Industry · municipality
Ethnic Grocery Store in Porsgrunn: Industry Analysis and Outlook
A data-driven overview of the sector's performance, structure, and future opportunities in the municipality
Executive Summary
The ethnic grocery store sector in Porsgrunn is a small, scattered sector with two registered companies. In 2023, the number of employees in the sector increased to 2, but growth has since stalled. Sales data show a peak in 2020 (NOK 290,6K), but no updated figures after 2020. The companies operate with high debt (up to NOK 815,0K) and low margins (24%). The sector has no registered bankruptcies, but financial challenges are evident. SmartGrunder can help entrepreneurs find suitable locations in Porsgrunn for this sector.
Economic Overview
Sales Development: Sales for ethnic grocery store companies in Porsgrunn have been weak. The only updated sales figure is from 2020 (NOK 290,6K), while data for 2021–2026 is missing. This indicates a sector with low activity and missing reporting.
Employees: The number of employees in the sector increased from 0 to 2 in 2023, but has not grown since. Annual growth has been 0% since 2023. This shows a stable, but small sector.
Companies in the Sector
Registered Companies:
- Porsgrunn Asia Mat As (Sverresgate 8D): AS-form, 2 employees, debt of NOK 815,0K, operating profit of NOK 4,0K.
- Kreative Gaver Nyberg (Bergsbygdavegen 109): ENK-form, 0 employees, no sales or operating profit.
Organisational Form: Only AS-form is registered (1 company), while ENK-form (1 company) lacks details. This shows a sector with limited variation in organisational forms.
Business Geography
Porsgrunn: The only district with activity in the sector. Two companies operate here: Porsgrunn Asia Mat As (Sverresgate 8D) and Kreative Gaver Nyberg (Bergsbygdavegen 109). There is no data on activity in other districts in the municipality.
Business Dynamism
Bankruptcy Statistics: No registered bankruptcies in the sector in Porsgrunn. Both companies are not bankrupt. This indicates a sector with low risk of bankruptcy, but high financial challenges.
Financial Challenges: Porsgrunn Asia Mat As has debt of NOK 815,0K, while equity is NOK 20,0K. This shows a weak financial situation. Kreative Gaver Nyberg has no reported financial data.
Outlook
Outlook for Entrepreneurs
The sector has limited growth in employees and sales, but there are opportunities to establish oneself in Porsgrunn. Increased population numbers and cultural diversity can create demand for specialised stores. Entrepreneurs should focus on differentiation and efficient financing to avoid high debt levels. SmartGrunder can help find suitable locations in the municipality.
Outlook for the Parent Sector
Outlook for the Parent Sector (Services)
The services sector in Porsgrunn has higher sales (NOK 1,630,3M in 2025) and employees (628 in 2026) compared to the ethnic grocery store sector. Peer companies in the services sector include Mathuset Skippergata As (NOK 107,3M in sales) and Ng Kiwi Vestfold Telemark As (NOK 119,3M in sales). This shows that the services sector is more stable and scalable, while the ethnic grocery store sector is specialised and less widespread.
Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Mathuset Skippergata As | supermarket | Skippergata 4, 3921 Porsgrunn | NOK 107.3M | 27 | NOK 6.4M |
| Ng Kiwi Vestfold Telemark As Avd 560 Porselensfabrikken | supermarket chain | Porselensvegen 10, 3920 Porsgrunn | NOK 119.3M | 30 | NOK 6.0M |
| Ng Kiwi Vestfold Telemark As Avd 561 Beha | supermarket chain | C.E. Berg-Hanssens gate 12, 3917 Porsgrunn | NOK 119.3M | 19 | NOK 6.0M |
| Ng Kiwi Vestfold Telemark As Avd 395 Grenlandsporten | supermarket chain | Setervegen 3, 3947 Langangen | NOK 103.9M | 25 | NOK 5.3M |
| Ng Kiwi Vestfold Telemark As Avd 275 Herøya | supermarket chain | Fjordgata 15, 3936 Porsgrunn | NOK 88.5M | 20 | NOK 4.5M |
| Ng Kiwi Vestfold Telemark As Avd 554 Heistad | supermarket | Bekkefaret 1, 3941 Porsgrunn | NOK 88.5M | 17 | NOK 4.5M |
| Ng Kiwi Vestfold Telemark As Avd 501 Stridsklev | supermarket chain | Hestehoven 1, 3930 Porsgrunn | NOK 84.7M | 14 | NOK 4.3M |
