Industry · municipality
Ethnic Grocery Stores in Lillehammer: A Detailed Industry Analysis
Companies, Economic Trends, and Future Perspectives for Entrepreneurs and Local Decision-Makers in Lillehammer
Executive Summary of the Industry
This article provides a detailed overview of the ethnic grocery store industry in Lillehammer, focusing on companies, economic trends, geographic distributions, and future perspectives. The data shows a very small but dynamic industry with a single business located in the center of the municipality. The article analyzes both the local ethnic grocery store sector and compares it with the broader service sector in Lillehammer.
Economic Trends and Statistics
Economic Trends
| Year | Sales (NOK) | Number of Employees |
|---|---|---|
| 2016 | 2.5M | 2 |
| 2017 | 2.8M | 2 |
| 2018 | 3.0M | 3 |
| 2019 | 2.9M | 3 |
| 2020 | 3.0M | 3 |
| 2021 | 3.2M | 2 |
| 2022 | 1.9M | 1 |
| 2023 | 1.7M | 0 |
| 2024 | 1.8M | 0 |
Sales increased until 2021, followed by a sharp decline of 39.9% in 2022. A weak increase was recorded in 2023 and 2024, but the number of employees has been 0 in these years. The EBITDA margin has been negative (-3%) throughout the period, indicating that the industry has been marked by losses for several years.



Companies in the Industry
Active Companies
There is one registered company in the industry in Lillehammer: Lilly Marked As (Kirkegata 70). The company was founded in 2014 and has been organized as an AS. It had 5 employees in 2022, but the number has decreased to 0 in 2023 and 2024. Economic data shows a negative EBITDA of -56.0K NOK in 2022, and total debt of 999.0K NOK.
Organizational Forms
All businesses in the industry are organized as AS. There are no companies in other organizational forms such as ENKELTVIRKSOMHET or KF (municipal company).
Geographic Distribution of Businesses
Geographic Distribution
All businesses in the industry are located in Lillehammer. There is no activity registered in other districts or municipalities. This suggests that ethnic grocery stores in the municipality are concentrated in the central area, possibly due to higher population density and greater market potential.

Operational Dynamics and Bankruptcy Risk
Operational Dynamics and Bankruptcy Statistics
There are no registered bankruptcies in the industry in Lillehammer. However, the data shows that the business has been marked by negative economic results, with a negative EBITDA and a decline in the number of employees from 5 in 2022 to 0 in 2023. This may indicate that the industry has been subject to economic challenges, which may be related to high bankruptcy risk in the sector.
Future Perspectives for Entrepreneurs
For entrepreneurs considering establishing themselves in ethnic grocery stores in Lillehammer, it is important to be aware of the economic challenges in the sector. The data shows that the industry has been marked by negative results and unstable employee numbers. Nevertheless, there may be opportunities in a market segment that could have high demand in a city with many international residents. Entrepreneurs should consider focusing on cost control and efficient operations to ensure profitability.
Comparison with the Service Sector
Service Sector Comparison
The broader service sector in Lillehammer has been more stable in both the number of employees and sales. In 2025, the service sector had 603 employees, while the ethnic grocery store industry had 0 employees. Sales in the service sector increased by 6.8% in 2024, while the ethnic grocery store industry had a weak increase of 6.0% in 2024. Key companies in the service sector include Kiwi, Coop Mega, and Normal Norge, which have higher sales and more employees than the ethnic grocery store industry.



Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Kiwi 236 Nordre Ål | supermarket | Oskar Skoglys veg 2, 2619 Lillehammer | NOK 506.5M | 41 | NOK 32.8M |
| Cc Dagligvare As Avd Lillehammer | supermarket chain | Sliperivegen 2A, 2609 Lillehammer | NOK 170.3M | 71 | NOK 8.6M |
| Kiwi Avd 079 Søre Ål | supermarket | Hagevegen 8B, 2613 Lillehammer | NOK 111.5M | 28 | NOK 6.0M |
| Kiwi Avd 077 Vingnes | supermarket chain | Vingnesgata 24, 2608 Lillehammer | NOK 78.7M | 24 | NOK 4.2M |
| Normal Norge As Avd No 1099 Lillehammer | discount store | Strandpromenaden 85, 2609 Lillehammer | NOK 28.8M | 15 | NOK 3.2M |
| Normal Norge As Avd No1198 Lillehammer, Storgata | discount store | Storgata 72, 2609 Lillehammer | NOK 24.0M | 18 | NOK 2.7M |
| Coop Mega Lillehammer | supermarket | Gudbrandsdalsvegen 188, 2619 Lillehammer | NOK 90.5M | 31 | NOK 2.1M |
| Fåberggata Mat As | supermarket chain | REMA 1000 FÅBERGGATA|Fåberggata 126, 2615 Lillehammer | NOK 84.9M | 30 | NOK 1.6M |
| Pål Sommerseth As | supermarket | Strandpromenaden 81, 2609 Lillehammer | NOK 91.9M | 26 | NOK 1.5M |
| Narve Djupvik As | supermarket | Storgata 170, 2615 Lillehammer | NOK 78.7M | 19 | NOK 909.0K |
| Mesna Mat As | supermarket chain | Storgata 86, 2615 Lillehammer | NOK 16.7M | 14 | NOK 873.0K |
| Vingrom Mat As | supermarket chain | Torpavegen 2, 2607 Vingrom | NOK 67.5M | 21 | NOK 651.0K |
| Life Strandtorget | health foods store | Sliperivegen 6, 2609 Lillehammer | NOK 3.3M | 6 | NOK 269.5K |
| Batu Norway As | supermarket chain | c/o Peter Luen Rhaenguet|Nøkleblommen 23, 2611 Lillehammer | NOK 0 | 0 | NOK 0 |
| Bondens Marked Innlandet Sa | food/beverages/tobacco stores | Kirkegata 70, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Bryndis Yr Viggosdottir | other non-specialised store | Nordsetervegen 11, 2615 Lillehammer | NOK 0 | 0 | NOK 0 |
| Butikkdrift Berit Krukjordet | kiosk chain | Mesnakvartalet 2, 2615 Lillehammer | NOK 0 | 4 | NOK 0 |
| Butikkdrift Grethe Sørsveen | supermarket | Strandtorget|Strandpromenaden 85, 2609 Lillehammer | NOK 0 | 4 | NOK 0 |
| Butikkdrift Nygård As | supermarket | Jernbanegata 6, 2609 Lillehammer | NOK 0 | 6 | NOK 0 |
| Duedahl Holding As | other non-specialised store | Slyngvegen 17, 2611 Lillehammer | NOK 0 | 0 | NOK 0 |
| Euro Safe Amundstad | meat store | Nybuvegen 9A, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Fredrik & Louisa As Avd Strandtorget | discount store | Sliperivegen 6, 2609 Lillehammer | NOK 0 | 14 | NOK 0 |
| Ginseng La Nguyen | discount store | Storgata 78, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Global Mat Ans | supermarket | Storgata 36, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Global Mat Da | supermarket | Storgata 36, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Global Mat Sarkaut Bahadin Abdulkaleq | supermarket | Storgata 36, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Haagensen Dagligvare As | supermarket chain | c/o REMA 1000 Røyslimoen|Røyslivegen 1, 2611 Lillehammer | NOK 0 | 22 | NOK 0 |
| Halvard Wefling Drift | supermarket | c/o Halvard Angard Wefling|Solbakken 4A, 2613 Lillehammer | NOK 0 | 0 | NOK 0 |
| Hjørnet Mat As | supermarket | Storgata 45A, 2609 Lillehammer | NOK 0 | 8 | NOK 0 |
| Jordnært Kristian Viken | food/beverages/tobacco stores | Storgata 61, 2609 Lillehammer | NOK 0 | 0 | NOK 0 |
| Kaisari Tourism And Sales | food/beverages/tobacco stores | Gjørtlervegen 19A, 2618 Lillehammer | NOK 0 | 0 | NOK 0 |
| Kaisari Tourism And Sales | gourmet food store | Gjørtlervegen 19A, 2618 Lillehammer | NOK 0 | 0 | NOK 0 |
| Kioskdrift Krukjordet As | kiosk chain | Mesnakvartalet 2, 2615 Lillehammer | NOK 0 | 5 | NOK 0 |
| Kiwi 231 Røyslimoen | supermarket | Røyslivegen 2, 2611 Lillehammer | NOK 0 | 22 | NOK 0 |
| Kiwi 232 Storgata | supermarket | Storgata 62, 2609 Lillehammer | NOK 0 | 30 | NOK 0 |
| Kiwi 233 Stampa | supermarket chain | Nordsetervegen 42, 2618 Lillehammer | NOK 0 | 30 | NOK 0 |
| Kiwi 234 Smestad | supermarket chain | Sigrid Undsets veg 56, 2624 Lillehammer | NOK 0 | 27 | NOK 0 |
| Kiwi 237 Jørstadmoen | supermarket chain | Jørstadmovegen 691, 2625 Fåberg | NOK 0 | 20 | NOK 0 |
| Kuben Kolonial As | supermarket | Kirkegata 53, 2609 Lillehammer | NOK 0 | 11 | NOK 0 |
| Lille Saigon V/danh Thanh Nguyen | supermarket | Storgata 120, 2615 Lillehammer | NOK 0 | 0 | NOK 0 |
Conclusion and Future Outlook
The ethnic grocery store industry in Lillehammer is a small but dynamic sector with a single business. Although the industry has been marked by negative economic results and unstable employee numbers, there may be opportunities for entrepreneurs who want to establish themselves in a market segment with potential demand. It is important to be aware of the economic challenges and to focus on efficient operations to ensure profitability. SmartGrunder can help entrepreneurs find suitable locations and strategies to establish themselves in this industry in Lillehammer.