Industry · municipality
Ethnic Food Stores in Kristiansand: A Detailed Analysis of the Industry
Economic trends, companies, geography, and outlook for entrepreneurs
Executive Summary
Other Observations
- Number of companies: There are 5 companies in the industry in Kristiansand, with a combined sales of 30.3 million NOK and 19 employees.
- Bankrupt companies: One company is registered as bankrupt in the industry, which may affect trust and market dynamics.
- Organizational forms: Most companies are AS entities, indicating a certain level of stability and formal structure.
- Geographic focus: Activity is concentrated in Kristiansand, with a particular significance for the local economy.
Economic Overview
Economic Trends
- Sales: Sales have grown strongly from 2019 (32.5 million NOK) to 2023 (60.9 million NOK), but have since fallen to 30.1 million NOK in 2025. This shows a clear fluctuation in the market.
- Employees: The number of employees has increased from 2 in 2016 to 26 in 2024, before being reduced to 17 in 2026. This suggests a short-lived inflated phase after 2020.
- EBITDA margin: The EBITDA margin has varied between -1% and 3%, indicating uncertainty in operating results.
- Gross margin: The gross margin has been stable at approximately 24-42%, suggesting good cost control relative to sales.



Companies in the Industry
Key Players in the Industry
- Vung Tau As: This company is the most active in the industry with 19 employees, 30.3 million NOK in sales, and an EBITDA of 1.0 million NOK. It is registered at Kristian IVs gate 19 in Kristiansand.
- Bayne Isbåt and Det Lille Teselskapet Mari Eriksen: These companies have not yet reported any operating results, which may indicate new or less active businesses.
- Global Matsenter As: This company is registered as bankrupt, with a negative EBITDA of -373,000 NOK and 0 employees. It is located at Barstølveien 35 in Kristiansand.
Business Geography
Geographic Distribution
- Kristiansand: The only activity in the industry is concentrated in Kristiansand, with one company registered in the municipality. This company has 19 employees and sales of 30.3 million NOK.
- Location: No activity is registered in other city districts or municipalities in the Agder region for this industry.
- Market share: The single company in Kristiansand has a market share of approximately 100% in the municipality, indicating a small but concentrated market share.

Business Dynamics
Operational Dynamics and Bankruptcies
- Bankruptcies: One company is registered as bankrupt in the industry, namely Global Matsenter As. This company had a negative EBITDA of -373,000 NOK and 0 employees, indicating a very poor financial situation.
- Operating results: Most companies have positive operating results, but there is a clear variation in the EBITDA margin from -1% to 3%.
- Employees: The number of employees has varied from 0 to 19, indicating uncertainty in operational activity and possibly dependence on season or market conditions.

Outlook
Outlook for Entrepreneurs
- Market development: Sales have grown strongly from 2019 to 2023, but have since fallen to 30.1 million NOK in 2025. This shows a clear fluctuation in the market, which may affect entrepreneurs' decisions.
- Competitiveness: There is only one company in the industry, indicating a small market share and potential opportunities for new players.
- Operating results: Most companies have positive operating results, but there is a clear variation in the EBITDA margin from -1% to 3%.
- Employees: The number of employees has varied from 0 to 19, indicating uncertainty in operational activity and possibly dependence on season or market conditions.
Outlook for the Services Sector
- Services sector: This sector has 276 companies in Kristiansand, indicating a significantly larger market share compared to the individual industry. This suggests a more stable and diversified economy.
- Sales: Sales in the services sector have grown from 4,110.1 million NOK in 2016 to 5,494.3 million NOK in 2025, showing stable growth over time.
- Employees: The number of employees in the services sector has grown from 2,087 in 2016 to 2,360 in 2026, indicating stable growth in the labor market.
- Peer companies: There are several companies in the services sector that may be relevant for entrepreneurs, such as Obs Sørlandssenteret Avd 400 and Ng Kiwi Agder As Avd 701 Vågsbygd Senter.



Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Obs Sørlandssenteret Avd 400 | supermarket | Barstølveien 29, 4636 Kristiansand | NOK 226.8M | 66 | NOK 11.9M |
| Ng Kiwi Agder As Avd 701 Vågsbygd Senter | supermarket chain | Kirsten Flagstads vei 32, 4621 Kristiansand | NOK 186.9M | 45 | NOK 9.4M |
| Netthandelen.no As | other non-specialised store | Mjåvannsstykket 1, 4628 Kristiansand | NOK 32.0M | 0 | NOK 8.5M |
| Normal Norge As Avd Hovedkontor | discount store | Barstølveien 35, 4636 Kristiansand | NOK 62.3M | 34 | NOK 7.0M |
| Extra Tangvall Avd 038 | supermarket | Marie Føreids vei 10, 4640 Søgne | NOK 125.1M | 38 | NOK 6.6M |
| Kysten Eiendom As | supermarket | Kiwi 762 Dvergsnes|Dvergsnesveien 180, 4639 Kristiansand | NOK 139.6M | 35 | NOK 6.5M |
| Frivold Lund As | supermarket chain | Stadionveien 4, 4632 Kristiansand | NOK 168.5M | 59 | NOK 6.0M |
| Extra Vågsbygd Avd 039 | supermarket | Fiskåveien 6, 4621 Kristiansand | NOK 93.8M | 30 | NOK 4.9M |
| Ng Kiwi Agder As Avd 702 Langenes | supermarket chain | Langenesveien 290, 4643 Søgne | NOK 90.5M | 23 | NOK 4.5M |
| Ng Kiwi Agder As Avd 723 Hamresanden | supermarket chain | Balchens vei 5, 4656 Hamresanden | NOK 90.5M | 33 | NOK 4.5M |
| Ng Kiwi Agder As Avd 734 Flekkerøy | supermarket chain | Kvitefjellveien 7, 4625 Flekkerøy | NOK 90.5M | 25 | NOK 4.5M |
| Vilbert As | supermarket | Rosselandsv, 4647 Brennåsen | NOK 84.7M | 20 | NOK 4.4M |
| Ng Kiwi Agder As Avd 736 Elvegata | supermarket chain | Kongens gate 75, 4608 Kristiansand | NOK 84.7M | 23 | NOK 4.2M |
| Ng Kiwi Agder As Avd 712 Tangvall | supermarket chain | Marie Føreids vei 4, 4640 Søgne | NOK 78.9M | 21 | NOK 4.0M |
| Ng Kiwi Agder As Avd 739 Sørlandsparken | supermarket chain | Barstølveien 60A, 4636 Kristiansand | NOK 78.9M | 34 | NOK 4.0M |
| Frode Kjetså As | supermarket chain | Skonnertveien 2A, 4624 Kristiansand | NOK 112.4M | 23 | NOK 3.9M |
| Normal Norge As Avd No1001 Barstølveien Kristiansan | discount store | Barstølveien 30, 4636 Kristiansand | NOK 33.6M | 22 | NOK 3.8M |
| Normal Norge As Avd No1002 Markens Gate Kristiansan | discount store | Markens gate 30, 4611 Kristiansand | NOK 33.6M | 19 | NOK 3.8M |
| R. Dovland As | supermarket chain | REMA 1000 BJØRNDALSSLETTA|Bjørndalssletta 15, 4633 Kristiansand | NOK 119.5M | 35 | NOK 3.3M |
| Extra Marvika Torv Avd 021 | supermarket | Industrigata 9, 4632 Kristiansand | NOK 62.6M | 21 | NOK 3.3M |
| Extra Sørlandssenteret Avd 2659 | supermarket chain | Barstølveien 33, 4636 Kristiansand | NOK 62.6M | 13 | NOK 3.3M |
| Ng Kiwi Agder As Avd 713 Markens | supermarket chain | Gyldenløves gate 4, 4611 Kristiansand | NOK 58.4M | 4 | NOK 2.9M |
| Ng Kiwi Agder As Avd 714 Hånes | supermarket chain | Hånesveien 61, 4635 Kristiansand | NOK 58.4M | 21 | NOK 2.9M |
| Extra Lunde Avd 002 | supermarket chain | Lundeveien 108, 4640 Søgne | NOK 54.7M | 21 | NOK 2.9M |
| Meny Vågsbygd | supermarket chain | Sagmyra 7, 4624 Kristiansand | NOK 131.0M | 64 | NOK 2.8M |
| Ng Kiwi Agder As Avd 720 Torvet | supermarket chain | Rådhusgata 16, 4611 Kristiansand | NOK 55.5M | 14 | NOK 2.8M |
| Meny Albert | supermarket chain | Olav Trygvasons vei 2, 4633 Kristiansand | NOK 125.7M | 52 | NOK 2.7M |
| Meny Grim | supermarket chain | Grim torv 2, 4616 Kristiansand | NOK 125.7M | 50 | NOK 2.7M |
| Meny Rona | supermarket chain | Gamle Strømmevei 3, 4638 Kristiansand | NOK 124.4M | 56 | NOK 2.7M |
| Extra Grim Avd 47 | supermarket chain | Setesdalsveien 19, 4616 Kristiansand | NOK 46.9M | 23 | NOK 2.5M |
| Extra Kristiansand Avd 100 | supermarket chain | Vestre Strandgate 36, 4612 Kristiansand | NOK 46.9M | 16 | NOK 2.5M |
| Prix Gimlevang Avd 014 | supermarket chain | Ingerthas vei 1, 4630 Kristiansand | NOK 46.9M | 13 | NOK 2.5M |
| Ivar Ulvøy As | supermarket | Brennåsmoen 1, 4647 Brennåsen | NOK 104.9M | 22 | NOK 2.4M |
| Clas Ohlson As Avd Sørlandssenteret | other non-specialised store | Barstølveien 33, 4636 Kristiansand | NOK 46.9M | 25 | NOK 2.4M |
| Meny Torvet | supermarket chain | Markens gate 14, 4611 Kristiansand | NOK 107.4M | 42 | NOK 2.3M |
| Frivold Søm As | supermarket | Vardåsveien 71, 4637 Kristiansand | NOK 85.4M | 28 | NOK 2.2M |
| Normal Norge As Avd No 1037 Kristiansand Amfi Vågsb | discount store | Kirsten Flagstads vei 32, 4621 Kristiansand | NOK 19.2M | 12 | NOK 2.2M |
| Normal Norge As Avd No1098 Søgne, Tangvoll Arena | discount store | Rådhusveien 36, 4640 Søgne | NOK 19.2M | 15 | NOK 2.2M |
| Prix Greipstad Avd 011 | supermarket chain | Songdalsvegen 104, 4645 Nodeland | NOK 39.1M | 12 | NOK 2.1M |
| Matvareexpressen As Avd Agder | online grocery store | Skibåsen 35F, 4636 Kristiansand | NOK 35.2M | 13 | NOK 2.0M |
Conclusion
- Conclusion: This analysis shows that the industry for ethnic food stores in Kristiansand has a small but concentrated market share. There is only one company in the industry, indicating potential opportunities for new players. This could be a good opportunity for entrepreneurs seeking to establish themselves in a small but concentrated market share. However, it is important to be aware of the fluctuating operating results and bankruptcies that may affect market dynamics. SmartGrunder can help entrepreneurs find suitable addresses in Kristiansand for this industry.