Industry · municipality
Ethnic Grocery Stores in Bærum: A Detailed Analysis of Companies, Statistics, and Outlooks
Analysis of Ethnic Grocery Stores in Bærum, Focusing on Companies, Economic Data, and Future Opportunities for Entrepreneurs and Local Decision-Makers in the Municipality of Bærum in the Viken County, Norway.
Executive Summary
Ethnic grocery stores in Bærum represent a niche but active industry with 10 registered companies as of 2026. The sector has shown mixed performance over the past decade, with sales peaking at NOK 70.6M in 2020 before declining slightly to NOK 67.2M in 2025. Employee numbers have fluctuated, peaking at 48 in 2025 before dropping to 40 in 2026. Notably, one company, Gruppen 87 As, has filed for bankruptcy, highlighting challenges in the sector. Despite this, several companies, such as Hoang Asia Mat As and Kinsarvik Naturkost As, demonstrate resilience with positive EBITDA margins and stable operations.
Economic Overview
Sales Development (2016–2025):
| Year | Sales (NOK) | Annual Change |
|---|---|---|
| 2016 | 49.6M | - |
| 2017 | 50.8M | +2.4% |
| 2018 | 54.0M | +6.3% |
| 2019 | 56.4M | +4.4% |
| 2020 | 70.6M | +25.1% |
| 2021 | 67.9M | -3.7% |
| 2022 | 61.1M | -10.1% |
| 2023 | 65.4M | +7.1% |
| 2024 | 68.1M | +4.1% |
| 2025 | 67.2M | -1.3% |
Wage Development (2016–2026):
| Year | Number of Employees | Annual Change |
|---|---|---|
| 2016 | 50 | - |
| 2017 | 51 | +2.0% |
| 2018 | 31 | -39.2% |
| 2019 | 33 | +6.5% |
| 2020 | 31 | -6.1% |
| 2021 | 34 | +9.7% |
| 2022 | 37 | +8.8% |
| 2023 | 41 | +10.8% |
| 2024 | 36 | -12.2% |
| 2025 | 48 | +33.3% |
| 2026 | 40 | -16.7% |
The industry experienced strong growth in 2020, likely driven by increased demand for ethnic products during the pandemic. However, sales have since declined slightly, and employee numbers have shown significant volatility, particularly in 2018 and 2024.



Companies in the Industry
Registered Companies (2026):
| Company | Company Type | Number of Employees | Sales (NOK) | EBITDA (NOK) | Bankrupt? |
|---|---|---|---|---|---|
| Hoang Asia Mat As | AS | 26 | 53.6M | -1.3M | No |
| Kinsarvik Naturkost As | AS | 6 | 13.9M | 242.0K | No |
| Amundsen Spesial Fornebu S As | AS | 4 | 0 | 0 | No |
| Asia Express As | AS | 0 | 2.4M | 1.0M | No |
| Gruppen 87 As | AS | 0 | 2.1M | 22.0K | Yes |
| Majic Balkan Market Norge | ENK | 0 | 0 | 0 | No |
| Natalie Husby | ENK | 0 | 0 | 0 | No |
| Stig Dalen Invest As | AS | 0 | 0 | -163.0K | No |
| Tewa As | AS | 0 | 981.0K | -1.0M | No |
| World2trade Antonio Roberto Garcia Antelo | ENK | 0 | 0 | 0 | No |
Company Type:
- AS (Stock Company): 3 companies, 36 employees, total sales NOK 67.6M.
- ENK (Sole Proprietorship): 7 companies, 0 employees, total sales NOK 0.
Bankrupt Companies:
- Gruppen 87 As (Rud) has reported a negative operating result and is in bankruptcy.
Business Geography
Business Locations in the Municipality:
| Location | Number of Companies | Number of Employees | Sales (NOK) | Operating Income (NOK) |
|---|---|---|---|---|
| Sandvika | 2 | 32 | 67.6M | 67.6M |
| Fornebu | 1 | 4 | 0 | 0 |
Sandvika is the most active area with 2 companies and 32 employees, while Fornebu has one company with 4 employees, but no sales or operating income. This indicates that Sandvika is an important market for ethnic stores, while Fornebu has lower activity.

Business Dynamics
Bankruptcies and Operating Results:
- Gruppen 87 As (Rud) has reported a negative operating result of NOK -42.0K and is in bankruptcy. This may affect bankruptcies and operating results in the industry.
EBITDA Margins:
- Kinsarvik Naturkost As has a positive EBITDA margin of 1%.
- Asia Express As has a high EBITDA margin of 23%.
- Tewa As has a negative EBITDA margin of -105%, indicating significant operational challenges.
Operating Results:
- Stig Dalen Invest As has a negative operating result of NOK -163.0K.
