Industry · municipality
Electronics Sector in Tromsø: Current Status and Future Prospects
Analysis of the electronics sector in Tromsø with a focus on companies, statistics, and outlooks for entrepreneurs and local decision-makers in the municipality.
Brief overview of the electronics sector in Tromsø
The electronics sector in Tromsø has shown a mix of stability and variation over the past few years. In 2025, there are 8 companies in the industry, with a total of 121 employees and annual revenues of approximately NOK 487 million. The most significant companies are Elkjøp Tromsø and Power Norge As, which together account for a large portion of the market. The industry has experienced both growth and decline during the period, with a significant increase in 2021 followed by weaker development in recent years. This indicates a certain level of uncertainty, but also potential for future growth.
Economic development and trends
Economic overview
Annual revenues and employees
| Year | Annual revenues (NOK) | Employees |
|---|---|---|
| 2016 | 252.8M | 100 |
| 2017 | 227.1M | 82 |
| 2018 | 282.2M | 72 |
| 2019 | 301.4M | 73 |
| 2020 | 348.8M | 91 |
| 2021 | 475.9M | 124 |
| 2022 | 484.9M | 133 |
| 2023 | 482.4M | 134 |
| 2024 | 484.2M | 127 |
| 2025 | 487.1M | 121 |
Annual revenues grew most from 2020 to 2021 (+36.4%), but have since experienced weaker development. The number of employees increased until 2022, but has since declined. This indicates a certain level of uncertainty in the industry, but also a stable availability of labor.



Companies in the electronics sector in Tromsø
Key players in the industry
The following companies are registered in the electronics sector in Tromsø:
- Elkjøp Tromsø (Karlsøyvegen 1A) – AS, 62 employees, annual revenues of NOK 389 million.
- Power Norge As Avd Tromsø (Karlsøyvegen 12) – AS, 30 employees, annual revenues of NOK 141.5 million.
- Kjell & Co Norway No018 Jekta Storsenter (Karlsøyvegen 12) – AS, 8 employees, annual revenues of NOK 15 million.
- Tromsø Emarked As (Skattørvegen 27) – AS, 5 employees, but no activity.
- Symaskin Og Søm As (Stakkevollvegen 24) – AS, 4 employees, with negative EBITDA.
- Tromsø Elektronikkbutikk As (Strandgata 9) – AS, 4 employees, but no activity.
- Serviceteam Nn As (Tromsøysundvegen 238) – AS, 0 employees, but no activity.
- Symaskin Og Søm Tromsø Lise Olsen (Theodor Hagerups veg 60) – ENK, 0 employees, but no activity.
Most companies are organized as AS, and there are no registered bankruptcies in the industry.
Geographic distribution of companies
Geographic distribution
All companies in the electronics sector in Tromsø are registered in the borough of Tromsø, with a particular concentration in the area around Karlsøyvegen and Jekta Storsenter. This indicates that there is a central commercial area for the electronics sector in the municipality. There are no companies registered in other boroughs in Tromsø.

Operational efficiency and bankruptcies
There are no registered bankruptcies in the electronics sector in Tromsø, which indicates a stable industry. However, some companies, such as Tromsø Emarked As and Symaskin Og Søm As, show weak financial results, with zero or negative EBITDA. This may indicate challenges for certain companies, even though the industry as a whole appears stable.
Future prospects for entrepreneurs
For entrepreneurs considering starting a company in the electronics sector in Tromsø, the data show a stable, but not rapid growth in the industry. It is a competitive market with established players such as Elkjøp Tromsø and Power Norge As. Entrepreneurs should therefore consider differentiating themselves through unique offers or customer service. It is also possible to find available locations in central areas such as Karlsøyvegen and Jekta Storsenter, which are important for commercial activity in the municipality. SmartGrunder can help entrepreneurs find suitable locations and assess the market's potential.
Comparison with agriculture
Agriculture is a broader industry in Tromsø with 58 companies, compared to 8 companies in the electronics sector. Annual revenues in agriculture have grown more steadily over time, increasing from NOK 592.4 million in 2016 to NOK 861.8 million in 2025. The number of employees in agriculture has also shown a more stable development, with a decline of 2.0% from 2025 to 2026. In contrast to the electronics sector, which has a higher proportion of companies organized as AS, agriculture is more diversified with companies of different organizational forms. Peer companies in agriculture include Telia Norge As and Synssenteret Jekta As, which have higher EBITDA and sales than most companies in the electronics sector. This shows that agriculture has a different structure and growth potential compared to the electronics sector.



