Industry · municipality
Electronics Retail in Sunnfjord: Current Situation and Future Outlook
Analysis of companies, statistics, and opportunities for entrepreneurs in electronics retail in Sunnfjord municipality (Vestland). This is a detailed overview based on publicly available data for 2016–2025 and future expectations based on historical trends and comparisons with ag
Brief overview of electronics retail in Sunnfjord
Electronics retail in Sunnfjord is a relatively small but dynamic industry with four registered companies in the municipality. The main players are Elkjøp Fjordane As, Sunnfjord Elektromarked As, and Førde Lydsenter. The industry has experienced both strong growth periods and challenges, with a significant increase in sales and employees from 2019 to 2024, followed by a decline in 2025. This shows some vulnerability in the industry, but also potential for future development.
Economic overview: Sales and employees
Sales and employee development
Sales in electronics retail in Sunnfjord have grown from NOK 44.9 million in 2016 to a peak of NOK 162 million in 2024, before falling to NOK 141 million in 2025. This shows a growth of over 250% from 2016 to 2024, but a decline of 13% in 2025.
Number of employees has followed a similar pattern: from 26 in 2016 to 71 in 2024, before falling to 57 in 2026. The most significant increase occurred between 2018 and 2019 (+65%), while the most significant decline was between 2024 and 2025 (-17%).
Development trend
The industry has been marked by large variations, with a growth of over 160% from 2018 to 2019, but also a decline of over 19% from 2017 to 2018. This can be attributed to both market conditions and company dynamics.
Companies in the industry
Registered companies in the industry
The following companies are registered in electronics retail in Sunnfjord:
| Company | Company Structure | Employees | Sales (2024) | EBITDA (2024) |
|---|---|---|---|---|
| Elkjøp Fjordane As (Avd Førde) | AS | 37 | NOK 129.1M | NOK 3.0M |
| Sunnfjord Elektromarked As (Avd Førde) | AS | 19 | NOK 32.7M | NOK -364.1K |
| Elkjøp Fjordane As (Avd Førde) | AS | 2 | NOK 7.3M | NOK 170.5K |
| Førde Lydsenter | ENK | 0 | NOK 0 | NOK 0 |
Company structures
The four company structures in the industry are three ASs and one ENK (sole proprietorship). The ASs dominate with 3 companies and 58 employees in total, while the ENK has no employees and no sales.
Business geography
Geographic distribution
All four companies in the industry are located in Førde, which is the only place in Sunnfjord with activity in electronics retail. Here are details about Førde:
- Number of companies: 3
- Number of employees: 58
- Operating income: NOK 169.0M
- Sales: NOK 169.0M
- EBITDA: NOK 2.8M
- Average EBITDA per employee: NOK 47.1K
- Average sales per employee: NOK 2.8M
Førde is therefore the only area in the municipality with significant activity in this industry.
Business dynamics and bankruptcy statistics
None of the four companies in the industry are bankrupt, which shows some stabilization. Nevertheless, the figures show that two of the companies have negative EBITDA:
- Sunnfjord Elektromarked As has an EBITDA of NOK -364.1K in 2024.
- Førde Lydsenter has no sales and no employees.
This shows that the industry has both strong and weak players, and that there may be challenges for companies with low volume or specialized offerings.
Future outlook for entrepreneurs
For entrepreneurs in electronics retail in Sunnfjord, there are both opportunities and challenges. The industry has shown strong growth periods, especially from 2019 to 2024, but also a decline in 2025. This can be due to market conditions, bankruptcy risk, or changes in consumer preferences.
A possible strategy could be to focus on location in Førde, where there is already established infrastructure and customer bases. At the same time, entrepreneurs should be aware of cost control and differentiation of offerings to avoid negative EBITDA like that of Sunnfjord Elektromarked As.
SmartGrunder can help entrepreneurs find suitable locations and assess market prospects in Sunnfjord.
Comparison with agriculture
Agriculture is a broader industry in Sunnfjord with 18 companies, compared to 4 companies in electronics retail. Sales in agriculture have grown from NOK 134.6M in 2016 to NOK 244.0M in 2024, while electronics retail had a growth from NOK 44.9M in 2016 to NOK 162.0M in 2024. This shows that agriculture has a more stable growth, while electronics retail has been more volatile.
Peer companies in agriculture
Current peer companies in agriculture in Sunnfjord include:
| Company | Industry | Sales (2024) | EBITDA (2024) |
|---|---|---|---|
| Fire Auge As | Optician store | NOK 23.6M | NOK 4.1M |
| Førde Optikk As | Optician store | NOK 7.0M | NOK 1.7M |
| Førde Medikal As | Optician store | NOK 22.2M | NOK 1.4M |
| Tnb Førde As | Computer store | NOK 14.5M | NOK 878.0K |
Agriculture therefore has a broader and more stable company structure compared to electronics retail.
Other companies in landbruk (not in electronics store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Fire Auge As | optical store | Storemyrvegen 54, 6819 Førde | NOK 23.6M | 14 | NOK 4.1M |
| Førde Optikk As | optical store | Storehagen 7, 6800 Førde | NOK 7.0M | 3 | NOK 1.7M |
| Førde Medikal As | optical store | Fjellvegen 11, 6800 Førde | NOK 22.2M | 5 | NOK 1.4M |
| Tnb Førde As | computer store | Elvetorget|Naustdalsvegen 1B, 6800 Førde | NOK 14.5M | 6 | NOK 878.0K |
| Brilleland Avd 507 Førde | optical store | Naustdalsvegen 4, 6800 Førde | NOK 7.2M | 8 | NOK 524.4K |
| Brunsj & Briller As | optical store | Ospene 7, 6843 Skei I Jølster | NOK 2.4M | 12 | NOK 68.0K |
| 3 B Sogn Og Fjordane Da | computer store | Storehagen 7, 6800 Førde | NOK 0 | 0 | NOK 0 |
| Baindero As | phone store | c/o Bård Nordal Inderøy|Presteholten 12B, 6810 Førde | NOK 0 | 0 | NOK 0 |
| Galleri Odd Anders Grimsbø | audio equipment / musical instruments store | Sjøaholegata 7, 6800 Førde | NOK 0 | 0 | NOK 0 |
| Hjelle Tv Service | computer store | Sagevegen 1, 6847 Vassenden | NOK 0 | 0 | NOK 0 |
| Vassenden Vinyl & Consulting As | audio equipment / musical instruments store | Årsetbakkane 53, 6847 Vassenden | NOK 0 | 0 | NOK 0 |
| Haugland Holding As | audio equipment / musical instruments store | Nikolai Astrups veg 221, 6847 Vassenden | NOK 0 | 0 | NOK -25.0K |
| Alliance Optikk Sunnfjord As | optical store | Hafstadvegen 44, 6800 Førde | NOK 2.2M | 2 | NOK -84.0K |
| Td Førde As | phone store | Langebruvegen 2, 6800 Førde | NOK 5.1M | 5 | NOK -116.0K |
Conclusion
Electronics retail in Sunnfjord has both potential and challenges. The industry has shown strong growth periods, but also vulnerability in the form of negative EBITDA and declining sales. For entrepreneurs, it could be profitable to focus on location in Førde, where there is already established infrastructure, and to avoid the same challenges that older companies have experienced.
SmartGrunder can help entrepreneurs find suitable locations and assess market prospects in Sunnfjord. It is also important to follow the development in agriculture, which has a more stable company structure and higher sales in the same municipality.