Industry · municipality
Electronics Retail in Molde: Current Situation and Future Outlook
A detailed analysis of the industry, companies, and development trends
Executive Summary
Electronics retail in Molde is a stable, yet dynamic industry with three registered companies. In recent years, the industry has shown variation in sales and number of employees, with a significant increase in 2020 and a gradual stabilization since 2022. The most significant player is Power Norge AS Avd Molde, which reports high sales (NOK 99.9M) and operating income (NOK 100.2M) along with 27 employees. Slenes, a new company established in 2025, is an interesting development in the industry. The industry has no registered bankruptcy cases, indicating relative stability. For entrepreneurs, this may signal potential opportunities, especially with a sales growth of 9.2% from 2024 to 2025.
Economic Overview
Sales for electronics retail in Molde have shown variation in recent years, with a peak value of NOK 290.3M in 2020 and a decline to NOK 246.7M in 2023 before a gradual increase to NOK 280.2M in 2025. The number of employees has been more unstable, with a decline from 86 in 2016 to 54 in 2026. The most significant change was recorded in 2017, when the number of employees fell by 12.8% from 86 to 75. However, there is a positive trend in recent years, with an increase of 5.5% from 2024 to 2025. This shows that the industry has a certain degree of resilience, even though there are variations in both sales and employees.
Companies in the Industry
In Molde, there are three companies registered in the electronics retail industry:
- Hg Handel AS Avd Elkjøp Molde (Frænavegen 16, Molde) – AS-form, established 1988, 29 employees, no bankruptcy.
- Power Norge AS Avd Molde (Birger Hatlebakks veg 1, Molde) – AS-form, established 1965, 27 employees, no bankruptcy.
- Slenes (Frænavegen 44, Molde) – ENK-form, established 2025, 0 employees, no bankruptcy.
The organizational forms are dominated by AS, with two companies and 56 employees. Slenes, which is an ENK, is a new player in the industry. This shows that there are opportunities for small and single-person companies in the industry, even though they are dominated by AS entities.
Business Geography
Electronics retail activity in Molde is concentrated in the city center, particularly in areas such as Frænavegen and Birger Hatlebakks veg. There is one registered activity in Molde, with 2 companies and 56 employees. This shows that the industry is relatively concentrated in certain areas, which can be an advantage for entrepreneurs seeking to establish themselves in the city. There is no registered activity in other city districts in the municipality, which may indicate a limited spread of the industry in Molde.
Business Dynamism
The industry has no registered bankruptcy cases, which indicates relative stability. This is a positive indicator for entrepreneurs considering establishing themselves in Molde. However, there are variations in the number of employees and sales, which may indicate a certain degree of uncertainty. For example, the number of employees fell by 25.3% from 75 in 2017 to 56 in 2018, before a gradual increase since then. This shows that the industry has a certain degree of dynamism, even though no bankruptcies have been registered.
Outlook for Entrepreneurs
For entrepreneurs in Molde, the electronics retail industry can be an attractive opportunity, especially with a sales growth of 9.2% from 2024 to 2025. There is also a stabilization in the number of employees, with 55 employees in 2024 and 58 in 2025. This shows that the industry has a certain degree of resilience, even though there are variations in both sales and employees. There are also opportunities for new companies, such as Slenes, which is a new company established in 2025. This shows that there are opportunities for new players in the industry, even though they are dominated by established companies such as Power Norge AS Avd Molde.
Outlook for Agriculture
In comparison to the broader agriculture industry in Molde, which has 22 companies, the electronics retail industry shows a more stable development. Agriculture has a lower sales growth (2.8% in 2016–2017) compared to electronics retail (–6.5% in 2016–2017). This shows that agriculture has a more stable development, even though there are variations in both sales and employees. Peer companies in agriculture include Brillehjørnet Molde AS and Holmen Optik AS, which have high EBITDA values (NOK 4.2M and NOK 2.9M). This shows that agriculture has a more stable development, even though there are variations in both sales and employees.
Other companies in landbruk (not in electronics store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Brillehjørnet Molde As | optical store | Storgata 26, 6413 Molde | NOK 14.0M | 7 | NOK 4.2M |
| Holmen Optik As | optical store | Storgata 22, 6413 Molde | NOK 16.3M | 12 | NOK 2.9M |
| Synsam Molde | optical store | Strandgata 3, 6415 Molde | NOK 8.9M | 8 | NOK 1.7M |
| Ødegaard Engros As Avd Forbruksvarebutikk Molde | optical store | Fannestrandvegen 49B, 6415 Molde | NOK 20.4M | 4 | NOK 1.0M |
| Maerz Contemporary As | audio equipment / musical instruments store | Myrabakken 3, 6413 Molde | NOK 2.0M | 0 | NOK 885.0K |
| Tnb Molde As | computer store | Lingedalsvegen 6-9, 6415 Molde | NOK 13.9M | 5 | NOK 595.0K |
| Brilleland Avd 490 Molde | optical store | Lingedalsveien 6-10, 6415 Molde | NOK 7.2M | 6 | NOK 524.4K |
| Musikkhuset Molde As | audio equipment / musical instruments store | Birger Hatlebakks veg 1-5, 6415 Molde | NOK 13.8M | 3 | NOK 493.0K |
| Clnt As | computer store | Gamle Årødalsvegen 2, 6421 Molde | NOK 0 | 0 | NOK 0 |
| Clnt As | phone store | Gamle Årødalsvegen 2, 6421 Molde | NOK 0 | 0 | NOK 0 |
| H.a.art Hanne Lenning | audio equipment / musical instruments store | Einar O. Bergs veg 21, 6423 Molde | NOK 0 | 0 | NOK 0 |
| Molde Data & Invest As | computer store | Romsdalsgata 14, 6415 Molde | NOK 0 | 0 | NOK 0 |
| Muzik Cd Og Multimedia Stian Eikrem | audio equipment / musical instruments store | Fannestrandvegen 76, 6416 Molde | NOK 0 | 0 | NOK 0 |
| Slenes | electric goods store | Frænavegen 44, 6415 Molde | NOK 0 | 0 | NOK 0 |
| Telia Norge As Telia Avd Moldetorget | phone store | Torget 1, 6413 Molde | NOK 0 | 5 | NOK 0 |
| Terje Tverfjell Art | audio equipment / musical instruments store | Ravnebakken 24, 6425 Molde | NOK 0 | 0 | NOK 0 |
| Toen Holding As | optical store | Storgata 26, 6413 Molde | NOK 0 | 0 | NOK -14.0K |
| Elutstyr As | computer store | Moldegårdsvegen 5, 6415 | NOK 3.1M | 3 | NOK -49.0K |
| Pettersson Eiendom As | audio equipment / musical instruments store | Dragetvegen 32, 6457 Bolsøya | NOK 0 | 0 | NOK -129.0K |
Conclusion
The electronics retail industry in Molde shows a certain degree of stabilization in recent years, with a sales growth of 9.2% from 2024 to 2025. There are also opportunities for new companies, such as Slenes, which is a new company established in 2025. This shows that there are opportunities for new players in the industry, even though they are dominated by established companies such as Power Norge AS Avd Molde. Compared to agriculture, which has a more stable development, the electronics retail industry shows a more dynamic development, even though there are variations in both sales and employees.