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Ethnic Food Stores in Drammen: A Detailed Analysis of Companies, Statistics, and Outlooks

Published 23.09.2026

Analysis of market data, business structure, and development trends for ethnic food stores in Drammen municipality (2016–2026).

Executive Summary

This article provides a detailed analysis of the ethnic food store industry in Drammen, focusing on companies, economic trends, and future perspectives. Drammen has three registered companies within the industry, with a total of 17 employees in 2026. Economic data shows a highly uncertain development, with both increasing and decreasing figures over the years. The industry holds a unique position in Drammen, with a concentration of activity in the city center and a combination of small and medium-sized companies.

Economic Overview

Economic data for the industry shows a complex development. Sales volume has been very low over the years, with a single registration of NOK 975,600 in 2020. Employees have shown more variation, with an increase from 4 in 2021 to 17 in 2023, before being reduced to 14 in 2024. There are no official sales data for 2021–2025, indicating potential data gaps or uncertainty in reporting. EBITDA margins are negative for all companies, with values between -4% and 0%.

Sales over time — ethnic grocery store — Drammen
Sales over time — ethnic grocery store
Number of companies — ethnic grocery store — Drammen
Number of companies — ethnic grocery store
Employees over time — ethnic grocery store — Drammen
Employees over time — ethnic grocery store

Companies in the Industry

The following companies are registered within the ethnic food store industry in Drammen:

CompanyAddressEmployeesEBITDANotes
Ims Drammen AsHauges gate 1013-162,000 NOKOperates with a negative EBITDA, but has high sales volume
102 Asia Mat AsIngvald Ludvigsens gate 21A8-14,000 NOKCeased operations in 2020, but has positive equity
Hoang Asia Mat As Avd DrammenØvre Storgate 1A00 NOKNew company without operational data

The organizational form for all companies is AS, indicating a standardized structure within the industry. No companies are registered as sole proprietorships or other organizational forms.

Business Geography

All three companies in the industry are registered in Drammen city center, with specific addresses in the city's commercial areas:

  • Drammen (city center): 3 companies, 17 employees, total sales NOK 3.4M
  • Hauges gate 10: Ims Drammen As (13 employees)
  • Ingvald Ludvigsens gate 21A: 102 Asia Mat As (8 employees)
  • Øvre Storgate 1A: Hoang Asia Mat As Avd Drammen (0 employees)

This shows a concentration of activity in Drammen's historic city center, with access to high traffic and customer bases. No companies are registered in peripheral or industrial areas.

Companies by place — ethnic grocery store — Drammen
Companies by place — ethnic grocery store

Business Dynamics

The industry has been relatively stable regarding bankruptcy, with no registered bankruptcies among the three companies. However, financial data for individual companies show significant challenges:

  • Ims Drammen As: EBITDA -162,000 NOK, total debt NOK 8.4M
  • 102 Asia Mat As: EBITDA -14,000 NOK, but positive equity of NOK 16,000
  • Hoang Asia Mat As Avd Drammen: No operational data, but registered as a new company

This shows a mix of companies with both high debt levels and some with positive equity. There are no official bankruptcy data for the period 2016–2026.

Outlook

For entrepreneurs in Drammen, there are both opportunities and challenges in ethnic food stores. The three existing companies show that it is possible to establish oneself in the city center, but with high financial requirements. The increase in the number of employees from 4 in 2021 to 17 in 2023 shows growth potential, even though there has been a decline to 14 in 2024. There are particular opportunities to leverage Drammen's demographic diversity and growing interest in international food. However, it is important to be aware of the negative EBITDA margins and high debt levels of existing companies.

Outlook for the Overarching Sector

Compared to the broader services sector in Drammen (which includes 211 companies), ethnic food stores are a smaller, but specialized sub-sector. The services sector had total sales of NOK 4.3M and 1,839 employees in 2025, with stable growth of +0.5% from 2024. The most competitive companies in the services sector include supermarkets such as Ng Kiwi Buskerud As and the Meny sector, with EBITDA up to NOK 11M and sales over NOK 186M. Ethnic food stores therefore have a smaller market share, but can differentiate themselves through specialized products and customer customization.

Sales in the parent industry — tjenester — Drammen
Sales in the parent industry — tjenester
Companies in the parent industry — tjenester — Drammen
Companies in the parent industry — tjenester
Employees in the parent industry — tjenester — Drammen
Employees in the parent industry — tjenester

Other companies in tjenester (not in ethnic grocery store)

