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Industry · municipality

Electronics Retail in Sarpsborg: Current Situation and Future Outlook

Published 23.09.2026

A detailed analysis of the industry, companies, and development in the municipality

Executive Summary

Electronics retail in Sarpsborg shows stable development with 3 registered companies and annual sales growth of over 10% from 2024 to 2025. The industry has 84 employees and shows a positive trend in both sales and operating profit. At the same time, there is a clear connection to agriculture, which has a larger company base in the municipality but lower EBITDA margins. This creates an interesting contrast for entrepreneurs considering establishing themselves in Sarpsborg.

Economic Overview

Sales and Employee Development

YearSales (NOK)Employees
2016213.3M63
2025363.7M79

The industry has experienced an average annual sales growth of 5.8% from 2016 to 2025, with a particularly strong growth of 15.4% in 2018. The number of employees has varied between 63 and 83, with an average annual growth of 1.8%. The most significant employee growth was from 2021 to 2022 (+11.0%).

Sales over time — electronics store — Sarpsborg
Sales over time — electronics store
Number of companies — electronics store — Sarpsborg
Number of companies — electronics store
Employees over time — electronics store — Sarpsborg
Employees over time — electronics store

Companies in the Industry

Registered Companies in the Industry

  1. Elkjøp Sarpsborg (Hundskinnveien 92) – AS, 42 employees, operating profit 1.6M NOK
  2. Power Norge As Avd Sarpsborg (Lilletuneveien 3A) – AS, 42 employees, operating profit 2.9M NOK
  3. Powercord As (Høysandveien 4) – AS, 0 employees, operating profit 82K NOK

Organizational Forms

  • AS (2 companies) – 84 employees, operating profit 4.4M NOK, EBITDA 6.6M NOK

Business Geography

Geographic Distribution

LocationNumber of CompaniesEmployees
Sarpsborg284
Skjeberg10

Activity is most concentrated in Sarpsborg, with two companies on Hundskinnveien and Lilletuneveien. Powercord As in Skjeberg has no employees, which may indicate a specialized or partially inactive operation.

Companies by place — electronics store — Sarpsborg
Companies by place — electronics store

Operational Dynamics and Stability

Operational Dynamics and Bankruptcy Statistics

No bankrupt companies in the industry in Sarpsborg. However, some companies show significant variations in operating profit:

  • Powercord As had a sales decline of -17% in 2024, but an EBITDA margin of 5%
  • Elkjøp Sarpsborg had 0% sales growth in 2024, but a stable EBITDA margin of 1%

This shows that the industry has both stable and highly variable operating profits, which can be a challenge for new entrants.

Outlook for Entrepreneurs

The industry shows a positive trend with +10.5% sales growth from 2024 to 2025 and stable employee development. Sarpsborg's market share in the electronics retail industry is attractive, especially with an average EBITDA margin of 1.3%. Entrepreneurs should consider establishing themselves in Sarpsborg, but must be aware of bankruptcies and operating profit variations in the sector. SmartGrunder can help find optimal locations in the municipality for this industry.

Contrast to Agriculture

Agriculture in Sarpsborg has 34 companies (compared to 3 in the electronics retail industry) and higher sales growth (10.5% from 2024 to 2025). However, the electronics retail industry has better EBITDA margins (1.3% vs. 0.8% in agriculture). Peer companies in agriculture include:

CompanyIndustrySales (NOK)EBITDA (NOK)
Telia Norge AsPhone Store42.1M16.9M
Soli Brug AsAudio Equipment18.9M3.9M
Synsenteret Sarpsborg AsOptician Store21.8M1.7M

This shows that agriculture has a broader company base, but the electronics retail industry has better margins.

