Industry · municipality
Electronics Retail in Vestby: Current Status and Future Prospects
A detailed analysis of the industry, companies, and development in Vestby
Executive Summary of the Industry
The electronics retail industry in Vestby is a small but active sector with a single dominant player. Elkjøp Vestby is the only active company with 16 employees and a revenue of 120.7 million NOK in 2026. The industry has been marked by fluctuations in revenue and number of employees over time, with a peak in 2022 and a decline since. Although there are no registered bankruptcies, data indicates uncertainty in the development, especially with two companies (Tradeboden Geir Johansen) that have no activity.
Economic Trends and Key Figures
Economic Trends
- Revenue: The industry had a revenue of 106 million NOK in 2025, a decrease of 1.5% from 2024. The highest level was achieved in 2022 with 114.9 million NOK.
- Number of Employees: The number of employees increased from 17 in 2021 to 24 in 2022, but has since decreased to 16 in 2026. The highest level was achieved in 2022.
- Gross Margin: The industry has an extremely high gross profit margin of 1385%, but operating profit is negligible (0%). This indicates that costs related to operations and sales are high relative to revenue.
- EBITDA: EBITDA is 1.4 million NOK in 2026, with a margin of 1%. This is very low compared to the gross profit margin, which may indicate high operating costs.



Companies and Organizational Forms
Registered Companies
- Elkjøp Vestby (Vestbyveien 117, Vestby)
- Organizational Form: AS
- Founded: 2021
- Employees: 16
- Revenue: 120.7 million NOK
- EBITDA: 1.4 million NOK
- EBITDA Margin: 1%
- Tradeboden Geir Johansen (Damåsveien 3, Son)
- Organizational Form: ENK
- Founded: 2026
- Employees: 0
- Revenue: 0 NOK
- EBITDA: 0 NOK
- Tradeboden Geir Johansen (Damåsveien 3, Son)
- Organizational Form: ENK
- Founded: 2026
- Employees: 0
- Revenue: 0 NOK
- EBITDA: 0 NOK
Organizational Forms
- AS: 1 company, 16 employees
- ENK: 2 companies, 0 employees
Geographic Distribution of Activity
Distribution of Activity
- Vestby: 1 company (Elkjøp Vestby), 16 employees, 120.7 million NOK revenue
- Son: 2 companies (Tradeboden Geir Johansen), but no activity (0 employees, 0 revenue)
The industry is concentrated in Vestby, with no activity in Son. This indicates that Vestby is the only area with market share in the industry.

Operational Efficiency and Bankruptcy Statistics
- Bankruptcy: No registered bankruptcies in the industry in Vestby.
- Development: Although there are no bankruptcies, data indicates unstable development. Two companies (Tradeboden Geir Johansen) have no activity, which may indicate weak operational results or lack of market share.
- Outlook: There are no clear signs of increasing bankruptcy risk, but the industry has been marked by fluctuations in revenue and number of employees over time.
Outlook for Entrepreneurs
For entrepreneurs in the electronics retail industry in Vestby, there are both opportunities and challenges. The only active player, Elkjøp Vestby, has high revenue and a good market position, but the industry is small and marked by fluctuations in development. Entrepreneurs should consider differentiating themselves through unique offerings or customer customization, especially in a market with limited bankruptcy risk but unstable development. Vestby's geographic location and existing infrastructure can be an advantage, but competition from other sectors (such as agriculture) can be a challenge.
Comparison with Agriculture
Agriculture is a broader sector in Vestby with 11 companies, compared to 3 in the electronics retail industry. Economic trends show that agriculture has a stable and growing development, with a revenue of 329.3 million NOK in 2025 and 81 employees. This is a clear contrast to the electronics retail industry, which has lower revenue (106 million NOK) and fewer employees (16). Peer companies in agriculture, such as Power Norge AS and Synsam Vestby, have higher revenue and better operational results, indicating that agriculture is more stable and growing in Vestby.



Other companies in landbruk (not in electronics store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Power Norge As Avd Vestby | electric goods store | Senterveien 6, 1543 Vestby | NOK 208.1M | 46 | NOK 5.0M |
| Synsam Vestby | optical store | Senterveien 6, 1543 Vestby | NOK 11.9M | 9 | NOK 2.2M |
| Deili Crypto | audio equipment / musical instruments store | Måneveien 19B, 1543 Vestby | NOK 0 | 0 | NOK 0 |
| Dwmedia As | computer store | Randemfaret 5A, 1543 Vestby | NOK 0 | 0 | NOK 0 |
| Jan Støkken Radio Elektrisk, Arshad Mirza | computer store | Kroerveien 3B, 1540 Vestby | NOK 0 | 0 | NOK 0 |
| Safe Partner Jan Grohmann | computer store | Sole allé 57, 1540 Vestby | NOK 0 | 0 | NOK 0 |
| Son Optikk As | optical store | Sagaveien 102, 1555 Son | NOK 2.3M | 3 | NOK -36.0K |
| Vestby Optiske As | optical store | Vestbytorget|Mølleveien 4, 1540 | NOK 4.0K | 0 | NOK -60.0K |
Conclusion and Future Security
The electronics retail industry in Vestby has potential, but is small and marked by fluctuations in development. The only active player, Elkjøp Vestby, has a good market position, but the industry is marked by unstable trends. Entrepreneurs should consider differentiating themselves and leveraging Vestby's geographic location. At the same time, they should be aware of competition from other sectors, such as agriculture, which has a more stable and growing development. SmartGrunder can help entrepreneurs find suitable addresses in Vestby for this industry, based on natural prerequisites and market prospects.