Industry · municipality
Ethnic Grocery Stores in Sandefjord
An industry analysis of companies, statistics, and outlooks in Sandefjord, Vestfold, and Telemark, Norway
Executive Summary
Ethnic grocery stores in Sandefjord constitute a small but active sector with four registered companies in the municipality. The industry has shown variation in sales and employees over time, with a significant increase in 2020 followed by a decline in 2021. In 2026, there are 16 employees in the sector, indicating a gradual stabilization. The broader services sector in the municipality has a much larger activity, with 119 companies, and shows a more stable development over time. This can provide a basis for comparison and potential collaboration opportunities for new actors.
Economic Overview
Sales and employees in the sector have shown variation over time. Sales increased by 107.6% from 2019 to 2020, but fell by 38.2% in 2021. In 2026, there are 16 employees in the sector, an increase from 15 in 2024. This development shows a gradual stabilization after a period of instability. Sales in 2026 are at NOK 7.7 million, which is lower than the high level in 2020, but stable compared to 2023.



Companies in the Sector
Four companies are registered in the sector in Sandefjord:
| Company | Address | Number of employees | Organizational form | Sales (NOK) |
|---|---|---|---|---|
| Asia Mat Sandefjord As | Torget 10, Sandefjord | 16 | AS | 6.0M |
| Ost Online As | Borgeskogsvingen 13C, Stokke | 5 | AS | 0 |
| Asiamark Sandefjord As | Aagaards plass 5, Sandefjord | 0 | AS | 0 |
| Sigurdsson Is | Minørveien 7, Melsomvik | 0 | ENK | 0 |
Two of the companies are ASs, and they have a total of 21 employees. Asia Mat Sandefjord As is the most active company with sales of 6.0 million NOK and 16 employees. The other two companies have either 0 employees or no sales, which may indicate that they are in the start-up phase or not actively operating.
Business Geography
The activity in the sector is distributed across two locations in the municipality:
- Sandefjord: 1 company, 16 employees, sales of 6.0 million NOK.
- Stokke: 1 company, 5 employees, but no sales or operating income.
This shows that Sandefjord is the most important area for the sector, with a clear dominance in both number of employees and sales. Stokke has a smaller presence, and the one company there has no operating income, which may indicate that it is in the start-up phase or not actively operating.

Business Dynamism
No companies in the sector have gone bankrupt in the municipality. There are no registered bankruptcies for the four companies in the sector. This shows that the sector has been stable over time, even though there have been variations in sales and number of employees. There is no registered bankruptcy in 2026, which indicates that the companies have managed to handle the challenges they have faced.
Outlook
For entrepreneurs considering starting an ethnic grocery store in Sandefjord, the data show that there are opportunities for growth and stabilization. The number of employees has increased from 15 in 2024 to 16 in 2026, indicating a gradual increasing demand for labor in the sector. Sales have been unstable, but there is a stabilization after 2021. This may indicate that there are opportunities to establish oneself in a stable market, especially in Sandefjord where there is a clear dominance in the activity.
Outlook for the Services Sector
The broader services sector in Sandefjord has a much larger activity than the specific ethnic grocery store sector. The services sector has 119 companies, while the ethnic grocery store sector has 4. Sales in the services sector have shown a more stable development, with an increase from NOK 2259.2M in 2016 to NOK 2720.7M in 2025. The number of employees in the services sector has also shown a more stable development, with an increase from 1145 in 2016 to 1131 in 2026. This shows that the services sector has a more stable development than the specific ethnic grocery store sector, which can provide a basis for comparison and potential collaboration opportunities for new actors.



Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Coop Sørøst Sa Avd 222800 Obs Sandefjord Felles & | supermarket chain | Fokserødveien 23, 3241 Sandefjord | NOK 298.9M | 91 | NOK 13.9M |
| Airport Retail Norway As Avd Taxfree Butikk Torp | alcohol store | Torpveien 130, 3241 Sandefjord | NOK 212.7M | 50 | NOK 13.5M |
| Ng Kiwi Vestfold Telemark As Avd 569 Moveien | supermarket chain | Moveien 53, 3215 Sandefjord | NOK 165.5M | 32 | NOK 8.4M |
| Meny Indre Havn As | supermarket chain | Kilgata 25, 3217 Sandefjord | NOK 202.5M | 101 | NOK 8.3M |
| Stokke Detalj As | supermarket | Nygaards alle 3, 3160 Stokke | NOK 107.4M | 28 | NOK 6.9M |
| Ng Kiwi Vestfold Telemark As Avd 562 Andebu | supermarket chain | Andebu Sentrum 23, 3158 | NOK 130.8M | 25 | NOK 6.6M |
| Ng Kiwi Vestfold Telemark As Avd 557 Kilgata | supermarket chain | Kilgata 8, 3217 Sandefjord | NOK 84.7M | 18 | NOK 4.3M |
| Ng Kiwi Vestfold Telemark As Avd 393 Laskentunet | supermarket chain | Øvre Laskenvei 28, 3221 Sandefjord | NOK 73.1M | 18 | NOK 3.7M |
| Coop Sørøst Sa Avd 2656 Extra Pindsle | supermarket chain | Nygårdsveien 76, 3221 Sandefjord | NOK 78.1M | 20 | NOK 3.6M |
| Meny Haslesenteret | supermarket chain | Nedre Gokstadvei 27, 3216 Sandefjord | NOK 114.3M | 42 | NOK 3.3M |
| Meny Andebu | supermarket chain | Andebu Sentrum 21, 3158 | NOK 112.6M | 34 | NOK 3.3M |
| Ng Kiwi Vestfold Telemark As Avd 312 Ranvikskogen | supermarket chain | Ranvikskogen 2, 3212 Sandefjord | NOK 61.6M | 12 | NOK 3.1M |
| Clas Ohlson As Avd Sandefjord | other non-specialised store | Hegnasletta 3, 3217 Sandefjord | NOK 56.3M | 22 | NOK 2.8M |
| Kodal Mat As | supermarket chain | Sagmyra 2, 3243 Kodal | NOK 45.7M | 19 | NOK 2.8M |
| Normal Norge As Avd No1064 Sandefjord Hvaltorvet | discount store | Torget 7, 3210 Sandefjord | NOK 24.0M | 16 | NOK 2.7M |
| Coop Sørøst Sa Avd 2726 Extra Haslebakken | supermarket chain | Haslebakken 2, 3229 Sandefjord | NOK 57.7M | 22 | NOK 2.7M |
| Meny Stadiontunet | supermarket chain | Laskenveien 4, 3214 Sandefjord | NOK 88.1M | 31 | NOK 2.5M |
| Coop Sørøst Sa Avd 2611 Extra Kamfjordjordet | supermarket chain | Hegnaveien 3, 3235 Sandefjord | NOK 47.6M | 13 | NOK 2.2M |
| Hvaltorvet Mat As | supermarket | Torget 7, 3210 Sandefjord | NOK 54.0M | 25 | NOK 1.9M |
| Ellefsen Matsenter As | supermarket | Kornmagasingata 7, 3160 Stokke | NOK 90.2M | 26 | NOK 1.9M |
| Holdbart As Avd Sandefjord | supermarket chain | Pindsleveien 19, 3221 Sandefjord | NOK 33.0M | 16 | NOK 1.9M |
| Kristoffer Andersen As | supermarket | Østerøyveien 2, 3236 Sandefjord | NOK 112.2M | 27 | NOK 1.6M |
| Furu Egg As | food/beverages/tobacco stores | Furustadlia 30, 3232 Sandefjord | NOK 10.0M | 17 | NOK 1.3M |
| Aralt Retail As | supermarket | Pindsleveien 11, 3221 Sandefjord | NOK 66.4M | 19 | NOK 607.0K |
| Bergan Mat As | supermarket chain | Skiringssalveien 9A, 3211 Sandefjord | NOK 73.0M | 17 | NOK 560.0K |
| Mats Tonheim Jørgensen As | supermarket chain | Kamfjordgata 56, 3217 Sandefjord | NOK 99.3M | 20 | NOK 551.0K |
| Matvareexpressen As Avd Distribusjon Vestfold | online grocery store | Pindsleveien 8, 3221 Sandefjord | NOK 8.9M | 6 | NOK 508.0K |
| Matouk As | supermarket | Rådhusgata 19, 3211 Sandefjord | NOK 13.7M | 4 | NOK 390.0K |
| Stanghjørnet As | kiosk chain | Dronningens gate 11, 3211 Sandefjord | NOK 7.2M | 10 | NOK 113.0K |
| Hvaltorvet Helsekost As | food/beverages/tobacco stores | Hvaltorvet 7, 3210 Sandefjord | NOK 10.5M | 4 | NOK 99.0K |
| Sandefjord Frukt Og Grønt As | supermarket | Storgata 13, 3210 Sandefjord | NOK 3.9M | 2 | NOK 72.0K |
| Mainmove Living As | other non-specialised store | Raveien 425D, 3239 Sandefjord | NOK 273.0K | 1 | NOK 57.0K |
| Unix Eiendom As | food/beverages/tobacco stores | Lyngveien 5, 3222 Sandefjord | NOK 0 | 0 | NOK 57.0K |
| Handleriet Asnes As | kiosk chain | Veløyveien 41, 3222 Sandefjord | NOK 5.0M | 9 | NOK 16.0K |
| Ican Trend As | other non-specialised store | Landstads gate 6, 3211 Sandefjord | NOK 200.0K | 0 | NOK 15.0K |
| Nordisk Import As | other non-specialised store | Raveien 203A, 3242 Sandefjord | NOK 14.0K | 0 | NOK 8.0K |
| Nordisk Import As | other non-specialised store | Raveien 203A, 3242 Sandefjord | NOK 14.0K | 0 | NOK 8.0K |
| Conceptas As | other non-specialised store | Ørneveien 5, 3209 Sandefjord | NOK 23.0K | 0 | NOK 1.0K |
| 3 Generasjoner Rød | supermarket | Jåberggrenda 25, 3232 Sandefjord | NOK 0 | 0 | NOK 0 |
| 3 Generasjoner Rød | supermarket | Jåberggrenda 25, 3232 Sandefjord | NOK 0 | 0 | NOK 0 |
Conclusion
Ethnic grocery stores in Sandefjord constitute a small but active sector with four companies. The sector has shown variation in sales and employees over time, but there is a gradual stabilization after 2021. The broader services sector in the municipality has a much larger activity and shows a more stable development over time. This can provide a basis for comparison and potential collaboration opportunities for new actors. SmartGrunder can help entrepreneurs find suitable addresses in Sandefjord for this sector, based on data and development trends.