Sales in the parent industry — landbruk — Sarpsborg
Sales in the parent industry — landbruk
Companies in the parent industry — landbruk — Sarpsborg
Companies in the parent industry — landbruk
Employees in the parent industry — landbruk — Sarpsborg
Employees in the parent industry — landbruk

Other companies in landbruk (not in electronics store)

CompanyIndustryAddressSalesEmployeesEBITDA
Telia Norge As Telia Avd Storbyenphone storeRoald Amundsens gate 36, 1723 SarpsborgNOK 42.1M6NOK 16.9M
Soli Brug Asaudio equipment / musical instruments storeAagaardveien 177, 1719 GreåkerNOK 18.9M34NOK 3.9M
Synsenteret Sarpsborg Asoptical storeSt. Marie gate 94, 1706 SarpsborgNOK 21.8M12NOK 1.7M
Synsam Sarpsborgoptical storeSt. Marie gate 117, 1706 SarpsborgNOK 7.4M7NOK 1.4M
Mobildata Sarpsborg Ascomputer storeRoald Amundsens gate 28, 1723 SarpsborgNOK 17.2M4NOK 1.3M
Elektroimportøren Norge As Avd Sarpsborgelectric goods storeLilletuneveien 3, 1711 SarpsborgNOK 44.7M13NOK 953.7K
Brilleland Avd 476 Sarpsborgoptical storeKlokkergårdveien 31, 1711 SarpsborgNOK 12.9M11NOK 932.2K
Dukan Asphone storec/o Nordisk Revisjon AS|Torget 4, 1707 SarpsborgNOK 1.3M0NOK 801.0K
Medipure Asoptical storeSven Olsens vei 7, 1715 YvenNOK 51.0K0NOK 1.0K
3dbua Lunnercomputer storeEdvard Strands vei 32, 1734 HafslundsøyNOK 00NOK 0
3dbua Lunnerphone storeEdvard Strands vei 32, 1734 HafslundsøyNOK 00NOK 0
Atstore.no Karlsencomputer storeHenry Fyhns vei 1, 1725 SarpsborgNOK 00NOK 0
Banda Borg Asoptical storeKlokkergårdveien 31, 1711 SarpsborgNOK 00NOK 0
Banda Borg Asoptical storeKlokkergårdveien 31, 1711 SarpsborgNOK 00NOK 0
Blomqvist Europeangroundingphone storeDusaveien 38, 1747 SkjebergNOK 00NOK 0
Brukto Algenabielectric goods storeFærders gate 62, 1707 SarpsborgNOK 00NOK 0
Fixmyphone Ascomputer storeFjellhøyveien 15A, 1718 GreåkerNOK 02NOK 0
Gundersen Dacomputer storeSurfellingen 1, 1739 BorgenhaugenNOK 00NOK 0
Interoptik Gangestad Storbyen Sarpsborgoptical storeRoald Amundsens gate 28, 1723 SarpsborgNOK 08NOK 0
Iseveien Optikk Asoptical storeSnekkerstubakken 26, 1738 BorgenhaugenNOK 00NOK 0
Om Johansenaudio equipment / musical instruments storeStikkaveien 17, 1712 GrålumNOK 00NOK 0
Om Johansenaudio equipment / musical instruments storeStikkaveien 17, 1712 GrålumNOK 00NOK 0
Pedersen Mynt & Edle Metalleraudio equipment / musical instruments storeHannestadfjellet 85, 1715 YvenNOK 00NOK 0
Pedersen Mynt & Edle Metalleraudio equipment / musical instruments storeHannestadfjellet 85, 1715 YvenNOK 00NOK 0
Pettersen Ideasoptical storeHaugeveien 20, 1738 BorgenhaugenNOK 00NOK 0
Sarpsborg Hifi Ascomputer storeHundskinnveien 94, 1711 SarpsborgNOK 05NOK 0
Skousen Sarpsborgelectric goods storeLilletuneveien 2, 1711 SarpsborgNOK 05NOK 0
Småbruksgalleriet Eileen Thøgersen Tveteraudio equipment / musical instruments storeSindings vei 6, 1710 SarpsborgNOK 00NOK 0
Studio 2 Da Jon Og Terje Karstensenaudio equipment / musical instruments storeHøymyrveien 20, 1719 GreåkerNOK 00NOK 0
Tnb Borg Ascomputer storeKlokkergårdveien 31, 1711 SarpsborgNOK 00NOK 0
Come On Ascomputer storeHasle Hageby 34, 1734 HafslundsøyNOK 00NOK -15.0K

Conclusion

The electronics retail industry in Sarpsborg shows stable development with good sales growth and a good EBITDA margin. With 3 companies and 84 employees, the industry is relatively small but has growth potential. Entrepreneurs should consider establishing themselves in Sarpsborg, but must be aware of bankruptcies and operating profit variations. At the same time, the comparison to agriculture shows that the industry has a unique position with better margins, even though agriculture has a larger company base.