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Industry · municipality

Electronics Sector in Tromsø: Current Status and Future Prospects

Published 27.09.2026

Analysis of the electronics sector in Tromsø with a focus on companies, statistics, and outlooks for entrepreneurs and local decision-makers in the municipality.

Brief overview of the electronics sector in Tromsø

The electronics sector in Tromsø has shown a mix of stability and variation over the past few years. In 2025, there are 8 companies in the industry, with a total of 121 employees and annual revenues of approximately NOK 487 million. The most significant companies are Elkjøp Tromsø and Power Norge As, which together account for a large portion of the market. The industry has experienced both growth and decline during the period, with a significant increase in 2021 followed by weaker development in recent years. This indicates a certain level of uncertainty, but also potential for future growth.

Economic development and trends

Economic overview

Annual revenues and employees

YearAnnual revenues (NOK)Employees
2016252.8M100
2017227.1M82
2018282.2M72
2019301.4M73
2020348.8M91
2021475.9M124
2022484.9M133
2023482.4M134
2024484.2M127
2025487.1M121

Annual revenues grew most from 2020 to 2021 (+36.4%), but have since experienced weaker development. The number of employees increased until 2022, but has since declined. This indicates a certain level of uncertainty in the industry, but also a stable availability of labor.

Sales over time — electronics store — Tromsø
Sales over time — electronics store
Number of companies — electronics store — Tromsø
Number of companies — electronics store
Employees over time — electronics store — Tromsø
Employees over time — electronics store

Companies in the electronics sector in Tromsø

Key players in the industry

The following companies are registered in the electronics sector in Tromsø:

  1. Elkjøp Tromsø (Karlsøyvegen 1A) – AS, 62 employees, annual revenues of NOK 389 million.
  2. Power Norge As Avd Tromsø (Karlsøyvegen 12) – AS, 30 employees, annual revenues of NOK 141.5 million.
  3. Kjell & Co Norway No018 Jekta Storsenter (Karlsøyvegen 12) – AS, 8 employees, annual revenues of NOK 15 million.
  4. Tromsø Emarked As (Skattørvegen 27) – AS, 5 employees, but no activity.
  5. Symaskin Og Søm As (Stakkevollvegen 24) – AS, 4 employees, with negative EBITDA.
  6. Tromsø Elektronikkbutikk As (Strandgata 9) – AS, 4 employees, but no activity.
  7. Serviceteam Nn As (Tromsøysundvegen 238) – AS, 0 employees, but no activity.
  8. Symaskin Og Søm Tromsø Lise Olsen (Theodor Hagerups veg 60) – ENK, 0 employees, but no activity.

Most companies are organized as AS, and there are no registered bankruptcies in the industry.

Geographic distribution of companies

Geographic distribution

All companies in the electronics sector in Tromsø are registered in the borough of Tromsø, with a particular concentration in the area around Karlsøyvegen and Jekta Storsenter. This indicates that there is a central commercial area for the electronics sector in the municipality. There are no companies registered in other boroughs in Tromsø.

Companies by place — electronics store — Tromsø
Companies by place — electronics store

Operational efficiency and bankruptcies

There are no registered bankruptcies in the electronics sector in Tromsø, which indicates a stable industry. However, some companies, such as Tromsø Emarked As and Symaskin Og Søm As, show weak financial results, with zero or negative EBITDA. This may indicate challenges for certain companies, even though the industry as a whole appears stable.

Future prospects for entrepreneurs

For entrepreneurs considering starting a company in the electronics sector in Tromsø, the data show a stable, but not rapid growth in the industry. It is a competitive market with established players such as Elkjøp Tromsø and Power Norge As. Entrepreneurs should therefore consider differentiating themselves through unique offers or customer service. It is also possible to find available locations in central areas such as Karlsøyvegen and Jekta Storsenter, which are important for commercial activity in the municipality. SmartGrunder can help entrepreneurs find suitable locations and assess the market's potential.

Comparison with agriculture

Agriculture is a broader industry in Tromsø with 58 companies, compared to 8 companies in the electronics sector. Annual revenues in agriculture have grown more steadily over time, increasing from NOK 592.4 million in 2016 to NOK 861.8 million in 2025. The number of employees in agriculture has also shown a more stable development, with a decline of 2.0% from 2025 to 2026. In contrast to the electronics sector, which has a higher proportion of companies organized as AS, agriculture is more diversified with companies of different organizational forms. Peer companies in agriculture include Telia Norge As and Synssenteret Jekta As, which have higher EBITDA and sales than most companies in the electronics sector. This shows that agriculture has a different structure and growth potential compared to the electronics sector.

