Electronics Retail in Steinkjer: Industry Analysis and Development Trends

The electronics retail industry in Steinkjer is a small but dynamic sector with five registered companies. In recent years, the industry has experienced both strong growth and challenges, with a peak in 2019 and a decline in 2025. In 2024, the industry achieved a turnover of 191 million NOK, indicating a gradual recovery after a sharp decline in 2025. Employment has been more stable, with 58 employees in 2026. The industry has a low EBITDA margin (2%), but a high gross profit (936%), suggesting that companies operate with low costs relative to revenue.

Turnover and Employees:

• 2025: Turnover of NOK 128.0 million, down 33.0% from 2024.
• 2026: Number of employees at 58, down 3.4% from 2025.

Trend Analysis:

• Turnover rose sharply by +68.4% from 2018 to 2019, but has since declined by -17.6% from 2022 to 2023 and -33.0% from 2024 to 2025.
• Employment increased by +13.8% from 2020 to 2021, but has since declined gradually.

Financial Indicators:

• The EBITDA margin has remained stable at around 2%, with an exception in 2023 (4%) for Kjell & Co Norway.
• The gross profit has been extremely high (936%), indicating that companies operate with low costs relative to revenue.

Five companies are registered in the electronics retail industry in Steinkjer:

1. Odd Ingebrigtsen AS Steinkjer Branch (AS, 29 employees, turnover NOK 81.8M)
2. Power Norge AS Steinkjer Branch (AS, 24 employees, turnover NOK 116.5M)
3. Kjell & Co Norway No023 Amfi Steinkjer (AS, 4 employees, turnover NOK 8.6M)
4. El Salg Jan Reinstad (ENK, 0 employees, turnover NOK 0)
5. Westerdahl Shop (ENK, 0 employees, turnover NOK 0)

Company Structures:

• AS (3 companies, 57 employees, turnover NOK 206.9M)
• ENK (2 companies, 0 employees, turnover NOK 0)

None of the companies are registered as bankrupt, indicating relative stability in the industry.

All companies in the industry are located in Steinkjer, with the following address distribution:

• Sjøfartsgata 2, Steinkjer: 4 companies (Odd Ingebrigtsen AS, Power Norge AS, Kjell & Co Norway, El Salg Jan Reinstad)
• Steinvegen 36, Steinkjer: 1 company (Westerdahl Shop)

There is a clear concentration of companies in Sjøfartsgata 2, which may indicate a central location with high traffic or customer access.

Bankruptcy Statistics:

• No companies in the industry are registered as bankrupt, indicating relative stability.

Growth and Decline:

• The industry experienced strong growth of +68.4% from 2018 to 2019, but has since declined by -17.6% from 2022 to 2023 and -33.0% from 2024 to 2025.
• Employment has been more stable, with a decline of -3.4% from 2025 to 2026.

Outlook:

• The recent decline in turnover and employment may indicate market challenges, but the industry has shown resilience in the past.

Outlook for Entrepreneurs

For entrepreneurs considering starting an electronics retail business in Steinkjer, the following points are important:

• Market Development: The industry has experienced both strong growth and decline, with a sharp decline in 2025. This may indicate market uncertainty, but the industry has shown resilience in the past.
• Location: There is a clear concentration of companies in Sjøfartsgata 2, which may indicate a central location with high traffic or customer access. Entrepreneurs should consider locating in areas with high customer traffic or near competitors.
• Competitiveness: With a low EBITDA margin (2%) and high gross profit (936%), it is important to ensure efficient cost management and high customer satisfaction.

SmartGrunder can help entrepreneurs find suitable locations and assess market opportunities in Steinkjer.

Contrast to the Electronics Retail Industry:

• Number of Companies: Agriculture has 15 companies, while the electronics retail industry has 5 companies.
• Turnover: Agriculture had a turnover of NOK 193.2M in 2025, while the electronics retail industry had NOK 128.0M in 2025.
• Employment: Agriculture had 92 employees in 2026, while the electronics retail industry had 58 employees in 2026.

Peer Companies in Agriculture:

Agriculture has more stable turnover and more companies, which may indicate a more robust sector compared to the electronics retail industry.

The electronics retail industry in Steinkjer is a small but dynamic sector with growth potential. Although the industry has faced challenges in the form of declining turnover and employment, it has shown resilience in the past. Entrepreneurs should consider locating in areas with high customer traffic and ensure efficient cost management to compete in the market. At the same time, the comparison with agriculture shows that agriculture has a more stable sector with more companies and higher turnover. SmartGrunder can help entrepreneurs find suitable locations and assess market opportunities in Steinkjer.