Industry · municipality
Ethnic Grocery Stores in Haugesund: A Detailed Industry Analysis
Economic Trends, Companies, and Opportunities for Entrepreneurs and Local Decision-Makers
Executive Summary
This article provides a detailed overview of the ethnic grocery store industry in Haugesund, focusing on companies, economic trends, geographic distributions, and future prospects. The data shows a mix of stability and variation, with growth in sales and number of employees over time, but also variations in individual companies' financial health. The article is intended for entrepreneurs, local decision-makers, and others interested in the industry.
Economic Overview
Economic Trends
In 2025, the ethnic grocery store industry in Haugesund had total sales of NOK 19.4 million, with an annual growth of +9.4% compared to 2024. The number of employees increased to 18 in 2025, an increase of +63.6% from 2024. This shows a positive dynamic in the industry, even though there have been variations over time. Sales figures have been somewhat more stable than the number of employees, which has shown more volatile development.
Key Observations
- Sales have grown continuously since 2016, with an average annual growth of approximately +3.5%.
- The number of employees has increased by +100% from 2016 to 2025, but with variations due to company formation and declines in certain years.
- The EBITDA margin stands at 8% in 2025, indicating good cost efficiency for operating companies.



Companies in the Industry
Registered Companies
There are 3 companies in the ethnic grocery store industry registered in Haugesund, all with the organizational form AS. They are:
- Nye Maria Eksotisk Mat As (Haraldsgata 170) – 9 employees, established in 2024, no sales or profit.
- Vina Import As (Haraldsgata 205) – 5 employees, established in 2011, sales of NOK 19.6 million and profit of NOK 1.6 million.
- Aya Internasjonal Mat As (Sørhauggata 139) – 1 employee, established in 2022, no sales or profit.
Organizational Form Statistics
All companies in the industry are registered as AS, which suggests a certain degree of formal organization and liability. There are no companies with other organizational forms, such as sole proprietorships or partnerships.
Business Geography
Geographic Distribution
All companies in the ethnic grocery store industry in Haugesund are located in Haugesund. There is no activity registered in other city districts or areas in the municipality. This suggests that the industry is concentrated in the city center or near the city center, which can be an advantage for entrepreneurs seeking to establish themselves in an already established market situation.
Business Areas
There are no specific sub-areas or neighborhoods that stand out as particularly active in the industry, which may indicate that there is no strong regional differentiation in the distribution of companies.

Operational Dynamics
Operational Dynamics and Bankruptcy Statistics
There are no bankruptcy registrations for companies in the ethnic grocery store industry in Haugesund. This is a positive indicator for the industry's stability. However, the data shows that two of the three companies (Nye Maria Eksotisk Mat As and Aya Internasjonal Mat As) have no sales or profit in 2025, which may indicate that they are in an early stage of operations or have experienced challenges.
Operational Results
- Vina Import As has a high profit margin of 8% and an EBITDA margin of 8%, indicating good cost efficiency.
- The other two companies have no profit results, which can be a challenge for entrepreneurs seeking to establish themselves in a competitive market situation.
Outlook
Future Prospects for Entrepreneurs
The ethnic grocery store industry in Haugesund shows potential for growth, especially with an increase in sales and number of employees over time. This can be a good indicator for entrepreneurs seeking to establish themselves in a market segment that has shown stable development.
Challenges
- Competitiveness: With only three companies in the industry, there is a good opportunity for new players, but it is also important to be competitive in a market segment that already has established companies.
- Profitability: Two of the three companies have no profit results, which may indicate challenges in achieving profitability in the industry.
- Geographic Concentration: All companies are located in Haugesund, which can be an advantage for entrepreneurs seeking to establish themselves in an already established market situation, but also a challenge in finding new market areas.
Outlook for the Services Sector
Comparison with the Broader Services Sector
The ethnic grocery store industry is part of the broader services sector in Haugesund, which has 87 companies and total sales of NOK 1.839 million in 2025. The ethnic grocery store industry has fewer companies (3) compared to the services sector, but a higher EBITDA margin (8% vs. 3.6% for the services sector in 2025).
