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Ethnic Grocery Stores in Haugesund: A Detailed Industry Analysis

Published 24.09.2026

Economic Trends, Companies, and Opportunities for Entrepreneurs and Local Decision-Makers

Executive Summary

This article provides a detailed overview of the ethnic grocery store industry in Haugesund, focusing on companies, economic trends, geographic distributions, and future prospects. The data shows a mix of stability and variation, with growth in sales and number of employees over time, but also variations in individual companies' financial health. The article is intended for entrepreneurs, local decision-makers, and others interested in the industry.

Economic Overview

Economic Trends

In 2025, the ethnic grocery store industry in Haugesund had total sales of NOK 19.4 million, with an annual growth of +9.4% compared to 2024. The number of employees increased to 18 in 2025, an increase of +63.6% from 2024. This shows a positive dynamic in the industry, even though there have been variations over time. Sales figures have been somewhat more stable than the number of employees, which has shown more volatile development.

Key Observations

  • Sales have grown continuously since 2016, with an average annual growth of approximately +3.5%.
  • The number of employees has increased by +100% from 2016 to 2025, but with variations due to company formation and declines in certain years.
  • The EBITDA margin stands at 8% in 2025, indicating good cost efficiency for operating companies.
Sales over time — ethnic grocery store — Haugesund
Sales over time — ethnic grocery store
Number of companies — ethnic grocery store — Haugesund
Number of companies — ethnic grocery store
Employees over time — ethnic grocery store — Haugesund
Employees over time — ethnic grocery store

Companies in the Industry

Registered Companies

There are 3 companies in the ethnic grocery store industry registered in Haugesund, all with the organizational form AS. They are:

  1. Nye Maria Eksotisk Mat As (Haraldsgata 170) – 9 employees, established in 2024, no sales or profit.
  2. Vina Import As (Haraldsgata 205) – 5 employees, established in 2011, sales of NOK 19.6 million and profit of NOK 1.6 million.
  3. Aya Internasjonal Mat As (Sørhauggata 139) – 1 employee, established in 2022, no sales or profit.

Organizational Form Statistics

All companies in the industry are registered as AS, which suggests a certain degree of formal organization and liability. There are no companies with other organizational forms, such as sole proprietorships or partnerships.

Business Geography

Geographic Distribution

All companies in the ethnic grocery store industry in Haugesund are located in Haugesund. There is no activity registered in other city districts or areas in the municipality. This suggests that the industry is concentrated in the city center or near the city center, which can be an advantage for entrepreneurs seeking to establish themselves in an already established market situation.

Business Areas

There are no specific sub-areas or neighborhoods that stand out as particularly active in the industry, which may indicate that there is no strong regional differentiation in the distribution of companies.

Companies by place — ethnic grocery store — Haugesund
Companies by place — ethnic grocery store

Operational Dynamics

Operational Dynamics and Bankruptcy Statistics

There are no bankruptcy registrations for companies in the ethnic grocery store industry in Haugesund. This is a positive indicator for the industry's stability. However, the data shows that two of the three companies (Nye Maria Eksotisk Mat As and Aya Internasjonal Mat As) have no sales or profit in 2025, which may indicate that they are in an early stage of operations or have experienced challenges.

Operational Results

  • Vina Import As has a high profit margin of 8% and an EBITDA margin of 8%, indicating good cost efficiency.
  • The other two companies have no profit results, which can be a challenge for entrepreneurs seeking to establish themselves in a competitive market situation.

Outlook

Future Prospects for Entrepreneurs

The ethnic grocery store industry in Haugesund shows potential for growth, especially with an increase in sales and number of employees over time. This can be a good indicator for entrepreneurs seeking to establish themselves in a market segment that has shown stable development.