CompanyIndustryAddressSalesEmployeesEBITDA
Ng Kiwi Buskerud As Avd 332 Xl Ligosenteretsupermarket chainBetzy Kjelsbergs vei 263, 3028 DrammenNOK 186.4M42NOK 11.0M
Ng Kiwi Buskerud As Avd 504 Xl Strømsø Sentersupermarket chainBjørnstjerne Bjørnsons gate 60, 3044 DrammenNOK 171.7M41NOK 10.1M
Elite Mat Assupermarket chainTollbugata 30, 3044 DrammenNOK 91.8M22NOK 9.6M
Coop Sørøst Sa Avd 222700 Obs Buskerud Felles & Kasupermarket chainSandsgata 20, 3055 KrokstadelvaNOK 193.6M57NOK 9.0M
Ng Kiwi Buskerud As Avd 577 Kobbervikdalensupermarket chainDråpen 2, 3036 DrammenNOK 147.2M34NOK 8.7M
Ng Kiwi Buskerud As Avd 960 Steinbergsupermarket chainSteinbergveien 23, 3053NOK 107.9M29NOK 6.4M
Ng Kiwi Buskerud As Avd 375 Landfalløyasupermarket chainLandfalløya 109, 3023 DrammenNOK 98.1M25NOK 5.8M
Ng Kiwi Buskerud As Avd 260 Tangensupermarket chainHavnegata 26, 3040 DrammenNOK 88.3M23NOK 5.2M
Ng Kiwi Buskerud As Avd 578 Svelvik Sentersupermarket chainStorgaten 35, 3060 SvelvikNOK 88.3M26NOK 5.2M
Ng Kiwi Buskerud As Avd 314 Åskollensupermarket chainNordbyveien 75, 3038 DrammenNOK 78.5M24NOK 4.6M
Ng Kiwi Buskerud As Avd 368 Brakerøyasupermarket chainTomtegata 51, 3012 DrammenNOK 78.5M18NOK 4.6M
Ng Kiwi Buskerud As Avd 342 Solbergelvasupermarket chainGamle Riksvei 98, 3057 SolbergelvaNOK 73.6M17NOK 4.3M
Ng Kiwi Buskerud As Avd 319 Krokstadelvasupermarket chainBruveien 6, 3055 KrokstadelvaNOK 68.7M13NOK 4.1M
Ng Kiwi Buskerud As Avd 576 Nybruveiensupermarket chainNybruveien 3A, 3055 KrokstadelvaNOK 68.7M19NOK 4.1M
Silsand Issupermarket chainNedre Eikervei 8, 3045 DrammenNOK 34.8M0NOK 4.0M
Ng Kiwi Buskerud As Avd 411 Stensethsupermarket chainNordlysveien 5, 3055 KrokstadelvaNOK 63.8M17NOK 3.8M
Ng Kiwi Buskerud As Avd 361 Strømsøsupermarket chainTordenskiolds gate 22, 3044 DrammenNOK 58.9M15NOK 3.5M
Meny Brakerøyasupermarket chainBrandtenborggata 1, 3012 DrammenNOK 131.1M53NOK 3.4M
Normal Norge As Avd No1044 Drammen Gulskogen Senterdiscount storeGuldlisten 35, 3048 DrammenNOK 28.8M17NOK 3.2M
Ng Kiwi Buskerud As Avd 369 Øvre Storgatesupermarket chainØvre Storgate 4-6, 3018 DrammenNOK 54.0M11NOK 3.2M
Coop Sørøst Sa Avd 2654 Extra Herstrømsupermarket chainTverrveien 3, 3060 SvelvikNOK 67.9M17NOK 3.1M
Meny Union Bryggesupermarket chainGrønland 43-45, 3045 DrammenNOK 115.4M47NOK 3.0M
Meny Åssidensupermarket chainIngeniør Rybergs gate 56, 3024 DrammenNOK 114.2M47NOK 2.9M
Ng Kiwi Buskerud As Avd 570 Gulskogensupermarket chainGuldlisten 35, 3048 DrammenNOK 49.1M15NOK 2.9M
Drammen Dagligvare AssupermarketStrømsø torg 1, 3044 DrammenNOK 39.7M14NOK 2.8M
Ng Kiwi Buskerud As Avd 366 Austadveiensupermarket chainAustadveien 84, 3034 DrammenNOK 44.2M13NOK 2.6M
Coop Sørøst Sa Avd 2687 Extra Vårveiensupermarket chainVårveien 16, 3024 DrammenNOK 54.3M19NOK 2.5M
Meny KrokstadelvasupermarketFlisveien 1, 3055 KrokstadelvaNOK 97.4M42NOK 2.5M
Normal Norge As Avd No1097 Drammen Buskerud Storsendiscount storeSandsgata 20, 3055 KrokstadelvaNOK 19.2M16NOK 2.2M
Normal Norge As Avd No1134 Drammen Cc Drammendiscount storeTomtegata 36, 3012 DrammenNOK 19.2M13NOK 2.2M
Meny Gulskogensupermarket chainGuldlisten 35, 3048 DrammenNOK 83.0M36NOK 2.1M
Europris Cc Drammen 634other non-specialised storeTomtegata 36, 3012 DrammenNOK 18.1M8NOK 2.0M
Meny Konnerudsupermarket chainPettersvollen 3, 3032 DrammenNOK 75.7M31NOK 1.9M
R.a.d. Dagligvare Assupermarket chainSchultz gate 14, 3044 DrammenNOK 80.3M16NOK 1.9M
R.m Handel Assupermarket chainAustadveien 1, 3043 DrammenNOK 66.1M17NOK 1.8M
Ohlson Clas As Avd Drammen Tomtegataother non-specialised storeTomtegata 36, 3012 DrammenNOK 32.9M16NOK 1.7M
Cc Naturkost Asfood/beverages/tobacco storesTomtegata 36, 3012 DrammenNOK 15.3M12NOK 1.7M
Normal Norge As Avd No1008 Drammen Magasinet Senterdiscount storeNedre Storgate 6, 3015 DrammenNOK 14.4M12NOK 1.6M
Holdbart As Avd Krokstadelvasupermarket chainFlisveien 4A, 3055 KrokstadelvaNOK 28.3M15NOK 1.6M
Fredrik & Louisa As Avd Gulskogendiscount storeGuldlisten 35, 3048 DrammenNOK 36.9M13NOK 1.6M

Conclusion

The ethnic food store industry in Drammen shows growth potential, especially in a city center with high population density and international focus. However, it is important to be aware of the financial challenges, such as negative EBITDA margins and high debt levels of existing companies. Entrepreneurs should consider establishing themselves in Drammen's city center, where there is a concentration of activity, and focus on differentiation through specialized products. SmartGrunder can help find optimal addresses and evaluate business models that fit Drammen's market conditions.