Sales in the parent industry — landbruk — Tromsø
Sales in the parent industry — landbruk
Companies in the parent industry — landbruk — Tromsø
Companies in the parent industry — landbruk
Employees in the parent industry — landbruk — Tromsø
Employees in the parent industry — landbruk

Other companies in landbruk (not in electronics store)

CompanyIndustryAddressSalesEmployeesEBITDA
Telia Norge As Telia Avd Jektaphone storeHeilovegen 19, 9015 TromsøNOK 56.2M7NOK 22.6M
Synssenteret Jekta Asoptical storeKarlsøyvegen 12, 9015 TromsøNOK 14.8M9NOK 3.7M
Synsam Tromsdalenoptical storeSolstrandvegen 47, 9020 TromsdalenNOK 7.4M6NOK 1.4M
Synsam Tromsø Storgataoptical storeStorgata 51, 9008 TromsøNOK 7.4M8NOK 1.4M
Jacob Friis Ur Optikk Asoptical storeStorgata 60, 9008 TromsøNOK 12.8M6NOK 1.4M
Elektroimportøren Norge As Avd Tromsøelectric goods storeAlkevegen 9A, 9015 TromsøNOK 52.7M13NOK 1.1M
Troms Optikoptical storeStorgata 80, 9008 TromsøNOK 805.0K1NOK 1.1M
Hifi Klubben As Avd Tromsøphone storeJekta Storsenter|Karlsøyvegen 12, 9015 TromsøNOK 22.9M10NOK 1.0M
Tnb Jekta Ascomputer storeKarlsøyvegen 12, 9015 TromsøNOK 22.8M8NOK 846.0K
Brilleland Avd 474 Tromsøoptical storeNerstranda 9, 9008 TromsøNOK 11.2M11NOK 815.7K
Brillehuset Tromsø Asoptical storeSjøgata 20, 9008 TromsøNOK 7.2M6NOK 652.0K
Lydproduksjon Tromsø Ascomputer storeStakkevollvegen 15, 9010 TromsøNOK 18.9M14NOK 601.0K
Elkjøp Phonehouse Jektaphone storeHeilovegen 19, 9015 TromsøNOK 40.2M6NOK 473.5K
Optikus Magnus Jacobsen Asoptical storeStrandgata 9, 9008 TromsøNOK 8.3M4NOK 374.0K
Tromsø Bilstereo Ascomputer storeSkattørvegen 77, 9018 TromsøNOK 4.6M3NOK 337.0K
Tromsø Optikk Asoptical storeSjøgata 39, 9008 TromsøNOK 19.3M9NOK 330.0K
Snakk Tromsø Ascomputer storeStorgata 43, 9008 TromsøNOK 3.5M3NOK 274.0K
Optiker Stein Tore Hansen Asoptical storeStorgata 47, 9008 TromsøNOK 8.0M7NOK 248.0K
Teknikmagasinet Norway As Avd Tromsøphone storeJekta Storsenter|Karlsøyvegen 12, 9015 TromsøNOK 3.6M0NOK 92.0K
Psst! Psst! Asaudio equipment / musical instruments storeVestregata 3, 9008 TromsøNOK 1.3M7NOK 78.0K
Oio Holding Ascomputer storeNedre Markveg 19, 9011 TromsøNOK 1.2M1NOK 28.0K
Eplehuset Jektacomputer storeHeilovegen 19, 9015 TromsøNOK 44.9M7NOK 27.5K
Andreassen Peripheralscomputer storeKarl Halls veg 20, 9012 TromsøNOK 00NOK 0
Atelier Seblomaudio equipment / musical instruments storeErsfjordvegen 69, 9107 KvaløyaNOK 00NOK 0
Cogni Capture Sørbøcomputer storeLangsundvegen 4, 9010 TromsøNOK 00NOK 0
Cogni Capture Sørbøphone storeLangsundvegen 4, 9010 TromsøNOK 00NOK 0
Cyberwarp Dacomputer storeFirkløvervegen 31, 9102 KvaløyslettaNOK 00NOK 0
Eliassen Musikkaudio equipment / musical instruments storeRingvegen 1, 9018 TromsøNOK 00NOK 0
Ff Brothers Asaudio equipment / musical instruments storeUllstindvegen 857, 9023 KrokelvdalenNOK 00NOK 0
Figenschau Artaudio equipment / musical instruments storeRingvegen 454A, 9017 TromsøNOK 00NOK 0
Jacob Friis Ur Optikkoptical storeStorgata 60, 9008 TromsøNOK 00NOK 0
Jekta Specsavers Asoptical storeKarlsøyvegen 12, 9015 TromsøNOK 06NOK 0
Johannessenaudio equipment / musical instruments storeSalarøyvegen 1150, 9103 KvaløyaNOK 00NOK 0
Maske Bandagist As Avd Tromsøoptical storeSkippergata 16, 9008 TromsøNOK 04NOK 0
Miningtech Ascomputer storeInnlandsvegen 344, 9021 TromsdalenNOK 00NOK 0
Miningtech Asphone storeInnlandsvegen 344, 9021 TromsdalenNOK 00NOK 0
Moecomputer storeIsbjørnvegen 23, 9020 TromsdalenNOK 00NOK 0
Optik Spesialbutikken I Nord Asoptical storeHavnegata 2, 9008 TromsøNOK 00NOK 0
Salgsbodenaudio equipment / musical instruments storeVestregata 15, 9008 TromsøNOK 00NOK 0
Siam Elektronikk Samut Wanlop Phongcomputer storeBernt Lies gate 1, 9008 TromsøNOK 00NOK 0

Conclusion

The electronics sector in Tromsø is a stable, but not rapidly growing industry with established companies such as Elkjøp Tromsø and Power Norge As. There are no bankruptcies, but some companies have weak financial results. Entrepreneurs should consider differentiating themselves and finding available locations in central areas. Agriculture is a broader industry with higher growth and more diversified companies. SmartGrunder can help entrepreneurs find suitable locations and assess the market's potential.