Industry · municipality
Ethnic Grocery Store in Time
An analysis of the industry, companies, and outlook in Time municipality
Executive Summary
Industry Overview
The ethnic grocery store industry in Time municipality is a small but active sector with a single company, Ok Thai As, operating in Bryne. The company has been registered since 2015 and has 3 employees. Although the industry has experienced variations in sales and operating results over time, data shows there have been no bankruptcies in this sector in the municipality. This indicates a certain level of stability, despite uneven development.
Economic Overview
Sales and employee development:
| Year | Sales (NOK) | Year-over-Year sales change | Number of employees | Year-over-Year employee change |
|---|---|---|---|---|
| 2016 | 3.7M | - | 1 | - |
| 2017 | 3.1M | -16.4% | 2 | +100.0% |
| 2018 | 3.9M | +28.3% | 2 | 0.0% |
| 2019 | 3.9M | -1.5% | 3 | +50.0% |
| 2020 | 3.6M | -8.5% | 3 | 0.0% |
| 2021 | 4.9M | +37.8% | 4 | +33.3% |
| 2022 | 4.6M | -6.6% | 5 | +25.0% |
| 2023 | 4.1M | -10.0% | 4 | -20.0% |
| 2024 | 3.7M | -11.1% | 4 | 0.0% |
| 2025 | 3.4M | -6.0% | 3 | -25.0% |
Key points:
- Sales reached a peak in 2021 (4.9M NOK), but have since declined by -6.0% in 2025.
- The number of employees briefly increased to 5 in 2022, but has since fallen back to 3 in 2025.
- The EBITDA margin has been negative in all years, with the lowest value in 2023 (-2%).



Companies in the Industry
In Time municipality, one company is registered within the ethnic grocery store sector:
- Ok Thai As (Storgata 41, Bryne)
- Organizational form: AS
- Founded: 2015-03-03
- Number of employees: 3
- Bankrupt: No
- Operating result: -96,000 NOK
- EBITDA: -80,000 NOK
- Sales: 3.4M NOK
- Economic margin: -2%
Organizational form:
- AS: 1 company, 3 employees, operating result -96,000 NOK, EBITDA -80,000 NOK, sales 3.4M NOK.
Business Geography
Bryne is the only location in Time municipality with activity within the ethnic grocery store sector:
- Number of companies: 1
- Number of employees: 3
- Operating result: 3.4M NOK
- Sales: 3.4M NOK
- Wages: 418,000 NOK
- Operating result per employee: 1.0M NOK
- EBITDA margin: -2%
- EBITDA per employee: -23,700 NOK
- Gross margin: 37%
- Operating margin: -2%
- Sales growth: -5%
Conclusion: Bryne is the only location with activity, and the single company has a weakly negative EBITDA, but a stable gross margin of 37%.

Business Dynamics
Bankruptcies and operational risk:
- No bankruptcies are registered in the ethnic grocery store sector in Time municipality.
- Ok Thai As is still in operation, although EBITDA has been negative in all years.
Operating result and EBITDA:
- The operating result has varied between -96,000 NOK and -80,000 NOK.
- EBITDA has been negative in all years, with the lowest value in 2023 (-2%).
Conclusion: The industry has been stable regarding bankruptcies, but the operating result and EBITDA show a weakly negative development. This may indicate high operational costs or low competitiveness.
Outlook
Outlook for Entrepreneurs
Short-term outlook:
- Sales reached a peak in 2021 (4.9M NOK), but have declined by -6.0% in 2025.
- The number of employees has fallen from 5 in 2022 to 3 in 2025.
- The EBITDA margin has been negative in all years, with the lowest value in 2023 (-2%).
Long-term outlook:
- There is a small market share, but it may be possible to develop a niche market in Bryne.
- Competition from larger supermarkets (such as Obs Bryne Avd 150 and Extra Bryne Avd 133) could be a challenge.
Recommendation: Entrepreneurs should consider focusing on unique products or customer customization to stand out in a competitive market.
