Industry · municipality
Ethnic Grocery Stores in Alta
An analysis of companies, statistics, and opportunities for entrepreneurs in Alta, Troms, and Finnmark, Norway
Executive Summary
In Alta, there is one registered business within the ethnic grocery stores sector. The only active business, Donia Internasjonal Matvarer As, has shown stable sales growth over the past years, increasing from 4.4 million NOK in 2016 to 9.8 million NOK in 2024. Employee development has been more variable, with an average size of 4 employees. The sole business has not been bankrupt, indicating relative stability in the sector. Compared to the broader services group in Alta, which has 52 businesses, the ethnic grocery store sector is a small but growing part of the municipality's economy.
Economic Overview
Sales Development:
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 4.4M | - |
| 2017 | 4.5M | +4.0% |
| 2018 | 4.6M | +0.5% |
| 2019 | 5.0M | +9.6% |
| 2020 | 7.0M | +39.8% |
| 2021 | 7.9M | +12.4% |
| 2022 | 7.4M | -5.9% |
| 2023 | 9.6M | +29.6% |
| 2024 | 9.8M | +2.2% |
| 2025 | 9.8M | -0.4% |
Employee Development:
| Year | Number of Employees | Year-over-Year Change |
|---|---|---|
| 2016 | 4 | - |
| 2017 | 5 | +25.0% |
| 2018 | 5 | +0.0% |
| 2019 | 3 | -40.0% |
| 2020 | 3 | +0.0% |
| 2021 | 4 | +33.3% |
| 2022 | 4 | +0.0% |
| 2023 | 3 | -25.0% |
| 2024 | 4 | +33.3% |
| 2025 | 4 | +0.0% |
Sales have grown by 123% from 2016 to 2024, with a significant increase in 2020 (39.8%). Employee development has been more unstable, with an average size of 4 employees. The sole business has not been bankrupt, indicating relative stability in the sector.



Companies in the Industry
There is one registered business within the ethnic grocery stores sector in Alta: Donia Internasjonal Matvarer As, located at Komsaveien 6, Alta. The business was established in 2015 and has the following key figures:
- Organizational form: AS
- Number of employees: 4
- Sales: 9.8 million NOK (2024)
- EBITDA: 1.9 million NOK (2024)
- EBITDA margin: 19%
- Average income per employee: 2.4 million NOK
No other businesses are registered in this industry in Alta, indicating that the market is dominated by one actor. There are no bankruptcy registrations for this business.
Business Geography
All businesses within the ethnic grocery stores sector in Alta are located in Alta. There is one business registered in the municipality, and the only active business is Donia Internasjonal Matvarer As at Komsaveien 6. There are no underlying districts or areas that are particularly active within this industry in Alta.

Business Dynamics
Bankruptcy Statistics:
There are no registered bankruptcies within the ethnic grocery stores sector in Alta in recent years. The sole business, Donia Internasjonal Matvarer As, has not been bankrupt, indicating relative stability in the sector.
Bankrupt Businesses:
There are no bankrupt businesses registered in this industry in Alta. The sole business has been in operation since 2015 without being bankrupt.
Organizational Form:
All businesses in this industry in Alta are registered as AS (limited liability company). There is one business with this organizational form, and no other organizational forms are registered in this industry.
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering starting an ethnic grocery store in Alta, the data indicate a relatively stable market. Sales have grown by 123% from 2016 to 2024, with a significant increase in 2020 (39.8%). This may indicate an increasing ethnic population or growing demand for specialized food products in the municipality.
However, there is only one actor in the market, which may provide opportunities for competitive businesses looking to establish themselves. There are no bankruptcy registrations, indicating that the market is stable. Entrepreneurs should, however, be aware of the unstable employee development, which has varied between 3 and 5 employees over the years.
SmartGrunder can help entrepreneurs find suitable locations and assess market opportunities in Alta for this industry.
Outlook for the Broader Industry (Services)
The broader services industry in Alta has significantly more activity than the individual ethnic grocery store business. There are 52 businesses in this broader industry, compared to one business in ethnic grocery stores. Sales in the services industry have grown by 38% from 2016 to 2024, from 768.6 million NOK to 1.062 billion NOK.
The services industry has more stable employee development, with an average size of 386 employees in 2024. There are also more competing businesses in this industry, which may provide better market opportunities for entrepreneurs.
Peer businesses in the services industry include large supermarkets such as Coop Finnmark Sa Avd Extra Elvebakken (sales: 109.1 million NOK, EBITDA: 8.6 million NOK) and Kr. Nygård As (sales: 84.6 million NOK, EBITDA: 2.4 million NOK). These businesses have higher sales and EBITDA than the sole ethnic grocery store business in Alta.



Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Coop Finnmark Sa Avd Extra Elvebakken | supermarket chain | Altaveien 277, 9515 | NOK 109.1M | 27 | NOK 8.6M |
| Coop Finnmark Sa Avd Extra Bossekop | supermarket chain | Bossekopveien 1, 9513 Alta | NOK 104.4M | 26 | NOK 8.3M |
| Coop Finnmark Sa Avd Extra Kronstad | supermarket chain | Tømmerveien 3, 9515 Alta | NOK 101.3M | 27 | NOK 8.0M |
| Coop Finnmark Sa Extra Midtbakken | supermarket chain | Trudvang 2, 9511 Alta | NOK 67.0M | 18 | NOK 5.3M |
| Coop Finnmark Sa Avd Extra Gakori | supermarket chain | Alkeveien 2, 9512 Alta | NOK 59.2M | 15 | NOK 4.7M |
| Coop Finnmark Sa Avd Marked Rafsbotn | supermarket chain | Rafsbotnveien 72, 9538 Alta | NOK 37.4M | 10 | NOK 3.0M |
| Kr. Nygård As | supermarket chain | Markedsgata 21, 9510 Alta | NOK 84.6M | 31 | NOK 2.4M |
| Normal Norge As Avd No 1059 Alta | discount store | Markedsgata 21, 9510 Alta | NOK 19.2M | 12 | NOK 2.2M |
| Ng Kiwi Nord As Avd 175 Maskinsvingen | supermarket chain | Maskinsvingen 3, 9511 Alta | NOK 60.2M | 27 | NOK 1.6M |
| Ng Kiwi Nord As Avd 173 Østre Elvebakken | supermarket | Smibakken 11, 9515 Alta | NOK 51.9M | 15 | NOK 1.4M |
| Coop Finnmark Sa Avd Prix Talvik | supermarket chain | Handelstranda 1, 9540 Talvik | NOK 17.1M | 6 | NOK 1.4M |
| Ng Kiwi Nord As Avd 157 Alta Sentrum | supermarket | Hesteskoen 4, 9510 Alta | NOK 48.5M | 14 | NOK 1.3M |
| Kokkejævel As | food/beverages/tobacco stores | Tollevikveien 32C, 9511 Alta | NOK 8.9M | 15 | NOK 977.0K |
| Bukta Lavpris As | other non-specialised store | Buktaveien 4, 9515 Alta | NOK 61.5M | 19 | NOK 876.0K |
| Asgeir Knutsen As | supermarket chain | Skiferveien 2, 9513 Alta | NOK 0 | 0 | NOK 563.0K |
| Matkroken Kvalfjord Avd 7474 | supermarket | Kvalfjordveien, 9531 | NOK 4.2M | 9 | NOK 360.0K |
| Tom Agnalt Dagligvare As | supermarket chain | c/o REMA 1000 Elvebakken|Altaveien 304, 9515 | NOK 87.0M | 24 | NOK 282.0K |
| Einvik Helsekost As | food/beverages/tobacco stores | Markedsgata 21-25, 9510 Alta | NOK 9.4M | 8 | NOK 249.0K |
| Coop Finnmark Sa Avd Extra Aronnes | supermarket chain | Holstsletta 1, 9514 Alta | NOK 1.6M | 14 | NOK 123.2K |
| Coop Kviby Sa | supermarket | 0, 9519 Kviby | NOK 3.9M | 6 | NOK 32.0K |
| Aarja Health Holding As | food/beverages/tobacco stores | Apanesveien 53, 9512 Alta | NOK 0 | 0 | NOK 0 |
| Bossekop Mat As | supermarket | Skiferveien 2, 9513 Alta | NOK 0 | 25 | NOK 0 |
| Donia Alta As | supermarket | Komsaveien 6, 9511 Alta | NOK 0 | 6 | NOK 0 |
| E Commerce As | supermarket | Øvreveien 1, 9515 Alta | NOK 0 | 0 | NOK 0 |
| E Commerce As | supermarket chain | Øvreveien 1, 9515 Alta | NOK 0 | 0 | NOK 0 |
| Hekumi As | other non-specialised store | Markveien 6, 9510 Alta | NOK 0 | 0 | NOK 0 |
| Isibab | supermarket chain | Markveien 21-25, 9510 Alta | NOK 0 | 0 | NOK 0 |
| Kevin Wærnes As | supermarket chain | c/o REMA 1000 ALTA|Bjørn Wirkolas vei 15, 9510 | NOK 0 | 19 | NOK 0 |
| Korsfjord Handel Sten Åge Torsteinsen | supermarket | Korsfjord, 9536 Korsfjorden | NOK 0 | 0 | NOK 0 |
| L Mikkelsen Da | supermarket chain | Handelstranda 8, 9540 Talvik | NOK 0 | 0 | NOK 0 |
| Langfjord Handel As | supermarket | Skinnelvveien 56, 9545 Langfjordbotn | NOK 0 | 8 | NOK 0 |
| Laponie Holding As | food/beverages/tobacco stores | Apanesveien 53, 9512 Alta | NOK 0 | 0 | NOK 0 |
| Markussen Salg Og Tjenester | supermarket | Kvenvikmoen 70, 9541 Alta | NOK 0 | 0 | NOK 0 |
| Markussen Salg Og Tjenester | supermarket | Kvenvikmoen 70, 9541 Alta | NOK 0 | 0 | NOK 0 |
| Narvesen Butikken 604 | kiosk chain | Sorenskriverveien 15, 9513 Alta | NOK 0 | 5 | NOK 0 |
| New Wave As | supermarket | Langnesveien 79, 9540 Talvik | NOK 0 | 0 | NOK 0 |
| Ng Kiwi Nord As Avd 163 Elvebakken | supermarket chain | Altaveien 252, 9515 | NOK 0 | 0 | NOK 0 |
| Rushfeldt Holding & Invest As | supermarket | Øvreveien 1, 9515 Alta | NOK 0 | 0 | NOK 0 |
| Sakori S. H. Hykkerud | other non-specialised store | Lampemyra 35, 9518 Alta | NOK 0 | 0 | NOK 0 |
| Sawatdee As | supermarket | Markveien 6, 9510 Alta | NOK 0 | 5 | NOK 0 |
Conclusion
Ethnic grocery stores in Alta are a small but growing part of the municipality's economy. The sole active business, Donia Internasjonal Matvarer As, has shown stable sales growth over the past years, with a significant increase in 2020. Employee development has been more unstable, but there are no bankruptcy registrations, indicating relative stability in the sector.
For entrepreneurs considering starting an ethnic grocery store in Alta, the data indicate opportunities for growth, especially considering the increasing demand for specialized food products. However, there is only one actor in the market, which may provide opportunities for competitive businesses. SmartGrunder can help entrepreneurs find suitable locations and assess market opportunities in Alta for this industry.