Industry · municipality
Analysis of Fresh Smoothie Shops in Gjøvik
A detailed assessment of the industry, companies, and outlook in Gjøvik, Innlandet county, Norway. Data from 2016–2025 shows a zero-data niche in fresh smoothie shops, but an active quick-service sector with 13 companies. Outlooks for entrepreneurs are assessed in relation to the
Executive Summary
In Gjøvik, there are no registered companies in the category fresh smoothie shops. The industry is therefore a zero-data niche in the municipality, but it is included in the broader quick-service sector, which has 13 companies. This provides a unique opportunity for entrepreneurs who want to establish themselves in an uncontested niche, but who must simultaneously take into account the broader market dynamics in the quick-service sector.
Economic Trends
Economic trends in the quick-service sector
In Gjøvik, the quick-service sector has been marked by large variations in both sales and number of employees. From 2016 to 2025, sales have varied between NOK 51 million (2016) and NOK 5.3 million (2025), with a dramatic decline of 77% in 2024→2025. The number of employees has been more stable, with an increase from 134 in 2016 to 161 in 2023, followed by a decline to 147 in 2026.
Consequences for fresh smoothie shops
Since fresh smoothie shops are not registered in Gjøvik, these trends can be used as an indicator of potential challenges. The large variation in the quick-service sector shows that market conditions can be unstable, which must be considered when establishing a business.
Companies in the Industry
No registered companies in fresh smoothie shops
There are no companies registered in Gjøvik operating in the category fresh smoothie shops. This is a unique situation that provides opportunities, but also responsibility for entrepreneurs who want to establish themselves here. It is important to note that the industry is included in the broader quick-service sector, which has 13 companies.
Organisational forms in the quick-service sector
In the quick-service sector in Gjøvik, organisational forms are varied, with both individual businesses and chain operators. This can give entrepreneurs opportunities to choose between different models, but it is important to carefully analyse competitors.
Geographic Distribution
Lack of geographic data
There is no data available on the distribution of fresh smoothie shops in different areas of Gjøvik. This may be due to the industry not being active in the municipality. For the quick-service sector, there is also no detailed geographic data available, which makes it difficult to map competitors or potential market areas.
Industry Dynamics
Bankruptcy safety in fresh smoothie shops
There are no registered bankruptcies in fresh smoothie shops in Gjøvik. This can be a positive indicator, but it is important to remember that the industry is not active in the municipality. In the quick-service sector, there have been bankruptcies, but these are not directly related to fresh smoothie shops.
Dynamics in the quick-service sector
The quick-service sector in Gjøvik has been marked by both rising and falling trends. A large increase in sales in 2021–2022 was followed by a dramatic decline in 2024–2025. This shows that market conditions can be unstable, which must be considered when establishing a business.
Outlook for Entrepreneurs
Opportunities and challenges
For entrepreneurs who want to start a fresh smoothie shop in Gjøvik, there is an opportunity in that the market niche is uncontested. At the same time, it must be considered that the quick-service sector has been marked by large variations in sales and number of employees. This can indicate that market conditions can be unstable, which can affect establishment opportunities.
Competitiveness
Since there are no active companies in fresh smoothie shops in Gjøvik, entrepreneurs can focus on establishing themselves in a niche that is uncontested. It is important to analyse the broader quick-service trends and how they can affect a new business.
Outlook for the Quick-Service Sector
Comparison with the quick-service sector
The quick-service sector in Gjøvik has 13 companies, while fresh smoothie shops have none. This shows that the broader area has a larger market niche, but fresh smoothie shops can be a niche with potential opportunities. Sales in the quick-service sector have varied strongly, with a decline of 77% in 2024→2025, which can be a warning for entrepreneurs.
Peer companies in the quick-service sector
Below is an overview of some of the most important companies in the quick-service sector in Gjøvik, sorted by EBITDA:
| Name | Address | Sales | Number of employees | EBITDA |
|---|---|---|---|---|
| Kjelstad Bakeri As Avd Kaspergården | Kasper Andresens veg 4, 2816 Gjøvik | NOK 18.5M | 16 | NOK 1.2M |
| Funky Kioskdrift As Avd Cc Gjøvik | Jernbanesvingen 6, 2821 Gjøvik | NOK 5.5M | 16 | NOK 1.1M |
| Burger King Avd 5017 Gjøvik | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 33 | NOK 0 |
| McDonald's Gjøvik | Elvegata 6, 2815 Gjøvik | NOK 0 | 94 | NOK 0 |
These companies can provide insight into competitors and market conditions in the quick-service sector.
Other companies in hurtigmat (not in fresh smoothie shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Kjelstad Bakeri As Avd Kaspergården | bakery | Kasper Andresens veg 4, 2816 Gjøvik | NOK 18.5M | 16 | NOK 1.2M |
| Funky Kioskdrift As Avd Cc Gjøvik | frozen yogurt cafe | Jernbanesvingen 6, 2821 Gjøvik | NOK 5.5M | 16 | NOK 1.1M |
| A.k Ceylon Gatekjøkken Sinnathamby | street food | Gjøvik sentrum, 2821 | NOK 0 | 0 | NOK 0 |
| Burger King Avd 5017 Gjøvik | fast food chain | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 33 | NOK 0 |
| Bysmak As | street food | Mellemvegen 1A, 2819 Gjøvik | NOK 0 | 5 | NOK 0 |
| Dos Amigos Mahmoud G Dehaghani | kebab house | Storgata 11, 2815 Gjøvik | NOK 0 | 4 | NOK 0 |
| Kasenborg Thaimat | street food | Kletthagen 3, 2838 Snertingdal | NOK 0 | 0 | NOK 0 |
| Kebab Express As | kebab house | Hunnsvegen 7, 2821 Gjøvik | NOK 0 | 6 | NOK 0 |
| La Baguette Gjøvik Avd 1316 | street food | c/o La Baguette CC - Gjøvik|Jernbanesvingen 6, 2821 | NOK 0 | 0 | NOK 0 |
| Lomanova Yu Food | street food | Møllevegen 3B, 2827 Hunndalen | NOK 0 | 0 | NOK 0 |
| Mcdonald's Gjøvik | fast food chain | Elvegata 6, 2815 Gjøvik | NOK 0 | 94 | NOK 0 |
| Urban Smash As | street food | Prost Bloms gate 11B, 2819 Gjøvik | NOK 0 | 0 | NOK 0 |
| Velora Grill & Pizzeria As | street food | Hunnsvegen 4A, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
Conclusion
Fresh smoothie shops in Gjøvik are a zero-data niche, which provides opportunities for entrepreneurs who want to establish themselves in an uncontested niche. At the same time, it must be considered that the quick-service sector has been marked by large variations in sales and number of employees. This can be a warning for entrepreneurs who want to establish themselves in a market niche that is not stable.
Guidance for entrepreneurs
SmartGrunder can help entrepreneurs find suitable addresses in Gjøvik for fresh smoothie shops, with a focus on outlook assessments. It is important to analyse the broader quick-service trends and how they can affect a new business.