- Hoang Asia Mat As has a negative operating result of NOK -1.6M.
Conclusion: The industry has both positive and negative operating results, with some companies achieving profitability and others facing significant challenges.

Outlook
Outlook for Entrepreneurs
Opportunities and Challenges:
- Stable Markets: Sandvika has proven to be a stable area with multiple companies and employees, which can be an advantage for new entrepreneurs.
- Competitive Companies: Companies such as Kinsarvik Naturkost As and Asia Express As have demonstrated competitiveness with positive EBITDA margins.
- Bankruptcy Risk: It is important to be aware of bankruptcy risk, as illustrated by Gruppen 87 As.
Recommendation: Entrepreneurs should consider establishing themselves in Sandvika, where there is greater activity and more companies. It is also important to analyze operating results and EBITDA margins to ensure profitability.
Outlook for the Services Sector
Services Sector in Bærum:
- Number of Companies: 218 companies in the services sector, compared to 10 companies in ethnic stores.
- Sales: The services sector had total sales of NOK 4740.9M in 2025, compared to NOK 67.2M for ethnic stores.
- Number of Employees: The services sector had 2085 employees in 2026, compared to 40 employees in ethnic stores.
Peer Companies in the Services Sector:
| Company | Industry | Sales (NOK) | EBITDA (NOK) | Number of Employees |
|---|---|---|---|---|
| Meny Fornebu | Supermarket Chain | 292.6M | 12.0M | 132 |
| Ng Kiwi Oslo Akershus As Avd 401 Eiksmarka | Supermarket Chain | 169.6M | 8.5M | 29 |
| Mega Meglergården Avd 2599 | Supermarket Chain | 150.9M | 8.0M | 47 |
Conclusion: The services sector in Bærum is much larger than ethnic stores, with higher sales and more employees. This shows that the services sector has greater potential for growth and development.



Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Meny Fornebu | supermarket chain | Snarøyveien 55, 1364 Fornebu | NOK 292.6M | 132 | NOK 12.0M |
| Ng Kiwi Oslo Akershus As Avd 401 Eiksmarka | supermarket chain | Niels Leuchs vei 50, 1359 Eiksmarka | NOK 169.6M | 29 | NOK 8.5M |
| Mega Meglergården Avd 2599 | supermarket chain | Gamle Ringeriksvei 43C, 1357 Bekkestua | NOK 150.9M | 47 | NOK 8.0M |
| Ng Kiwi Oslo Akershus As Avd 387 Fornebuporten | supermarket chain | Oksenøyveien 10, 1366 Lysaker | NOK 158.3M | 29 | NOK 7.9M |
| Ng Kiwi Oslo Akershus As Avd 389 Vøyenenga | supermarket chain | Vøyenengtunet 14, 1339 Vøyenenga | NOK 158.3M | 40 | NOK 7.9M |
| Meny Kolsås | supermarket chain | Rødskiferveien 1, 1352 Kolsås | NOK 182.9M | 91 | NOK 7.5M |
| Stig A Dalen As Helsekosten Sandvika | food/beverages/tobacco stores | Rådmann Halmrasts vei 4, 1337 Sandvika | NOK 79.9M | 61 | NOK 7.3M |
| Meny Sandvika Storsenter | supermarket chain | Brodtkorbsgate 7, 1338 Sandvika | NOK 198.0M | 87 | NOK 6.7M |
| Ng Kiwi Oslo Akershus As Avd 305 Kjørbo | supermarket chain | Sandviksveien 183, 1337 Sandvika | NOK 124.4M | 33 | NOK 6.2M |
| Meny Rykkinn | supermarket chain | Munins vei 1, 1348 Rykkinn | NOK 152.4M | 74 | NOK 6.2M |
| Obs Bygg Bærum 3512 | supermarket chain | Johs. Haugeruds vei 16, 1351 | NOK 110.4M | 41 | NOK 5.9M |
| Ng Kiwi Oslo Akershus As Avd 390 Bekkestua | supermarket chain | Nadderudveien 1D, 1357 Bekkestua | NOK 113.1M | 29 | NOK 5.7M |
| Ng Kiwi Oslo Akershus As Avd 533 Hosle | supermarket chain | Granåsen 16, 1362 Hosle | NOK 101.8M | 27 | NOK 5.1M |
