Industry · municipality
Electronics Retail in Sandefjord: Current Status and Future Prospects
A detailed analysis of the industry, companies, and development in the municipality
Executive Summary
Electronics retail in Sandefjord is a stable industry with 8 registered companies in the municipality. The key players are Power Norge AS, Elkjøp Sandefjord, and Kjell & Co Norway. The industry has shown a gradual increase in sales over the past few years, with an 8.4% growth in 2025 compared to 2024. Employment has remained relatively stable, with 75 employees in 2026. There are no registered bankruptcies in the industry, indicating good financial health. Future prospects look promising, especially with growing e-commerce and demand for electronics in the municipality.
Economic Overview
Sales and employees in electronics retail in Sandefjord
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 255.5M | 86 |
| 2017 | 274.4M | 93 |
| 2018 | 313.7M | 89 |
| 2019 | 293.4M | 78 |
| 2020 | 305.0M | 73 |
| 2021 | 314.6M | 75 |
| 2022 | 260.8M | 67 |
| 2023 | 279.5M | 67 |
| 2024 | 313.4M | 75 |
| 2025 | 339.6M | 79 |
Sales grew by 8.4% in 2025 compared to 2024, showing a positive trend. Employment has remained relatively stable, with minor variations over the years. There are no registered bankruptcies in the industry, indicating good financial health.
Companies in the Industry
In Sandefjord, 8 companies are registered in electronics retail. The key companies are:
- Power Norge AS – Nygårdsveien 88, Sandefjord. Legal Form: AS. Number of employees: 38. Sales: 166.5M NOK.
- Elkjøp Sandefjord – Pindsleveien 9, Sandefjord. Legal Form: AS. Number of employees: 30. Sales: 187.8M NOK.
- Kjell & Co Norway No033 Hvaltorvet – Torget 7, Sandefjord. Legal Form: AS. Number of employees: 6. Sales: 11.6M NOK.
Some companies with 0 employees are also registered, such as Komplett Services AS and Magne Abrahamsen Holding AS. These companies have not reported any sales or profit.
Business Geography
All companies in electronics retail in Sandefjord are registered in the municipality. The main activities take place in Sandefjord, particularly in the city center. The key addresses are:
- Torget 7 – Kjell & Co Norway No033 Hvaltorvet
- Nygårdsveien 88 – Power Norge AS
- Pindsleveien 9 – Elkjøp Sandefjord
No activity is registered outside Sandefjord in this industry.
Business Dynamism
The industry has been relatively stable over the years, with no registered bankruptcies. However, some companies have reported 0 sales and 0 employees, such as Komplett Services AS and Magne Abrahamsen Holding AS. This may indicate that these companies are not active today. Nevertheless, most companies have shown positive development in sales and profit over the years.
Outlook
For entrepreneurs considering starting a business activity in electronics retail in Sandefjord, it appears there are good opportunities. The industry has shown positive growth in sales over recent years, with an 8.4% increase in 2025. There is also stable employment, with 75 employees in 2026. No bankruptcies are registered, indicating good financial health. Entrepreneurs should, however, be aware of competition from existing companies such as Power Norge AS and Elkjøp Sandefjord. It may be advantageous to differentiate through specialization or customer service.
Parent Outlook: Agriculture
Agriculture is a broader industry in Sandefjord with 44 companies, compared to 8 companies in electronics retail. Sales in agriculture grew by 2.0% in 2025, which is lower than the growth in electronics retail. Employment in agriculture has been relatively stable, with 162 employees in 2026. The key companies in agriculture are:
- Elektroimportøren Norge AS Avd Sandefjord – Pindsleveien 6, Sandefjord. Sales: 73.5M NOK. EBITDA: 1.6M NOK.
- Optiker Leborg 2 AS – Jernbanealleen 13, Sandefjord. Sales: 19.1M NOK. EBITDA: 2.3M NOK.
Agriculture has lower growth than electronics retail, but it is a stable industry with many companies. Entrepreneurs should consider opportunities in agriculture alongside electronics retail, especially if they seek to diversify their activities.
