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Industry · municipality

Ethnic Grocery Stores in Sandefjord

Published 23.09.2026

An industry analysis of companies, statistics, and outlooks in Sandefjord, Vestfold, and Telemark, Norway

Executive Summary

Ethnic grocery stores in Sandefjord constitute a small but active sector with four registered companies in the municipality. The industry has shown variation in sales and employees over time, with a significant increase in 2020 followed by a decline in 2021. In 2026, there are 16 employees in the sector, indicating a gradual stabilization. The broader services sector in the municipality has a much larger activity, with 119 companies, and shows a more stable development over time. This can provide a basis for comparison and potential collaboration opportunities for new actors.

Economic Overview

Sales and employees in the sector have shown variation over time. Sales increased by 107.6% from 2019 to 2020, but fell by 38.2% in 2021. In 2026, there are 16 employees in the sector, an increase from 15 in 2024. This development shows a gradual stabilization after a period of instability. Sales in 2026 are at NOK 7.7 million, which is lower than the high level in 2020, but stable compared to 2023.

Sales over time — ethnic grocery store — Sandefjord
Sales over time — ethnic grocery store
Number of companies — ethnic grocery store — Sandefjord
Number of companies — ethnic grocery store
Employees over time — ethnic grocery store — Sandefjord
Employees over time — ethnic grocery store

Companies in the Sector

Four companies are registered in the sector in Sandefjord:

CompanyAddressNumber of employeesOrganizational formSales (NOK)
Asia Mat Sandefjord AsTorget 10, Sandefjord16AS6.0M
Ost Online AsBorgeskogsvingen 13C, Stokke5AS0
Asiamark Sandefjord AsAagaards plass 5, Sandefjord0AS0
Sigurdsson IsMinørveien 7, Melsomvik0ENK0

Two of the companies are ASs, and they have a total of 21 employees. Asia Mat Sandefjord As is the most active company with sales of 6.0 million NOK and 16 employees. The other two companies have either 0 employees or no sales, which may indicate that they are in the start-up phase or not actively operating.

Business Geography

The activity in the sector is distributed across two locations in the municipality:

  1. Sandefjord: 1 company, 16 employees, sales of 6.0 million NOK.
  2. Stokke: 1 company, 5 employees, but no sales or operating income.

This shows that Sandefjord is the most important area for the sector, with a clear dominance in both number of employees and sales. Stokke has a smaller presence, and the one company there has no operating income, which may indicate that it is in the start-up phase or not actively operating.

Companies by place — ethnic grocery store — Sandefjord
Companies by place — ethnic grocery store

Business Dynamism

No companies in the sector have gone bankrupt in the municipality. There are no registered bankruptcies for the four companies in the sector. This shows that the sector has been stable over time, even though there have been variations in sales and number of employees. There is no registered bankruptcy in 2026, which indicates that the companies have managed to handle the challenges they have faced.

Outlook

For entrepreneurs considering starting an ethnic grocery store in Sandefjord, the data show that there are opportunities for growth and stabilization. The number of employees has increased from 15 in 2024 to 16 in 2026, indicating a gradual increasing demand for labor in the sector. Sales have been unstable, but there is a stabilization after 2021. This may indicate that there are opportunities to establish oneself in a stable market, especially in Sandefjord where there is a clear dominance in the activity.

Outlook for the Services Sector

The broader services sector in Sandefjord has a much larger activity than the specific ethnic grocery store sector. The services sector has 119 companies, while the ethnic grocery store sector has 4. Sales in the services sector have shown a more stable development, with an increase from NOK 2259.2M in 2016 to NOK 2720.7M in 2025. The number of employees in the services sector has also shown a more stable development, with an increase from 1145 in 2016 to 1131 in 2026. This shows that the services sector has a more stable development than the specific ethnic grocery store sector, which can provide a basis for comparison and potential collaboration opportunities for new actors.

Sales in the parent industry — tjenester — Sandefjord
Sales in the parent industry — tjenester
Companies in the parent industry — tjenester — Sandefjord
Companies in the parent industry — tjenester
Employees in the parent industry — tjenester — Sandefjord
Employees in the parent industry — tjenester

Other companies in tjenester (not in ethnic grocery store)

