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Industry · municipality

Electronics Retail in Strand: Industry Analysis and Development Trends

Published 29.09.2026

A detailed overview of companies, economic data, and future perspectives for the electronics retail industry in Strand municipality

Brief overview of the electronics retail industry in Strand

The electronics retail industry in Strand municipality is a small but stable sector with three registered companies. Most activities are concentrated in Jørpeland, and there is a clear variation in company size and economic performance. The industry shows both challenges and opportunities, with a mix of positive and negative economic indicators. For entrepreneurs, this can be an interesting market, especially with a focus on technological development and local conditions.

Economic trends and key figures

Economic trends

Sales and employees:

  • Sales: In 2025, sales amounted to NOK 65.5 million, an increase of +3.3% compared to 2024. This is a stable development following a decline in 2017 and 2018.
  • Employees: The number of employees has varied between 16 and 22 over the past few years, with an increase from 19 to 22 employees from 2025 to 2026.

Key economic figures

  • EBITDA margin: For Jørpeland Elektrosenter AS, the EBITDA margin is 2%, indicating a moderate profit margin.
  • Gross margin: The overall gross margin for the industry is 24%, suggesting there is room for improvement in cost control.

Summary

The industry has shown relatively stable development in recent years, with growth in sales and employees from 2020–2025. However, there is variation at the company level, with some companies achieving high EBITDA values and others experiencing losses.

Sales over time — electronics store — Strand
Sales over time — electronics store
Number of companies — electronics store — Strand
Number of companies — electronics store
Employees over time — electronics store — Strand
Employees over time — electronics store

Companies in the electronics retail industry

Registered companies in the industry

There are three companies registered in the electronics retail industry in Strand municipality, all located in Jørpeland. They are:

CompanyIncorporation YearNumber of EmployeesCompany StructureEBITDA (NOK)
Jørpeland Elektrosenter AS201222AS1.7M
Je Eiendom AS20150AS2.3M
Jeas Holding AS20190AS-111K

Company structures

  • AS is the only company structure in the industry, with one company having 22 employees and two companies having no employees.

Economic variations

  • Jørpeland Elektrosenter AS has a high sales volume of NOK 66.7 million and a positive EBITDA of NOK 1.7 million.
  • Jeas Holding AS has no sales and a negative EBITDA of NOK -111,000, indicating economic challenges.

Distribution of activity within the municipality

All three companies in the electronics retail industry in Strand are located in Jørpeland. There is no activity in other parts of the municipality.

Jørpeland – key figures

  • Number of companies: 1
  • Number of employees: 22
  • Sales: NOK 66.7 million
  • EBITDA: NOK 1.7 million
  • Gross margin: 24%
  • Operating margin: 2%

Conclusion

Jørpeland is the only area in Strand with activity in the electronics retail industry. There is a clear concentration of companies and employees in this area, which may indicate a strong local market advantage.

Companies by place — electronics store — Strand
Companies by place — electronics store

Dynamics and economic challenges

Bankruptcies and economic challenges

None of the three companies in the industry are registered as bankrupt, indicating relative stability in the industry. However, there are variations in economic performance:

  • Jørpeland Elektrosenter AS has a positive EBITDA of NOK 1.7 million and a high sales volume of NOK 66.7 million.
  • Jeas Holding AS has no sales and a negative EBITDA of NOK -111,000, indicating economic challenges.

Industry dynamics

  • Stability: No bankruptcies in the industry, but variations at the company level.
  • Challenges: Two companies have no employees and a low or negative EBITDA, which may indicate economic challenges.
  • Opportunities: A stable sales volume and a positive EBITDA for the most significant company in the industry.

Outlook for entrepreneurs in the electronics retail industry

Development trends for entrepreneurs

The electronics retail industry in Strand shows both opportunities and challenges for entrepreneurs. The key points are:

  • Stable sales volume: Sales have grown from NOK 47 million in 2017 to NOK 65.5 million in 2025, indicating a positive trend.
  • Larger companies: The most significant company, Jørpeland Elektrosenter AS, has a high sales volume and a positive EBITDA, which can serve as a model for new companies.
  • Low bankruptcy risk: None of the companies in the industry are registered as bankrupt, indicating relative stability.
  • Development potential: With an increase in sales and employees in recent years, there may be opportunities to develop in a technology-driven market.

Recommendation

For entrepreneurs, it may be beneficial to focus on technological development and local conditions in Jørpeland, where there is a concentration of companies and employees.

Comparison with agriculture

Agriculture is a larger industry in Strand compared to the electronics retail industry, with 10 companies in agriculture compared to 3 companies in the electronics retail industry. The main differences are:

  • Sales: Agriculture had a sales volume of NOK 82.6 million in 2025, while the electronics retail industry had NOK 65.5 million.
  • Employees: Agriculture had 36 employees in 2026, while the electronics retail industry had 22 employees.
  • EBITDA: Agriculture had a higher EBITDA in several companies compared to the electronics retail industry.

Peer companies in agriculture

CompanyIndustrySales (NOK)EBITDA (NOK)Number of Employees
Itparken ASComputer Store12.2M641K5
Strand Optikk ASOptician Store4.3M576K5
Rådhusgaten 10 ASPhone Store625K348K0

Conclusion

Agriculture has a larger market presence and higher sales compared to the electronics retail industry. However, the electronics retail industry can still be an interesting market for entrepreneurs focusing on technological development and local conditions.

Sales in the parent industry — landbruk — Strand
Sales in the parent industry — landbruk
Companies in the parent industry — landbruk — Strand
Companies in the parent industry — landbruk
Employees in the parent industry — landbruk — Strand
Employees in the parent industry — landbruk

Other companies in landbruk (not in electronics store)

CompanyIndustryAddressSalesEmployeesEBITDA
Itparken Ascomputer storeRådhusgaten 10, 4100 JørpelandNOK 12.2M5NOK 641.0K
Strand Optikk Asoptical storeFjellsstien 11, 4103 JørpelandNOK 4.3M5NOK 576.0K
Rådhusgaten 10 Asphone storeRådhusgaten 10, 4100 JørpelandNOK 625.0K0NOK 348.0K
Brilleland Avd 529 Jørpelandoptical storeKornblomstvegen 1B, 4103 JørpelandNOK 05NOK 0
Rom Holding Ascomputer storeLinneavegen 7, 4104 JørpelandNOK 00NOK -24.0K
Jvs Invest Ascomputer storeHellandsheivegen 510, 4121 TauNOK 00NOK -33.0K
Mobi1 Ascomputer storeBarkvedbakken 6, 4103 JørpelandNOK 00NOK -43.0K

Conclusion and recommendations

The electronics retail industry in Strand municipality shows both opportunities and challenges for entrepreneurs. With a stable sales volume and relatively low bankruptcy risk, it can be a good market for new companies. However, there are variations at the company level, with some companies achieving high EBITDA values and others experiencing losses. For entrepreneurs, it may be beneficial to focus on technological development and local conditions in Jørpeland, where there is a concentration of companies and employees. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to succeed in this industry.