Challenges

  • Competitiveness: With only three companies in the industry, there is a good opportunity for new players, but it is also important to be competitive in a market segment that already has established companies.
  • Profitability: Two of the three companies have no profit results, which may indicate challenges in achieving profitability in the industry.
  • Geographic Concentration: All companies are located in Haugesund, which can be an advantage for entrepreneurs seeking to establish themselves in an already established market situation, but also a challenge in finding new market areas.

Outlook for the Services Sector

Comparison with the Broader Services Sector

The ethnic grocery store industry is part of the broader services sector in Haugesund, which has 87 companies and total sales of NOK 1.839 million in 2025. The ethnic grocery store industry has fewer companies (3) compared to the services sector, but a higher EBITDA margin (8% vs. 3.6% for the services sector in 2025).

Peer Companies in the Services Sector

Current peer companies in the services sector in Haugesund include:

NameAddressSales (NOK)EBITDA (NOK)Number of Employees
Obs Haugesund Avd 240Longhammarvegen 27383.2M20.1M127
Leifsen Handel AsAustrheimvegen 10153.7M4.5M36
Meny KarmsundgataKarmsundgata 60135.0M3.8M64

These companies have higher sales and more employees than the ethnic grocery store industry, but also higher profit results. This shows that the services sector in Haugesund has a broader variation in company size and profit results.

Sales in the parent industry — tjenester — Haugesund
Sales in the parent industry — tjenester
Companies in the parent industry — tjenester — Haugesund
Companies in the parent industry — tjenester
Employees in the parent industry — tjenester — Haugesund
Employees in the parent industry — tjenester

Other companies in tjenester (not in ethnic grocery store)

