Industry · municipality
Electronics Retail in Sarpsborg: Current Situation and Future Outlook
A detailed analysis of the industry, companies, and development in the municipality
Executive Summary
Electronics retail in Sarpsborg shows stable development with 3 registered companies and annual sales growth of over 10% from 2024 to 2025. The industry has 84 employees and shows a positive trend in both sales and operating profit. At the same time, there is a clear connection to agriculture, which has a larger company base in the municipality but lower EBITDA margins. This creates an interesting contrast for entrepreneurs considering establishing themselves in Sarpsborg.
Economic Overview
Sales and Employee Development
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 213.3M | 63 |
| 2025 | 363.7M | 79 |
The industry has experienced an average annual sales growth of 5.8% from 2016 to 2025, with a particularly strong growth of 15.4% in 2018. The number of employees has varied between 63 and 83, with an average annual growth of 1.8%. The most significant employee growth was from 2021 to 2022 (+11.0%).



Companies in the Industry
Registered Companies in the Industry
- Elkjøp Sarpsborg (Hundskinnveien 92) – AS, 42 employees, operating profit 1.6M NOK
- Power Norge As Avd Sarpsborg (Lilletuneveien 3A) – AS, 42 employees, operating profit 2.9M NOK
- Powercord As (Høysandveien 4) – AS, 0 employees, operating profit 82K NOK
Organizational Forms
- AS (2 companies) – 84 employees, operating profit 4.4M NOK, EBITDA 6.6M NOK
Business Geography
Geographic Distribution
| Location | Number of Companies | Employees |
|---|---|---|
| Sarpsborg | 2 | 84 |
| Skjeberg | 1 | 0 |
Activity is most concentrated in Sarpsborg, with two companies on Hundskinnveien and Lilletuneveien. Powercord As in Skjeberg has no employees, which may indicate a specialized or partially inactive operation.

Operational Dynamics and Stability
Operational Dynamics and Bankruptcy Statistics
No bankrupt companies in the industry in Sarpsborg. However, some companies show significant variations in operating profit:
- Powercord As had a sales decline of -17% in 2024, but an EBITDA margin of 5%
- Elkjøp Sarpsborg had 0% sales growth in 2024, but a stable EBITDA margin of 1%
This shows that the industry has both stable and highly variable operating profits, which can be a challenge for new entrants.
Outlook for Entrepreneurs
The industry shows a positive trend with +10.5% sales growth from 2024 to 2025 and stable employee development. Sarpsborg's market share in the electronics retail industry is attractive, especially with an average EBITDA margin of 1.3%. Entrepreneurs should consider establishing themselves in Sarpsborg, but must be aware of bankruptcies and operating profit variations in the sector. SmartGrunder can help find optimal locations in the municipality for this industry.
Contrast to Agriculture
Agriculture in Sarpsborg has 34 companies (compared to 3 in the electronics retail industry) and higher sales growth (10.5% from 2024 to 2025). However, the electronics retail industry has better EBITDA margins (1.3% vs. 0.8% in agriculture). Peer companies in agriculture include:
| Company | Industry | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|
| Telia Norge As | Phone Store | 42.1M | 16.9M |
| Soli Brug As | Audio Equipment | 18.9M | 3.9M |
| Synsenteret Sarpsborg As | Optician Store | 21.8M | 1.7M |
This shows that agriculture has a broader company base, but the electronics retail industry has better margins.



