Electronics Retail in Tønsberg: Industry Profile, Development, and Outlook

Electronics retail in Tønsberg constitutes a stable but variable industry with 7 registered companies and 107 employees in 2026. Sales have grown by 3.7% from 2025 to 2026, despite variations in employee numbers and operating results. The industry includes both large companies like Power Norge AS and smaller players like Solsem E Handel, demonstrating a mix of organizational forms and operating results. Prospects for new entrants are mixed, with opportunities in a growing market and challenges related to competition and operating economics.

Sales and Employee Development

Sales have grown by 81.3% from 2016 to 2025, with an average annual growth of 6.9%. Employee numbers have increased by 33.8% over the same period, although there have been small declines in certain years. The most significant sales increase occurred between 2019 and 2020 (+9.9%), while a decline of 11.0% was recorded from 2021 to 2022. Operating results have been positive for most companies, but with variations in EBITDA margins.

Registered Companies in the Industry

1. Power Norge AS (Heimdalsvingen 3, Tønsberg) – 39 employees, 14% sales growth in 2024, EBITDA 3.4M NOK
2. Elkjøp Tønsberg (Stensarmen 16, Tønsberg) – 36 employees, 0% sales growth in 2024, EBITDA 3.0M NOK
3. Expert Revetal AS (Regata 2, Revetal) – 26 employees, 7% sales growth in 2024, EBITDA 1.4M NOK
4. Skauen Hvitevarer Tønsberg AS (Kilengaten 16, Tønsberg) – 5 employees, 19% sales growth in 2024, EBITDA -0.77M NOK
5. Ev Of Norway AS (Rambergveien 1, Tønsberg) – 0 employees, -100% sales growth in 2024, EBITDA -0.089M NOK
6. Solsem E Handel (Rønninglia 38B, Tolvsrød) – 0 employees, 0% sales growth in 2024, EBITDA 0 NOK

Most companies are organized as AS (4 companies), with an average EBITDA margin of 1.0%. Two companies (Skauen Hvitevarer and Ev Of Norway) have negative EBITDA, which may indicate operational challenges.

Distribution of Activity in the Municipality

Tønsberg is the main hub for the industry with 3 companies and 80 employees, while Revetal has one active company (Expert Revetal AS) with 26 employees. Sales and EBITDA are significantly higher in Tønsberg compared to Revetal, indicating that Tønsberg is the most central market for electronics retail in the municipality.

The industry has not recorded any bankruptcies in recent years, but there are variations in operating results. Two companies (Skauen Hvitevarer Tønsberg AS and Ev Of Norway AS) had negative EBITDA in 2024, which may indicate economic challenges. However, there are no bankruptcy registrations, showing that most companies have managed to handle operational challenges without going bankrupt. This may be due to a combination of a stable market situation and good operating economics among most companies.

Electronics retail in Tønsberg shows potential for growth, with an annual sales growth of 3.7% from 2025 to 2026. However, it is important to note that competition is relatively high, with 7 companies in the municipality. New entrants should consider focusing on differentiation and efficient operating economics, especially in light of the fact that two of the existing companies have negative EBITDA. There are also opportunities in Tønsberg where nature and infrastructure can provide advantages for a new store, and SmartGrunder can help identify such opportunities.

Agriculture is the broader industry2 group in the municipality, with 47 companies and 238 employees in 2026. Sales in agriculture have grown by 3.4% from 2025 to 2026, which is lower than the growth in electronics retail. However, EBITDA margins in agriculture are higher, which may be due to differences in operating economics and market situations. The business sector in agriculture includes companies such as Telia Norge AS and Optiker Holt AS, showing a wide range of industries within this group.

Electronics retail in Tønsberg shows both opportunities and challenges for new entrants. With growth in sales and a stable number of employees, the industry can be attractive for investments. However, competition is high, and it is important to be aware of operating economics and differentiation. Agriculture, as the broader industry2 group, has a different dynamic, but electronics retail has its own advantages in Tønsberg. SmartGrunder can help find optimal addresses and strategies for new companies in this industry.