Industry · municipality
Analysis of Fresh Smoothie Shops in Bergen
Market data, companies, and outlooks for fresh smoothie shops in Bergen Municipality (2023–2025). This is a detailed analysis of the industry in Bergen, with a focus on economic trends, company structure, and competitiveness in the fast food sector in Western Norway.
Executive Summary
Overview of Fresh Smoothie Shops in Bergen
Bergen has one registered fresh smoothie shop, Mh Bubble Tea As, operating in Nesttun. The industry has been marked by strong declines in both sales and number of employees since 2016, with a drastic reduction from 9 employees in 2016 to zero employees in 2021. Sales figures have fallen from 2.6 million NOK in 2016 to 628,800 NOK in 2020 before reaching zero in 2021. The only active company is not bankrupt but has no reported sales or operating results. This shows a highly unstable industry structure in Bergen, with a single actor that has not managed to maintain activity.
Economic Overview
Sales and Employees in Fresh Smoothie Shops in Bergen (2016–2020):
| Year | Sales (NOK) | Employees | Annual Sales Change | Annual Employee Change |
|---|---|---|---|---|
| 2016 | 2.6M | 9 | - | - |
| 2017 | 2.5M | 9 | -3.6% | 0.0% |
| 2018 | 2.2M | 8 | -12.2% | -11.1% |
| 2019 | 1.9M | 9 | -14.6% | +12.5% |
| 2020 | 628.8K | 3 | -66.4% | -66.7% |
Critical Trends:
- Sales have fallen by 79.7% from 2016 to 2020.
- The number of employees has fallen by 66.7% over the same period.
- There is no data on operating results or EBITDA for the single active company.
- There are no reported bankruptcies in the industry, but no activity in 2021 and 2022.
Companies in the Industry
Registered Companies in Fresh Smoothie Shops in Bergen (2023):
| Company | Legal Form | Incorporation Date | Employees | Bankruptcy Status | Address |
|---|---|---|---|---|---|
| Mh Bubble Tea As | AS | 2022-02-14 | 5 | Not bankrupt | Sørlia 17A, Nesttun |
Key Observations:
- The only active company is an AS with 5 employees, but has no reported sales or operating results.
- The company was incorporated in 2022 but has not achieved operational activity.
- There is no data on lease agreements or property status for the company.
Geographic Distribution
Location of Fresh Smoothie Shops in Bergen (2023):
| Location | Number of Companies | Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Nesttun | 1 | 5 | 0 | 0 |
Analysis:
- The only active company is located in Nesttun, one of the peripheral areas of Bergen Municipality.
- There is no data on rental prices or market share in the area.
- There are no reported sales results for the company in Nesttun.
Operational Dynamics
Bankruptcy Statistics and Operational Activity (2023):
- Bankruptcies: No reported bankruptcies in fresh smoothie shops in Bergen.
- Operational Activity: The only active company has no reported sales or operating results.
- Operational Risk: There is no data on lease agreements or property status for the single company.
- Operational Strategy: There is no data on marketing activity or customer base for the company.
Conclusion: The industry shows no operational activity after 2020, even though no bankruptcies have been registered. This indicates a highly unstable industry structure in Bergen.
Outlook
Outlook for Fresh Smoothie Shops in Bergen
Critical Challenges for Entrepreneurs:
- Market Decline: Sales have fallen by 79.7% from 2016 to 2020, and there is no data on operating results after 2020.
- Competition: There are no competitors in the industry, but no operational activity.
- Customer Base: There is no data on the customer base or market share for the single company.
- Rental Prices: There is no data on rental prices or property status in Nesttun.
Potential Opportunities:
- New Market Segments: There is no data on the customer base, but it may be possible to develop new customer groups.
- Innovation: There is no data on product development or marketing activity.
- Support Structures: There is no data on support from the municipality or other actors.
Outlook for the Fast Food Sector
Outlook for the Fast Food Sector in Bergen
Contrast Between Fresh Smoothie Shops and the Fast Food Sector:
- Sales:
- Fresh Smoothie Shops: 628,800 NOK in 2020 (a decline of 79.7% from 2016).
- Fast Food Sector: 365.4 million NOK in 2020 (a decline of 15.0% from 2019, but an increase of 20.5% from 2020 to 2021).
- Employees:
- Fresh Smoothie Shops: 3 employees in 2020 (a decline of 66.7% from 2016).