Peer Companies in the Services Sector
Current peer companies in the services sector in Haugesund include:
| Name | Address | Sales (NOK) | EBITDA (NOK) | Number of Employees |
|---|---|---|---|---|
| Obs Haugesund Avd 240 | Longhammarvegen 27 | 383.2M | 20.1M | 127 |
| Leifsen Handel As | Austrheimvegen 10 | 153.7M | 4.5M | 36 |
| Meny Karmsundgata | Karmsundgata 60 | 135.0M | 3.8M | 64 |
These companies have higher sales and more employees than the ethnic grocery store industry, but also higher profit results. This shows that the services sector in Haugesund has a broader variation in company size and profit results.



Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Obs Haugesund Avd 240 | supermarket chain | Longhammarvegen 27, 5536 Haugesund | NOK 383.2M | 127 | NOK 20.1M |
| Leifsen Handel As | supermarket chain | Austrheimvegen 10, 5516 Haugesund | NOK 153.7M | 36 | NOK 4.5M |
| Meny Karmsundgata | supermarket chain | Karmsundgata 60, 5529 Haugesund | NOK 135.0M | 64 | NOK 3.8M |
| Tore Henriksen As | supermarket | Spannavegen 151, 5535 Haugesund | NOK 102.2M | 15 | NOK 3.3M |
| Ng Kiwi Rogaland As Avd 631 Spannavegen | supermarket chain | Spannavegen 56, 5531 Haugesund | NOK 58.8M | 16 | NOK 3.2M |
| Matvareexpressen As Avd Norge | online grocery store | Spannavegen 152, 5535 Haugesund | NOK 46.9M | 18 | NOK 2.7M |
| Ng Kiwi Rogaland As Avd 620 Skåredalen | supermarket chain | Skjoldavegen 275, 5533 Haugesund | NOK 47.8M | 19 | NOK 2.6M |
| Extra Helsehuset Avd 284 | supermarket chain | Sørhauggata 115, 5527 Haugesund | NOK 46.9M | 16 | NOK 2.5M |
| Ng Kiwi Rogaland As Avd 610 Kirkegata Haugesund | supermarket chain | Breidablikgata 184, 5525 Haugesund | NOK 44.1M | 23 | NOK 2.4M |
| Ng Kiwi Rogaland As Avd 630 Gard | supermarket chain | Hafrsfjordgata 11, 5522 Haugesund | NOK 44.1M | 17 | NOK 2.4M |
| Ng Kiwi Rogaland As Avd 622 Salhusvegen | supermarket chain | Salhusvegen 93, 5529 Haugesund | NOK 40.4M | 14 | NOK 2.2M |
| Normal Norge As Avd No1068 Haugesund Amanda Senter | discount store | Longhammarvegen 27, 5536 Haugesund | NOK 19.2M | 13 | NOK 2.2M |
| Normal Norge As Avd No1169 Haugesund Markedet | discount store | Skåregata 92, 5528 Haugesund | NOK 19.2M | 12 | NOK 2.2M |
| Spar Spannaveien | supermarket chain | Spannavegen 148, 5535 Haugesund | NOK 64.0M | 19 | NOK 2.1M |
| Spar Sørhaug | supermarket chain | Fjellvegen 1A, 5532 Haugesund | NOK 63.4M | 27 | NOK 2.1M |
| Risøykiosken As | kiosk chain | Jens Risøens gate 104, 5527 Haugesund | NOK 19.2M | 10 | NOK 2.1M |
| Extra Austmannavegen Avd 261 | supermarket chain | Austmannavegen 11, 5537 Haugesund | NOK 39.1M | 15 | NOK 2.1M |
| Holdbart As Avd Haugesund | supermarket chain | Longhammarvegen 6, 5536 Haugesund | NOK 35.9M | 23 | NOK 2.0M |
| Spar Skåredalen | supermarket chain | Ragnvald Westbøes gate 1, 5534 Haugesund | NOK 52.7M | 20 | NOK 1.7M |