Outlook for the Services Sector
Contrast to the ethnic grocery store sector:
- Services sector has 44 companies in Time municipality, compared to 1 company in the ethnic grocery store sector.
- Sales in the services sector increased by +5.4% in 2024, compared to a decline of -6.0% in the ethnic grocery store sector in 2025.
- The number of employees in the services sector fell by -0.5% in 2025, compared to a decline of -25.0% in the ethnic grocery store sector.
Peer companies in the services sector:
| Name | Address | Sales (NOK) | Number of employees | EBITDA (NOK) |
|---|---|---|---|---|
| Obs Bryne Avd 150 | Jupitervegen 2, 4340 Bryne | 289.4M | 89 | 15.2M |
| Extra Bryne Avd 133 | Morenefaret 1, 4340 Bryne | 70.4M | 23 | 3.7M |
| Spar Bryne | Arne Garborgs veg 15-17, 4344 Bryne | 105.4M | 41 | 3.5M |
Conclusion: The services sector has a much larger market share and better economic results. The ethnic grocery store sector has a niche market, but must compete with larger companies in the services sector.



Other companies in tjenester (not in ethnic grocery store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Obs Bryne Avd 150 | supermarket | Jupitervegen 2, 4340 Bryne | NOK 289.4M | 89 | NOK 15.2M |
| Europris Bryne 345 | other non-specialised store | Reevegen 13, 4340 Bryne | NOK 36.2M | 20 | NOK 3.9M |
| Ng Kiwi Rogaland As Avd 647 Bryne Torg | supermarket chain | Jernbanegata 13, 4340 Bryne | NOK 69.9M | 17 | NOK 3.8M |
| Extra Bryne Avd 133 | supermarket | Morenefaret 1, 4340 Bryne | NOK 70.4M | 23 | NOK 3.7M |
| Spar Bryne | supermarket | Arne Garborgs veg 15-17, 4344 Bryne | NOK 105.4M | 41 | NOK 3.5M |
| Extra Lye Avd 142 | supermarket | Prestegardsmarka 2, 4347 Lye | NOK 62.6M | 18 | NOK 3.3M |
| Ng Kiwi Rogaland As Avd 617 Rosseland | supermarket chain | Kong Haakons veg 1, 4345 Bryne | NOK 58.8M | 20 | NOK 3.2M |
| Ng Kiwi Rogaland As Avd 693 Kvernaland | supermarket chain | Theodor Dahls veg 2, 4355 Kvernaland | NOK 55.2M | 14 | NOK 3.0M |
| Extra Kvernaland Avd 160 | supermarket chain | Leirfenvegen 2, 4355 Kvernaland | NOK 54.7M | 21 | NOK 2.9M |
| Undheim Handelslag Sa Avd Detaljhandel | supermarket | Kjelvevegen 1, 4342 Undheim | NOK 100.5M | 17 | NOK 1.7M |
| Normal Norge As Avd No1105 Bryne M44 | discount store | Jupitervegen 2, 4340 Bryne | NOK 14.4M | 11 | NOK 1.6M |
| Håvard Bore As | supermarket chain | REMA 1000 Bryne|Reevegen 13, 4340 | NOK 75.5M | 18 | NOK 1.3M |
| Granberg Butikkdrift As | supermarket chain | Hognestadvegen 90, 4344 Bryne | NOK 89.2M | 28 | NOK 1.2M |
| Life Bryne | health foods store | Jupitervegen 2, 4340 Bryne | NOK 2.5M | 7 | NOK 202.1K |
| Designbutikken As | other non-specialised store | (M44)|Jupitervegen 2, 4340 Bryne | NOK 5.2M | 7 | NOK 137.0K |
| Vaaland Spesialbutikken As | beverages store | Hetlandsgata 32, 4344 Bryne | NOK 15.6M | 9 | NOK 78.0K |
| Brustadbua Bryne As | supermarket | Reevegen 13, 4340 Bryne | NOK 0 | 0 | NOK 0 |