Other companies in landbruk (not in electronics store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Telia Norge As Telia Avd Jekta | phone store | Heilovegen 19, 9015 Tromsø | NOK 56.2M | 7 | NOK 22.6M |
| Synssenteret Jekta As | optical store | Karlsøyvegen 12, 9015 Tromsø | NOK 14.8M | 9 | NOK 3.7M |
| Synsam Tromsdalen | optical store | Solstrandvegen 47, 9020 Tromsdalen | NOK 7.4M | 6 | NOK 1.4M |
| Synsam Tromsø Storgata | optical store | Storgata 51, 9008 Tromsø | NOK 7.4M | 8 | NOK 1.4M |
| Jacob Friis Ur Optikk As | optical store | Storgata 60, 9008 Tromsø | NOK 12.8M | 6 | NOK 1.4M |
| Elektroimportøren Norge As Avd Tromsø | electric goods store | Alkevegen 9A, 9015 Tromsø | NOK 52.7M | 13 | NOK 1.1M |
| Troms Optik | optical store | Storgata 80, 9008 Tromsø | NOK 805.0K | 1 | NOK 1.1M |
| Hifi Klubben As Avd Tromsø | phone store | Jekta Storsenter|Karlsøyvegen 12, 9015 Tromsø | NOK 22.9M | 10 | NOK 1.0M |
| Tnb Jekta As | computer store | Karlsøyvegen 12, 9015 Tromsø | NOK 22.8M | 8 | NOK 846.0K |
| Brilleland Avd 474 Tromsø | optical store | Nerstranda 9, 9008 Tromsø | NOK 11.2M | 11 | NOK 815.7K |
| Brillehuset Tromsø As | optical store | Sjøgata 20, 9008 Tromsø | NOK 7.2M | 6 | NOK 652.0K |
| Lydproduksjon Tromsø As | computer store | Stakkevollvegen 15, 9010 Tromsø | NOK 18.9M | 14 | NOK 601.0K |
| Elkjøp Phonehouse Jekta | phone store | Heilovegen 19, 9015 Tromsø | NOK 40.2M | 6 | NOK 473.5K |
| Optikus Magnus Jacobsen As | optical store | Strandgata 9, 9008 Tromsø | NOK 8.3M | 4 | NOK 374.0K |
| Tromsø Bilstereo As | computer store | Skattørvegen 77, 9018 Tromsø | NOK 4.6M | 3 | NOK 337.0K |
| Tromsø Optikk As | optical store | Sjøgata 39, 9008 Tromsø | NOK 19.3M | 9 | NOK 330.0K |
| Snakk Tromsø As | computer store | Storgata 43, 9008 Tromsø | NOK 3.5M | 3 | NOK 274.0K |
| Optiker Stein Tore Hansen As | optical store | Storgata 47, 9008 Tromsø | NOK 8.0M | 7 | NOK 248.0K |
| Teknikmagasinet Norway As Avd Tromsø | phone store | Jekta Storsenter|Karlsøyvegen 12, 9015 Tromsø | NOK 3.6M | 0 | NOK 92.0K |
| Psst! Psst! As | audio equipment / musical instruments store | Vestregata 3, 9008 Tromsø | NOK 1.3M | 7 | NOK 78.0K |
| Oio Holding As | computer store | Nedre Markveg 19, 9011 Tromsø | NOK 1.2M | 1 | NOK 28.0K |
| Eplehuset Jekta | computer store | Heilovegen 19, 9015 Tromsø | NOK 44.9M | 7 | NOK 27.5K |
| Andreassen Peripherals | computer store | Karl Halls veg 20, 9012 Tromsø | NOK 0 | 0 | NOK 0 |
| Atelier Seblom | audio equipment / musical instruments store | Ersfjordvegen 69, 9107 Kvaløya | NOK 0 | 0 | NOK 0 |
| Cogni Capture Sørbø | computer store | Langsundvegen 4, 9010 Tromsø | NOK 0 | 0 | NOK 0 |
| Cogni Capture Sørbø | phone store | Langsundvegen 4, 9010 Tromsø | NOK 0 | 0 | NOK 0 |
| Cyberwarp Da | computer store | Firkløvervegen 31, 9102 Kvaløysletta | NOK 0 | 0 | NOK 0 |
| Eliassen Musikk | audio equipment / musical instruments store | Ringvegen 1, 9018 Tromsø | NOK 0 | 0 | NOK 0 |
| Ff Brothers As | audio equipment / musical instruments store | Ullstindvegen 857, 9023 Krokelvdalen | NOK 0 | 0 | NOK 0 |
| Figenschau Art | audio equipment / musical instruments store | Ringvegen 454A, 9017 Tromsø | NOK 0 | 0 | NOK 0 |
| Jacob Friis Ur Optikk | optical store | Storgata 60, 9008 Tromsø | NOK 0 | 0 | NOK 0 |
| Jekta Specsavers As | optical store | Karlsøyvegen 12, 9015 Tromsø | NOK 0 | 6 | NOK 0 |
| Johannessen | audio equipment / musical instruments store | Salarøyvegen 1150, 9103 Kvaløya | NOK 0 | 0 | NOK 0 |
| Maske Bandagist As Avd Tromsø | optical store | Skippergata 16, 9008 Tromsø | NOK 0 | 4 | NOK 0 |
| Miningtech As | computer store | Innlandsvegen 344, 9021 Tromsdalen | NOK 0 | 0 | NOK 0 |
| Miningtech As | phone store | Innlandsvegen 344, 9021 Tromsdalen | NOK 0 | 0 | NOK 0 |
| Moe | computer store | Isbjørnvegen 23, 9020 Tromsdalen | NOK 0 | 0 | NOK 0 |
| Optik Spesialbutikken I Nord As | optical store | Havnegata 2, 9008 Tromsø | NOK 0 | 0 | NOK 0 |
| Salgsboden | audio equipment / musical instruments store | Vestregata 15, 9008 Tromsø | NOK 0 | 0 | NOK 0 |
| Siam Elektronikk Samut Wanlop Phong | computer store | Bernt Lies gate 1, 9008 Tromsø | NOK 0 | 0 | NOK 0 |
Conclusion
The electronics sector in Tromsø is a stable, but not rapidly growing industry with established companies such as Elkjøp Tromsø and Power Norge As. There are no bankruptcies, but some companies have weak financial results. Entrepreneurs should consider differentiating themselves and finding available locations in central areas. Agriculture is a broader industry with higher growth and more diversified companies. SmartGrunder can help entrepreneurs find suitable locations and assess the market's potential.