Industry · municipality
Ethnic Food Stores in Oslo
An analysis of the industry, companies, and prospects in Oslo municipality
Executive Summary
The ethnic food stores in Oslo are an important part of the city's diverse business landscape. With 28 registered companies in the municipality (of which 16 are listed in the data) and an increasing number of employees (from 13 in 2016 to 86 in 2026), the industry shows potential for growth. However, the last few years have shown a sharp decline in sales (77.8% from 2024 to 2025), which should be addressed for fundamental reasons. The industry is particularly active in Oslo city center, and there is a mix of both established and new companies with different organizational forms.
Economic Overview
Sales and Employee Development
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 15.2M | 13 |
| 2020 | 61.4M | 60 |
| 2025 | 12.3M | 77 |
The industry experienced significant sales growth from 2016 to 2020, with an increase of 32.3% in 2020. This was followed by a decline of 10.0% in 2021 and a sharp decline of 77.8% in 2025. The number of employees has grown continuously, increasing from 13 in 2016 to 86 in 2026. This shows a strong labor demand in the industry, even though sales have been more unstable.



Companies in the Industry
Key Companies in the Industry
| Company | Address | Employees | Sales (NOK) | EBITDA Margin |
|---|---|---|---|---|
| Afood Market As | Grenseveien 97C | 8 | 21.6M | 9% |
| Mer Sparing As | Ulvenveien 92A | 4 | 15.7M | 5% |
| Ariada As | Schouterrassen 30 | 5 | 8.3M | 3% |
| Gondal Mat As | Skøyenveien 51 | 5 | 9.8M | 0% |
| Ummy Sweetzone As | Furuset senter | 1 | 438K | -28% |
Most companies are AS entities, and there is a mix of both established and new companies. Some companies have negative EBITDA margins, such as Ummy Sweetzone As, while Afood Market As and Mer Sparing As have higher margins.
Business Geography
Distribution of Activity in the Municipality
| Location | Number of Companies | Number of Employees | Sales (NOK) |
|---|---|---|---|
| Oslo | 9 | 88 | 60.0M |
All companies are registered in Oslo, and the activity is concentrated in the city center. There is no data on specific sub-areas in Oslo, but it is clear that Oslo city center is an important marketplace for ethnic food stores.

Business Dynamics
Business Dynamics and Bankruptcy Statistics
There are no registered bankruptcies in the industry in Oslo. However, the data show that some companies have negative EBITDA and operating results, such as Gondal Mat As and Ranthai As. This may indicate economic challenges for certain companies, even though no bankruptcies have been registered. It is important to monitor the financial health of these companies.
Outlook
Outlook for Entrepreneurs
The industry showed significant sales growth from 2016 to 2020, but there was a sharp decline in 2025. This may prompt entrepreneurs to be attentive to market developments and economic challenges. However, there is a clear need for ethnic food stores in Oslo, and there are opportunities for new companies that can adapt to customer and market needs. It is also important to be aware of competitors and bankruptcy risks for certain companies.
Outlook for the Services Sector
The broad services sector in Oslo has 1817 companies, showing that ethnic food stores are a small part of this sector. Sales in the services sector have grown from 21.1M NOK in 2016 to 26.4M NOK in 2025, with an average annual growth of approximately 1.5%. EBITDA margins for the services sector are higher than for ethnic food stores, which may indicate greater growth opportunities in this sector. Nevertheless, ethnic food stores can find a place in the services sector, especially with a focus on local needs and customer customization.



Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Eqology.no As | food/beverages/tobacco stores | Mustads vei 1A, 0283 Oslo | NOK 1613.8M | 14 | NOK 356.0M |
| Scandinavian Design Center Nuf | other non-specialised store | c/o Business Sweden|Arbins gate 2, 0253 Oslo | NOK 2238.7M | 0 | NOK 72.1M |
| Cc Vest Mat As | supermarket chain | Lilleakerveien 16, 0283 Oslo | NOK 527.0M | 214 | NOK 58.6M |
| Cheffelo Norway As | online grocery store | Tordenskiolds gate 8, 0160 Oslo | NOK 662.9M | 198 | NOK 51.4M |
| Nutraq Norway As | food/beverages/tobacco stores | Sjølyst plass 3, 0278 Oslo | NOK 201.4M | 0 | NOK 49.3M |
| Norgesgruppen Konsernanskaffelser As | supermarket | Karenslyst allé 12, 0278 Oslo | NOK 0 | 10 | NOK 37.3M |
| Ng Kiwi Oslo Akershus As Avd 391 Bogstad | supermarket chain | Ankerveien 117, 0766 Oslo | NOK 271.4M | 56 | NOK 13.6M |
| Vitamail As | food/beverages/tobacco stores | Vestliveien 28C, 0750 Oslo | NOK 31.3M | 13 | NOK 13.0M |
| Norgesgruppen Data As Avd Karenslyst Alle | supermarket | Karenslyst Alle 12-14, 0278 Oslo | NOK 2.4M | 16 | NOK 12.6M |
| Kokkeløren As | online grocery store | Alf Bjerckes vei 14, 0582 Oslo | NOK 118.9M | 46 | NOK 11.0M |
| Meny Røa | supermarket chain | Vækerøveien 205, 0751 Oslo | NOK 249.9M | 119 | NOK 10.2M |
| Ng Kiwi Oslo Akershus As Avd 307 Kringsjå | supermarket chain | Olav M. Troviks vei 72, 0864 Oslo | NOK 203.5M | 49 | NOK 10.2M |
| Butikkdrift Sandakerveien 24 As | supermarket chain | Sandakerveien 24, 0473 Oslo | NOK 188.0M | 40 | NOK 10.2M |
| Meny Bryn | supermarket chain | Østensjøveien 79, 0667 Oslo | NOK 281.3M | 150 | NOK 9.5M |
| Ng Kiwi Oslo Akershus As Avd 588 Mortensrud | supermarket chain | Helga Vaneksvei 1, 1281 Oslo | NOK 180.9M | 36 | NOK 9.1M |
| Gladengen Drift As | supermarket chain | Gladengveien 2, 0661 Oslo | NOK 0 | 22 | NOK 8.5M |
| Jacobs På Holtet | supermarket chain | Ekebergveien 145, 1178 Oslo | NOK 241.4M | 105 | NOK 8.2M |
| Meny Tveita | supermarket chain | Tvetenveien 150, 0671 Oslo | NOK 195.1M | 86 | NOK 8.0M |
| Ng Kiwi Oslo Akershus As Avd 273 Cecilie Thoresens Vei | supermarket chain | Cecilie Thoresens vei 11, 1153 Oslo | NOK 158.3M | 37 | NOK 7.9M |
| Ng Kiwi Oslo Akershus As Avd 402 Tonsenhagen | supermarket chain | RØDBERGVEIEN 16, 0591 Oslo | NOK 158.3M | 36 | NOK 7.9M |
| Ng Kiwi Oslo Akershus As Avd 417 Hegdehaugsveien | supermarket chain | Hegdehaugveien 31, 0352 Oslo | NOK 158.3M | 38 | NOK 7.9M |
| Meny Frogner | supermarket chain | Frognerveien 8, 0257 Oslo | NOK 189.0M | 74 | NOK 7.7M |
| Meny Ringnes Park | supermarket chain | Sannergata 6C, 0557 Oslo | NOK 189.0M | 95 | NOK 7.7M |
| Tirthes Mat As | supermarket chain | Biskop Gunnerus' gate 14, 0185 Oslo | NOK 178.0M | 4 | NOK 7.7M |
| Maschmanns As | supermarket chain | Karenslyst allé 2, 0278 Oslo | NOK 92.8M | 66 | NOK 7.6M |
| Normal Norge As No 1152 Oslo Karl Johan | discount store | Karl Johans gate 6, 0154 Oslo | NOK 67.1M | 39 | NOK 7.5M |
| Coop Øst Sa Avd 2582 Obs Haugenstua | supermarket chain | Østre Aker vei 264, 0977 Oslo | NOK 187.4M | 54 | NOK 7.4M |
| Ng Kiwi Oslo Akershus As Avd 326 Sandakerveien | supermarket chain | Sandakerveien 76C, 0484 Oslo | NOK 147.0M | 27 | NOK 7.4M |
| Ng Kiwi Oslo Akershus As Avd 373 Solli Plass | supermarket chain | Henrik Ibsens gate 90, 0255 Oslo | NOK 147.0M | 33 | NOK 7.4M |
| Ng Kiwi Oslo Akershus As Avd 385 Adamstuen | supermarket chain | Ullevålsveien 68, 0454 Oslo | NOK 147.0M | 36 | NOK 7.4M |
| Normal Norge As Avd No1085 Oslo Oslo City | discount store | Stenersgata 1, 0050 Oslo | NOK 62.3M | 32 | NOK 7.0M |
| Ng Kiwi Oslo Akershus As Avd 419 Storo | supermarket chain | Vitaminveien 3, 0485 Oslo | NOK 135.7M | 29 | NOK 6.8M |
| Meny Colosseum | supermarket chain | Sørkedalsveien 10, 0369 Oslo | NOK 164.6M | 70 | NOK 6.7M |
| Good For Me As | food/beverages/tobacco stores | Øvre Slottsgate 4, 0157 Oslo | NOK 106.3M | 39 | NOK 6.4M |
| Ng Kiwi Oslo Akershus As Avd 351 Grønland Basar | supermarket chain | Tøyengata 2, 0190 Oslo | NOK 124.4M | 30 | NOK 6.2M |
| Ng Kiwi Oslo Akershus As Avd 381 Sorgenfrigata | supermarket chain | Sorgenfrigata 11, 0367 Oslo | NOK 124.4M | 28 | NOK 6.2M |
| Irra Mardal Butikkdrift As | supermarket chain | v/REMA 1000 Tøyen|Tøyen Torg|Hagegata 23, 0653 Oslo | NOK 162.4M | 29 | NOK 6.1M |
| Nasjonalen Mat As | supermarket | Haakon VIIs gate 1, 0161 Oslo | NOK 34.5M | 15 | NOK 6.1M |
| Meny Lambertseter | supermarket chain | Cecilie Thoresens vei 21, 1153 Oslo | NOK 146.3M | 66 | NOK 6.0M |
| Meny Nordstrand | supermarket chain | Nordstrandveien 42, 1163 Oslo | NOK 146.3M | 72 | NOK 6.0M |
Conclusion
The ethnic food stores in Oslo have shown both growth and challenges. With an increasing number of employees and significant sales growth up to 2020, the industry shows potential for growth. However, it is important to be aware of the recent years of declining sales and the economic challenges for certain companies. There are opportunities for new companies that can adapt to customer and market needs. SmartGrunder can help entrepreneurs find suitable addresses in Oslo for this industry.