| Meny Jarhuset | supermarket chain | Jarveien 1, 1358 | NOK 121.9M | 61 | NOK 5.0M |
| Normal Norge As Avd No1054 Sandvika Storsenter | discount store | Sandvika Storsenter|Brodtkorbsgate 7, 1338 | NOK 43.2M | 28 | NOK 4.9M |
| Extra Dønski 1140 | supermarket chain | Rudsveien 44, 1346 Gjettum | NOK 89.4M | 24 | NOK 4.8M |
| Extra Rykkin 1141 | supermarket chain | Valkyrieveien 2, 1349 Rykkinn | NOK 86.6M | 26 | NOK 4.6M |
| Meny Høvik | supermarket chain | O.H. Bangs vei 5, 1363 Høvik | NOK 135.5M | 59 | NOK 4.6M |
| Ng Kiwi Oslo Akershus As Avd 296 Stabekk Stasjon | supermarket chain | Gamle Drammensvei 40, 1369 Stabekk | NOK 90.5M | 19 | NOK 4.5M |
| Extra Haslum 1138 | supermarket chain | Kirkeveien 93, 1344 Haslum | NOK 83.8M | 25 | NOK 4.5M |
| Meny Bekkestua | supermarket chain | Gamle Ringeriksvei 34, 1357 Bekkestua | NOK 97.5M | 55 | NOK 4.0M |
| Ng Kiwi Oslo Akershus As Avd 341 Sandvika | supermarket chain | Sandviksveien 163, 1337 Sandvika | NOK 79.2M | 17 | NOK 4.0M |
| Meny Bærums Verk | supermarket chain | Vertshusveien 2, 1353 Bærums Verk | NOK 91.4M | 45 | NOK 3.7M |
| Meny Østerås | supermarket chain | Otto Ruges vei 80, 1361 Østerås | NOK 85.3M | 49 | NOK 3.5M |
| Ng Kiwi Oslo Akershus As Avd 322 Slependen | supermarket chain | Tanumveien 2, 1341 Slependen | NOK 67.8M | 19 | NOK 3.4M |
| Ng Kiwi Oslo Akershus As Avd 386 Dragveien | supermarket chain | Dragveien 25, 1363 Høvik | NOK 67.8M | 19 | NOK 3.4M |
| Johnny Karlsen As | supermarket chain | Gamle Ringeriksvei 45, 1357 Bekkestua | NOK 164.4M | 29 | NOK 3.2M |
| Ng Kiwi Oslo Akershus As Avd 311 Stabekk | supermarket chain | Gamle Ringeriksvei 9, 1368 Stabekk | NOK 56.5M | 12 | NOK 2.8M |
| Extra Høvik 2671 | supermarket chain | Sandviksveien 73, 1363 Høvik | NOK 53.1M | 18 | NOK 2.8M |
| Lommedalen Dagligvare As | supermarket | Slalåmveien 35, 1350 Lommedalen | NOK 105.9M | 16 | NOK 2.8M |
| Høvikveien Kjøtt Og Kolonial As | meat store | Høvikveien 34, 1363 | NOK 17.4M | 14 | NOK 2.7M |
| Normal Norge As Avd No1046 Asker Rykkinn | discount store | Munins vei 1, 1348 Rykkinn | NOK 24.0M | 15 | NOK 2.7M |
| Coop Extra Eiksmarka 1135 | supermarket | Vollsveien 180, 1359 Eiksmarka | NOK 44.7M | 13 | NOK 2.4M |
| Joker Stabekk | supermarket | Professor Kohts vei 84A, 1368 Stabekk | NOK 55.7M | 9 | NOK 2.4M |
| Jaarup Handel As | supermarket chain | Leif Tronstads plass 7, 1337 Sandvika | NOK 110.2M | 26 | NOK 2.3M |
| Extra Thon Senter Sandvika 2672 | supermarket chain | Sandviksveien 184, 1337 Sandvika | NOK 43.3M | 13 | NOK 2.3M |
| Bolina As | other non-specialised store | Gamle Drammensvei 38, 1369 Stabekk | NOK 46.5M | 29 | NOK 2.3M |
| Normal Norge As Avd No1190 Bekkestua | discount store | Gamle Ringeriksvei 34, 1357 Bekkestua | NOK 19.2M | 14 | NOK 2.2M |
| Edenshave As | fruit/vegetables stores | Bærumsveien 140A, 1358 Jar | NOK 5.1M | 3 | NOK 2.0M |
| Spar Snarøya | supermarket chain | Snarøyveien 139, 1367 Snarøya | NOK 71.7M | 17 | NOK 2.0M |
Conclusion
Ethnic stores in Bærum have proven to be an active, but challenging industry. With 10 companies and total sales of NOK 67.2M in 2025, the sector is relatively small compared to the services sector. Nevertheless, there are opportunities for growth, especially in Sandvika, where there are more companies and employees. Entrepreneurs should consider establishing themselves in this area, but must also be aware of bankruptcy risks and operational challenges. SmartGrunder can help entrepreneurs find suitable addresses in Bærum for ethnic stores.