Industry · municipality
Electronics Retail in Porsgrunn: Industry Analysis and Development Trends
A detailed overview of the industry, companies, and development trends in the municipality
Executive Summary
Electronics retail in Porsgrunn is a small-scale, but dynamic industry with three registered companies. The industry shows a mix of stability and variation in sales and employees over time. This analysis provides an overview of companies, economic trends, and development trends in the municipality. SmartGrunder can help entrepreneurs find suitable locations in Porsgrunn for this industry.
Economic Overview
Economic Trends
- Sales: The industry reached a peak in 2018 with NOK 214.5 million, but has since experienced a decline to NOK 144.4 million in 2023 before a mild increase to NOK 162.0 million in 2025.
- Employees: The number of employees has varied between 54 and 74 over the past years, with a current level of 57 employees in 2026.
- Stable foundation: Despite variations, the industry has demonstrated its ability to maintain a visible presence in the municipality.
Companies in the Industry
Registered Companies
- Elkjøp Porsgrunn (Skippergata 8-10): AS company with 35 employees, high sales (NOK 187.8 million) and operational profit.
- Power Porsgrunn (Skippergata 14): AS company with 29 employees, but no operating result or sales.
- Lyskompaniet As (Yngves veg 37): AS company with 0 employees, but with a positive EBITDA margin of 52%.
Organizational Forms
- AS is the dominant form (2 companies, 64 employees).
Business Geography
Geographic Distribution
- Porsgrunn: The only neighborhood with activity in the industry. Has 2 companies and 64 employees. Operating income per employee is NOK 6.1 million, while EBITDA per employee is NOK 69,000.
Business Dynamics
Operational Dynamics
- Bankruptcy Safety: No companies in the industry are bankrupt, even though Power Porsgrunn has zero operating result.
- Development: Lyskompaniet As shows a strong EBITDA margin (52%), while Power Porsgrunn lacks operating data. Elkjøp Porsgrunn is stable with high sales figures.
Outlook
Development Trends for Electronics Retail
- Stable Foundation: The industry has demonstrated its ability to maintain a visible presence in Porsgrunn, even with variations in sales and employees.
- Opportunities: The sales increase from 2024 to 2025 (10.1%) shows potential for growth.
- Challenges: Variation in operating results (e.g., Power Porsgrunn) shows a need for adaptability and diversification.
Development in Agriculture
Comparison with Agriculture
- Larger Industry: Agriculture has 23 companies in Porsgrunn, compared to 3 in electronics retail.
- Economic Scale: Agriculture had NOK 318.0 million in sales in 2016, while electronics retail had NOK 197.4 million in the same year.
- Employees: Agriculture had 168 employees in 2016, compared to 73 in electronics retail.
- Peer Companies: Examples include opticians and computer stores with EBITDA between NOK 0 and NOK 1.7 million.
Other companies in landbruk (not in electronics store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Erland Hansen As | optical store | Storgata 124D, 3915 Porsgrunn | NOK 24.0M | 14 | NOK 1.7M |
| Synsam Porsgrunn | optical store | Storgata 125, 3915 Porsgrunn | NOK 7.4M | 4 | NOK 1.4M |
| Brilleland Avd 500 Porsgrunn | optical store | Kulltangvegen 70, 3921 Porsgrunn | NOK 10.4M | 9 | NOK 757.4K |
| Optiker Hogstad As | optical store | Storgata 126A, 3915 Porsgrunn | NOK 3.9M | 4 | NOK 247.0K |
| Ttcom As Avd Porsgrunn | phone store | Linaaesgate 3, 3919 Porsgrunn | NOK 12.8M | 3 | NOK 232.8K |
| Saastad Syn As | optical store | Skomværgata 12, 3921 Porsgrunn | NOK 6.4M | 5 | NOK 209.0K |
| Tnb Porsgrunn As | computer store | Down Town|Kulltangvegen 70, 3921 Porsgrunn | NOK 16.5M | 5 | NOK 162.0K |
| Teknikmagasinet Norway As Avd Down Town | phone store | Kulltangvegen 70, 3921 Porsgrunn | NOK 2.8M | 0 | NOK 73.6K |
| High Fidelity Shop As | computer store | Gunnigata 8, 3936 Porsgrunn | NOK 291.0K | 0 | NOK 14.0K |
| Andervik Audio | computer store | Gravavegen 45, 3940 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Borghild Halmrasts Kunstkjeller | audio equipment / musical instruments store | Trosvikvegen 50, 3950 Brevik | NOK 0 | 0 | NOK 0 |
| Eitos As | optical store | Storgata 96C, 3921 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Ellingsen Elektronikk | computer store | Frednesbakken 33, 3933 Porsgrunn | NOK 0 | 0 | NOK 0 |
| High Fidelity Geir Arne Nilsen | computer store | Herøya|Gunnigata 8, 3936 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Strandberg As | phone store | Skippergata 14, 3921 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Sundtco Even Sundt Inngår I Dødsbo | optical store | Skiensgate 18, 3912 Porsgrunn | NOK 0 | 0 | NOK 0 |
| The Stereo Shop As Konkursbo | phone store | Myrvanggata 13, 3936 Porsgrunn | NOK 0 | 0 | NOK 0 |
| T Midgaard & Co As Avd Kunst & Rammer Salg Porsgrunn | audio equipment / musical instruments store | Kirkebakken 1, 3921 Porsgrunn | NOK 1.6M | 5 | NOK -18.9K |
| Tele Produkter As | computer store | Hovet ring 13, 3931 Porsgrunn | NOK 228.0K | 0 | NOK -49.0K |
| Midtech As | computer store | Moen 13, 3948 Porsgrunn | NOK 31.0K | 0 | NOK -145.0K |
Conclusion
Electronics retail in Porsgrunn is a small-scale, but potentially stable industry. With a mix of stable companies and challenges in operating results, the industry can offer opportunities for entrepreneurs seeking a local presence. SmartGrunder can help find suitable locations and strategies for this industry in the municipality.