Other companies in landbruk (not in electronics store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Storbyen | phone store | Roald Amundsens gate 36, 1723 Sarpsborg | NOK 42.1M | 6 | NOK 16.9M |
| Soli Brug As | audio equipment / musical instruments store | Aagaardveien 177, 1719 Greåker | NOK 18.9M | 34 | NOK 3.9M |
| Synsenteret Sarpsborg As | optical store | St. Marie gate 94, 1706 Sarpsborg | NOK 21.8M | 12 | NOK 1.7M |
| Synsam Sarpsborg | optical store | St. Marie gate 117, 1706 Sarpsborg | NOK 7.4M | 7 | NOK 1.4M |
| Mobildata Sarpsborg As | computer store | Roald Amundsens gate 28, 1723 Sarpsborg | NOK 17.2M | 4 | NOK 1.3M |
| Elektroimportøren Norge As Avd Sarpsborg | electric goods store | Lilletuneveien 3, 1711 Sarpsborg | NOK 44.7M | 13 | NOK 953.7K |
| Brilleland Avd 476 Sarpsborg | optical store | Klokkergårdveien 31, 1711 Sarpsborg | NOK 12.9M | 11 | NOK 932.2K |
| Dukan As | phone store | c/o Nordisk Revisjon AS|Torget 4, 1707 Sarpsborg | NOK 1.3M | 0 | NOK 801.0K |
| Medipure As | optical store | Sven Olsens vei 7, 1715 Yven | NOK 51.0K | 0 | NOK 1.0K |
| 3dbua Lunner | computer store | Edvard Strands vei 32, 1734 Hafslundsøy | NOK 0 | 0 | NOK 0 |
| 3dbua Lunner | phone store | Edvard Strands vei 32, 1734 Hafslundsøy | NOK 0 | 0 | NOK 0 |
| Atstore.no Karlsen | computer store | Henry Fyhns vei 1, 1725 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Banda Borg As | optical store | Klokkergårdveien 31, 1711 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Banda Borg As | optical store | Klokkergårdveien 31, 1711 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Blomqvist Europeangrounding | phone store | Dusaveien 38, 1747 Skjeberg | NOK 0 | 0 | NOK 0 |
| Brukto Algenabi | electric goods store | Færders gate 62, 1707 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Fixmyphone As | computer store | Fjellhøyveien 15A, 1718 Greåker | NOK 0 | 2 | NOK 0 |
| Gundersen Da | computer store | Surfellingen 1, 1739 Borgenhaugen | NOK 0 | 0 | NOK 0 |
| Interoptik Gangestad Storbyen Sarpsborg | optical store | Roald Amundsens gate 28, 1723 Sarpsborg | NOK 0 | 8 | NOK 0 |
| Iseveien Optikk As | optical store | Snekkerstubakken 26, 1738 Borgenhaugen | NOK 0 | 0 | NOK 0 |
| Om Johansen | audio equipment / musical instruments store | Stikkaveien 17, 1712 Grålum | NOK 0 | 0 | NOK 0 |
| Om Johansen | audio equipment / musical instruments store | Stikkaveien 17, 1712 Grålum | NOK 0 | 0 | NOK 0 |
| Pedersen Mynt & Edle Metaller | audio equipment / musical instruments store | Hannestadfjellet 85, 1715 Yven | NOK 0 | 0 | NOK 0 |
| Pedersen Mynt & Edle Metaller | audio equipment / musical instruments store | Hannestadfjellet 85, 1715 Yven | NOK 0 | 0 | NOK 0 |
| Pettersen Ideas | optical store | Haugeveien 20, 1738 Borgenhaugen | NOK 0 | 0 | NOK 0 |
| Sarpsborg Hifi As | computer store | Hundskinnveien 94, 1711 Sarpsborg | NOK 0 | 5 | NOK 0 |
| Skousen Sarpsborg | electric goods store | Lilletuneveien 2, 1711 Sarpsborg | NOK 0 | 5 | NOK 0 |
| Småbruksgalleriet Eileen Thøgersen Tveter | audio equipment / musical instruments store | Sindings vei 6, 1710 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Studio 2 Da Jon Og Terje Karstensen | audio equipment / musical instruments store | Høymyrveien 20, 1719 Greåker | NOK 0 | 0 | NOK 0 |
| Tnb Borg As | computer store | Klokkergårdveien 31, 1711 Sarpsborg | NOK 0 | 0 | NOK 0 |
| Come On As | computer store | Hasle Hageby 34, 1734 Hafslundsøy | NOK 0 | 0 | NOK -15.0K |
Conclusion
The electronics retail industry in Sarpsborg shows stable development with good sales growth and a good EBITDA margin. With 3 companies and 84 employees, the industry is relatively small but has growth potential. Entrepreneurs should consider establishing themselves in Sarpsborg, but must be aware of bankruptcies and operating profit variations. At the same time, the comparison to agriculture shows that the industry has a unique position with better margins, even though agriculture has a larger company base.