Industry · municipality
Ethnic Grocery Stores in Hamar: Current Status and Outlook
Analysis of companies, economic data, and market trends in Hamar for ethnic grocery stores and the service sector in the municipality.
Executive Summary
The ethnic grocery industry in Hamar is a small but dynamic sector with two registered companies. The industry has shown variation in sales and number of employees over time, with a peak in 2021 followed by a decline in 2022. There are no registered bankruptcies, but variations in operating results and operating income indicate some uncertainty. The industry falls within the service sector, which has shown stable growth in Hamar in recent years.
Economic Overview
Sales and employees in ethnic grocery stores in Hamar (2016–2022):
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 0 | 0 |
| 2017 | 0 | 1 |
| 2018 | 0 | 0 |
| 2019 | 1.6M | 1 |
| 2020 | 3.0M | 3 |
| 2021 | 3.6M | 4 |
| 2022 | 2.6M | 5 |
Sales experienced strong growth from 2019 to 2020 (+85.6%) and from 2020 to 2021 (+18.6%), but fell by 28.1% in 2022. The number of employees increased from 2020 to 2022, but dropped to zero in 2023. This indicates some uncertainty in the industry, especially in recent years.



Companies in the Industry
In Hamar, there are two companies registered within the ethnic grocery industry:
- Leen Asia Mat Almohamad Haj Musa (Torggata 36) – Sole proprietorship, established 2022, 1 employee.
- Tippapha Tongjan Thepower1 (Karlsvognen 12G) – Sole proprietorship, established 2020, 0 employees.
Both companies are operational, and there are no registered bankruptcies. The organizational form in both cases is ENK (sole proprietorship).
Business Geography
All companies within the ethnic grocery industry in Hamar are located in Hamar. There is no activity registered in other districts or municipalities. This suggests that the market is concentrated in the municipality's center, and there may be opportunities to expand to other areas within the municipality.

Business Dynamism
The industry has shown variation in operating results and number of employees over time. In 2022, one of the companies had 5 employees, while the other had 0 employees. There are no registered bankruptcies, but there is some uncertainty in the operating results. This may be due to variations in customer skills, bankruptcy risk, or changes in the market.
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering establishing themselves in ethnic grocery stores in Hamar, it is important to be aware of the variations in sales and number of employees in recent years. The industry showed strong growth in 2020 and 2021, but a decline in 2022. It is possible that the market has been affected by economic factors or bankruptcy risk. Entrepreneurs should consider establishing themselves in Hamar, but be prepared for variations in operating results and number of employees.
Outlook for the Service Sector
The broader service sector in Hamar has shown stable growth in recent years, with an increase in sales from 2016 to 2024. In 2024, the service sector had a sales volume of 13.1M NOK, which is significantly higher than what is registered for ethnic grocery stores. The service sector also has a higher number of employees, with 642 employees in 2026. This shows that the service sector is a more stable and larger sector in Hamar compared to ethnic grocery stores.
Examples of competitors in the service sector:
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| Kiwi Avd 212 Cc Mart'n Hamar | Ringgata 53 | 250.9M | 30 | 13.7M |
| Cc Dagligvare As Avd Hamar | Ringgata 53 | 129.7M | 48 | 6.6M |
| Kiwi 073 Volljordet | Lundgutua 2 | 104.9M | 26 | 5.6M |
These companies are competitors for ethnic grocery stores and can be a challenge for new companies in the industry.



Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Kiwi Avd 212 Cc Mart'n Hamar | supermarket chain | Ringgata 53, 2318 Hamar | NOK 250.9M | 30 | NOK 13.7M |
| Cc Dagligvare As Avd Hamar | supermarket chain | Ringgata 53, 2318 Hamar | NOK 129.7M | 48 | NOK 6.6M |
| Kiwi 073 Volljordet | supermarket chain | Lundgutua 2, 2319 Hamar | NOK 104.9M | 26 | NOK 5.6M |
| Ridabu Mini Pris As | supermarket chain | Todderudvegen 46A, 2322 Ridabu | NOK 93.1M | 20 | NOK 4.1M |
| Kiwi Avd 082 Mæhlumsløkka | supermarket chain | Stafsbergvegen 76A, 2318 Hamar | NOK 72.1M | 20 | NOK 3.9M |
| Normal Norge As Avd No1012 Hamar Maxi Storcenter | discount store | Aslak Bolts gate 48, 2316 Hamar | NOK 33.6M | 17 | NOK 3.8M |
| Kiwi Avd 076 Ingeberg | supermarket chain | Hagavegen 2, 2323 Ingeberg | NOK 65.6M | 21 | NOK 3.5M |
| Clas Ohlson As Avd Cc Stadion | other non-specialised store | Vangsvegen 62, 2317 Hamar | NOK 51.6M | 29 | NOK 2.6M |
| Kiwi Avd 037 Holsetgården | supermarket chain | Østregate 12, 2317 Hamar | NOK 45.9M | 12 | NOK 2.5M |
| Ridabu Handel As | supermarket chain | Todderudvegen 46A, 2322 Ridabu | NOK 0 | 0 | NOK 2.4M |
| Holdbart As Avd Hamar | supermarket chain | Aslak Bolts gate 48, 2316 Hamar | NOK 30.6M | 13 | NOK 1.7M |
| Extra Maxi | supermarket chain | Aslak Bolts gate 48, 2316 Hamar | NOK 65.8M | 21 | NOK 1.6M |
| Nye Grønt Og Godt As | supermarket | Ringgata 121, 2318 Hamar | NOK 17.6M | 13 | NOK 1.5M |
| Spar Vang | supermarket chain | Slemsrudvegen 8, 2324 Vang På Hedmarken | NOK 48.0M | 15 | NOK 1.4M |
| Life Cc Hamar | food/beverages/tobacco stores | Vangsvegen 62, 2317 Hamar | NOK 12.1M | 7 | NOK 976.9K |
| Coop Prix Ajer | supermarket chain | Vognvegen 133, 2315 Hamar | NOK 35.6M | 0 | NOK 846.4K |
| Tollefsen Butikkdrift As | supermarket | Skolegata 51, 2318 Hamar | NOK 17.2M | 12 | NOK 783.0K |
| Ø. Madsberg As | supermarket | Kornsilovegen 58, 2316 Hamar | NOK 107.8M | 24 | NOK 707.0K |
| Anesto As | health foods store | Østregate 21, 2317 Hamar | NOK 15.0M | 2 | NOK 567.0K |
| Amund Pettersen As | supermarket | REMA 1000 Ridabu|Kappvegen 1, 2322 | NOK 78.3M | 15 | NOK 531.0K |
| Sunkost Butikk As Sunkost Maxi Storsenter | health foods store | Aslak Bolts gate 48, 2316 Hamar | NOK 8.9M | 5 | NOK 418.3K |
| Coop Prix Børstad | supermarket chain | Lars Hollos gate 1, 2318 Hamar | NOK 11.0M | 0 | NOK 260.4K |
| Jannicke M. Hagen As | supermarket | REMA 1000 BASARENE HAMAR|Lille Strandgate 3, 2317 | NOK 26.9M | 16 | NOK 222.0K |
| Sunkost Butikk As Sunkost Cc Hamar | food/beverages/tobacco stores | CC Hamar|Vangsvegen 62, 2317 | NOK 2.7M | 5 | NOK 127.6K |
| Gave Og Interiørglede As | other non-specialised store | Torggata 71, 2317 Hamar | NOK 4.6M | 8 | NOK 84.0K |
| Skøyern Kiosk As | supermarket | Torggata 21, 2317 Hamar | NOK 907.0K | 3 | NOK 67.0K |
| Amre Kolonial As | supermarket | REMA 1000 HAMAR BRISKEBY|Vangsvegen 163, 2321 | NOK 0 | 14 | NOK 0 |
| Butikkdrift Westvang | kiosk chain | Skolegata 32, 2318 Hamar | NOK 0 | 4 | NOK 0 |
| Christian Hartz As | supermarket chain | REMA 1000 BISPEHAUGEN|Aslak Bolts gate 40A, 2316 Hamar | NOK 0 | 23 | NOK 0 |
| Dollarstore Avd Hamar | discount store | Aslak Bolts gate 48, 2316 Hamar | NOK 0 | 4 | NOK 0 |
| Enklere Liv Avd Cc Hamar Stadion | other non-specialised store | Vangsvegen 100, 2318 Hamar | NOK 0 | 0 | NOK 0 |
| Eriksdottir | other non-specialised store | c/o Iris Eriksdottir|c/o Chrome-Plated|Svartoldervegen 4C, 2316 Hamar | NOK 0 | 0 | NOK 0 |
| Extra Børstad | supermarket chain | Ringgata 125, 2318 Hamar | NOK 0 | 13 | NOK 0 |
| Frode Magnussen Ans | supermarket chain | Dalvikvegen 4, 2316 Hamar | NOK 0 | 0 | NOK 0 |
| Gigaboks Hamar | supermarket chain | Midtstranda 11, 2321 Hamar | NOK 0 | 24 | NOK 0 |
| Hagen Mat As | supermarket | REMA 1000 GRANDSENTERET|Torggata 1, 2317 Hamar | NOK 0 | 17 | NOK 0 |
| Hedmark Landhandleri Da | meat store | Holsetgata 22, 2317 Hamar | NOK 0 | 0 | NOK 0 |
| I Butikk.com Khan | other non-specialised store | Bruksenhetsnummer H-0605|Morteruds gate 24, 2317 Hamar | NOK 0 | 0 | NOK 0 |
| Jo Erik Tangnes | kiosk chain | Dr. Waalers gate 24, 2321 Hamar | NOK 0 | 0 | NOK 0 |
| Kioskdrift Henning Knutsen | supermarket chain | Vangsvegen 62, 2317 Hamar | NOK 0 | 7 | NOK 0 |
Conclusion
Ethnic grocery stores in Hamar are a small but dynamic sector with two registered companies. The industry has shown variation in sales and number of employees over time, but there are no registered bankruptcies. The service sector in Hamar has shown stable growth and can be a competitor for ethnic grocery stores. Entrepreneurs should consider establishing themselves in Hamar, but be prepared for variations in operating results and number of employees. SmartGrunder can help entrepreneurs find suitable addresses in Hamar for ethnic grocery stores.