Other companies in landbruk (not in electronics store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Optiker Leborg 2 As | optical store | Folkets Hus|Jernbanealleen 13, 3210 Sandefjord | NOK 19.1M | 14 | NOK 2.3M |
| Elektroimportøren Norge As Avd Sandefjord | electric goods store | Pindsleveien 6, 3221 Sandefjord | NOK 73.5M | 21 | NOK 1.6M |
| Synsam Sandefjord Hvaltorvet | optical store | Torget 7, 3210 Sandefjord | NOK 7.4M | 5 | NOK 1.4M |
| Synsam Stokke | optical store | Kornmagasingata 7, 3160 Stokke | NOK 7.4M | 5 | NOK 1.4M |
| Krogh Optikk Drift As Avd Sandefjord | optical store | Rådhusgata 14, 3211 Sandefjord | NOK 11.9M | 6 | NOK 1.1M |
| Interoptik Sandefjord | optical store | Jernbanealleen 15, 3210 Sandefjord | NOK 18.8M | 10 | NOK 789.4K |
| Brilleland Avd 503 Sandefjord | optical store | Torget 7, 3210 Sandefjord | NOK 7.2M | 5 | NOK 524.4K |
| Tnb Sandefjord As | computer store | Torget 7, 3210 Sandefjord | NOK 15.6M | 5 | NOK 347.0K |
| Aagaard Musikk As | audio equipment / musical instruments store | Kongens gate 3, 3210 Sandefjord | NOK 5.7M | 3 | NOK 179.0K |
| Kristiansen Optik As | optical store | Storgata 8, 3210 Sandefjord | NOK 5.2M | 8 | NOK 117.0K |
| Teknikmagasinet Norway As Avd Hvaltorvet | phone store | Torget 7, 3210 Sandefjord | NOK 4.5M | 0 | NOK 115.7K |
| Analog Hifi Plinth Design As | computer store | Kilgata 5B, 3217 Sandefjord | NOK 251.0K | 0 | NOK 30.0K |
| Lysebo Holding Ii As | phone store | Nordre Kullerød 19, 3241 Sandefjord | NOK 1.2M | 0 | NOK 20.0K |
| Lysebo Holding Ii As | computer store | Nordre Kullerød 19, 3241 Sandefjord | NOK 1.2M | 0 | NOK 20.0K |
| Ambjørnsen & Larsen Da | audio equipment / musical instruments store | Lahelleveien 70, 3218 Sandefjord | NOK 0 | 0 | NOK 0 |
| Cd Mega Ans | computer store | Marihaugen 44, 3231 Sandefjord | NOK 0 | 0 | NOK 0 |
| Ehandelshuset As Tvangsavviklingsbo | phone store | Hinderveien 1, 3223 Sandefjord | NOK 0 | 0 | NOK 0 |
| Fjorden Optikk As | optical store | Torggata 6, 3210 Sandefjord | NOK 0 | 2 | NOK 0 |
| Haga El & Data | computer store | Haga|Solbergveien 38, 3232 Sandefjord | NOK 0 | 0 | NOK 0 |
| Jill Sen Galleri | audio equipment / musical instruments store | Hagalia 31, 3219 Sandefjord | NOK 0 | 0 | NOK 0 |
| Kultorp Data | computer store | Sagstuveien 13, 3243 Kodal | NOK 0 | 0 | NOK 0 |
| Martin's Photography Martin Thon Børaas | computer store | Helgerødsletta 2, 3160 Stokke | NOK 0 | 0 | NOK 0 |
| Ny Kurs Viggo Wilhelmsen | audio equipment / musical instruments store | Beverveien 1, 3160 Stokke | NOK 0 | 0 | NOK 0 |
| Rolenda Import Andre Lea | computer store | Bottenveien 42, 3241 Sandefjord | NOK 0 | 0 | NOK 0 |
| Sandefjord Sikkerhetstjeneste Da | audio equipment / musical instruments store | 0, 3210 Sandefjord | NOK 0 | 0 | NOK 0 |
| Selfsupply As | optical store | Nøklegårdsveien 44, 3158 Andebu | NOK 0 | 0 | NOK 0 |
| Sellor Lund | electric goods store | c/o Sander Lund|Grimestadveien 157A, 3160 Stokke | NOK 0 | 0 | NOK 0 |
| Skousen Sandefjord | electric goods store | Nygårdsveien 86, 3221 Sandefjord | NOK 0 | 5 | NOK 0 |
| Teknikmagasinet Norway As Avd Sandefjord | phone store | Kongens gate 9, 3210 Sandefjord | NOK 0 | 0 | NOK 0 |
| Telecom & It Megleren As | computer store | Hystadveien 299, 3231 Sandefjord | NOK 0 | 0 | NOK 0 |
| Telecom & It Megleren As | phone store | Hystadveien 299, 3231 Sandefjord | NOK 0 | 0 | NOK 0 |
| Nobel As | audio equipment / musical instruments store | Årøveien 220, 3233 Sandefjord | NOK 14.0K | 0 | NOK -3.0K |
| Kaltvedt Holding As | optical store | Nøklegårdsveien 44, 3158 Andebu | NOK 0 | 0 | NOK -14.0K |
| Novoh As | optical store | Asnestoppen 7, 3222 Sandefjord | NOK 68.0K | 0 | NOK -20.0K |
| Lundquist Invest As | computer store | Hystadveien 299, 3231 Sandefjord | NOK 0 | 0 | NOK -31.0K |
| Mercomods As | computer store | Losgaten 15, 3159 Melsomvik | NOK 0 | 0 | NOK -94.0K |
Conclusion
Electronics retail in Sandefjord is a stable and growing industry with good opportunities for entrepreneurs. The industry has good financial health, with no bankruptcies and positive sales growth. Entrepreneurs should consider starting a business activity in Sandefjord, especially with a focus on customer service and differentiation. SmartGrunder can help entrepreneurs find suitable addresses and locations in the municipality for their business activity.