| Brustadbua Bryne As Konkursbo | supermarket | Reevegen 13, 4340 Bryne | NOK 0 | 0 | NOK 0 |
| Butikkdrift Atle Kloster | kiosk chain | Nedremarka 1, 4340 Bryne | NOK 0 | 0 | NOK 0 |
| Butikkdrift Icunnoamlac Tesemma | kiosk chain | Jernbanegata 8, 4340 Bryne | NOK 0 | 7 | NOK 0 |
| Eko Market As Avd Bryne | supermarket | Storgata 20, 4340 Bryne | NOK 0 | 0 | NOK 0 |
| Elisabeth Fosse | discount store | Undheimsvegen 57, 4342 | NOK 0 | 0 | NOK 0 |
| Extra Bryne Stadion Avd 169 | supermarket | Trallfavegen 3, 4344 Bryne | NOK 0 | 6 | NOK 0 |
| Green Coffee Norge, Gabrielsen | food/beverages/tobacco stores | Steinaldervegen 32, 4345 Bryne | NOK 0 | 0 | NOK 0 |
| Health & Lifestyle Quality V/åke Bø | other non-specialised store | Morenefaret 78B, 4340 Bryne | NOK 0 | 0 | NOK 0 |
| Herikstad Jerseymeieriet As | food/beverages/tobacco stores | Herigstadvegen 110, 4346 Bryne | NOK 0 | 24 | NOK 0 |
| Internasjonal Mat Bryne As | supermarket | Reevegen 13, 4340 Bryne | NOK 0 | 0 | NOK 0 |
| Jæren Kaffi Glede As | food/beverages/tobacco stores | Knappholen 24, 4345 Bryne | NOK 0 | 0 | NOK 0 |
| Jæren Kaffi Glede As | gourmet food store | Knappholen 24, 4345 Bryne | NOK 0 | 0 | NOK 0 |
| Kari Hana | supermarket | Theodor Dahls veg 4B, 4355 Kvernaland | NOK 0 | 0 | NOK 0 |
| Lekre Sneller Og Stive Stenger Ans | other non-specialised store | Marikåpevegen 1, 4347 Lye | NOK 0 | 0 | NOK 0 |
| Malmin Og Orre Da | meat store | Torget 1, 4340 Bryne | NOK 0 | 0 | NOK 0 |
| Nordify As | other non-specialised store | Kong Haakons veg 45, 4345 Bryne | NOK 0 | 0 | NOK 0 |
| Norunn Haavardsholm Lende | other non-specialised store | Lende, 4347 Lye | NOK 0 | 0 | NOK 0 |
| Schiek Europa Da | other non-specialised store | Storgata 3, 4340 Bryne | NOK 0 | 0 | NOK 0 |
| Sentervollen Velvære Jan Herigstad | supermarket | Sentervollen 11, 4347 Lye | NOK 0 | 0 | NOK 0 |
| Sonja Herikstad Skårland | food/beverages/tobacco stores | Herigstadvegen 110, 4346 Bryne | NOK 0 | 4 | NOK 0 |
| Tongkor As | supermarket chain | c/o Monrudee Tongkor|Tytebærholen 7B, 4345 Bryne | NOK 0 | 0 | NOK 0 |
| Tongkor Dagligvare | supermarket chain | Tytebærholen 7B, 4345 Bryne | NOK 0 | 0 | NOK 0 |
| Vendgers As | kiosk chain | Langholvegen 24, 4345 Bryne | NOK 0 | 0 | NOK 0 |
Conclusion
The ethnic grocery store industry in Time municipality is a small but active sector with a single company, Ok Thai As, operating in Bryne. Although the industry has experienced variations in sales and operating results over time, data shows there have been no bankruptcies in this sector in the municipality. This indicates a certain level of stability, despite uneven development. Entrepreneurs should consider focusing on unique products or customer customization to stand out in a competitive market. SmartGrunder can help entrepreneurs find optimal addresses in Time municipality for this industry.