Industry · municipality
Ethnic Food Stores in Drammen: A Detailed Analysis of Companies, Statistics, and Outlooks
Analysis of market data, business structure, and development trends for ethnic food stores in Drammen municipality (2016–2026).
Executive Summary
This article provides a detailed analysis of the ethnic food store industry in Drammen, focusing on companies, economic trends, and future perspectives. Drammen has three registered companies within the industry, with a total of 17 employees in 2026. Economic data shows a highly uncertain development, with both increasing and decreasing figures over the years. The industry holds a unique position in Drammen, with a concentration of activity in the city center and a combination of small and medium-sized companies.
Economic Overview
Economic data for the industry shows a complex development. Sales volume has been very low over the years, with a single registration of NOK 975,600 in 2020. Employees have shown more variation, with an increase from 4 in 2021 to 17 in 2023, before being reduced to 14 in 2024. There are no official sales data for 2021–2025, indicating potential data gaps or uncertainty in reporting. EBITDA margins are negative for all companies, with values between -4% and 0%.



Companies in the Industry
The following companies are registered within the ethnic food store industry in Drammen:
| Company | Address | Employees | EBITDA | Notes |
|---|---|---|---|---|
| Ims Drammen As | Hauges gate 10 | 13 | -162,000 NOK | Operates with a negative EBITDA, but has high sales volume |
| 102 Asia Mat As | Ingvald Ludvigsens gate 21A | 8 | -14,000 NOK | Ceased operations in 2020, but has positive equity |
| Hoang Asia Mat As Avd Drammen | Øvre Storgate 1A | 0 | 0 NOK | New company without operational data |
The organizational form for all companies is AS, indicating a standardized structure within the industry. No companies are registered as sole proprietorships or other organizational forms.
Business Geography
All three companies in the industry are registered in Drammen city center, with specific addresses in the city's commercial areas:
- Drammen (city center): 3 companies, 17 employees, total sales NOK 3.4M
- Hauges gate 10: Ims Drammen As (13 employees)
- Ingvald Ludvigsens gate 21A: 102 Asia Mat As (8 employees)
- Øvre Storgate 1A: Hoang Asia Mat As Avd Drammen (0 employees)
This shows a concentration of activity in Drammen's historic city center, with access to high traffic and customer bases. No companies are registered in peripheral or industrial areas.

Business Dynamics
The industry has been relatively stable regarding bankruptcy, with no registered bankruptcies among the three companies. However, financial data for individual companies show significant challenges:
- Ims Drammen As: EBITDA -162,000 NOK, total debt NOK 8.4M
- 102 Asia Mat As: EBITDA -14,000 NOK, but positive equity of NOK 16,000
- Hoang Asia Mat As Avd Drammen: No operational data, but registered as a new company
This shows a mix of companies with both high debt levels and some with positive equity. There are no official bankruptcy data for the period 2016–2026.
Outlook
For entrepreneurs in Drammen, there are both opportunities and challenges in ethnic food stores. The three existing companies show that it is possible to establish oneself in the city center, but with high financial requirements. The increase in the number of employees from 4 in 2021 to 17 in 2023 shows growth potential, even though there has been a decline to 14 in 2024. There are particular opportunities to leverage Drammen's demographic diversity and growing interest in international food. However, it is important to be aware of the negative EBITDA margins and high debt levels of existing companies.
Outlook for the Overarching Sector
Compared to the broader services sector in Drammen (which includes 211 companies), ethnic food stores are a smaller, but specialized sub-sector. The services sector had total sales of NOK 4.3M and 1,839 employees in 2025, with stable growth of +0.5% from 2024. The most competitive companies in the services sector include supermarkets such as Ng Kiwi Buskerud As and the Meny sector, with EBITDA up to NOK 11M and sales over NOK 186M. Ethnic food stores therefore have a smaller market share, but can differentiate themselves through specialized products and customer customization.



Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ng Kiwi Buskerud As Avd 332 Xl Ligosenteret | supermarket chain | Betzy Kjelsbergs vei 263, 3028 Drammen | NOK 186.4M | 42 | NOK 11.0M |
| Ng Kiwi Buskerud As Avd 504 Xl Strømsø Senter | supermarket chain | Bjørnstjerne Bjørnsons gate 60, 3044 Drammen | NOK 171.7M | 41 | NOK 10.1M |
| Elite Mat As | supermarket chain | Tollbugata 30, 3044 Drammen | NOK 91.8M | 22 | NOK 9.6M |
| Coop Sørøst Sa Avd 222700 Obs Buskerud Felles & Ka | supermarket chain | Sandsgata 20, 3055 Krokstadelva | NOK 193.6M | 57 | NOK 9.0M |
| Ng Kiwi Buskerud As Avd 577 Kobbervikdalen | supermarket chain | Dråpen 2, 3036 Drammen | NOK 147.2M | 34 | NOK 8.7M |
| Ng Kiwi Buskerud As Avd 960 Steinberg | supermarket chain | Steinbergveien 23, 3053 | NOK 107.9M | 29 | NOK 6.4M |
| Ng Kiwi Buskerud As Avd 375 Landfalløya | supermarket chain | Landfalløya 109, 3023 Drammen | NOK 98.1M | 25 | NOK 5.8M |
| Ng Kiwi Buskerud As Avd 260 Tangen | supermarket chain | Havnegata 26, 3040 Drammen | NOK 88.3M | 23 | NOK 5.2M |
| Ng Kiwi Buskerud As Avd 578 Svelvik Senter | supermarket chain | Storgaten 35, 3060 Svelvik | NOK 88.3M | 26 | NOK 5.2M |
| Ng Kiwi Buskerud As Avd 314 Åskollen | supermarket chain | Nordbyveien 75, 3038 Drammen | NOK 78.5M | 24 | NOK 4.6M |
| Ng Kiwi Buskerud As Avd 368 Brakerøya | supermarket chain | Tomtegata 51, 3012 Drammen | NOK 78.5M | 18 | NOK 4.6M |
| Ng Kiwi Buskerud As Avd 342 Solbergelva | supermarket chain | Gamle Riksvei 98, 3057 Solbergelva | NOK 73.6M | 17 | NOK 4.3M |
| Ng Kiwi Buskerud As Avd 319 Krokstadelva | supermarket chain | Bruveien 6, 3055 Krokstadelva | NOK 68.7M | 13 | NOK 4.1M |
| Ng Kiwi Buskerud As Avd 576 Nybruveien | supermarket chain | Nybruveien 3A, 3055 Krokstadelva | NOK 68.7M | 19 | NOK 4.1M |
| Silsand Is | supermarket chain | Nedre Eikervei 8, 3045 Drammen | NOK 34.8M | 0 | NOK 4.0M |
| Ng Kiwi Buskerud As Avd 411 Stenseth | supermarket chain | Nordlysveien 5, 3055 Krokstadelva | NOK 63.8M | 17 | NOK 3.8M |
| Ng Kiwi Buskerud As Avd 361 Strømsø | supermarket chain | Tordenskiolds gate 22, 3044 Drammen | NOK 58.9M | 15 | NOK 3.5M |
| Meny Brakerøya | supermarket chain | Brandtenborggata 1, 3012 Drammen | NOK 131.1M | 53 | NOK 3.4M |
| Normal Norge As Avd No1044 Drammen Gulskogen Senter | discount store | Guldlisten 35, 3048 Drammen | NOK 28.8M | 17 | NOK 3.2M |
| Ng Kiwi Buskerud As Avd 369 Øvre Storgate | supermarket chain | Øvre Storgate 4-6, 3018 Drammen | NOK 54.0M | 11 | NOK 3.2M |
| Coop Sørøst Sa Avd 2654 Extra Herstrøm | supermarket chain | Tverrveien 3, 3060 Svelvik | NOK 67.9M | 17 | NOK 3.1M |
| Meny Union Brygge | supermarket chain | Grønland 43-45, 3045 Drammen | NOK 115.4M | 47 | NOK 3.0M |
| Meny Åssiden | supermarket chain | Ingeniør Rybergs gate 56, 3024 Drammen | NOK 114.2M | 47 | NOK 2.9M |
| Ng Kiwi Buskerud As Avd 570 Gulskogen | supermarket chain | Guldlisten 35, 3048 Drammen | NOK 49.1M | 15 | NOK 2.9M |
| Drammen Dagligvare As | supermarket | Strømsø torg 1, 3044 Drammen | NOK 39.7M | 14 | NOK 2.8M |
| Ng Kiwi Buskerud As Avd 366 Austadveien | supermarket chain | Austadveien 84, 3034 Drammen | NOK 44.2M | 13 | NOK 2.6M |
| Coop Sørøst Sa Avd 2687 Extra Vårveien | supermarket chain | Vårveien 16, 3024 Drammen | NOK 54.3M | 19 | NOK 2.5M |
| Meny Krokstadelva | supermarket | Flisveien 1, 3055 Krokstadelva | NOK 97.4M | 42 | NOK 2.5M |
| Normal Norge As Avd No1097 Drammen Buskerud Storsen | discount store | Sandsgata 20, 3055 Krokstadelva | NOK 19.2M | 16 | NOK 2.2M |
| Normal Norge As Avd No1134 Drammen Cc Drammen | discount store | Tomtegata 36, 3012 Drammen | NOK 19.2M | 13 | NOK 2.2M |
| Meny Gulskogen | supermarket chain | Guldlisten 35, 3048 Drammen | NOK 83.0M | 36 | NOK 2.1M |
| Europris Cc Drammen 634 | other non-specialised store | Tomtegata 36, 3012 Drammen | NOK 18.1M | 8 | NOK 2.0M |
| Meny Konnerud | supermarket chain | Pettersvollen 3, 3032 Drammen | NOK 75.7M | 31 | NOK 1.9M |
| R.a.d. Dagligvare As | supermarket chain | Schultz gate 14, 3044 Drammen | NOK 80.3M | 16 | NOK 1.9M |
| R.m Handel As | supermarket chain | Austadveien 1, 3043 Drammen | NOK 66.1M | 17 | NOK 1.8M |
| Ohlson Clas As Avd Drammen Tomtegata | other non-specialised store | Tomtegata 36, 3012 Drammen | NOK 32.9M | 16 | NOK 1.7M |
| Cc Naturkost As | food/beverages/tobacco stores | Tomtegata 36, 3012 Drammen | NOK 15.3M | 12 | NOK 1.7M |
| Normal Norge As Avd No1008 Drammen Magasinet Senter | discount store | Nedre Storgate 6, 3015 Drammen | NOK 14.4M | 12 | NOK 1.6M |
| Holdbart As Avd Krokstadelva | supermarket chain | Flisveien 4A, 3055 Krokstadelva | NOK 28.3M | 15 | NOK 1.6M |
| Fredrik & Louisa As Avd Gulskogen | discount store | Guldlisten 35, 3048 Drammen | NOK 36.9M | 13 | NOK 1.6M |
Conclusion
The ethnic food store industry in Drammen shows growth potential, especially in a city center with high population density and international focus. However, it is important to be aware of the financial challenges, such as negative EBITDA margins and high debt levels of existing companies. Entrepreneurs should consider establishing themselves in Drammen's city center, where there is a concentration of activity, and focus on differentiation through specialized products. SmartGrunder can help find optimal addresses and evaluate business models that fit Drammen's market conditions.