Industry · municipality
Electronics retail in Sogndal: Current status and future prospects
Analysis of electronics retail in Sogndal with a focus on companies, economy, and opportunities for entrepreneurs and local decision-makers in Vestlandet.
Brief overview of electronics retail in Sogndal
Electronics retail in Sogndal is a small but stable industry with two businesses: Elkjøp Stormarked Sogn As in Kaupanger and Sogn Elektromarked As in Sogndal. In 2025, the industry had a total sales volume of NOK 77.5 million and 18 employees. Sales have grown by 6.8% from 2024 to 2025, while the number of employees has remained stable at 18. The industry is distributed across two central locations in the municipality, with different financial performances and growth trends.
Economic overview of electronics retail
Sales and employee development
- Sales: From NOK 24.9 million in 2016 to NOK 77.5 million in 2025, a growth of 211%.
- Employees: Have varied between 9 and 20 over the years, with stabilization at 18 employees in 2025.
Financial indicators
- EBITDA margin: Lying at 4–5% for both businesses.
- Gross margin: Up to 21% for Sogn Elektromarked As in Sogndal.
Growth trends
- Sogndal: Has grown by 37% in sales from 2020 to 2021, while Kaupanger has had a decline of 5% in the same period.
Companies in electronics retail
Registered companies
- Elkjøp Stormarked Sogn As (Kloppavegen 1, Kaupanger)
- Founded: 2006
- Employees: 11
- Sales: NOK 43.8 million (2025)
- EBITDA: NOK 1.8 million
- Sogn Elektromarked As (Hovevegen 6, Sogndal)
- Founded: 2017
- Employees: 8
- Sales: NOK 34.4 million (2025)
- EBITDA: NOK 1.9 million
Organizational forms
- AS is the only organizational form in the industry, with 2 companies and 19 employees in total.
Business geography in Sogndal
Distribution of business
- Kaupanger: 1 company, 11 employees, sales of NOK 43.8 million, EBITDA margin of 4%.
- Sogndal: 1 company, 8 employees, sales of NOK 34.4 million, EBITDA margin of 5%.
Key figures comparison
| Category | Kaupanger | Sogndal |
|---|---|---|
| Sales (2025) | NOK 43.8M | NOK 34.4M |
| EBITDA margin | 4 % | 5 % |
| Sales growth (2020–2021) | -5 % | +37 % |
| Employee count | 11 | 8 |
Business dynamics and bankruptcy safety
Bankruptcy safety
- No bankruptcy registered for companies in the industry in Sogndal.
- Financial stability: Both companies have positive EBITDA and higher total equity than debt.
- Risk factors: Low number of employees (under 20 in total) and dependence on the local market could be challenges for future growth.
Outlook for entrepreneurs in electronics retail
Outlook for entrepreneurs
- Stable market: Sales have grown by 6.8% from 2024 to 2025, with two stable businesses in the municipality.
- Local opportunities: Two central locations (Kaupanger and Sogndal) with different market conditions.
- Competitiveness: High EBITDA margin (4–5%) and good gross margin (20–21%) show potential for efficient operations.
- Outside: Entrepreneurs should consider differentiation and local partnerships to compete with larger buyers.
Outlook in relation to agriculture
Comparison with agriculture
- Agriculture has 12 companies in Sogndal, compared to 2 companies in electronics retail.
- Sales: Agriculture had NOK 93.4 million in 2025, compared to NOK 77.5 million for electronics retail.
- Employees: Agriculture had 26 employees in 2026, compared to 18 employees in electronics retail.
Peer companies in agriculture
| Name | Industry | Sales (2025) | EBITDA (2025) |
|---|---|---|---|
| Sogn Synssenter As | Optician store | NOK 9.9M | NOK 4.4M |
| Ecom Norge As | Computer store | NOK 6.9M | NOK 645K |
| Optiker Kjell M Talleraas As Sogn | Optician store | NOK 5.4M | NOK 355K |
Other companies in landbruk (not in electronics store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Sogn Synssenter As | optical store | Fjellvegen 4, 6856 Sogndal | NOK 9.9M | 4 | NOK 4.4M |
| Ecom Norge As | computer store | Dalavegen 1, 6856 Sogndal | NOK 6.9M | 3 | NOK 645.0K |
| Optiker Kjell M Talleraas As Sogn | optical store | Fjørevegen 19, 6856 Sogndal | NOK 5.4M | 1 | NOK 355.0K |
| Erling Røysum As | computer store | Lundevegen 21, 6863 Leikanger | NOK 3.2M | 0 | NOK 144.0K |
| Kunstberg Maleri Ans | audio equipment / musical instruments store | 0, 6899 Balestrand | NOK 0 | 0 | NOK 0 |
| Lunden Data | computer store | Dalsvegen 20, 6863 Leikanger | NOK 0 | 0 | NOK 0 |
| Lunden Data | computer store | Dalsvegen 20, 6863 Leikanger | NOK 0 | 0 | NOK 0 |
| Offbeat Hauge | audio equipment / musical instruments store | Fjørevegen 8A, 6856 Sogndal | NOK 0 | 0 | NOK 0 |
| Zelda Holding As | computer store | c/o Ole-Marius Anhanger Solberg|Bryggjegota 12, 6856 Sogndal | NOK 0 | 0 | NOK 0 |
| Xs Invest As | electric goods store | Kongabergvegen 15, 6856 Sogndal | NOK 0 | 0 | NOK -38.0K |
Conclusion
Electronics retail in Sogndal is a small but stable industry with potential for growth. With two businesses and a sales growth of 6.8% from 2024 to 2025, the industry shows a degree of market stability. Entrepreneurs should consider local opportunities in Kaupanger and Sogndal, as well as differentiation to compete with larger buyers. SmartGrunder can help find suitable addresses and explore market opportunities in the municipality.