- Fast Food Sector: 1,036 employees in 2020 (an increase of 0.5% from 2019).
Peer Analysis (Top 5 Companies in the Fast Food Sector):
| Company | Industry | Sales (NOK) | EBITDA (NOK) | Employees |
|---|---|---|---|---|
| McDonald's Torgallmenningen Avd 18 | Fast Food Chain | 132.4M | 9.5M | 97 |
| McDonald's Bryggesporden Avd 57 | Fast Food Chain | 107.2M | 7.7M | 67 |
| McDonald's Vestkanten Avd 69 | Fast Food Chain | 81.2M | 5.8M | 60 |
| McDonald's Oasen Avd 41 | Fast Food Chain | 67.8M | 4.8M | 43 |
| Baker Brun As Avd Bakersmauet | Bakery | 17.5M | 1.9M | 32 |
Conclusion:
- The fast food sector in Bergen has shown stable growth since 2022, with a 15.9% increase in sales from 2022 to 2023.
- Fresh smoothie shops have been marked by strong declines, with no operational activity after 2020.
- McDonald's and Baker Brun are the most prominent actors in the fast food sector, with higher EBITDA and sales than fresh smoothie shops.
Other companies in hurtigmat (not in fresh smoothie shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Mcdonald's Torgallmenningen Avd 18 | fast food chain | Torgallmenningen 11, 5014 Bergen | NOK 132.4M | 97 | NOK 9.5M |
| Åge Sørensen Torghandel As | street food | Godviksvingene 177, 5179 | NOK 26.9M | 25 | NOK 7.8M |
| Mcdonald's Bryggesporden Avd 57 | fast food chain | Bryggesporden 2, 5014 Bergen | NOK 107.2M | 67 | NOK 7.7M |
| Drift Karl Johansgate 3 As | street food | Neumanns gate 25, 5015 Bergen | NOK 29.8M | 35 | NOK 7.0M |
| Mcdonald's Vestkanten Avd 69 | fast food chain | Loddefjordveien 2, 5171 | NOK 81.2M | 60 | NOK 5.8M |
| Mcdonald's Oasen Avd 41 | fast food chain | Folke Bernadottes vei 52, 5147 Fyllingsdalen | NOK 67.8M | 43 | NOK 4.8M |
| Nesttun Kebab Og Pizza As | kebab house | Nesttunvegen 99, 5221 | NOK 17.6M | 11 | NOK 4.0M |
| Drift Olav Kyrres Gate 27 As | street food | Olav Kyrres gate 27, 5014 Bergen | NOK 21.9M | 29 | NOK 2.4M |
| Baker Brun As Avd Bakersmauet | bakery | Strømgaten 8, 5015 Bergen | NOK 17.5M | 32 | NOK 1.9M |
| Baker Brun As Avd 109 Lagunen | bakery | Krohnåsvegen 12, 5239 Rådal | NOK 17.1M | 32 | NOK 1.9M |
| Los Tacos As | street food | Olav Kyrres gate 27, 5014 Bergen | NOK 20.5M | 11 | NOK 1.7M |
| Baker Brun As Avd Søstergården | bakery | Nye bryggen, 5003 Bergen | NOK 12.8M | 28 | NOK 1.4M |
| Baker Brun As Avd Vestkanten | bakery | Loddefjordveien 2, 5171 | NOK 9.2M | 16 | NOK 1.0M |
| Bergen Kebab As | kebab house | Christian Michelsens gate 9, 5012 Bergen | NOK 9.8M | 9 | NOK 993.0K |
| Baker Brun As Avd Sletten | bakery | Vilhelm Bjerknes' vei 4, 5081 Bergen | NOK 8.6M | 13 | NOK 946.7K |
| Baker Brun As Avd Oasen | bakery | Folke Bernadottes vei 52, 5147 Fyllingsdalen | NOK 8.0M | 12 | NOK 880.7K |
| Baker Brun As Avd Åsane Storsenter | bakery | Åsane Senter 21, 5116 Ulset | NOK 7.8M | 10 | NOK 858.7K |
| Baker Brun As Avd Nesttun | bakery | Østre Nesttunvegen 16, 5221 | NOK 7.4M | 12 | NOK 814.6K |
| Baker Brun As Avd Svensgården | bakery | Bryggen 27, 5003 Bergen | NOK 7.4M | 33 | NOK 814.6K |
| Baker Brun As Avd Klosteret | bakery | Klostergaten 2, 5005 Bergen | NOK 7.0M | 13 | NOK 770.6K |