| Telemarksporten Dagligvare As | supermarket chain | Prestemoen 6, 3946 Porsgrunn | NOK 90.8M | 52 | NOK 3.8M |
| Meny Hovenga | supermarket chain | Augestadvegen 7, 3914 Porsgrunn | NOK 114.3M | 39 | NOK 3.3M |
| Meny Down Town | supermarket chain | Kulltangvegen 70, 3921 Porsgrunn | NOK 111.0M | 36 | NOK 3.2M |
| Normal Norge As Avd No1039 Porsgrunn | discount store | Kulltangvegen 70, 3921 Porsgrunn | NOK 24.0M | 16 | NOK 2.7M |
| Coop Sørøst Sa Avd 1198 Extra Porsgrunn | supermarket chain | Jernbanegata 3, 3916 Porsgrunn | NOK 57.7M | 18 | NOK 2.7M |
| Coop Sørøst Sa Avd 2691 Extra Hovenga | supermarket chain | Dr.Munks gate 6, 3912 Porsgrunn | NOK 47.6M | 17 | NOK 2.2M |
| Flåtten Supermarked As | supermarket chain | Deichmansgate 109, 3924 Porsgrunn | NOK 95.5M | 52 | NOK 1.7M |
| Frode Svarstad Elverhøy As | supermarket chain | c/o REMA 1000 Heistad|Pans veg 2, 3940 Porsgrunn | NOK 120.8M | 18 | NOK 1.6M |
| Mathuset Skjelsvik As | supermarket | Gamle Postveg 1, 3942 Porsgrunn | NOK 66.7M | 32 | NOK 1.1M |
| Diplomaten As | supermarket | Storvegen 76, 3919 Porsgrunn | NOK 9.0M | 18 | NOK 896.0K |
| Fruktkongen As | supermarket chain | Kulltangvegen 65, 3921 Porsgrunn | NOK 17.5M | 7 | NOK 856.0K |
| Kristine Danielsen Hovenga As | supermarket | Augestadvegen 1, 3914 Porsgrunn | NOK 72.1M | 17 | NOK 300.0K |
| Grenland Asiamat As | supermarket | Storgata 101, 3921 Porsgrunn | NOK 7.2M | 3 | NOK 237.0K |
| Enklere Liv Avd Porsgrunn | other non-specialised store | Lundedalen 51, 3940 Porsgrunn | NOK 17.5M | 0 | NOK 212.6K |
| Flying Tiger Copenhagen Porsgrunn | other non-specialised store | Kulltangvegen 70, 3921 Porsgrunn | NOK 4.0M | 6 | NOK 146.3K |
| Kaffe & Thespesialen As | food/beverages/tobacco stores | Storgata 112, 3921 Porsgrunn | NOK 2.9M | 13 | NOK 108.0K |
| Glenn Hellstrand As | supermarket chain | Kulltangvegen 68, 3921 Porsgrunn | NOK 52.3M | 24 | NOK 83.0K |
| Afood Porsgrunn As | food/beverages/tobacco stores | C.E. Berg-Hanssens gate 22, 3917 Porsgrunn | NOK 0 | 7 | NOK 0 |
| Amlie Sitt Foretak | other non-specialised store | Gunnar Knudsens gate 8B, 3912 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Biti Da | supermarket | Bjørnslettvegen 30, 3917 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Bittelillevennen Da | other non-specialised store | Hvalenkroken 27, 3943 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Butikkdrift Kenneth Pedersen | supermarket | Storgata 139, 3915 Porsgrunn | NOK 0 | 6 | NOK 0 |
| Butikkdrift Tangvald Rosland | kiosk chain | Jernbanegata 14, 3915 Porsgrunn | NOK 0 | 5 | NOK 0 |
| Caprihjørnet Nils Harald Oredalen | supermarket | Storgata 145, 3915 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Condrups Colonial As | supermarket | Storgata 161, 3915 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Cvb As | food/beverages/tobacco stores | Bjønnesvegen 444, 3949 Porsgrunn | NOK 0 | 0 | NOK 0 |
| Dollarstore Avd Porsgrunn | discount store | Vestregata 21, 3919 Porsgrunn | NOK 0 | 4 | NOK 0 |
| Duftdesign As | other non-specialised store | Curt Adeler Stredet 7, 3950 Brevik | NOK 0 | 0 | NOK 0 |
| Erik Bjørnstad | food/beverages/tobacco stores | Blekebakkvegen 25, 3950 Brevik | NOK 0 | 0 | NOK 0 |
| Etland Stave Retail As | supermarket chain | Stridsklev ring 32, 3929 Porsgrunn | NOK 0 | 19 | NOK 0 |
| Fredrik & Louisa As Avd Downtown | discount store | Kulltangvegen 70, 3921 Porsgrunn | NOK 0 | 8 | NOK 0 |
| Gisholt Kjøtt & Vilt As | meat store | Kirkegata 36, 3919 Porsgrunn | NOK 0 | 6 | NOK 0 |
| Hanne Borg As | supermarket | Stridsklev ring 32, 3929 Porsgrunn | NOK 0 | 0 | NOK 0 |
Conclusion
The ethnic grocery store sector in Porsgrunn is small, with two companies and limited growth. Financial challenges and missing sales data are challenges. Nevertheless, there may be opportunities for entrepreneurs wishing to establish themselves in a growing city with cultural diversity. SmartGrunder can help find suitable locations and strategies for this sector in the municipality.