stable at 1%, although this may be an overestimation due to extreme figures such as 1149% gross profit (assumed data error).

Key Players in the Industry

Elkjøp Hamar is the largest company with 41 employees and sales of 201.2M in 2025. Power Norge As Avd Hamar has a higher EBITDA per employee (100.6K) than Elkjøp Hamar (60.7K). Alfas Trading and Elkjøp Vikingskipet have no activity after 2026, which may indicate decline or cessation of operations.

Geographic Distribution

The industry is heavily concentrated in Hamar, where three of the four companies operate. Ridabu has one active company (Alfas Trading), but this has no sales or employees after 2026.

Operational Efficiency and Risk

• Bankruptcies: No bankruptcies have been registered in the Hamar electronics store industry between 2016–2026.
• Unstable Companies: Alfas Trading and Elkjøp Vikingskipet have no sales or employees after 2026, which may indicate decline or cessation of operations.
• Significant Fluctuations: Sales have fluctuated between 217.5M (2024) and 267.1M (2025), while the number of employees has decreased by 21.2% from 2025 to 2026.

For entrepreneurs in Hamar, the industry can offer both opportunities and challenges:

• Opportunities: High gross profit (1149%) and existing market share from Elkjøp and Power Norge can provide a foundation for growth.
• Challenges: Low EBITDA margin (1%), significant decline in the number of employees, and fluctuating sales can make it difficult to sustain operations.
• Recommendation: Entrepreneurs should consider focusing on innovation, customer customization, and collaboration with existing actors to compete in a market-dominated industry.

Agriculture is a much larger industry in Hamar, with 33 companies and higher sales. Electronics stores, however, have a higher gross profit (1149%) than agriculture, although the EBITDA margin is lower. Peer companies in agriculture include phone shops and opticians, which can provide insight into competition in the service sector.

Electronics stores in Hamar are an industry with both potential and challenges. With four companies and a market share dominated by Elkjøp and Power Norge, entrepreneurs can find opportunities in innovation and customer customization. At the same time, they must be aware of fluctuating sales figures and low EBITDA margins. SmartGrunder can help entrepreneurs find suitable locations and strategies to establish themselves in this industry.