CompanyIndustryAddressSalesEmployeesEBITDA
Obs Haugesund Avd 240supermarket chainLonghammarvegen 27, 5536 HaugesundNOK 383.2M127NOK 20.1M
Leifsen Handel Assupermarket chainAustrheimvegen 10, 5516 HaugesundNOK 153.7M36NOK 4.5M
Meny Karmsundgatasupermarket chainKarmsundgata 60, 5529 HaugesundNOK 135.0M64NOK 3.8M
Tore Henriksen AssupermarketSpannavegen 151, 5535 HaugesundNOK 102.2M15NOK 3.3M
Ng Kiwi Rogaland As Avd 631 Spannavegensupermarket chainSpannavegen 56, 5531 HaugesundNOK 58.8M16NOK 3.2M
Matvareexpressen As Avd Norgeonline grocery storeSpannavegen 152, 5535 HaugesundNOK 46.9M18NOK 2.7M
Ng Kiwi Rogaland As Avd 620 Skåredalensupermarket chainSkjoldavegen 275, 5533 HaugesundNOK 47.8M19NOK 2.6M
Extra Helsehuset Avd 284supermarket chainSørhauggata 115, 5527 HaugesundNOK 46.9M16NOK 2.5M
Ng Kiwi Rogaland As Avd 610 Kirkegata Haugesundsupermarket chainBreidablikgata 184, 5525 HaugesundNOK 44.1M23NOK 2.4M
Ng Kiwi Rogaland As Avd 630 Gardsupermarket chainHafrsfjordgata 11, 5522 HaugesundNOK 44.1M17NOK 2.4M
Ng Kiwi Rogaland As Avd 622 Salhusvegensupermarket chainSalhusvegen 93, 5529 HaugesundNOK 40.4M14NOK 2.2M
Normal Norge As Avd No1068 Haugesund Amanda Senterdiscount storeLonghammarvegen 27, 5536 HaugesundNOK 19.2M13NOK 2.2M
Normal Norge As Avd No1169 Haugesund Markedetdiscount storeSkåregata 92, 5528 HaugesundNOK 19.2M12NOK 2.2M
Spar Spannaveiensupermarket chainSpannavegen 148, 5535 HaugesundNOK 64.0M19NOK 2.1M
Spar Sørhaugsupermarket chainFjellvegen 1A, 5532 HaugesundNOK 63.4M27NOK 2.1M
Risøykiosken Askiosk chainJens Risøens gate 104, 5527 HaugesundNOK 19.2M10NOK 2.1M
Extra Austmannavegen Avd 261supermarket chainAustmannavegen 11, 5537 HaugesundNOK 39.1M15NOK 2.1M
Holdbart As Avd Haugesundsupermarket chainLonghammarvegen 6, 5536 HaugesundNOK 35.9M23NOK 2.0M
Spar Skåredalensupermarket chainRagnvald Westbøes gate 1, 5534 HaugesundNOK 52.7M20NOK 1.7M
Extra Park+ Avd 288supermarketYstadvegen 1, 5538 HaugesundNOK 31.3M13NOK 1.6M
Prix Rogalandsgate Avd 273supermarketRogalandgata 52, 5531 HaugesundNOK 31.3M10NOK 1.6M
Vestre Mat AssupermarketSkjoldavegen 68, 5519 HaugesundNOK 98.7M21NOK 1.5M
Hamre Dagligvare Assupermarket chainLonghammarvegen 36, 5536 HaugesundNOK 92.0M15NOK 1.4M
Natur Alpakka Haugesundother non-specialised storeHaraldsgata 133B, 5527 HaugesundNOK 5.8M1NOK 1.1M
Vidar Mæland AssupermarketHaraldsgata 177, 5525 HaugesundNOK 76.5M16NOK 830.0K
Amundsen Spesial Amanda Asfood/beverages/tobacco storesLonghammarvegen 27, 5536 HaugesundNOK 7.3M16NOK 751.0K
Haugalandet Engros AssupermarketKarmsundgata 75, 5531 HaugesundNOK 34.4M15NOK 747.0K
Sunkost Haugesundhealth foods storeHaraldsgaten 122, 5527 HaugesundNOK 2.7M6NOK 156.0K
Flying Tiger Copenhagen Haugesundother non-specialised storeLonghammarvegen 27, 5536 HaugesundNOK 4.2M0NOK 151.2K
Gard Kiosken AssupermarketGardsenteret|Nygårdsvegen 6, 5515 HaugesundNOK 1.5M0NOK 138.0K
Amundsen Spesial Asfood/beverages/tobacco storesSkippergata 5, 5527 HaugesundNOK 3.5M11NOK 134.0K
Souvernirs And Gifts Haugesund Asother non-specialised storeHaraldsgata 99, 5528 HaugesundNOK 439.0K2NOK 119.0K
Alisanna Asother non-specialised storeLonghammarvegen 15, 5536 HaugesundNOK 7.7M2NOK 35.0K
Begge Deler Daother non-specialised storeØvregata 149, 5527 HaugesundNOK 00NOK 0
Butikkdrift Birgitte Heimdalsupermarket chainKarmsundgata 120, 5528 HaugesundNOK 09NOK 0
Butikkdrift Glenn Kenneth MelingsupermarketHaraldsgata 125, 5527 HaugesundNOK 09NOK 0
Christiane Miljeteig Ørnesdiscount storeKarmøygata 75, 5529 HaugesundNOK 00NOK 0
Crush Ii As Avd Haugesundother non-specialised storeRamsdalsvegen 45A, 5519 HaugesundNOK 00NOK 0
Depotsjefen Daother non-specialised storeSmedasundet 77, 5528 HaugesundNOK 00NOK 0
Drop In Shop AnssupermarketHaraldsgata 97, 5528 HaugesundNOK 02NOK 0

Conclusion

The ethnic grocery store industry in Haugesund shows potential for growth, especially with an increase in sales and number of employees over time. This can be a good indicator for entrepreneurs seeking to establish themselves in a market segment that has shown stable development. However, it is important to be aware of the challenges, such as competitiveness, profitability, and geographic concentration. SmartGrunder can help entrepreneurs find suitable addresses in Haugesund for this industry, with a focus on natural development opportunities.