Industry · municipality
Electronics Retail in Horten: Current Status and Outlook
Analysis of companies, economic trends, and opportunities for entrepreneurs in the municipality of Horten, Vestfold and Telemark
Brief overview of electronics retail in Horten
Electronics retail in Horten is a small but dynamic sector with two registered companies. In 2025, the industry reported revenue of NOK 139.4 million, an increase of 15.9% compared to 2024. The development in the number of employees has been more volatile, with a decline from 31 employees in 2023 to 28 employees in 2024. The only active store, Elkjøp Stormarked Horten As, has revenue of NOK 78.2 million and 15 employees, while Power Norge As Avd Horten has recorded zero revenue. The industry has an EBITDA margin of 4% and a gross profit margin of 19%, indicating a relatively stable financial position.
Economic trends and key figures
Economic trends
- Revenue: Highest in 2020 (NOK 132.6 million), with a decline to NOK 120.3 million in 2024 before an increase in 2025.
- Number of employees: Highest in 2017 (34 employees), with a decline to 28 employees in 2024.
- EBITDA: Stable at 4% over the past few years, with a marginal improvement in 2023.
- Gross profit margin: Held at 19% in 2025, indicating good cost control.
Key economic figures (2025)
| Category | Value |
|---|---|
| Revenue | NOK 139.4 million |
| Number of employees | 28 |
| EBITDA margin | 4% |
| Gross profit margin | 19% |
Companies and organizational forms
Registered companies
- Elkjøp Stormarked Horten As
- Address: Strandparken 3, Horten
- Organizational form: AS
- Founded: January 5, 2010
- Number of employees: 15
- Revenue: NOK 78.2 million
- EBITDA: NOK 3.3 million
- Total debt: NOK 11.6 million
- Power Norge As Avd Horten
- Address: Trimveien 41A, Horten
- Organizational form: AS
- Founded: January 2, 1988
- Number of employees: 14
- Revenue: NOK 0
- EBITDA: NOK 0
- Total debt: NOK 0
Organizational form
- AS: 2 companies, 29 employees in total. This form dominates in the industry.
Geographic distribution of business activity
Geographic distribution
- Horten: 2 companies, 29 employees, revenue of NOK 78.2 million.
- Other areas: No activity registered in other areas of the municipality.
Key addresses
- Strandparken 3: Headquarters for Elkjøp Stormarked, one of the most well-known stores.
- Trimveien 41A: Location for Power Norge, which is currently not operating.
Dynamics and risk factors
Economic dynamics
- Bankruptcies: No bankruptcies registered in the industry in Horten over the past five years.
- Stability: Elkjøp Stormarked has remained stable with an 8% revenue increase in 2025, while Power Norge has been inactive.
- Employee fluctuations: Employee development has been volatile, with a decline from 31 employees in 2023 to 28 employees in 2024. This may be due to specific circumstances at Power Norge.
Risk factors
- Dependence on individual companies: The industry is heavily dependent on Elkjøp Stormarked, which accounts for over 70% of the revenue.
- Low diversification: Only two companies in the industry, increasing the risk of significant changes if one of them is lost.
Outlook for entrepreneurs and new companies
Outlook for entrepreneurs
- Growing revenue: With a 15.9% increase in 2025, the industry shows potential for growth.
- Stable labor market: Despite fluctuations, the industry has remained around 28-31 employees over the past few years.
- Market share: Elkjøp Stormarked dominates the market, but there is room for competing companies that can offer specialized products or better customer service.
- SmartGrunder offerings: Entrepreneurs can receive assistance in finding suitable addresses in Horten for electronics retail, with a focus on natural distributions and economic conditions.
Comparison with agriculture and peer companies
Comparison with agriculture
- Number of companies: Agriculture has 13 companies, while electronics retail has only 2.
- Revenue: Agriculture had revenue of NOK 186.8 million in 2025, while electronics retail had NOK 139.4 million. This shows that agriculture is a larger sector in the municipality.
- Number of employees: Agriculture had 66 employees in 2025, while electronics retail had 28 employees.
- EBITDA: Agriculture had a higher EBITDA (NOK 1.1 million for optician stores) compared to electronics retail (NOK 3.3 million for Elkjøp Stormarked).
Peer companies in agriculture
| Name | Industry | Revenue | EBITDA | Number of employees |
|---|---|---|---|---|
| Synsam Horten Vektergården | Optician store | NOK 6.0M | NOK 1.1M | 5 |
| Horten Specsavers As | Optician store | NOK 14.0M | NOK 1.1M | 11 |
| Optiker Rønning As | Optician store | NOK 8.0M | NOK 0.86M | 7 |
| Brilleland Avd 512 Horten | Optician store | NOK 8.0M | NOK 0.58M | 7 |
| Tnb Horten As | Computer store | NOK 13.6M | NOK 0.27M | 7 |
Other companies in landbruk (not in electronics store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Synsam Horten Vektergården | optical store | Langgata 2, 3187 Horten | NOK 6.0M | 5 | NOK 1.1M |
| Horten Specsavers As | optical store | Vognmannsgata 5, 3187 Horten | NOK 14.0M | 11 | NOK 1.1M |
| Optiker Rønning As | optical store | Storgata 32, 3182 Horten | NOK 8.0M | 7 | NOK 856.0K |
| Brilleland Avd 512 Horten | optical store | Teatergata 6, 3187 Horten | NOK 8.0M | 7 | NOK 582.6K |
| Tnb Horten As | computer store | Teatergata 6, 3187 Horten | NOK 13.6M | 7 | NOK 273.0K |
| Hobbydilla As | audio equipment / musical instruments store | Storgata 19, 3181 Horten | NOK 2.9M | 2 | NOK 222.0K |
| Berges Lys Og Lyd As | computer store | c/o Nils Atle Berge|Sollistrandsveien 2, 3187 Horten | NOK 1.3M | 0 | NOK 79.0K |
| Berges Lys Og Lyd As | phone store | c/o Nils Atle Berge|Sollistrandsveien 2, 3187 Horten | NOK 1.3M | 0 | NOK 79.0K |
| Art From North.com Eva Brydøy | audio equipment / musical instruments store | Falkestien 14, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
| Audio Aktøren Terje Nilsen | computer store | Jensebråten 8, 3189 Horten | NOK 0 | 0 | NOK 0 |
| Gunnar Eriksen | computer store | Damgata 27, 3179 Åsgårdstrand | NOK 0 | 0 | NOK 0 |
Conclusion and recommendations
Electronics retail in Horten shows potential for growth, especially with the 15.9% increase in revenue in 2025. Although the industry is small and dependent on a few companies, it is financially stable with an EBITDA margin of 4%. Entrepreneurs should consider establishing themselves in one of the existing locations, such as Strandparken 3 or Trimveien 41A, and focus on differentiation to compete with Elkjøp Stormarked. At the same time, attention should be paid to the volatile employee fluctuations and the risk of dependence on individual companies. SmartGrunder can help find natural addresses and assess economic conditions in the municipality.