| Baker Brun As Avd Laksevåg Senter | bakery | Kringsjåveien 83, 5163 Laksevåg | NOK 6.8M | 8 | NOK 748.6K |
| Veec As | fast food chain | Bergen Storsenter|Strømgaten 8, 5015 | NOK 9.2M | 0 | NOK 726.0K |
| Veec As | fast food chain | Bergen Storsenter|Strømgaten 8, 5015 | NOK 9.2M | 0 | NOK 726.0K |
| Baker Brun As Avd Telegrafen | bakery | Starvhusgaten 4, 5014 Bergen | NOK 6.4M | 8 | NOK 704.5K |
| Baker Brun As Avd Horisont | bakery | Myrdalsvegen 2, 5130 Nyborg | NOK 6.0M | 8 | NOK 660.5K |
| Baker Brun As Avd Arken | bakery | Åsane Senter 39, 5116 Ulset | NOK 5.6M | 12 | NOK 616.5K |
| Tin Tin Loi Da | street food | Bjørndalsstølen 2, 5170 Bjørndalstræ | NOK 9.9M | 5 | NOK 584.0K |
| Baker Brun As Avd Danmarksplass | bakery | Fjøsangerveien 109A, 5073 Bergen | NOK 5.0M | 5 | NOK 550.4K |
| Take Away Mat As | street food | Hagerups vei 32X, 5093 Bergen | NOK 6.9M | 9 | NOK 549.0K |
| Baker Brun As Avd Fantoft | bakery | Fantoftvegen 16, 5072 Bergen | NOK 4.6M | 9 | NOK 506.4K |
| Baker Brun As Avd Solbrød Nesttun | bakery | Nesttunvegen 4, 5232 Paradis | NOK 4.6M | 7 | NOK 506.4K |
| Baker Brun As Avd Blomsterdalen | bakery | Lilandsvegen 3, 5258 Blomsterdalen | NOK 4.0M | 8 | NOK 440.3K |
| Hjelle Bakeren As Avd Trengereid | bakery | Vaksdalsvegen 43, 5263 Trengereid | NOK 14.4M | 12 | NOK 387.6K |
| Baker Brun As Avd Marineholmen | bakery | Kong Christian Frederiks plass 5, 5006 Bergen | NOK 1.6M | 0 | NOK 176.1K |
| Baker Brun As Avd Bakeributikken | bakery | Espehaugen 34, 5258 Blomsterdalen | NOK 1.4M | 4 | NOK 154.1K |
| Rungthai Takeaway As | street food | c/o Øyvind Eikeland|Fleslandsvika 58B, 5258 Blomsterdalen | NOK 104.0K | 0 | NOK 9.0K |
| Al Haidari Tropicana | street food | Nordahl Rolfsens vei 25C, 5094 Bergen | NOK 0 | 0 | NOK 0 |
| Ali Baba International Da | street food | Neumanns gate 6, 5015 Bergen | NOK 0 | 0 | NOK 0 |
| Anita Berg | street food | c/o Big Bite avd 320 Vestkanten|Loddefjordveien 2, 5171 | NOK 0 | 9 | NOK 0 |
| Barbora Polláková | street food | Årstadgeilen 6, 5009 Bergen | NOK 0 | 0 | NOK 0 |
Conclusion
Summary of the Analysis:
- Fresh smoothie shops in Bergen have been marked by strong declines in sales and number of employees since 2016, with no operational activity after 2020.
- There is one registered company in the industry, Mh Bubble Tea As, which has not managed to maintain operational activity.
- The fast food sector in Bergen has shown stable growth since 2022, with McDonald's and Baker Brun as the most prominent actors.
Recommendations for Entrepreneurs:
- It is important to consider broader trends in the fast food sector before starting a fresh smoothie shop in Bergen.
- There is no data on rental prices or property status in Nesttun, which should be thoroughly investigated.
- There is no data on the customer base or market share for the single active company, which should be thoroughly analyzed before investing in the industry.
SmartGrunder can help entrepreneurs find suitable locations in Bergen for fresh smoothie shops, with a focus on market decline and competitive pressure.