CompanyIndustryAddressSalesEmployeesEBITDA
Coop Sørøst Sa Avd 222800 Obs Sandefjord Felles &supermarket chainFokserødveien 23, 3241 SandefjordNOK 298.9M91NOK 13.9M
Airport Retail Norway As Avd Taxfree Butikk Torpalcohol storeTorpveien 130, 3241 SandefjordNOK 212.7M50NOK 13.5M
Ng Kiwi Vestfold Telemark As Avd 569 Moveiensupermarket chainMoveien 53, 3215 SandefjordNOK 165.5M32NOK 8.4M
Meny Indre Havn Assupermarket chainKilgata 25, 3217 SandefjordNOK 202.5M101NOK 8.3M
Stokke Detalj AssupermarketNygaards alle 3, 3160 StokkeNOK 107.4M28NOK 6.9M
Ng Kiwi Vestfold Telemark As Avd 562 Andebusupermarket chainAndebu Sentrum 23, 3158NOK 130.8M25NOK 6.6M
Ng Kiwi Vestfold Telemark As Avd 557 Kilgatasupermarket chainKilgata 8, 3217 SandefjordNOK 84.7M18NOK 4.3M
Ng Kiwi Vestfold Telemark As Avd 393 Laskentunetsupermarket chainØvre Laskenvei 28, 3221 SandefjordNOK 73.1M18NOK 3.7M
Coop Sørøst Sa Avd 2656 Extra Pindslesupermarket chainNygårdsveien 76, 3221 SandefjordNOK 78.1M20NOK 3.6M
Meny Haslesenteretsupermarket chainNedre Gokstadvei 27, 3216 SandefjordNOK 114.3M42NOK 3.3M
Meny Andebusupermarket chainAndebu Sentrum 21, 3158NOK 112.6M34NOK 3.3M
Ng Kiwi Vestfold Telemark As Avd 312 Ranvikskogensupermarket chainRanvikskogen 2, 3212 SandefjordNOK 61.6M12NOK 3.1M
Clas Ohlson As Avd Sandefjordother non-specialised storeHegnasletta 3, 3217 SandefjordNOK 56.3M22NOK 2.8M
Kodal Mat Assupermarket chainSagmyra 2, 3243 KodalNOK 45.7M19NOK 2.8M
Normal Norge As Avd No1064 Sandefjord Hvaltorvetdiscount storeTorget 7, 3210 SandefjordNOK 24.0M16NOK 2.7M
Coop Sørøst Sa Avd 2726 Extra Haslebakkensupermarket chainHaslebakken 2, 3229 SandefjordNOK 57.7M22NOK 2.7M
Meny Stadiontunetsupermarket chainLaskenveien 4, 3214 SandefjordNOK 88.1M31NOK 2.5M
Coop Sørøst Sa Avd 2611 Extra Kamfjordjordetsupermarket chainHegnaveien 3, 3235 SandefjordNOK 47.6M13NOK 2.2M
Hvaltorvet Mat AssupermarketTorget 7, 3210 SandefjordNOK 54.0M25NOK 1.9M
Ellefsen Matsenter AssupermarketKornmagasingata 7, 3160 StokkeNOK 90.2M26NOK 1.9M
Holdbart As Avd Sandefjordsupermarket chainPindsleveien 19, 3221 SandefjordNOK 33.0M16NOK 1.9M
Kristoffer Andersen AssupermarketØsterøyveien 2, 3236 SandefjordNOK 112.2M27NOK 1.6M
Furu Egg Asfood/beverages/tobacco storesFurustadlia 30, 3232 SandefjordNOK 10.0M17NOK 1.3M
Aralt Retail AssupermarketPindsleveien 11, 3221 SandefjordNOK 66.4M19NOK 607.0K
Bergan Mat Assupermarket chainSkiringssalveien 9A, 3211 SandefjordNOK 73.0M17NOK 560.0K
Mats Tonheim Jørgensen Assupermarket chainKamfjordgata 56, 3217 SandefjordNOK 99.3M20NOK 551.0K
Matvareexpressen As Avd Distribusjon Vestfoldonline grocery storePindsleveien 8, 3221 SandefjordNOK 8.9M6NOK 508.0K
Matouk AssupermarketRådhusgata 19, 3211 SandefjordNOK 13.7M4NOK 390.0K
Stanghjørnet Askiosk chainDronningens gate 11, 3211 SandefjordNOK 7.2M10NOK 113.0K
Hvaltorvet Helsekost Asfood/beverages/tobacco storesHvaltorvet 7, 3210 SandefjordNOK 10.5M4NOK 99.0K
Sandefjord Frukt Og Grønt AssupermarketStorgata 13, 3210 SandefjordNOK 3.9M2NOK 72.0K
Mainmove Living Asother non-specialised storeRaveien 425D, 3239 SandefjordNOK 273.0K1NOK 57.0K
Unix Eiendom Asfood/beverages/tobacco storesLyngveien 5, 3222 SandefjordNOK 00NOK 57.0K
Handleriet Asnes Askiosk chainVeløyveien 41, 3222 SandefjordNOK 5.0M9NOK 16.0K
Ican Trend Asother non-specialised storeLandstads gate 6, 3211 SandefjordNOK 200.0K0NOK 15.0K
Nordisk Import Asother non-specialised storeRaveien 203A, 3242 SandefjordNOK 14.0K0NOK 8.0K
Nordisk Import Asother non-specialised storeRaveien 203A, 3242 SandefjordNOK 14.0K0NOK 8.0K
Conceptas Asother non-specialised storeØrneveien 5, 3209 SandefjordNOK 23.0K0NOK 1.0K
3 Generasjoner RødsupermarketJåberggrenda 25, 3232 SandefjordNOK 00NOK 0
3 Generasjoner RødsupermarketJåberggrenda 25, 3232 SandefjordNOK 00NOK 0

Conclusion

Ethnic grocery stores in Sandefjord constitute a small but active sector with four companies. The sector has shown variation in sales and employees over time, but there is a gradual stabilization after 2021. The broader services sector in the municipality has a much larger activity and shows a more stable development over time. This can provide a basis for comparison and potential collaboration opportunities for new actors. SmartGrunder can help entrepreneurs find suitable addresses in Sandefjord for this sector, based on data and development trends.