| Extra Park+ Avd 288 | supermarket | Ystadvegen 1, 5538 Haugesund | NOK 31.3M | 13 | NOK 1.6M |
| Prix Rogalandsgate Avd 273 | supermarket | Rogalandgata 52, 5531 Haugesund | NOK 31.3M | 10 | NOK 1.6M |
| Vestre Mat As | supermarket | Skjoldavegen 68, 5519 Haugesund | NOK 98.7M | 21 | NOK 1.5M |
| Hamre Dagligvare As | supermarket chain | Longhammarvegen 36, 5536 Haugesund | NOK 92.0M | 15 | NOK 1.4M |
| Natur Alpakka Haugesund | other non-specialised store | Haraldsgata 133B, 5527 Haugesund | NOK 5.8M | 1 | NOK 1.1M |
| Vidar Mæland As | supermarket | Haraldsgata 177, 5525 Haugesund | NOK 76.5M | 16 | NOK 830.0K |
| Amundsen Spesial Amanda As | food/beverages/tobacco stores | Longhammarvegen 27, 5536 Haugesund | NOK 7.3M | 16 | NOK 751.0K |
| Haugalandet Engros As | supermarket | Karmsundgata 75, 5531 Haugesund | NOK 34.4M | 15 | NOK 747.0K |
| Sunkost Haugesund | health foods store | Haraldsgaten 122, 5527 Haugesund | NOK 2.7M | 6 | NOK 156.0K |
| Flying Tiger Copenhagen Haugesund | other non-specialised store | Longhammarvegen 27, 5536 Haugesund | NOK 4.2M | 0 | NOK 151.2K |
| Gard Kiosken As | supermarket | Gardsenteret|Nygårdsvegen 6, 5515 Haugesund | NOK 1.5M | 0 | NOK 138.0K |
| Amundsen Spesial As | food/beverages/tobacco stores | Skippergata 5, 5527 Haugesund | NOK 3.5M | 11 | NOK 134.0K |
| Souvernirs And Gifts Haugesund As | other non-specialised store | Haraldsgata 99, 5528 Haugesund | NOK 439.0K | 2 | NOK 119.0K |
| Alisanna As | other non-specialised store | Longhammarvegen 15, 5536 Haugesund | NOK 7.7M | 2 | NOK 35.0K |
| Begge Deler Da | other non-specialised store | Øvregata 149, 5527 Haugesund | NOK 0 | 0 | NOK 0 |
| Butikkdrift Birgitte Heimdal | supermarket chain | Karmsundgata 120, 5528 Haugesund | NOK 0 | 9 | NOK 0 |
| Butikkdrift Glenn Kenneth Meling | supermarket | Haraldsgata 125, 5527 Haugesund | NOK 0 | 9 | NOK 0 |
| Christiane Miljeteig Ørnes | discount store | Karmøygata 75, 5529 Haugesund | NOK 0 | 0 | NOK 0 |
| Crush Ii As Avd Haugesund | other non-specialised store | Ramsdalsvegen 45A, 5519 Haugesund | NOK 0 | 0 | NOK 0 |
| Depotsjefen Da | other non-specialised store | Smedasundet 77, 5528 Haugesund | NOK 0 | 0 | NOK 0 |
| Drop In Shop Ans | supermarket | Haraldsgata 97, 5528 Haugesund | NOK 0 | 2 | NOK 0 |
Conclusion
The ethnic grocery store industry in Haugesund shows potential for growth, especially with an increase in sales and number of employees over time. This can be a good indicator for entrepreneurs seeking to establish themselves in a market segment that has shown stable development. However, it is important to be aware of the challenges, such as competitiveness, profitability, and geographic concentration. SmartGrunder can help entrepreneurs find suitable addresses in Haugesund for this industry, with a focus on natural development opportunities.